转自：北京日报客户端 8月14日傍晚，北京市文化和旅游局举办"漫步北京·追光夜游"城市探访活动，并联合抖音生活服务推 出"Let's 北京・夏日美食节"线下创意事件。由媒体、达人代表等30余人组成的探访团队，乘坐北京朝 阳美食观光巴士——中轴专线探索夜间经济新业态和新场景、解锁假日生活新姿态。 探访过程中，北京市文化和旅游局相关负责人发布了10条"漫步北京-追光夜游"主题游线路，涵盖光影 打卡地、夜间文化市集、主题夜游活动等热门场景，全面展现北京夜游消费新地标。抖音生活服务 的"Let's 北京"IP活动以这些热门线路为依托，打造出"可逛、可玩、可吃、可晒"的沉浸式体验。通 过"内容种草-场景体验-即时转化"的链路，深化文商旅融合。本次活动不仅联动上万家商户推出专属套 餐，让消费者在夜游过程中能享受到实惠美味，更将带动全市重点商圈优质商户参与，辐射文旅、餐 饮、零售等多元场景，为北京夜经济注入强劲新活力。快收下这份京城夜游图鉴，分享你的光影故事！ 夜中轴- 非遗与老字号的文化味 区域：东城、西城 行程：正阳门箭楼→北京坊→大栅栏→前门大街→龙潭中湖公园 游玩时间：1天 游玩方式：骑行、步行 白天近观正阳门箭楼 ...

Core Insights - The night economy is becoming a new engine for summer economic growth, with a focus on enhancing nighttime dining, cultural, and entertainment sectors [1] - There is a significant increase in the number of night economy-related businesses, with over 1.65 million existing nationwide, and 168,600 new registrations this year [1] - The nighttime opening rate of 5A scenic spots has risen from 23% in 2020 to 63% in 2024, indicating a growing trend in nighttime tourism [1] - Search and review volumes for "night tours" have surged by approximately 100% since July, with "scenic night tours" searches increasing nearly 230% month-over-month [1] - Experts suggest that developing the night economy is an effective way to promote the integration of commerce, tourism, culture, and sports [1] Industry Developments - Various regions are implementing policies to support the night economy, aiming to diversify nighttime consumption scenarios such as night markets and performances [1] - Nearly 40% of national-level tourist resorts have developed nighttime products, including events, indoor leisure, and outdoor entertainment [1] - There is a concerted effort to enhance the quality of nighttime products, expand the night economy space, and improve urban public service levels [1]

Core Insights - Shanghai's night economy is thriving, with over 880 billion yuan in night-time consumption since June, showcasing a diverse and multifaceted ecosystem of night activities [1][7][8] - The city hosts a variety of themed summer night events, totaling 130, which span across urban and suburban areas, reflecting its unique international character [1][2] Summary by Sections Night Economy Characteristics - Shanghai's night economy is described as a "super IP" that cannot be defined by a single label, contrasting with other cities that have distinct night-time themes [1][2] - The city offers a rich tapestry of experiences, from cultural and artistic events to vibrant nightlife, catering to a wide demographic [2] Market Dynamics - The number of bars in Shanghai has increased by nearly 20% compared to the previous year, reaching 142, indicating a robust growth in the night economy [4] - Innovative concepts like the "INS New Paradise" and the first barrier-free bar for disabled individuals highlight the creativity and inclusivity within Shanghai's night economy [5] Policy and Infrastructure - The Shanghai Municipal Commerce Commission has introduced a 2.0 version of night economy upgrade policies, focusing on enhancing night-time activities and improving urban infrastructure [7][8] - There are suggestions for better data utilization in policy-making to align with market demands, as well as the establishment of a one-stop night economy information platform [8]

