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传承延续历史文脉充分激发消费活力 加快推动文旅产业转型升级提质增效
Xi An Ri Bao· 2025-05-08 02:34
5月7日,省委常委、市委书记方红卫到新城区、碑林区、莲湖区调研城墙文旅商圈建设运营情况。 他强调,要深入学习贯彻党的二十届三中全会精神和习近平文化思想,深入实施文化兴市战略,坚持文 物保护优先,传承延续历史文脉,以改革之力加快资源盘活整合,增加优质服务供给,促进文商旅深度 融合,充分激发消费活力,加快推动文旅产业转型升级提质增效。 原文链接:方红卫在调研城墙文旅商圈建设运营情况时强调 传承延续历史文脉充分激发消费活力 加快推动文旅产业转型升级提质增效 方红卫先后深入悦新居民宿、老菜场市井文化创意街区、永兴坊陕西非遗文化特色街区,察看街区 业态布局、日常运营、管理服务等情况,强调要提升服务、优化环境,持续丰富街区业态、提升街区品 质,坚持差异化展示、特色化发展,不断扩大品牌效应,打造更多契合市民游客需求的文旅产品,推动 西安文化旅游产业高质量发展。 市领导和文全、肖琦参加。 方红卫首先来到西安市护城河及环城公园综合改造工程(二期)火车站段项目,听取项目规划、建 设进度等情况汇报,要求统筹抓好水体监测、文物保护、环境提升等工作,完善配套设施,加快工程进 度,努力打造精品工程、示范工程。 在西北城角文博非遗体验街区 ...
“五一”假期西安文旅交出亮眼答卷
Xi An Ri Bao· 2025-05-07 03:09
Core Insights - During the 2025 "May Day" holiday, Xi'an's cultural tourism sector showed significant growth, with a total of 14.75 million visitors, representing a year-on-year increase of 5.2%, and total tourism revenue reaching 12.334 billion yuan, up 7.55% [1] Group 1: Cultural and Historical Attractions - Over 20 cultural and historical venues in Xi'an operated in "extended hours" mode, effectively increasing their capacity to receive visitors [2] - Major attractions like the Terracotta Army Museum, Shaanxi History Museum, and Xi'an Museum saw visitor numbers of 333,900, 69,200, and 83,800 respectively, with year-on-year growth rates of 16.1%, 19.9%, and 125.8% [2] - The overall reception of 3A-level and above scenic spots reached 7.8158 million visitors, a 2.4% increase year-on-year [2] Group 2: Performing Arts - A total of 803 performances were held across 19 major theaters, marking a 29.7% increase [3] - New productions like "The Legend of the Camel Bell" and "The Fire of the Ancient City" attracted significant audiences, with the latter receiving 44,000 visitors [3] - The "Chang'an Love" performance saw a 4.2% increase in attendance, with 56,000 visitors during the holiday [3] Group 3: Integrated Business Models - The Xi'an SKP mall hosted a non-heritage food festival and various promotional activities to enhance consumer engagement [6] - A "big gift package" was distributed during the auto show, which included discounts for scenic spots and performances, leading to over 19,000 vehicle sales [6] - New immersive experiences and XR products were well-received, with significant growth in the delivery of cultural tourism-related packages [6] Group 4: Collaborative Development - Measures such as visitor flow control in popular areas improved the overall visitor experience [7] - The Long'an Academy and "Reading+" initiatives hosted unique events that boosted tourism in their respective areas [7] - Tourist numbers in the Xixian New Area and other scenic spots saw substantial year-on-year increases, indicating a more balanced development in the cultural tourism landscape [7] Group 5: Urban Tourism Dynamics - Popular tourist streets and cultural districts like the Four Seas Tangren Street and North Courtyard Gate saw increased visitor interest [8] - The addition of new entrances to the city wall enhanced tourism around the area, contributing to a 5% revenue increase for surrounding commercial complexes [8] - Core areas in Lianhu District experienced over a 10% increase in foot traffic due to promotional activities [9]
中国旅游研究院发布“五一”假期旅游市场调研报告
Nan Jing Ri Bao· 2025-05-07 02:24
刚刚过去的"五一"假期,夫子庙—秦淮风光带吸引了五湖四海的游客竞相奔赴。假期,这里的"文旅 大餐"异彩纷呈,如大成殿景区内,妙趣横生的玩偶互动,美轮美奂的汉服巡游,古韵悠长的汉唐古典 舞《春行》接连上演;南京中国科举博物馆内,众多亲子家庭合力执笔绘出"百工长卷状元路","士子之 行"诗歌演绎环节游客纷纷与"小状元"互动答题。文商旅"融"出诸多新玩法,如"秦淮礼物"店客流如织, 金箔梅花发簪、"南都繁会图"文件夹、云锦手提包、"红楼梦"鼠标垫、雨花石挂饰等吸引众多游客"买买 买";剪子巷一带集聚了众多汉服、国风摄影工作室,推出"夜游秦淮河""夜游老门东""夜瞻园"等夜间旅 拍项目,众多女性游客在这里装扮成"宋代闺秀"走进夜瞻园打卡秀美的园林景致,变身"大唐贵妃"夜游 灯火璀璨的秦淮河…… 钟山风景区在"五一"假期也推出一批新景致和新玩法。明孝陵景区燕雀湖畔的"双生花境"成了新晋 网红打卡地,五颜六色的绣球开成了"花海",这里共种植了四种不同类型约2500株绣球,蓝紫粉白的花 瓣,轻灵柔美似云霞,在黑天鹅、水杉林的映衬下宛若仙境一般,吸引了身着花裙子的"花仙子"们竞相 打卡。明孝陵博物馆推出"穿越六百年·共话大明 ...
