情绪消费的兴起，既有互联网和社交媒体的普及，以及企业营销策略的推动，更是消费差异化、细分化 的结果。受收入水平、年龄差异、受教育程度、家庭结构等各方面因素影响，消费呈现差异化特点。同 时，消费在被生活方式重新定义。在快节奏的现代社会，人们需要找到释放压力的出口、缓解焦虑的良 方、增进交往的媒介。物美价廉之外，具有体验感、情绪价值的消费成为一种品质追求：既要"性价 比"，也要"情价比"。 为心情买单，让热爱出圈。情绪消费与体验消费一脉相承，具有"返观内照"的特点，均超越了商品传统 功能需求，转而追求情感与自我实现的"小确幸"。一份关于2025年"Z世代"情绪消费的报告显示，情绪 消费以"Z世代"为核心主力，超九成年轻人认可情绪价值，44.8%的年轻人关注"品质升级"。由此可见， 年轻人的情绪消费并非盲目悦己，而是在情感驱动下追求更优的体验感。 小确幸里有大市场。情绪消费不再是年轻人的专属，从"小众所需"演变成"主流刚需"，情绪消费呈现巨 大市场潜力。据统计，2024年中国情绪经济市场规模已达2.3万亿元，预计2029年将突破4.5万亿元。情 绪消费承载着人们对美好生活的向往，期待更多优质消费品和服务供给，成为激 ...

俄年度热词聚焦"胜利""人工智能" "拉布布"也上榜 【"拉布布"象征"可爱文化"】 在俄罗斯"语言"出版社、世界与教育出版社和"斯克沃尔佐夫斯基阅读"语言学项目联合发起的年度热词 评选中，专家评委会选出人文、技术、俚语三大版块的年度最热词——"人工智能""Prompt（提示 词）""Okak（怎么这样？）" 栾海 2025年即将结束，俄罗斯多个机构和团体分别推出本国年度热词榜单，上榜热词有"胜利""神经网 络""人工智能""焦虑""Z世代"……中国潮玩公司泡泡玛特的热门IP"拉布布"一词也榜上有名。 【"胜利"具有深刻象征意义】 国立普希金俄语学院一个多月前便通过塔斯社发布了该机构评出的2025年度热词榜单，以纪念19世纪俄 罗斯语言学家、字典编纂家弗拉基米尔·达尔诞辰224周年。这个榜单选定的三大热词是"胜利""Max""神 经网络"。 该学院新闻处表示，今年是苏联伟大卫国战争胜利80周年，"胜利"登上热词榜榜首，具有深刻象征意义 且合乎情理。"'胜利'一词具有超越词汇本身的特殊意义。它属于历史文化范畴，能把不同时代的人们 连结在一起，象征着人民的伟大功绩、勇气和英雄主义。" "Max"是新推出的俄罗斯跨 ...

王华斌 北京人寿保险股 份有限公司江苏分公司总经理 以下是王华斌的演讲全文： 尊敬的魏主席，各位领导： 专题：2025中国保险创新论坛 2025年12月17日，以"融创共生"为主题的第20届中国保险创新论坛暨第20届中国保险创新大奖颁奖盛典 在常州举行。北京人寿保险股份有限公司江苏分公司总经理王华斌发表了主题演讲。 王华斌认为，管理Z世代营销团队要抓住三个要点：在心理上，从"为你好"转变为"你想要"；在态度 上，以平视代替俯视；在细节上，轻"管"重"理"、同"制"共"度"、薄"礼"厚"仪"。 大家好！感谢张社长给我这个分享的机会，我向各位领导汇报一下：一个中小公司的省级分公司，在市 场大环境之下所取得的一点点创新和小成果。 我们江苏分公司筹建于2020年8月，于年末正式开业，2021年6月份开始启动个险业务，2022年刚刚有点 起色的时候，传统模式的个险团队却被同业给"请"走了。于是2022年又继续筹建，到了2023年7月份的 时候，"悲剧"却再次重演。 经过研讨和思考，我们觉得不能再这样下去了，决定进行一个大胆的尝试——打造大学应届毕业生营销 团队。经过将近两年的实践，我们打造了一支60人的团队，平均年龄在 ...

