新华网北京10月11日电 题：线下"硬折扣"超市火了 新华网记者 陈凯茵 "十一"假期期间，家住北京市石景山区的王阿姨发现小区附近新开了一家折扣超市。她常买的牛奶比网购还 便宜，生产日期也很新鲜；货架上的鸡蛋、果蔬价格更是亲民，让她忍不住多买了几样。 记者注意到，近年来这类主打平价的超市正更多出现在街头巷尾。它们不同于传统超市阶段性的"特价促 销"，也区别于依赖临期、尾货的"软折扣"，而是通过重构供应链、压缩中间环节、优化运营效率，实现"天天低 价"的"硬折扣"。 事实上，"硬折扣"在海外一些地方并不是新鲜事物，例如德国零售品牌奥乐齐（ALDI）早在1913年创立，运 营已超百年。2019年进入中国市场后，奥乐齐在上海、江苏等地布局，截至今年已开出77家门店。 在部分地区，"硬折扣"超市品牌也逐步形成规模。湖南品牌乐尔乐自2011年创立以来，门店数已突破千家； 起源于天津的"爱折扣"在山西、河南、河北、安徽等地开出约50家门店；深耕重庆市场的"条码批发部"则已布局 约200家门店。 为何火了？ 18.9元一盒的进口冰鲜三文鱼，16.9元一只的奥尔良烤鸡，16.9元一公斤的西梅还附带甜度检测……位于浙江 省杭州 ...

10月10日，奥乐齐中国宣布，自2025年10月1日起，首席执行官Christoph Schwaiger卸任，由董事总经理陈佳接任。当前，奥乐齐在中国加速扩张，已拥有79 家门店。新帅陈佳拥有丰富实战经验，此前推动奥乐齐中国路线转变，并助力其升级为集团核心市场。面对竞争压力，奥乐齐深化本地化运营，但仍面临诸 多挑战。 从全球化到本地化，奥乐齐中国面前的考题变了。 10月10日，《每日经济新闻》记者从奥乐齐中国方面获悉，自2025年10月1日起，原奥乐齐中国首席执行官（CEO）Christoph Schwaiger正式卸任，由原奥乐 齐中国董事总经理陈佳接任。她将全面领导中国区业务，直接向奥乐齐全球CEO汇报。 与此同时，现任奥乐齐中国区主席陈有钢，也将于2025年12月31日正式荣休。 当前，奥乐齐中国正在加速区域扩张步伐，9月27日，奥乐齐常州首店正式开业。截至记者9月29日统计，这家德国连锁超市品牌在中国市场已拥有79家门 店。 作为"硬折扣鼻祖"，奥乐齐初入中国时是"老师"，但现在，中国本土玩家在硬折扣模式创新、速度、灵活性上已经"青出于蓝而胜于蓝"。如果说Christoph Schwaiger的成绩是 ...

近日，《每日经济新闻》记者分别实地走访了"快乐猴""奥乐齐"以及盒马旗下平价社区超市"超盒算NB"的线下门店，发现围绕矿泉水、鸡蛋等引流商品， 硬折扣相关品牌的价格战打得如火如荼。 一边是各家铆足干劲儿打出更低价格吸引客源，另一边，一场火热的开店竞赛也拉开帷幕。 9月30日，快乐猴全国第三家门店将在杭州正式开业。近两个月来，美团、阿里、京东三家大厂已有超20家线下硬折扣门店在江浙沪落地。在这一赛道，这 些新兴玩家很快将与有着"硬折扣鼻祖"之称的德国连锁超市奥乐齐（ALDI）展开正面交锋。 9月27日，奥乐齐常州首店正式开业。截至目前，这家2019年就进入中国市场的德国连锁超市品牌已拥有79家门店，其中在上海就布局超过70家。 从社区团购、会员店，再到硬折扣，零售赛道的新一轮战事已初现雏形。此前会员店业态的角逐中，老牌玩家山姆拼命守住高地；这一次，硬折扣战局又将 迎来怎样的新变数？ 选址、定位、自有品牌各有不同新老玩家正面交锋 根据东吴证券的相关研报，业内默认"硬折扣"起源于德国的奥乐齐，其经营理念"低价、精简SKU、降低运营成本"基本可以用于定义硬折扣的概念。 该研报提及，折扣有"软""硬"之分，虽然表现形式 ...