Group 1: New Consumption Scenarios in Henan - The National Development and Reform Commission has released the "2024 National Typical Cases of New Consumption Scenarios," with three scenarios from Henan being selected: Luoyang's Luoyang Ancient City, Jiaozuo's Yuntai Mountain Aishang Village, and Xinxiang's Pang Donglai Supermarket [1][4] - Luoyang Ancient City integrates culture, tourism, commerce, leisure, and vacation, leveraging the popularity of the TV drama "Wind Rises in Luoyang" to create a rich historical atmosphere and enhance visitor immersion [1][3] - The "Scene+" tourism consumption model at Luoyang Ancient City includes over 30 immersive performance activities, enhancing cultural engagement and consumer attraction [3][4] Group 2: Yuntai Mountain Aishang Village - Yuntai Mountain Aishang Village is a comprehensive tourism resort that combines sightseeing, dining, entertainment, accommodation, cultural experiences, and shopping [4][6] - The village has innovatively developed multiple business models such as "music + tourism" and "event + tourism," attracting over 9 million participants to events and doubling tourism revenue compared to previous years, with total earnings reaching 5 billion [6] - The night economy is particularly vibrant, with 373 hotels and 120 dining establishments creating new consumption formats, attracting 20 million visitors annually and generating a total tourism revenue of 324 million [6][7] Group 3: Pang Donglai Supermarket - Pang Donglai Supermarket is a modern shopping venue that integrates clothing, dining, electronics, and groceries, aiming to provide a fair and healthy consumption model [7][9] - The supermarket emphasizes product quality control, establishing a central kitchen for food safety and creating designated planting bases to ensure the quality of vegetables [9] - Innovative service experiences include an intelligent platform for shopping and delivery, safety equipment for customers, and facilities catering to diverse needs, achieving a peak daily foot traffic of 80,000 [7][9]

海南日报全媒体记者 李天平 摄 据了解，该夜市通过规范化管理，既保障了城市交通功能，又繁荣了夜间经济，实现社会效益与经济效 益的双赢。 近日，海口市美兰区海大南门夜市迎来客流高峰，成为暑期旅游的热门打卡地。 ...

Group 1: Night Economy Trends - The night economy is thriving with various activities such as night markets, sports events, and cultural experiences driving consumer engagement [1][4] - In Huangshi, the integration of sports activities and night training has significantly increased participation, with over 300 people exercising nightly, doubling previous numbers [2][3] - Huangshi's sports events have attracted 11.84 million local residents and 2.83 million tourists, generating over 25 million yuan in related consumption [3] Group 2: Consumer Preferences in Changsha - In Changsha, new consumer brands are gaining popularity, particularly in the Taiping Old Street area, where long queues are common at local shops [5][6] - The "Didao Changsha Minyi Museum" and "Momo Dim Sum" offer unique cultural experiences, attracting over 541,000 visitors since opening, with night traffic being a significant contributor [5][6] - Nighttime consumption in Changsha accounts for 60% of total consumption, with over 1 million people employed in the sector [6] Group 3: Culinary Attractions in Mangshi - The Mangshi night market showcases local cuisine, attracting tourists with its unique food offerings and industrial-style ambiance [7][8] - The market features a variety of local dishes, including grilled fish and traditional drinks, enhancing the culinary experience for visitors [7][8] - Mangshi's new play factory night market has been recognized as a provincial-level night cultural and tourism consumption cluster, promoting local entrepreneurship [8]

Core Viewpoint - The night economy is being positioned as a "new engine" for high-quality development in Wangcang County, with a focus on integrating cultural tourism and modern consumption [1][7]. Economic Impact - The "Red City Night Banquet" event attracted over 200,000 visitors, leading to a doubling of daily sales for food stalls compared to regular days [4][5]. - Local merchants around the Red Army City experienced a 30% year-on-year increase in overall revenue, directly benefiting over 100 flexible employment workers [5]. Cultural Integration - The event combined traditional red culture with modern consumer experiences, featuring local delicacies and performances that enhanced visitor engagement [4][6]. - The experience model of "daytime visits to red heritage sites and nighttime market festivities" has transformed tourism from "transit" to "in-depth" experiences, increasing average visitor stay time to over 6 hours [4]. Future Plans - There are plans to further explore the cultural connotations of the night market, enhancing the local atmosphere and continuously releasing domestic demand potential [6].