接待游客近240万人次 龙岗“五一”旅游业总收入超10亿
Nan Fang Du Shi Bao· 2025-05-07 02:08
Core Insights - During the "May Day" holiday, Longgang District received a total of 2.3989 million visitors, representing a year-on-year increase of 33.2%, with total tourism revenue reaching 1.034 billion yuan, up 35.54% [1] - The district's core business circles saw an average daily foot traffic exceeding 800,000 and daily sales surpassing 50 million yuan, indicating a sustained increase in consumer activity [1] - Longgang District created a consumption atmosphere that deeply integrates technology and culture, featuring events like the "AI Technology Culture Festival" and various art exhibitions [1][2] Tourism and Events - The Dawan Center emerged as the top attraction during the holiday, drawing 789,400 visitors, boosted by a concert by popular singer Xu Song and a theme of "Music + Pets + Sports" [2] - The district launched a "Ticket + Business" initiative to enhance consumer engagement, offering various benefits linked to electronic tickets for events, including discounts on local attractions and hotel stays [2] - External visitors contributed 678 million yuan to the district's total tourism revenue, accounting for 65.57%, with a notable preference for overnight stays at key locations [2] Future Outlook - Longgang District plans to leverage its industrial advantages and innovative ecosystem to further promote the integration of culture, commerce, and tourism, aiming to inject new momentum into consumption upgrades in Shenzhen and the Greater Bay Area [3]
龙岗构建多元消费场景
Shen Zhen Shang Bao· 2025-05-07 00:02
Group 1 - The tourism industry in Longgang District received nearly 2.4 million visitors during the May Day holiday, with a total revenue exceeding 1 billion yuan, marking a year-on-year increase of 33.2% in visitor numbers and 35.54% in revenue [1][2] - Longgang District integrated technology and culture to create diverse consumption scenarios, highlighted by events such as the "AI Technology Culture Festival" at Wanda Plaza and the trial operation of Huawei's HarmonyOS Super Experience Center showcasing L3 autonomous driving technology [1] - Cultural activities included the South China's first exhibition of the British Library's "World Pixel Exhibition," featuring over 380 replicas of historical artifacts, and the "Kirin Culture Festival" at Gankeng Ancient Town, showcasing traditional cultural performances [1] Group 2 - Longgang District launched over 100 promotional activities across 17 commercial circles during the holiday, with the Dayun Center attracting the highest foot traffic of 789,400 visitors [2] - The automotive sector emerged as a new growth point, with significant discounts and a 180% increase in test drives during the automotive consumption season [2] - External visitors contributed 678 million yuan to the total tourism revenue, accounting for 65.57%, with overnight visitors reaching 120,600, leading to an average occupancy rate of 68.72% in the accommodation industry [2]
“五一”假期,烟台五大街区景区接待游客超83.28万人次
Qi Lu Wan Bao Wang· 2025-05-06 08:16
从蓝天集团获悉,今年"五一"假期,蓝天集团以"山海城湾"为核心,依托烟台山、朝阳街、所城里、芝 罘湾和东炮台五大文旅街区景区联动,推出沉浸式文商旅融合体验,成为烟台文旅消费热点。截至5月5 日中午,五大街区景区累计接待游客超83.28万人次,全网相关热门话题总阅读量突破2亿,短视频传播 量超8000万次,二次消费占比提升37%,实现线上线下(300959)系统性赋能商户销售转化效率,生动 诠释了"仙境海岸"的独特魅力与城市更新活力。 东炮台景区以清代克虏伯大炮为核心,结合环海栈道、海豹湾生态保育区,构建"红色教育+自然科 普"体验链。假期推出"海防历史课堂"、"海豹投喂互动"等特色活动,游客可登临炮台遗址感受近代海 防历史,或在月亮湾与"月亮老人"铜雕合影留念。 下步,蓝天集团将持续深化"山海城湾"一体化开发,以文塑旅、以旅彰文,推动文旅产业成为城市高质 量发展的新引擎。 朝阳街以"开埠风情"为主题,完成从历史街区到国家级旅游休闲街区的蜕变。街区引入星巴克甄选店、 克利顿葡萄酒体验馆等首店品牌,打造"万国建筑+潮流消费"新场景。游客漫步温馨浪漫的街道,在钟 书阁的镜面空间感受时空交错,或于海鲜餐厅品尝胶东特色 ...