9月23日，已在A股上市的福建万辰集团正式向香港交易所提交上市申请，计划搭建"A+H"双平台融资结构。 作为过去几年增长最快的消费赛道之一，量贩零食在经历一轮规模扩张后，行业竞争也逐渐走向深水区。供应链的稳定性、模式的可持续性、经营效率等 都是下半场角逐的胜负手。 万辰集团此前就是零食量贩赛道惟一上市企业，此时递表港交所，不仅暗含了引领行业变革发展的决心，也折射出中国消费市场一个显著的趋势——消费 者越来越看重"品质与价格的平衡"，"质价比"正成为品牌绕不开的关键词。 近年来，中国消费者的心态出现明显变化。相比过去盲目追捧大牌，或者单纯追求低价，越来越多人开始更加理性地寻找"品质好、价格合适"的商品。 "硬折扣"并不是一个新概念。早在几十年前，德国的ALDI和LIDL就凭借这一模式在欧洲市场取得成功，之后美国的Costco也通过会员制仓储超市将其推 向高峰。这些企业的共同经验可以总结为几点： 首先，供应链是重中之重。通过大规模采购、精简商品种类、减少中间环节，企业可以彻底从供应链层面优化成本结构。 其次，越来越多的企业依靠于自有品牌提升利润，通过开发高质量的自有品牌产品，既控制品质，也提高利润，并通过尽可能压 ...

Core Insights - The retail landscape is evolving with the emergence of community stores, as exemplified by Walmart's recent opening of its fourth community store in Shenzhen, which features a compact layout and a curated selection of around 2,000 products [1][7]. Industry Trends - The community retail market is expanding, attracting major players like Alibaba, Meituan, JD.com, and Walmart, indicating a competitive environment as traditional large-format stores decline [2][6]. - The decline of traditional hypermarkets is highlighted by Carrefour's exit from the Chinese market, marking a significant shift in retail dynamics [3][4]. Market Data - The community retail market in China is projected to reach 4.8 trillion yuan in 2024, with an annual growth rate of 8.5%, and is expected to further grow to approximately 5.2 trillion yuan by 2025 [5]. Competitive Landscape - Walmart's community stores emphasize a "small, refined, and close" model, contrasting with the larger hypermarket format, focusing on high-frequency essential items [7][15]. - Other retailers, such as Zhongbai Group and Alibaba's Hema, are also rapidly expanding their community store formats, with Hema targeting nearly 300 stores by August 2025 [8][11]. Strategic Approaches - Walmart adopts a "full-channel" strategy, integrating community stores into its broader ecosystem to serve urban middle-class families [15]. - In contrast, Aldi and Meituan's "Happy Monkey" focus on hard discount strategies, emphasizing low prices from the outset to attract consumers [16][17]. Policy Support - Government initiatives, such as the "15-minute community living circle" planning guidelines, are facilitating the growth of community stores while constraining the viability of large hypermarkets [12][13].