Core Insights - Wuhan is transforming its night economy by leveraging its water resources, creating immersive experiences for both residents and tourists [2][5][20] Group 1: Night Economy Development - The Yangtze River light show has evolved from a mere backdrop for photos to a significant attraction driving Wuhan's night economy [2] - The introduction of themed night cruises, such as the "Changjiang Glory" cruise, combines cultural tourism, performances, and dining, making it a popular destination for families and tourists [2][5] - Recent measures to promote nighttime economic activities have led to an increase in night cruise vessels, now totaling 11, offering various immersive experiences [5] Group 2: Water-Based Leisure Activities - Wuhan's waterfront consumption extends beyond light shows to include diverse activities such as reading clubs, food streets, and free concerts, enhancing the overall visitor experience [6][20] - The popularity of water sports is rising, with youth participation in sailing increasing from fewer than 30 participants in 2019 to hundreds today, supported by local educational institutions [12] - Paddleboarding and hydrofoil sports are gaining traction, with local enthusiasts actively participating in these activities, indicating a growing trend in water sports [12][18] Group 3: Cultural and Recreational Integration - The integration of cultural events, such as immersive theater experiences, is attracting visitors and enriching the local cultural landscape [7][20] - The city is focusing on enhancing visitor experiences by developing more water-related leisure projects and optimizing waterfront commercial areas [20]

林增伟还谈到，服贸会期间，将面向展客商等组织开展配套活动商务考察。重点围绕科技赋能、投资促 进、工业旅游、文博资源及夜游经济等内容，设计推出约10条考察线路，展示服务贸易数字化、智能化 在文旅、商务等方面涌现的新地标、新场景、新消费。 据中国经济网记者现场了解，本届服贸会期间，北京市文化和旅游局将以"旅游点亮美好生活"为主题举 办"露营&艺术生活荟"，打造集帐篷露营+艺术表演+好物市集于一体的户外艺术生活场景。石景山区将 推出"服贸会我来了"文旅嘉年华系列活动。西城区将举办"服贸茶韵"和"老城记忆 新韵传承——与世界 共赏西城老字号独特魅力"活动。首都会展集团设置线上线下近50个打卡点位，营造沉浸式互动氛围， 让服务贸易"看得见、摸得着"等。 （责任编辑：李冬阳） 站 在滑雪大跳台上，俯瞰首钢园 中国经济网记者魏金金/摄 中国经济网北京8月11日讯（记者 成琪 魏金金）2025年中国国际服务贸易交易会（以下简称"服贸会"） 迎来倒计时30天。在今天举办的服贸会媒体吹风会上，北京市文化和旅游局二级巡视员林增伟在会上表 示，本届服贸会期间，聚焦"数智领航，服贸焕新"年度主题，全市范围内预计将举办配套活动40余项。 ...

Core Insights - The "Shanghai Summer" international consumption season in 2025 is significantly driven by the night economy, which has seen a total consumption of 880.09 billion yuan since June, reflecting a year-on-year growth of 3.3% [1] - The night dining sector is pivotal in connecting urban residents with the city's cultural essence, yet restaurants face challenges in adapting to the evolving environment for sustainable growth [1] Group 1: Night Economy Growth - The average nightly takeaway orders for the restaurant "Canglangting" have surged to 100 orders per day after revamping its online strategy, indicating a successful adaptation to the night economy [2] - "Dexinguan" has extended its operating hours to 24 hours to counteract the declining population in the old city area, showcasing a proactive approach to maintaining relevance in the night economy [4] Group 2: Online and Offline Integration - The integration of online platforms like Ele.me and Taobao has allowed traditional restaurants to innovate their offerings, such as the "one-person meal" package, catering to the needs of solo diners [2] - The expansion of online sales channels has transformed traditional sales models, with "Dexinguan" reporting over 300 online orders daily, including a significant portion for seasonal products like mooncakes [4] Group 3: Economic Context - The night economy is positioned as a crucial driver for domestic consumption, which is essential for stabilizing economic growth amid a global slowdown [4] - The ongoing transformation of traditional dining brands reflects a broader trend of integrating diverse consumption scenarios to unlock the potential of night-time spending [4][6]