Core Insights - The event "Finding Consumption Power of Time-honored Brands" focuses on how traditional brands can innovate while preserving cultural heritage, aiming to lead the new trend of domestic consumption [1] Group 1: Government and Institutional Perspectives - The Beijing Municipal Bureau of Commerce emphasizes the need for time-honored brands to undergo "self-awareness" to reconnect with new consumer groups and innovate business models [4] - The establishment of the "Deep Blue Think Tank Time-honored Brand Innovation Consumption Research Institute" aims to support the development of these brands by gathering resources [1] Group 2: Industry Leaders' Views - The Beijing Time-honored Brand Association highlights the challenges of transforming from "internet-famous" to "long-lasting" brands while maintaining core competitiveness in a globalized market [6] - Industry leaders stress the importance of emotional value in products and services to meet the needs of modern consumers, particularly the younger demographic [9] Group 3: Innovation and Market Strategies - Companies like Yili are focusing on balancing tradition and innovation to cater to modern consumer preferences, exemplified by their new product lines that evoke nostalgia while appealing to current tastes [11] - The integration of cultural and tourism elements is seen as a key strategy for brands like San Yuan to enhance consumer experience and expand market reach [13] Group 4: Financial and Digital Support - Ningbo Bank is creating a "Beautiful Life Platform" to integrate financial services with lifestyle needs, aiming to empower time-honored brands through a collaborative ecosystem [15] - The emphasis on digital transformation and cross-industry collaboration is crucial for time-honored brands to thrive in the current market landscape [35] Group 5: Cultural and Experiential Marketing - The role of museums in promoting time-honored brands is highlighted, with a focus on enhancing cultural engagement and creating immersive consumer experiences [20][24] - The concept of "cultural experience + consumption scene" is being adopted by brands like Cai Bai to create unique shopping experiences that resonate with consumers [22]

Core Insights - The Perfect Golden Eagle Plaza in Zhongshan has become a popular social landmark for young people, with a 57.2% year-on-year increase in foot traffic and over 17 million visitors by the end of August 2023, surpassing the total for the entire year of 2024 [1][14]. Group 1: Business Strategy - The plaza aims to avoid homogenization by creating a unique shopping district, responding accurately to urban consumption upgrade demands through differentiation [4]. - The transformation of the former Weili Washing Machine Factory into a cultural and commercial hub is attributed to a successful layout of business types, with nearly 62% of stores being city-first and over 65% being high-standard stores [6][8]. - The plaza's strategy includes not just attracting popular brands but also constructing a complete consumption ecosystem, featuring a mix of community commercial spaces and diverse consumer experiences [8]. Group 2: Marketing and Engagement - The plaza has developed iconic check-in points and outdoor social spaces to create a "super venue" that generates content and encourages sharing, with a focus on seasonal themes [9][11]. - Nearly 40 city-first exhibitions and pop-up events have been held since opening, with a notable 51% increase in foot traffic during the "Summer Awakening Life Festival" held over the May Day holiday [11]. - Strategies to attract young and family demographics include hosting various events and providing family-friendly facilities, with upcoming promotions such as the "Golden Eagle Super PINK, Familiar Life Festival" [12]. Group 3: Future Prospects - The plaza's management emphasizes the importance of data in assessing genuine foot traffic, with 126 brands achieving top sales in the city and nearly 70 brands setting new performance records [14]. - With the upcoming opening of the Nanzhong Intercity Xingzhong Station, the plaza aims to become a key destination for tourists arriving in Zhongshan via subway, preparing for a new peak in visitor numbers [14].