对此，业内多次呼吁大家要清醒审视，切忌盲目跟风与本末倒置。"给极端的年轻化降降温，让白酒行 业回归真正的主流人群，才是未来行业保持健康的关键。"北京圣雄品牌策划有限公司总经理邹文武在 采访中坦言。 的确，在过度聚焦所谓"未来市场"的同时，许多企业漠视了当下真正的核心消费群体，导致品牌与基本 盘渐行渐远。"45岁-55岁是白酒绝对主力的高频人群，但近十年，大家都没有聚焦主力人群，以至于核 心消费群体被漠视，很多品牌因此被主力人群抛弃。"邹文武进一步指出，结果，年轻人也不用白酒来 解酒瘾。 当整个消费品行业都在追逐Z世代的新兴潮流时，一份国家层面的方案，为另一个庞大而富足的群体点 亮了聚光灯。 近日，工业和信息化部会同五部门联合印发的《关于增强消费品供需适配性进一步促进消费的实施方 案》，引发了广泛关注。《实施方案》明确提出，到2027年，要形成包括"老年用品"在内的三个万亿级 消费领域。 这不禁让《华夏酒报》记者开始思考：在酒业狂热追逐年轻化的另一面，那抹沉稳的"银发"，是否才是 被长期忽略的价值腹地？ 毕竟，政策的东风已来，酒业思考的天平，或许是时候该重新平衡了。 极致的年轻化迷思与主流的回归呼声 过去两年， ...

Core Insights - Soul has submitted its IPO application to the Hong Kong Stock Exchange, focusing on the emotional economy of Generation Z and disclosing an AI ethics governance framework in its prospectus [1][6] - The platform's narrative centers around the emotional value of Generation Z, with over 78.7% of its daily active users belonging to this demographic [3][6] - Soul's financial performance is strong, reporting nearly 1 billion yuan in adjusted net profit within three years [3] Company Overview - Founded in 2015 by Zhang Lu, Soul aims to provide emotional value to users by emphasizing interest-based connections and non-real identity expressions [4] - The platform encourages users to interact through virtual identities rather than real photos, promoting a focus on shared interests and emotional understanding [4] - As of 2021, Soul had 9.1 million daily active users, with over 70% being post-90s generation, and has attracted significant investment from major firms including Tencent and MiHoYo [4] Market Context - The emotional economy in China is projected to reach approximately 24.25 trillion yuan by 2024, with an expected compound annual growth rate of 22.2% until 2030 [5] - The immersive emotional economy segment is anticipated to grow even faster, from about 291.7 billion yuan in 2024 to 1.191 trillion yuan by 2030 [5] User Engagement - As of August 2025, Soul is expected to have around 390 million registered users, with daily active users reaching 11 million in the first eight months of the year, 80% of whom are from Generation Z [6] - Users spend an average of over 50 minutes daily on the platform, and the average monthly revenue per paying user is 104.4 yuan, indicating a strong monetization potential [6] IPO Considerations - The market's interest in Soul's IPO is increasing, particularly regarding its AI ethics governance framework, which is seen as a crucial factor in building investor confidence [6]

