Group 1 - The third Guangdong-Hong Kong-Macao Greater Bay Area Development Business Conference was held on September 15, focusing on themes such as cross-border finance, commercial law, artificial intelligence, and biomedicine, attracting over 1,200 representatives from 30 countries and regions [1][2] - The conference emphasized the importance of open cooperation in addressing global economic uncertainties, with Guangdong officials stating their commitment to high-quality development and deep integration into international supply chains [2][3] - The conference provided a platform for cross-border e-commerce to engage with government, financial institutions, and research organizations, enhancing the Greater Bay Area's influence in the global economy and promoting regional economic collaboration [3] Group 2 - The "Guangdong-Hong Kong-Macao Greater Bay Area Supply Chain Promotion Report" was released, outlining the current state of the supply chain promotion system and emphasizing the region's advantages in industrial systems and economic complementarity [4][5] - The report identified opportunities arising from the supply chain promotion system, including enhanced innovation capabilities for enterprises and new spaces for broader industrial cooperation [5][6] - The "2024 Annual Development Report of the Guangdong-Hong Kong-Macao Greater Bay Area Exhibition Industry" highlighted a robust growth trend, with 924 exhibitions planned for 2024, representing a 1.32% increase compared to 2023 [6]

"只需后台一键打通，就能进入东南亚市场。不需要国际运费，也不需要负担境外售后成本。"一位受邀 品牌方人员表示。 据项目内部人士介绍，这是天猫和Lazada首次进行系统级打通。加入项目协议的商家可以马上拥有一间 和天猫一样的LazMall店铺迎接东南亚消费者，商品信息经AI翻译后同步上架。整个过程中，商家无需 重新注册、无需组建本地团队、无需复杂运营；商家仅需供货至国内中转仓，后续的多语言客服、广告 投入、国际运费均由Lazada负责，商品出境后的跨境退货成本，也将由平台全额兜底。 【环球网科技报道 记者 李文瑶】9月16日，记者获悉阿里旗下东南亚电商平台Lazada首次向天猫商家全 面开放东南亚本地化运营能力，目前，蕉下、babycare、飞利浦、乐扣乐扣等多家知名品牌已确认加 入。 "项目设计的核心就是降低品牌出海的门槛，让大家可以更低成本试水东南亚市场，同时保留逐步向本 地化演进的路径。"Lazada内部人士表示。 | 大部 600145 日本工作部 | Q RENNEMERANERAL O | | ● 公告 · 2025年中秋节报名进行中 · | | 他发 图片 | 60 0 湖路 | B 投资 | 日 ...

Core Insights - The third Guangdong-Hong Kong-Macao Greater Bay Area Development Business Conference was held on September 15, focusing on themes of empowerment and new opportunities, attracting over 1,200 representatives from 30 countries and regions [1][2] Group 1: Supply Chain Promotion Report - The "Guangdong-Hong Kong-Macao Greater Bay Area Supply Chain Promotion Report" was released, providing a new professional perspective for enterprise decision-making and emphasizing high-quality development of the supply chain [5][6] - The report outlines the current development status of the supply chain promotion system in the Greater Bay Area, highlighting five key aspects: efficient infrastructure connectivity, deepening regulatory standards, supply chain optimization, significant effects of digital and green technologies, and enhanced financial services [5][6] Group 2: Economic Impact and Future Projections - The Greater Bay Area's economic output is projected to exceed $2 trillion in 2024, contributing to 1/9 of the national economic total while occupying less than 0.6% of the country's land area and 6% of its population [4] - Guangdong Province has over 210,000 registered foreign-invested enterprises, accounting for 1/4 of the national total, and continues to attract significant foreign investment in sectors like electronic information and green petrochemicals [4] Group 3: Exhibition Industry Development - The exhibition industry in the Greater Bay Area has shown steady development over the past decade, with 2023 witnessing a recovery that surpassed pre-pandemic levels, achieving a new high in exhibition scale [7] - In 2024, a total of 924 exhibitions are planned, representing a 1.32% increase compared to 2023 [7]