Core Insights - The Fourth China (Macau) International High-Quality Consumption Expo and Hengqin World Bay Area Forum was held from September 3 to 7, focusing on high-quality consumption and new business dynamics in the Bay Area [1][2] - The "Zhuhai-Macau Super Business Power Forum" discussed new opportunities and paths for business in the context of the Bay Area, emphasizing the strategic advantages of the Hengqin-Macau cooperation zone [1] Group 1 - The Hengqin-Macau cooperation zone offers unique advantages for businesses, allowing them to connect with Macau's tourism market and the larger Bay Area consumer market [1] - The forum's theme evolved from focusing on "Macau brands connecting with the mainland market" to "Resilient China, Vibrant Bay Area: Innovation and Cooperation under the New Development Pattern," reflecting the needs of the Zhuhai-Macau integration [1][2] Group 2 - Zhuhai Guang Group introduced two landmark commercial projects: Tianmu Qintai and Zhuguang International Building, aimed at enhancing consumer capacity in the region [2] - Tianmu Qintai will feature diverse functions including exhibition halls, conference centers, offices, hotels, and a water sports center, while Zhuguang International Building targets the significant flow of 130 million people annually at the Gongbei Port [2] - The group aims to leverage policy advantages and cross-border financial opportunities, integrate commerce with culture and technology, and transform transit traffic into sustainable economic growth [2]

Core Viewpoint - The 2025 Northern Shaanxi Folk Song Yulin Choir Conference and the Beautiful Life Cultural, Business, and Tourism Consumption Week is a significant event aimed at showcasing Yulin's unique charm through an innovative "performance + consumption + exhibition" model [1][3]. Group 1: Event Overview - The event is organized by the Yulin Municipal Party Committee Propaganda Department and involves multiple local agencies, highlighting a collaborative effort to promote Yulin [1]. - The event features seven major themed consumption activities, including cultural product exhibitions, non-heritage food zones, agricultural product showcases, tourism recommendations, fashion and textile displays, automobile sales, and beverage sales [3]. Group 2: Cultural and Economic Impact - A photography exhibition is included, showcasing the cultural and natural landscapes of Yulin's twelve counties, enhancing the visibility of the "Refreshing Yulin" tourism brand [5]. - The event aims to attract more visitors to Yulin, promoting local cuisine and products, thereby stimulating the local economy and cultural tourism [5][7]. - The event is expected to foster deep integration of culture, commerce, and tourism, injecting new vitality into Yulin's cultural tourism economy [7].

#关注2025北京文化论坛# 【全国文化中心建设巡礼｜白塔寺打造文商旅融合新地标】#2025北京文化论 坛# 白塔寺自2021年重新开放以来，游客量从闭馆前的年均8万-10万人次，跃升至去年的30余万人次， 游客数增加了数倍。为了丰富博物馆的文化供给，白塔寺管理处还推出了"北京白塔文化周"和"白塔之 夜"文化品牌活动。白塔寺文创开发也紧跟热点，突破传统品类，推出毛绒类主题产品，目前文创周边 已超两百款，并计划拓展更多实用性联名商品，成为吸引游客的又一亮点。（北京青年报记者 李晓萌 吕良璐 编辑 吕良璐） ...

Core Insights - The article highlights the transformation of Xunpu Village from a traditional fishing community to a vibrant cultural and tourism destination centered around the ancient custom of "flower hairpin" [1][5][10] Group 1: Cultural Heritage and Tradition - Xunpu Village has a rich history as an important starting point of the Maritime Silk Road, with a cultural heritage that includes the "flower hairpin" tradition, which has been passed down for generations [2][4] - The practice of wearing flowers symbolizes hope and vitality, especially for women waiting for their family members to return safely from the sea [4][5] - In 2008, the "flower hairpin" custom was recognized as a national intangible cultural heritage, further solidifying its cultural significance [5] Group 2: Economic Impact and Tourism Growth - The village is projected to receive over 8.5 million visitors in 2024, generating tourism revenue exceeding 1.8 billion yuan [5][10] - From January to July 2023, Xunpu Village welcomed over 4.26 million visitors, contributing more than 860 million yuan in tourism consumption [5] - The rise in tourism has led to a resurgence of local businesses, with many young residents returning to open shops and serve as guides, enhancing the local economy [5][10] Group 3: Innovation and Development Strategies - The establishment of the Xunpu Folk Culture Village Protection and Promotion Command in 2023 aims to manage the influx of tourists and enhance service standards [6][8] - New initiatives include the creation of service standards for the "flower hairpin" experience, ensuring quality and consistency for visitors [6][8] - The introduction of themed dining experiences, such as the "flower banquet," combines local cuisine with cultural elements, attracting more visitors [10][11] Group 4: Integration of Culture and Modern Tourism - The village has developed a comprehensive tourism strategy that includes various experiences such as photography, cultural performances, and local cuisine, aiming to extend visitor stay and increase spending [10][12] - The launch of a 6-kilometer "Coastal Romantic Line" connects multiple attractions, enhancing the overall tourist experience [12] - The introduction of night markets and cultural events has increased visitor numbers by 40%, contributing significantly to local revenue [12]

