2025 年 8 月 16 日至 17 日，"AI 引爆营销" 线下课程在福建省福州市的眉山宾馆盛大举行。此次课程由 轩辕国际旗下的轩辕（上海）教育科技有限公司、初莘文化传媒有限公司，以及福州当地多家企业联合 主办，由游笑永和李承航共同策划组织，吸引了近 200 位中小企业家代表齐聚一堂，共同探索 AI 技术 在市场营销领域的无限可能。 例如，在 AI 获客引流方面，通过 AI 数据分析能够精准洞察潜在客户的需求和行为习惯，从而制定更 具针对性的营销策略，实现客户流量的快速增长。 在当前数字化浪潮中，人工智能已成为推动各行业变革与发展的核心驱动力。根据市场研究机构的数据 显示，全球 AI 营销市场规模正以每年两位数的速度增长，预计在未来几年内将达到数千亿美元。越来 越多的企业开始意识到，借助 AI 技术不仅能够提升营销效率、降低成本，还能实现精准营销，满足消 费者日益个性化的需求。在此背景下，本次 "AI 引爆营销" 课程应运而生，旨在帮助中小企业家们把握 AI 时代的营销机遇，实现企业的数字化转型与升级。 课程期间，AI 星球的首席讲师、胡润U30创业导师姬剑晶老师作为资深的AI创业导师，分享了极具前 瞻性 ...

Core Insights - The article discusses the emergence of a "shadow world" in globalization, highlighting how various Chinese companies have built essential infrastructure that supports global commerce, including logistics, payment, and marketing services [4][5]. Logistics: Time and Space Compression - Companies like Zongteng and Wanyitong have established themselves as key players in cross-border logistics by investing in heavy assets such as overseas warehouses and dedicated transportation routes, which provide competitive advantages in cost and efficiency [9][11]. - Zongteng, founded in 2007, transitioned from e-commerce to logistics, focusing on overseas warehousing and specialized transportation, which allowed it to thrive during the e-commerce boom [8][10]. - Wanyitong has also adapted by investing in automated warehouses and self-built routes to enhance delivery efficiency, achieving a 95% order delivery rate within three days across the U.S. [11][12]. Payment: The Payment Revolution - The article outlines the rise of fintech companies like Airwallex and PingPong, which emerged to address the high costs and inefficiencies of traditional cross-border payment systems [20][21]. - These companies have introduced innovative pricing models and streamlined processes, significantly reducing transaction fees and improving service speed for small and medium enterprises [22][23]. - The competitive landscape in cross-border payments is evolving, with companies focusing on comprehensive financial ecosystems and compliance capabilities to differentiate themselves [25][30]. Marketing: Unlocking Overseas Traffic - The marketing sector is represented by companies like Taitong Technology, which has developed a data-driven approach to optimize advertising for Chinese businesses entering overseas markets [32][33]. - Taitong's platform integrates various media resources and advertising technologies, allowing clients to manage global campaigns efficiently [34][35]. - The article emphasizes the importance of marketing in driving sales for intangible products, where marketing costs can reach up to 50% of revenue [33]. Future Variables in the Shadow World - The article concludes that the "shadow world" of globalization is characterized by a growing number of specialized service companies that address specific pain points in cross-border trade, such as high payment fees and complex compliance issues [40][41]. - The competitive landscape is shifting towards integrated ecosystems, where logistics, payment, and marketing services are increasingly interconnected, enhancing the overall efficiency of global operations [42].