千年丝路，驼铃悠远，酒香绵长。从古丝绸之路的重要驿站陕西凤翔，到如今产品销往共建"一带一 路"国家的广阔市场，陕西西凤酒厂集团有限公司（简称"西凤集团"）正以中国酒文化为纽带，开启品 牌出海新篇章，让凤香飘向世界，让世界品味中国。 西凤酒历经3000多年传承，是中国凤香型白酒的典型代表。近年来，西凤集团主动融入服务高质量共 建"一带一路"，积极布局全球市场，实现了从"产品出海"到"品牌出海"的战略升级。2024年，西凤集团 作为"丝绸之路万里行·繁荣之路"活动白酒行业独家合作伙伴，随全媒体团穿越亚欧大陆，行经10余个 国家，最终抵达法国巴黎。在长达1.7万公里的行程中，"丝路美酒醇香世界""让凤香陶醉世界"等话题 获得广泛关注，品牌借势拓展海外宣传渠道，与各地行业商会深度交流，搭建合作桥梁。此次万里行活 动以多媒体、多样化的形式向世界展示了西凤酒的风采，不仅实现了超预期的传播效果，也为企业积累 了丰富的国际资源和潜在客户，为后续海外业务拓展奠定了坚实基础。 在此基础上，2025年8月，西凤集团在宝鸡市凤翔区举行了"丝绸之路·品牌出海"启动仪式，宣布西凤酒 先后走进柬埔寨、马来西亚、新加坡等东盟国家，展示西凤酒 ...

编者按：国务院办公厅日前印发《关于释放体育消费潜力进一步推进体育产业高质量发展的意见》（以 下简称《意见》），提出到2030年，培育一批具有世界影响力的体育企业和体育赛事，体育产业发展水 平大幅跃升，总规模超过7万亿元，在构建新发展格局中发挥重要作用。 《意见》对体育产业面临的挑战和机遇看得准、看得深，推出的举措针对性强，为企业指明发展方向， 增添了安踏集团坚守实体经济、推动高质量发展的决心和动力。《意见》特别提出实施中国体育品牌海 外推广计划，支持具备条件的体育企业"走出去"，培育具有国际竞争力和影响力的体育企业集团。 2021年，安踏集团成立30周年之际发布了"单聚焦、多品牌、全球化"的新十年战略，以及在2030年"成 为世界领先的多品牌体育用品集团"的愿景目标。近年来，集团持续深耕东南亚市场，并于2023年在新 加坡正式设立安踏东南亚集团总部，业务覆盖安踏集团及其控股的亚玛芬体育旗下其中的6大品牌，服 务东南亚及周边消费者；同时集团通过海外物流、数字化系统及供应链整合的积极探索，将安踏经验赋 能全球。集团还在中东开设分公司；在北美及欧洲进驻Foot Locker及DSG等主要市场渠道，在全球顶级 商圈美 ...

9月12日，由广州市商务局指导，广州开发区商务局支持，易海创腾主办，领英、Google Ads、南方美谷、 中国民生银行广州三元里支行协办的广州"跨境电商+产业带"系列活动【"聚势·B2B品牌出海"营销峰会 暨"广州开发区品牌周"】启动仪式在广州成功举行。本次活动汇聚近300家B2B外贸工厂、工贸一体化企业 及跨境电商企业代表，围绕"品牌如何成为外贸新增长引擎"展开深入探讨，共同探索中国制造业品牌出海 的新路径。 【广州开发区品牌周】项目由广州开发区商务局主导、易海创腾联合执行，旨在通过企业走访、精品沙 龙、海外媒体平台游学等系列活动，系统赋能区内企业，帮助其提升国际品牌竞争力与全球影响力，为广 州开发区制造业转型升级注入新动能。广州开发区坐落于黄埔区，目前黄埔区是湾区先进制造业核心区， 已形成汽车制造、新型显示、绿色能源、新材料、美妆大健康五大千亿级产业集群和生物科技、高端装 备、集成电路三大百亿级产业集群，已形成"上游原材料—中游制造—下游应用"的完整产业链。【广州开 发区品牌周】的启动，正是要把这条"黄金产业带"整体推向海外，实现从规模红利到品牌红利的跨越。 广州市商务局对外贸易发展处副处长凌泉发表致辞 ...

Core Insights - The article discusses the launch of the upgraded "Sailor Star Program" by Amazon Advertising and Amazon Global Store, marking the fifth anniversary of the original "Sailor Program" [1] - The new season focuses on seven themes, including market expansion in Europe, niche market breakthroughs, and global brand building, reflecting the transition of Chinese companies from manufacturing to intelligent and creative production [1] Group 1: Brand Innovation and Strategy - HOVERAir emphasizes differentiation through innovation, creating a "water sports camera" based on user insights and adapting to local regulations in Japan with a lightweight product [1][2] - JisuLife's strategic shift from a multi-category approach to specializing in portable fans has led to significant improvements in product performance, enhancing battery life to two days and changing market perceptions [2] - Emotional resonance is becoming a key competitive advantage for brands, as seen with Heybike's shift from traditional advertising to emotional storytelling and community engagement [3] Group 2: Localization and Market Adaptation - Localized operations are critical for success in international markets, with HOVERAir and JisuLife implementing strategies to overcome cultural barriers through local teams and tailored marketing [3] - The concept of "Glocalization" is emerging as a new paradigm for Chinese brands going global, combining supply chain advantages with localized operational capabilities [3] Group 3: Role of AI in E-commerce - Approximately 45% of cross-border e-commerce companies are utilizing generative AI for product innovation, with 86% of small to medium-sized brands viewing AI as a key driver for marketing success [4] - AI tools are helping companies save time and optimize processes, allowing for a greater focus on market research and product innovation [5]