Core Viewpoint - The article highlights the transformation of Xunpu Village in Quanzhou, Fujian, from a traditional fishing village to a vibrant tourist destination centered around the cultural practice of "flower hairpin" (Zan Hua Wei), which has significantly boosted local economy and cultural heritage [4][9][17]. Group 1: Economic Impact - In 2024, Xunpu Village is expected to receive over 8.5 million visitors, generating tourism revenue exceeding 1.8 billion yuan [9]. - From January to July 2023, the village welcomed over 4.26 million tourists, contributing more than 860 million yuan in tourism consumption [9]. - The local economy has seen a doubling of per capita income for residents from 2022 to 2024, with the flower culture driving over 5 billion yuan in cumulative consumption [17]. Group 2: Cultural Heritage and Innovation - The "flower hairpin" tradition, recognized as a national intangible cultural heritage in 2008, has been revitalized through tourism, allowing local women to share their cultural practices with visitors [8][9]. - The establishment of the Xunpu Flower Hairpin Cultural Association aims to standardize services and preserve the cultural history associated with the flower hairpin tradition [11]. - New business models have emerged, such as renting traditional fishing women's costumes and creating artificial flower accessories, enhancing the visitor experience [13][14]. Group 3: Tourism Development Strategies - The local government has initiated the "Ten Enhancement Projects" to diversify tourism offerings, including cultural experiences, environmental improvements, and innovative business models [15]. - A new culinary experience called "Flower Banquet" has been introduced, combining local flavors with the flower culture, which has become popular among tourists [16]. - The integration of night markets and cultural events has increased visitor engagement, with a reported 40% rise in tourist numbers since the opening of the night market [17].

Group 1: Core Insights - The central viewpoint emphasizes the importance of service consumption as a key driver for economic growth and innovation in the context of China's broader consumption strategy [1] - The article highlights the transformation of traditional practices, such as the "flower pinning" custom in Xunpu Village, into a vibrant cultural tourism experience that attracts significant visitor numbers and boosts local economy [2][6] Group 2: Economic Impact - Xunpu Village is projected to receive over 8.5 million visitors in 2024, generating tourism revenue exceeding 1.8 billion yuan [7] - From January to July 2023, the village welcomed over 4.26 million visitors, contributing more than 860 million yuan in tourism consumption [7] Group 3: Cultural Heritage and Innovation - The "flower pinning" tradition, recognized as a national intangible cultural heritage, has been revitalized through modern tourism practices, enhancing cultural transmission and economic benefits [5][6] - The establishment of the Xunpu Flower Pinning Cultural Association aims to standardize services and preserve cultural heritage, reflecting a commitment to both tradition and innovation [8][9] Group 4: Tourism Development Strategies - The local government has initiated the "Ten Enhancement Projects" to diversify tourism offerings and improve visitor experiences, aiming to create a more sustainable tourism model [12] - The introduction of themed dining experiences, such as the "flower pin banquet," combines local culinary traditions with cultural elements, enhancing visitor engagement [12][13] Group 5: Community Engagement and Economic Growth - The rise of the "flower pinning" trend has led to a resurgence of local entrepreneurship, with many residents returning to the village to open businesses related to tourism [7][9] - The integration of night markets and cultural events has significantly increased visitor numbers and local spending, demonstrating the effectiveness of a multifaceted tourism approach [13]