Core Viewpoint - Soul is attempting its fourth IPO, shifting its narrative from focusing on the single economy and metaverse to emphasizing the emotional value for Generation Z users, who make up over 78.7% of its daily active users [1][5]. Group 1: Company Overview - Soul was founded in 2015 by Zhang Lu, who aimed to create a platform that prioritizes emotional value over appearance, addressing a gap in the social app market dominated by familiar and appearance-based interactions [2][3]. - The platform allows users to interact through virtual identities, avoiding the use of real photos and locations, which caters to the Z generation's desire for a pressure-free social environment [3][4]. - As of 2021, Soul had reached 9.1 million daily active users, with over 70% being post-90s users, and introduced the concept of metaverse social interactions [3][6]. Group 2: Financial Performance - Soul reported a revenue of 1.846 billion yuan and a net profit of 361 million yuan in 2023, with projected revenues of 2.211 billion yuan and a net profit of 337 million yuan for 2024 [6]. - The company has accumulated nearly 1 billion yuan in net profit over three years, indicating strong financial performance [6]. - The primary revenue sources are "emotional value services" and advertising, with emotional value services accounting for 90.8% of the revenue in 2025 [5][6]. Group 3: Market Potential - The emotional economy in China is projected to grow from 24.25 trillion yuan in 2024 to 80.69 trillion yuan by 2030, with a compound annual growth rate of 22.2% [4]. - The immersive emotional economy segment is expected to expand from 291.7 billion yuan in 2024 to 1.191 trillion yuan by 2030, indicating a faster growth rate [4]. Group 4: User Engagement - As of August 2025, Soul had approximately 390 million registered users, with daily active users reaching 11 million in the first eight months of the year, 80% of whom are from Generation Z [5][6]. - Users spend an average of over 50 minutes daily on the platform, showcasing high engagement levels [5]. Group 5: Industry Significance - Soul's IPO represents a significant milestone for the emotional economy, as it introduces a quantifiable business model into mainstream capital market discussions [6].

Core Viewpoint - The article discusses the reality of young people's lives as depicted in the dating reality show "Escape from the 9 to 5 Love," highlighting the struggles and pressures faced by the Z generation in the workplace and their relationships [4][46][118]. Summary by Sections Show Concept and Setting - "Escape from the 9 to 5 Love" features ten young professionals from Beijing who take a five-day vacation to Hainan while balancing their work commitments, showcasing the challenges of modern dating for working individuals [8][9]. - The show opts for ordinary young professionals rather than celebrities, presenting a more relatable and realistic portrayal of dating in the workplace [12][13]. Participants and Their Experiences - The participants are typical young workers with common job titles such as live-streaming operators and product managers, reflecting the everyday experiences of many viewers [14][15]. - The show captures the exhaustion and mundane realities of commuting and working, contrasting with the glamorous portrayals often seen in traditional dating shows [18][30]. Themes of Work and Relationships - The show emphasizes the tension between work and personal life, with participants discussing their job-related stress and the impact on their dating lives [27][93]. - Conversations often revolve around practical issues like rent and job security, rather than romantic ideals, highlighting the financial pressures faced by young people in urban settings [28][97]. Emotional Depth and Realism - The emotional struggles of the participants, including feelings of loneliness and the pressure of societal expectations, are depicted through their interactions and personal reflections [64][117]. - The show captures moments of vulnerability, such as participants crying over their experiences, which resonate with the audience's own feelings of anxiety and uncertainty [68][71]. Societal Reflection - The article argues that the show serves as a mirror to the Z generation's experiences, revealing their social anxieties, communication challenges, and the impact of digital culture on their relationships [52][76]. - It suggests that the portrayal of young people's lives in the show reflects broader societal issues, including economic pressures and the quest for stability in an unstable world [99][105]. Conclusion - The article concludes that "Escape from the 9 to 5 Love" is not just a dating show but a significant cultural commentary on the realities faced by today's youth, making it a valuable record of contemporary life [120][122].