Core Viewpoint - The company plans to raise up to 470 million yuan by issuing no more than 80.54 million A-shares to specific investors, with the funds allocated to global social marketing cloud projects, content creative cloud projects, and working capital supplementation [1] Group 1: Global Social Marketing Cloud Project - The company aims to build a "Global Social Marketing Cloud Project" in Hangzhou, targeting global clients and supporting multiple social media platforms and languages [1] - This project will leverage internal and external global data combined with AI data analysis to automate workflows, enhancing efficiency in brand and influencer marketing [2] - Successful implementation of this project will accelerate the company's globalization efforts and increase the proportion of overseas business [2] Group 2: Content Creative Cloud Project - The company plans to establish a content creative cloud project in Hangzhou to enhance its competitiveness in content innovation [3] - This project will utilize a localized cloud service architecture and AI agents to streamline the content creation process, improving output efficiency and quality [3] - The creative cloud will enable the development of diverse interactive content, including advertising applications and digital avatars, while empowering talent with AI tools [3] Group 3: Industry Growth Potential - The cross-border marketing industry in China is projected to grow from 440.4 billion yuan in 2024 to 786.6 billion yuan by 2029, with a compound annual growth rate of 12.3%, providing a favorable market environment for the company's global expansion [4] - The global marketing industry is expected to reach 8.94 trillion yuan in 2024, with a growth rate of 9.5% over the next five years, indicating significant opportunities for Chinese marketing service providers in the international market [4]

Group 1 - The core stock price of Gravity Media as of August 19, 2025, is 18.29 yuan, reflecting a decrease of 1.08% from the previous trading day [1] - The trading volume on that day was 133,200 shares, with a total transaction amount of 243 million yuan [1] - Gravity Media operates in the cultural media industry, focusing on digital marketing services and content creation, having established partnerships with over a thousand clients [1] Group 2 - On August 18, Gravity Media announced plans to issue A-shares to specific investors to raise no more than 470 million yuan [1] - The raised funds will primarily be allocated to the "Global Social Marketing Cloud Project" and "Content Creation Cloud Project," as well as to supplement working capital [1] - The objective of the projects is to create a social marketing cloud platform serving global clients, enhancing marketing efficiency through AI technology [1] Group 3 - On August 19, the net outflow of main funds for Gravity Media was 39.73 million yuan, with a cumulative net outflow of 35.20 million yuan over the past five days [1]

Core Viewpoint - The article explores the emergence of "shadow companies" in China's globalization efforts, highlighting their roles in logistics, payment, and marketing as essential infrastructure supporting global trade [2]. Group 1: Logistics - The logistics sector has seen the rise of companies like Zongteng Group, which established overseas warehouses early on, differentiating itself from competitors by focusing on direct shipping and logistics infrastructure [5][6]. - Zongteng's strategic investments in heavy assets, such as cargo planes and automated warehouses, have created significant barriers to entry, allowing it to control costs and improve service efficiency [7][8]. - Other logistics companies, like Wanyitong and Fanding, have adapted their strategies to focus on automation and industry-specific solutions, reflecting a shift towards more integrated logistics services [9][10]. Group 2: Payment - The payment sector has been revolutionized by companies like Airwallex and PingPong, which address the high costs and inefficiencies of traditional cross-border payment systems [16][17]. - These companies have emerged in response to the pain points faced by small and medium enterprises in cross-border transactions, offering lower fees and faster processing times [18]. - The competitive landscape in cross-border payments is evolving, with firms focusing on comprehensive financial ecosystems and compliance capabilities to differentiate themselves [20][21]. Group 3: Marketing - The marketing landscape for overseas expansion is characterized by companies like Taitong Technology, which leverage data-driven strategies to optimize advertising and improve ROI for clients [25][26]. - Taitong's innovative platform integrates various marketing services, allowing clients to manage global campaigns efficiently [27][28]. - The marketing sector is witnessing a shift towards AI-driven solutions, enhancing the effectiveness of campaigns and enabling better targeting of audiences [31]. Group 4: Future Variables in the Shadow World - The "shadow world" of globalization is driven by specific pain points, such as high payment fees and inefficient logistics, leading to the emergence of specialized service providers [34][35]. - The competitive dynamics are changing, with geopolitical factors and technological advancements introducing new variables that will shape the future of these industries [35][36]. - The integration of services across logistics, payment, and marketing is creating a more complex ecosystem, where companies must adapt to survive in a rapidly evolving global landscape [35].