Core Viewpoint - The article emphasizes the importance of consumer spending as a key driver of economic growth and outlines the newly developed "2025 Shaoxing City Consumption Promotion Policy" aimed at enhancing consumption potential and boosting domestic demand [1][4]. Group 1: Policy Overview - The "2025 Shaoxing City Consumption Promotion Policy" consists of 15 measures and includes an additional funding of 178 million yuan to stimulate both traditional and new consumption scenarios [4][5]. - The policy is structured around three main areas: "Cultural, Business, and Tourism Integration," "New Scene Expansion," and "Consumption Voucher Distribution" [5][6]. Group 2: Specific Measures - In the "Cultural, Business, and Tourism Integration" area, five initiatives are proposed, including the development of performing arts economy and support for various types of tourism [5][6]. - The "New Scene Expansion" includes six initiatives aimed at supporting dining consumption, promoting night economy, and developing rural consumption scenes [6][9]. - The "Consumption Voucher Distribution" focuses on encouraging university students to stay in Shaoxing, promoting automobile and housing consumption, and distributing nearly 100 million yuan in various consumption vouchers [6][11]. Group 3: Characteristics of the Policy - The policy is characterized by its inclusivity, targeting all citizens across all age groups and expanding consumption scenarios from urban to rural areas [7][8]. - It emphasizes a concentrated implementation timeline, with all policies to be fully operational by the end of December this year [7][8]. - The policy encourages innovation in consumption scenarios, leveraging Shaoxing's unique resources to create diverse cultural and tourism consumption experiences [7][8]. Group 4: Engagement and Promotion - The government plans to utilize various media channels to promote the policy and encourage participation from all sectors of society [8][9]. - The policy aims to attract university students by providing tailored consumption vouchers to enhance their experience in Shaoxing [11][12]. Group 5: Low Altitude Economy - The low altitude economy initiative includes a wide range of areas such as aerial sightseeing and drone training, with specific subsidies for different consumption types [13][14]. - The policy aims to lower participation barriers and provide substantial subsidies to stimulate market activity in the low altitude economy [14][15]. Group 6: Performing Arts Economy - The performing arts economy is highlighted as a significant driver for cultural tourism, with specific incentives for hosting large-scale performances [15][16]. - The policy includes financial rewards for event organizers based on ticket sales, aiming to enhance the vibrancy of Shaoxing's cultural scene [15][16].

Group 1: Overview of Cultural Consumption in Beijing - The cultural consumption market in Beijing has shown a "dual increase" in both quantity and quality in 2023, with 180 million tourists received in the first half of the year, a year-on-year increase of 7.1%, and total tourism expenditure reaching 338.17 billion yuan, up 8.8% [1] - The integration of cultural and tourism sectors, urban renewal, and the emergence of new economic drivers have contributed to a vibrant cultural consumption landscape in Beijing [1] Group 2: New Business Models and Consumer Engagement - The "performance + tourism" model has become a highlight of cultural consumption in Beijing, with 102 large-scale performances held in the first half of the year, generating ticket sales of 1.5 billion yuan, representing year-on-year growth of approximately 13% and 35% respectively [2] - The deep integration of intangible cultural heritage (ICH) with tourism has created new experiences for visitors, with 365 ICH projects along the central axis of Beijing becoming a key attraction [2] - The launch of the "music map" and over 400 outdoor music events has extended music consumption into urban spaces, enhancing cultural engagement for both residents and tourists [2] Group 3: Diverse Cultural Tourism Products - Beijing has introduced a variety of cultural tourism products, including 105 themed travel routes and 25 rural tourism routes, enhancing the "Wander Beijing" brand [3] - The Beijing International Cultural Tourism Consumption Expo achieved sales of 211 million yuan, showcasing successful integration of culture, commerce, and tourism [3] Group 4: Urban Renewal Projects - Urban renewal projects like Zhonghai Dajixiang and Longfu Temple have transformed historical areas into cultural consumption landmarks, preserving historical context while injecting modern commercial vitality [4][6] - Zhonghai Dajixiang, a 360,000 square meter complex, has become a model for urban renewal, combining cultural preservation with commercial operations [4] - Longfu Temple, which has undergone extensive renovation since 2012, focuses on cultural heritage and innovation, featuring immersive experiences and unique retail offerings [6][7] Group 5: Consumer Engagement and Foot Traffic - Zhonghai Dajixiang attracted over 500 million visitors since its opening, with daily foot traffic exceeding 60,000, indicating strong market acceptance of this urban renewal model [5] - Longfu Temple is set to open on September 17, 2023, with plans for promotional events and collaborations with major platforms to enhance its role as a new cultural consumption landmark in Beijing [7]