Core Viewpoint - The article discusses the rising trend of private label brands in the retail sector, highlighting the strategies of various companies like Yonghui, Sam's Club, and Aldi, and the challenges they face in establishing successful private label products in a competitive market [6][12][36]. Group 1: Market Dynamics - Yonghui has decided to develop 500 private label products over five years, aiming for these to account for 40% of total sales, following years of losses [6][12]. - Major retailers like JD, Meituan, and Alibaba are also investing heavily in private label brands, with significant percentages of their product offerings being private labels [13][15]. - The private label market in China has seen a shift in consumer perception, with 90% of consumers aware of private labels and 35% having purchased them in the past six months [11][12]. Group 2: Competitive Strategies - Private labels allow retailers to save on brand promotion and channel development costs, leading to higher profit margins [13][15]. - Successful private label brands focus on unique product offerings that create a sense of scarcity, driving consumer loyalty [16][19]. - Retailers are shifting from merely selling products to creating their own, emphasizing the importance of understanding consumer needs [16][19]. Group 3: Case Studies - Aldi has a remarkable 90% of its products as private labels, focusing on high-quality, low-cost items, and maintaining a strict SKU count to enhance efficiency [22][24]. - Sam's Club has a narrow SKU strategy, with its private label, Member's Mark, contributing significantly to its revenue despite a smaller product range [21][22]. - Fat Donglai emphasizes extreme quality control and direct sourcing, which has led to its strong market presence in Henan [21][24]. Group 4: Challenges and Future Outlook - Many retailers struggle with private labels due to a lack of comprehensive supply chain management and product differentiation, often resulting in poor sales performance [34][36]. - The article suggests that while private labels can be a lifeline for traditional supermarkets, they require a long-term commitment to quality and consumer trust [36][39]. - The future of retail will depend on understanding consumer preferences and building trust through quality products and services, rather than just competing on price [43][45].

Core Viewpoint - The retail industry in China is transitioning from aggressive expansion to a buyer's market, making store adjustments a critical survival strategy for companies like Yonghui Supermarket [2][6]. Company Updates - Yonghui Supermarket appointed Wang Shoucheng, a post-90s executive, as the new CEO after a six-month vacancy [3]. - The company plans to raise up to 3.11 billion yuan through a private placement of A-shares, with a significant portion allocated for store upgrades [6]. Performance and Strategy - Yonghui has faced continuous losses for four years, with a total loss of 9.5 billion yuan, and reported a revenue decline of 20.73% year-on-year in the first half of 2025 [4][5]. - The company is implementing a store closure strategy, shutting down 232 stores in 2024 and an additional 227 in the first half of 2025, reducing its total operational stores from 1,000 to 552 [4]. Market Trends - The retail sector is witnessing a shift towards quality retail, hard discount, and membership store models, with many companies, including Yonghui, focusing on quality upgrades [8][9]. - The competition is intensifying, with new entrants in the hard discount space and established players like Yonghui adapting their strategies to enhance customer experience and operational efficiency [7][9]. Future Outlook - Yonghui's focus on quality retail aims to consolidate resources and avoid the pitfalls of previous strategies that lacked a clear direction [5][10]. - The company is expected to continue its store adjustments in 2024, aligning with industry trends as the era of rapid expansion comes to an end [6][8].

Group 1 - The retail industry is witnessing a fierce competition in the "hard discount" segment, with major players like Zhongbai Group, JD.com, Meituan, Hema, and Wumart rapidly entering the market [1][2] - Hard discount stores focus on significantly lowering costs and improving efficiency to offer lower prices, contrasting with "soft discount" stores that emphasize near-expiry or slightly imperfect products [2][3] - Zhongbai Group plans to open 51 hard discount stores in Hubei, with a SKU range of 800-1500 and substantial price reductions [3] Group 2 - The hard discount sector is emerging as a new growth point in the global retail market, with a projected growth rate of 8.2% in discount retail channels and an increase of $61.1 billion in sales of discount products by 2024 [4] - The Chinese hard discount market is expected to exceed 200 billion yuan by 2024, with current penetration at only 8%, indicating significant growth potential compared to Germany's 42% and Japan's 31% [4] - Aldi's expansion in China exemplifies the potential for growth, as it has steadily increased its store count and is now expanding beyond Shanghai [4] Group 3 - Despite the promising outlook, the hard discount market faces challenges such as supply chain optimization, cost reduction, and intense market competition [6][7] - The core of the hard discount business model is "extreme low prices," achieved through streamlined product categories and efficient supply chains, but this leads to lower profit margins [6][7] - Hard discount stores typically have gross margins of 10%-15%, significantly lower than the 20%-25% margins of traditional supermarkets, highlighting the competitive pressure in this segment [7]