今天给大家分享一下2025年互联网广告市场。 在AI等技术变革的影响下，过去半年多，中国互联网广告市场的政策监管和行业规范持续演进，从数据安全监管到"隐性广告"监管、平 台透明化监管、出海广告投放监管，等等，互联网广告市场的规范化和秩序性都在持续提高。QuestMobile数据显示，整个2025年上半 年，中国互联网广告市场规模达到3598.5亿，同比增长5.6%。 总体上看，媒介平台流量分布相对集中，淘宝、抖音和微信位居前三，硬广收入市场份额分别达到22.5%、19.1%、10.8%；从设备终端 来看，移动端仍是核心，收入占比达到88.9%，OTT及智能硬件、PC占比分别为9%、2.1%；从营销触点来看，内容与渠道、AI应用和智 能硬件、跨平台聚合等等仍是核心。 基于此，可以看到组合营销模式可以帮助品牌构建体"锁定人群-渠道-内容"的闭环，实现转化效率的提升。例如，从营销人群画像上来 看，2025年6月，19-35岁下沉市场人群典型媒介偏好中，高德地图、抖音、QQ、微博、百度地图、京东、拼多多、快手等，对该人群的 渗透率均超过50%。 具体到各行业的投放情况来看，美妆护理仍是最活跃的行业，营销投放规模达到7 ...

Core Viewpoint - The article discusses the growth and trends in the Chinese internet advertising market for the first half of 2025, highlighting the impact of regulatory changes, technological advancements, and evolving marketing strategies on the industry [4][11][13]. Advertising Market Overview - The Chinese internet advertising market reached a scale of 359.85 billion in the first half of 2025, with a year-on-year growth of 5.6% [4]. - Major platforms such as Taobao, Douyin, and WeChat dominate the market, with market shares of 22.5%, 19.1%, and 10.8% respectively [4]. - Mobile devices account for 88.9% of advertising revenue, while OTT, smart hardware, and PC contribute 9% and 2.1% respectively [4]. Industry-Specific Advertising Investment - The beauty and personal care sector remains the most active, with an advertising investment of 72.45 billion, growing by 19% year-on-year [5]. - The apparel and food & beverage sectors follow, with investments of 20.23 billion and 17.32 billion, reflecting growth rates of 11.2% and 7.3% respectively [5]. - The mother and baby products sector saw a significant increase of 32.4%, reaching an investment of 13.26 billion, driven by national childcare subsidy policies [5]. - Conversely, sectors like home appliances, transportation, and IT electronics experienced declines in advertising investment, with decreases of 21.8%, 9.3%, and 7% respectively [5]. Marketing Trends and Strategies - The article emphasizes the importance of a combination marketing model that helps brands create a closed loop of "target audience - channel - content," enhancing conversion efficiency [4][58]. - The marketing landscape is shifting towards emotional marketing, which is becoming a key driver of consumer decision-making [82]. - Brands are increasingly focusing on integrating AI technologies into their marketing strategies, enhancing interaction and emotional resonance with consumers [92]. Media Channel Insights - The distribution of media traffic is relatively concentrated, with short video, e-commerce, and social media platforms being the primary advertising venues [17]. - The top three media platforms account for 50% of the market share, indicating growth potential for mid-tier and lower-tier media [19]. - Brands are adjusting their marketing investments based on industry dynamics, with a notable shift towards channel-based media for over 50% of advertising expenditures in sectors like beauty and home appliances [65]. Future Outlook - The article predicts that advertising resource allocation will continue to prioritize effectiveness and brand exposure, with a trend towards diversified exposure formats and integrated online-offline marketing strategies [78][80]. - The integration of AI in marketing is expected to become a new trend, with brands leveraging AI for enhanced consumer engagement and emotional connection [92].