东百集团轻资产战略持续深化,助力打造兰州新区商业新标杆
Quan Jing Wang· 2025-05-06 08:14
Group 1 - Dongbai Group officially announced a partnership with Gansu Xintou Commercial Management Co., Ltd. to manage the "Xintou Times Center" project in Lanzhou New Area, marking another breakthrough in the light asset management model in the Northwest market [1] - The "Xintou Times Center" project covers a total construction area of 72,400 square meters and is strategically located in the core area of Lanzhou New Area, which has been a key economic growth engine for eight consecutive years [1] - The project aims to create a new commercial landmark in Lanzhou New Area by leveraging the area's comprehensive commercial ecosystem, which includes government, residential, educational, and medical resources [1] Group 2 - Gansu Lanzhou is a strategic location for Dongbai Group's business expansion, with the "Lanzhou Center" being one of its quality self-owned commercial assets, located near the Gansu Provincial Museum [2] - The Lanzhou Center has successfully attracted nearly 1,000 brands, including over 150 first stores in Gansu, catering to diverse consumer needs and becoming a commercial benchmark in the region [2] - In 2024, Dongbai Group plans to enhance the commercial vitality of Lanzhou Center through brand adjustments, spatial restructuring, and innovative scenarios, aiming for an annual foot traffic of 36 million, a year-on-year increase of 7.87% [2] Group 3 - Dongbai Group, as a leading regional player in the retail department store industry, focuses on market demand upgrades and continues to enhance consumer experience through commercial innovation and distinctive operations [3] - The "Xintou Times Center" project is expected to serve as a typical example of Dongbai Group's light asset strategic transformation and regional economic collaboration [3] - The company plans to continue expanding its commercial footprint by leveraging its core areas in Fuzhou and Lanzhou, while firmly advancing its light asset development strategy [3]
文商旅融合引流 新场景跨界“生金”
Nan Jing Ri Bao· 2025-05-06 00:18
Core Insights - Nanjing experienced a significant influx of tourists during the "May Day" holiday, receiving 12.19 million visitors and generating a total tourism revenue of 15.3 billion yuan, marking a year-on-year increase of 12.6% and 18% respectively [5][6] - The integration of commerce and culture has created new consumption scenarios, with over 100 monitored commercial enterprises achieving sales of 2.57 billion yuan, a growth of 6.3% compared to the previous year [5][6] Tourism and Visitor Statistics - The top five tourist attractions included the Confucius Temple-Qinhuai Scenic Area, Zhongshan Scenic Area, Xuanwu Lake Scenic Area, Hongshan Forest Zoo, and Niushou Mountain Cultural Tourism Area [6] - The number of visitors to cultural and historical sites increased significantly, with 6.45 million visiting scenic spots, 531,000 visiting cultural venues, and 1.23 million participating in rural tourism, reflecting growth rates of 12%, 25.5%, and 13.8% respectively [5][6] Commercial Performance - Over 30 department stores and shopping complexes achieved a total sales revenue of 940 million yuan during the holiday, representing a year-on-year increase of 6.4% [4][6] - New commercial entities such as Jinling Central and Suning Yigou MAX Super Experience Store have integrated cultural and technological elements, becoming popular destinations for holiday shoppers [4][6] Events and