Core Viewpoint - The retail industry is witnessing a fierce competition in the "hard discount" segment, with major players like Zhongbai Group, JD.com, Meituan, Hema, and Wumart rapidly entering the market [1][2][4]. Group 1: Market Dynamics - Major companies are focusing on "hard discount" stores, which operate on a model that emphasizes cost reduction and efficiency to offer lower prices compared to "soft discount" stores [2][4]. - The global discount retail channel is projected to grow at a rate of 8.2% in 2024, with an increase in sales of discount products amounting to $61.1 billion [4]. - The Chinese hard discount market is expected to exceed 200 billion yuan in 2024, indicating significant growth potential [4]. Group 2: Company Strategies - Zhongbai Group plans to open 51 hard discount stores in Hubei, with a focus on a limited SKU range of 800 to 1500 items and substantial price reductions [3]. - JD.com opened its first discount supermarket in Hebei, attracting nearly 60,000 customers on the first day, and has plans for further expansion [2]. - Meituan's "Happy Monkey" discount supermarket aims to establish 1,000 stores by 2025, with a focus on refining its business model [2]. - Hema has rebranded its discount format to "Super Box NB" and has opened 17 new stores in 10 cities in Jiangsu and Zhejiang [2]. Group 3: Competitive Landscape - The hard discount model is validated by successful international examples, with discount retailers like Schwarz, Aldi, and Costco dominating the top ranks in the global retail landscape [4]. - The penetration rate of hard discount retail in China is currently only 8%, compared to 42% in Germany and 31% in Japan, highlighting a significant opportunity for growth [4]. Group 4: Challenges and Considerations - The hard discount model relies on extreme low pricing, which compresses profit margins, with gross margins typically between 10% and 15%, compared to 20% to 25% for traditional retailers [6][7]. - Companies face challenges in optimizing supply chains and reducing operational costs, particularly in the fresh produce category, which requires high efficiency and stability [7]. - The influx of competitors increases the risk of homogenization, making it crucial for companies to establish differentiated competitive advantages to avoid price wars [7]. Group 5: Regional Insights - The Shenzhen market remains relatively quiet in terms of hard discount store openings, with major players like Hema and JD.com yet to establish a presence [8]. - Walmart has begun testing community stores in Shenzhen, which are characterized as typical hard discount supermarkets, indicating potential for future growth in the region [9].

Core Viewpoint - The article discusses the fierce competition in the Chinese supermarket industry, particularly focusing on the rise of private label brands as a strategic response to market challenges and consumer preferences. Group 1: Industry Trends - The supermarket industry in China is witnessing a shift towards private label brands, with major players like Yonghui and Sam's Club investing heavily in this area to enhance profitability and market share [3][25][107]. - The penetration of private label products has increased significantly, with consumer awareness rising to 90% and 35% having purchased such products in the past six months [19][20]. - Retail giants such as Alibaba, JD, and Meituan are also entering the private label space, indicating a broader trend towards self-branded products across the industry [7][25]. Group 2: Company Strategies - Yonghui has engaged a "Fat Donglai support team" to develop 500 private label products over five years, aiming for these to account for 40% of total sales [3][88]. - Sam's Club has successfully integrated its private label, Member's Mark, which contributes approximately 40% of its revenue despite only accounting for 25%-30% of its SKU [53][54]. - Aldi, known for its high private label ratio of 90%, focuses on a limited SKU strategy, emphasizing quality and cost-effectiveness [56][65]. Group 3: Consumer Behavior - Consumers are increasingly seeking value, with a preference for high-quality products at competitive prices, leading to a demand for private label brands that offer better quality without the brand premium [111][128]. - The trend of "quality-price ratio" is becoming more significant, with consumers willing to try private labels that meet their quality expectations [114][117]. - The success of private labels hinges on building consumer trust through consistent quality and value, as seen with successful brands like Fat Donglai and Costco [138][139]. Group 4: Challenges and Opportunities - Many supermarkets struggle with private label strategies due to a lack of comprehensive supply chain management and product differentiation, often resulting in poor sales performance [91][96]. - The article highlights that while private labels can be a lifeline for traditional supermarkets, they also pose risks if not executed with a clear strategy and commitment to quality [106][109]. - The competitive landscape indicates that successful private label brands require a shift from merely selling products to creating unique offerings that resonate with consumer needs [130][131].