Core Insights - The article discusses the evolving relationship dynamics among Generation Z, highlighting their preference for short-term relationships and emotional connections over long-term commitments [5][10][11]. Group 1: Relationship Trends - Generation Z is experiencing a "situationship" crisis, characterized by ambiguous relationships that lack clear commitments [10][11]. - The popularity of short-term relationships is evident, with significant discussions on social media platforms, indicating a cultural shift towards casual dating [12][14]. - Various new terms have emerged to describe different types of relationships, reflecting the complexity of emotional connections among young people [14][21]. Group 2: Emotional Landscape - Generation Z exhibits high levels of loneliness, with a Cigna survey indicating an average loneliness score of 48.3, the highest among all generations [23]. - The generation's loneliness is exacerbated by the internet, which, while providing connectivity, also diminishes the quality of relationships [25][27]. - Despite their reliance on technology, 53% of childless Generation Z individuals express a desire to have children in the future, indicating a longing for deeper connections [28][29]. Group 3: Consumption Patterns - The consumption decisions of Generation Z are heavily influenced by their emotional needs, with a growing trend towards experiences that provide emotional satisfaction [34][52]. - The rise of virtual relationships and AI companions reflects a strong demand for emotional support, with 83% of Generation Z feeling they can form meaningful connections with AI [42]. - There is a notable shift towards experiential social activities, as young people seek authentic interactions beyond digital platforms [47]. Group 4: Brand Engagement - Brands are increasingly focusing on emotional resonance with Generation Z, as 67% believe brands should reflect their modern relationship experiences [62]. - Successful brands, like Hinge, have capitalized on the complexities of Generation Z's relationship dynamics, achieving significant revenue growth by aligning with their values [63]. - The emphasis on emotional value in consumption is reshaping brand strategies, with a focus on creating meaningful connections with consumers [66].

Group 1 - The core viewpoint of the articles highlights a significant shift in the consumption behavior of the "Z generation," who are increasingly prioritizing experiences and services over traditional material goods during the "Double 11" shopping festival [1][2][3] - Travel-related consumption, including "bundled flight and hotel products" and travel packages, accounts for 36.9% of the emotional consumption landscape among young consumers, making it the most popular category [2] - The willingness of the "Z generation" to spend on experiences, such as travel and immersive entertainment, reflects a strong drive towards "self-pleasure" and "experience-first" consumption philosophies [2][3] Group 2 - The report indicates that nearly 40% of young consumers have increased their "Double 11" budget compared to the previous year, with a combined total of nearly 80% maintaining or increasing their spending plans, which supports the growth of experience-based consumption [2] - The participation rate of the "Z generation" in major promotional events like "Double 11" has risen to 93.1% in 2025, indicating that such events have become deeply integrated into their lifestyle [3] - The "Z generation" exhibits a complex mindset of both enthusiasm and rationality, with nearly 40% of consumers being cautious about "the lowest prices of the year," opting to verify deals themselves, which leads to a preference for high-value experience products with clear discounts [3]

Core Insights - Great Wall Motors' Ora brand has launched the pre-sale of its new A-class pure electric SUV, Ora 5, starting at a competitive price of 109,800 yuan, targeting Generation Z consumers [2][3] - The Ora 5 features a unique design, advanced technology, and global quality, aiming to meet the expectations of young consumers for a "selected car" [3][5] Product Details - The Ora 5 is available in five models with a price range of 109,800 to 142,800 yuan, and offers multiple purchasing benefits for early buyers, including limited-time gifts [2] - The vehicle incorporates a "natural aesthetics" design and features the Coffee Pilot Ultra driver assistance system, which includes 27 perception hardware components and supports over 200 parking scenarios [3] Brand Strategy - The collaboration with celebrity Hou Minghao aims to resonate with Generation Z, reflecting the brand's commitment to connecting deeply with young consumers [4][5] - The partnership emphasizes a shift in the brand's role from "definer" to "witness" and "companion," enhancing emotional connections with users [5] Global Ambitions - The Ora brand has expanded into over 50 countries and regions, gaining the trust of nearly 600,000 users, marking a significant step in its global product strategy [5] - The launch of the Ora 5 is seen as a key milestone in the brand's transformation and ambition to represent "China's strongest voice" in the global automotive market [5]