Fundraising Plan - The company plans to raise a total of up to 470 million yuan through a private placement of A-shares, with a net amount intended for investment in specific projects [1][2] - The total estimated investment for the projects is 572.76 million yuan, with the company covering any shortfall through self-funding [2] Global Social Marketing Cloud Project - The company intends to build a Global Social Marketing Cloud project in Hangzhou, aiming to serve global clients across multiple social media platforms [3][4] - The project will leverage AI data analysis capabilities to automate workflows, enhance marketing efficiency, and provide comprehensive marketing consulting solutions [3][4] - The marketing cloud will offer features such as automated marketing strategy generation, intelligent influencer selection, and real-time performance tracking [6][7] Economic Benefits and Market Demand - The project is expected to yield an internal rate of return of 12.19% and a payback period of 6.47 years, indicating good economic viability [8] - The global marketing industry is projected to reach a market size of 8.94 trillion yuan by 2024, with a compound annual growth rate of 12.3% over the next five years [9][10] Internationalization Strategy - The company is aligning with national policies encouraging globalization, aiming to enhance its international marketing capabilities and expand its client base [10][11] - The company has established a presence in key international markets, including London and New York, and has built a network of over 100 countries for influencer marketing [10][11] Content Creation Cloud Project - The company plans to develop a Content Creation Cloud project to enhance its content innovation capabilities, utilizing AI to streamline the content production process [17][20] - The project will include features for multi-modal content generation and will serve as an AI tool to empower employees in creative tasks [17][20] Working Capital Supplement - The company intends to use part of the raised funds, totaling 140 million yuan, to supplement working capital, which is crucial for meeting operational demands and expanding its client base [28][29] - Adequate working capital will help the company manage accounts receivable effectively and reduce financial risks [28][29]

Core Insights - Blue Moon's new moisturizing foam shower gel will debut in a live stream hosted by top influencer Zhu Xiaohan on Douyin, marking a significant milestone in the company's expansion from laundry cleaning to personal care products [1][3] - The four new shower gel products are designed to meet diverse consumer needs, featuring a "quick wash and rinse" capability with millions of micro-level foam released per pump, and a gentle cleaning formula that leaves skin neither dry nor slippery [1] - The collaboration with Zhu Xiaohan represents a strategic shift for Blue Moon, showcasing its commitment to becoming a leading brand in the daily chemical sector beyond home cleaning [3] Product Features - The new moisturizing variant includes multiple moisturizing molecules for hydration and is formulated to be gentle and non-irritating [1] - The innovative use of AI-generated promotional videos by Blue Moon and Zhu Xiaohan has garnered significant attention, marking a pioneering effort in the industry to engage younger consumers [3] Marketing Strategy - The live stream event is positioned as a major promotional opportunity, encouraging consumers to follow Zhu Xiaohan on Douyin for exclusive access to the new products [3]

Core Viewpoint - The company aims to enhance operational quality and investor returns through a comprehensive action plan titled "Quality Improvement, Efficiency Enhancement, and Return to Shareholders" for 2025, focusing on core business areas and leveraging AI technology for efficiency gains [1][4]. Group 1: Business Focus and Operational Quality - The company is committed to improving operational quality by deepening its marketing capabilities and enhancing operational efficiency, achieving a net profit attributable to shareholders of 10.83% growth [1][4]. - The company has reduced accounts receivable by 29.65 million yuan, a year-on-year decrease of 1.24%, indicating improved risk resistance [1]. - AI technology has led to a more efficient workforce, significantly reducing labor costs and overall expenses, thereby strengthening the company's competitive edge [1][5]. Group 2: Client Ecosystem and Brand Influence - The company has established a stable client ecosystem, serving major clients across various sectors, including telecommunications, finance, and fast-moving consumer goods, ensuring sustainable business operations [2][3]. - The company has received multiple industry awards and certifications, enhancing its brand influence and establishing itself as a benchmark in the advertising industry [3][4]. Group 3: AI Integration and Marketing Innovation - The company is developing a comprehensive AI marketing platform that integrates various AI capabilities to automate the entire marketing process, from strategy generation to performance attribution [5]. - The company has successfully created an AI marketing agent that operates autonomously, providing real-time insights and optimizing marketing strategies [5]. Group 4: Investor Returns and Communication - The company emphasizes sharing development results with shareholders, maintaining a high and stable cash dividend policy, with a cash dividend amounting to 151.79 million yuan for 2024, representing 123.10% of the net profit attributable to shareholders [6][8]. - The company has implemented a share buyback program to stabilize investor expectations and enhance market confidence, repurchasing 1,707,949 shares for approximately 50 million yuan [7][8]. Group 5: Governance and Sustainable Development - The company adheres to strict governance practices, continuously improving its governance structure and ensuring compliance with relevant laws and regulations [9][10]. - The company is committed to sustainable development and has established an ESG management system to enhance its corporate governance and social responsibility [9][10].