Core Insights - The narrative of "Chinese manufacturing" is evolving into "Chinese brands," indicating a shift in international competitiveness and brand perception [1][3][10] - Chinese brands are increasingly recognized for quality and innovation, moving from low-cost products to high-end offerings in global markets [3][5] Group 1: Market Trends - Chinese brands are experiencing a diversified and clustered ecosystem in international markets, with rising overseas revenue and improved profit margins [1][4] - In 2024, China led the world in generative AI patent applications, and cross-border e-commerce reached 2.63 trillion yuan, growing by 10.8% [1] - The number of Chinese companies participating in the IFA 2025 Berlin International Consumer Electronics Show reached approximately 764, accounting for about 38% of exhibitors [3] Group 2: Brand Performance - Pop Mart's LABUBU IP saw significant success, with a revenue increase of 204.4% year-on-year, and overseas sales contributing nearly 40% of total revenue [4] - Chinese brands dominate the high-end market, particularly in products priced over $500, with significant pricing power in flagship categories above $800 [5] Group 3: Challenges in Brand Expansion - Companies face challenges in efficient budget allocation and effective marketing strategies, as traditional advertising methods are becoming less effective [6] - Localization remains a critical issue, with many brands focusing on sales volume rather than building brand narratives and understanding local cultures [7] Group 4: Consumer Behavior - Consumer trust is shifting from price to innovation, with 89% of consumers trusting personal recommendations over advertisements [8] - The purchasing journey has become more complex, requiring brands to establish trust through local partnerships and community engagement [8][9] Group 5: Future Directions - The next phase for Chinese brands will involve building a cooperative network based on cultural resonance and value co-creation [10] - Companies are increasingly recognizing the importance of strategic partnerships to enhance brand credibility and market penetration [9][10]

Group 1 - The conference emphasized the new paradigm of global brand development, highlighting the importance of brands as carriers of economic globalization and drivers of service trade [1] - Chinese brands have shown significant progress in recent years, becoming a vital link between domestic and international markets, driven by innovation and open cooperation [1][2] - The number and value of Chinese brands in the global top 500 continue to grow, with a leading position in patent and trademark applications, indicating a shift from "Made in China" to "Created in China" [2] Group 2 - High-quality development is centered on innovation and digitalization, with brand strength and influence as key indicators [3] - Companies are encouraged to adopt a "look before you leap" approach when entering international markets, considering local political, economic, and cultural factors [3] - The strategy for brands going global should focus on differentiation, digitalization, and localization, with examples of successful brand positioning and storytelling [3]

贾伟，LKK洛可可创始人、董事长、艺术家、黑马加速导师 自2004年创业以来，贾伟狂揽 79项 红点奖，并成为中国唯一独揽红点、iF、IDEA、G-Mark、Good Design、红星等国际顶级设计金奖的设计师； 将洛可可做成中国最大的工业设计公司之后，不断颠覆自己，连续创业； 被外界誉为：兼具商业头脑和设计才华的中国商业设计师第一人。 看到一半的时候，小女儿哭闹着说口渴，想喝水。 我父亲立刻起身去厨房倒了一杯热水。热水是刚烧好的，很烫。 他怕小女儿烫到，于是小心翼翼的把杯子放在了桌子的中间。 这个位置，小女儿正常情况下，是很难够到的。 他想等水温降下来之后，再给她喝。可万万没想到，意外发生了。 我父亲刚刚坐下，小女儿可能太渴了。便趁父亲不注意，在桌边跳起来，伸直胳膊不断的够杯子。 小女儿还小，身高不够。这一跳，刚刚好能够碰到杯子上的拉绳。 她的小手努力地往前一伸，然后，猛地一拽。紧接着，就是一声"哗啦"和"砰"的清脆声响。 满满的一杯开水，泼到了小女儿的半张脸和胸口上，瞬间皮开肉绽。小女儿立刻发出了痛苦的哭喊声。 那一刻，两个父亲都傻了。 九年前，一个周六的下午。我和父亲，在家中陪伴孩子看动画片。 那个时 ...