Activities - The "May Day" holiday featured over 600 cultural and tourism activities under the theme "Colorful May, Read Nanjing Repeatedly," attracting a diverse audience [5][8] - The 13th Mido Music Festival drew 80,000 attendees, showcasing the successful collaboration between various sectors to enhance consumer experiences [8][9] Accommodation and Hospitality - The average occupancy rate of star-rated hotels reached 97%, an increase of 18 percentage points year-on-year, with many hotels fully booked [10] - The newly launched Nanjing Smart Homestay Service Platform reported an average occupancy rate of 71.1%, indicating strong demand for alternative accommodations [10]
3533.02万人次,162.72亿元,江苏“五一”文旅“火力全开”
Yang Zi Wan Bao Wang· 2025-05-05 15:17
Group 1: Tourism Market Performance - During the May Day holiday, Jiangsu's cultural and tourism market saw significant activity, with a total of 35.33 million visitors and a total consumption of 16.27 billion yuan, representing year-on-year growth of 15.62% and 14.79% respectively compared to 2024 [1] - The UnionPay data indicated that the first four days of the holiday recorded 13.23 billion yuan in inter-city tourism consumption, a year-on-year increase of 23.64%, accounting for 39.72% of the total inter-city consumption in the industry, up by 6.01 percentage points [1] Group 2: Music Festivals and Events - The 13th Mido Music Festival in Lishui attracted over 80,000 attendees and generated over 30 million yuan in ticket and merchandise sales, significantly boosting local tourism revenue by over 144 million yuan [2] - The 10th Taihu Bay Music Festival topped the national music festival box office charts, with over 6.5 billion yuan in surrounding consumption, driven by more than 95% of attendees coming from outside the city [2] Group 3: Innovation in Traditional Attractions - The Nanjing Xinanli Historical and Cultural District attracted 340,000 visitors during the "Not Just Coffee" event, generating over 9 million yuan in total revenue, showcasing a successful case of cultural and commercial tourism integration [3] - The Nanjing Da Baoen Temple site introduced immersive cultural experiences, leading to a 50% increase in visitor numbers during the first three days of the holiday, with night-time visitors accounting for 25% of the total [3] - Museums across the province launched 179 special exhibitions and received 5.32 million visitors, marking a year-on-year growth of 31.54%, with cultural and creative revenue reaching 21.05 million yuan [3]
“小票根”撬动“大消费” “交通+文旅”解锁消费新活力
Yang Shi Xin Wen· 2025-05-05 12:11
Group 1 - The "May Day" holiday has seen significant cross-industry marketing effects, particularly in "transportation + cultural tourism," driving the holiday economy's growth [1] - The "ticket exchange" initiative allows tourists to exchange high-speed train tickets for free scenic area tickets, leading to a surge in visitors to ancient towns like Lili [2][4] - In Changzhou, music festival ticket stubs serve as a "universal key" for discounts on accommodation and dining, promoting the integration of culture, commerce, and tourism [4] Group 2 - Various regions are actively promoting cultural tourism integration, with initiatives like discounts for train ticket holders attending local performances and staying in accommodations [5] - The "stamp collection" activity in Lushan integrates cultural elements into modern travel, allowing tourists to receive commemorative items after their visit [5] - Free tourist shuttle lines have been established in Jiaozuo, providing convenient access to popular local attractions for travelers [5]