数字化转型
Search documents
酒业行业精准获得B端用户的思路和方法
Sou Hu Cai Jing· 2025-12-12 15:39
Core Insights - The traditional customer acquisition model in the liquor industry is becoming inadequate due to overcapacity and consumption upgrades, leading top companies like Kweichow Moutai and Wuliangye to achieve over 30% annual growth in B-end customers through digital transformation [1] Group 1: B-end Customer Segmentation - The construction of a three-dimensional demand model involves channel stratification and industry customer profiling [1] - Data collection and cleansing are facilitated by the DeYi Cloud system, which integrates over 2,000 data sources, achieving a 91% accuracy rate in identifying potential customers [1] - Customer profiling utilizes a multi-layer neural network algorithm to generate dynamic profiles based on 36 dimensions, leading to a 65% sales increase in a specific price segment after strategic adjustments [2] Group 2: Intelligent Customer Acquisition System - The system supports multi-channel outreach, optimizing combinations of 12 methods, resulting in a threefold increase in response rates for financial industry clients [5] - Real-time intent scoring assesses purchase intentions dynamically, enabling targeted sales efforts that resulted in 143 new clients within three months [5] Group 3: Risk Control and Cost Optimization - Customer quality assessment through the DeYi Cloud system has reduced bad debt rates from 3.2% to 0.8% by filtering for high credit ratings [7] - Dynamic pricing strategies adjusted based on market conditions led to a 40% sales increase with only a 3% profit decrease [8] - Supply chain collaboration with B2B platforms has reduced average delivery times from 72 hours to 24 hours, cutting logistics costs by 28% [9] Group 4: Marketing Strategies - E-commerce operations on platforms like Tmall and JD have seen a 240% increase in organic search traffic by optimizing product titles based on user search data [11] - Social media marketing campaigns have generated over 1.2 billion exposures through collaborations with influential KOLs [11] - Targeted advertising in social media has improved click-through rates from 1.2% to 3.8% through optimized creative strategies [11] Group 5: Competitive Barriers in the Intelligent Customer Acquisition Era - The ability to acquire customers precisely is now a core competitive advantage in the liquor industry, with the DeYi Cloud system enabling companies to achieve effective customer engagement and conversion [10]
烟台将加快实施359个数字化转型项目
Qi Lu Wan Bao· 2025-12-12 15:06
闫丽君 烟台报道 加强服务供给。实施"人工智能+制造"提升行动,围绕全市主导产业开发垂直大模型,推进"工业互联网平 台+大模型"融合发展,构建面向细分行业领域的新型智能底座。广泛汇聚工业软件、智能制造、大模型 等领域优质服务商资源,建立不少于200家服务商和1000个"小快轻准"数字化解决方案的资源池,积极发展 垂直领域行业和场景大模型,推动供需精准对接。 推进普及应用。每年为不少于200家企业提供诊断服务,精准摸清企业需求,"一企一策"提供数字化转型定 制方案,打消企业顾虑,真正解决不敢转、不会转的问题。每年线上线下(300959)组织不少于30场供需 对接活动,以承担国家中小企业数字化转型城市试点为契机,围绕纳入试点范围的670家重点企业,加快实 施总投资8.3亿元的359个数字化转型项目,力争年内带动试点领域内90%以上规上工业企业和全部专精特 新企业顺利达标。 优化要素生态。加大对数字化转型、智能化改造的支持力度,每年评选10个优秀服务商、10个标杆项 目、5个优秀平台,持续完善数字经济产业生态,推进全市制造业数智化转型、人工智能应用和智能制造能 力提升。建好用好国家级、省级数字化转型促进中心等平台载 ...
2025第二届众华青牛论坛暨公益基金启航盛典举办
Zhong Zheng Wang· 2025-12-12 13:07
中证报中证网讯(记者徐金忠)12月11日,由众华会计师事务所主办的2025第二届众华青牛论坛暨众华青 牛公益基金启航盛典在上海举行。论坛以"中国企业国际化经营中的能力出海与价值创造"为主题,汇聚 政产学研各界嘉宾,为中国企业国际化发展建言献策。上海国家会计学院为论坛提供学术支持。中国注 册会计师协会、上海市注册会计师协会相关领导出席活动。 陆士敏介绍,三十年前众华会计师事务所已向上海慈善基金会捐赠,通过助学等公益形式践行责任,今 年借四十周年契机成立众华青牛公益基金,将公益初心转化为实际社会贡献,期待与各界共同推动公益 事业创新发展。 论坛期间举行了众华青牛公益基金启航仪式。上海市慈善基金会副理事长吴茵蝶与陆士敏共同见证公益 基金启航。这标志着众华会计师事务所在履行社会责任方面迈出了新步伐。 众华会计师事务所首席合伙人陆士敏回顾了事务所40年发展历程。自1985年成立以来,众华会计师事务 所秉承"专业创造价值、诚信实现共赢"的核心价值观,汇集千余名专业人才,近三年连续位列中注协百 强榜前20名。在坚守传统审计业务的同时,事务所深耕并购咨询、税务规划等非鉴证业务,推动多元 化、专业化、信息化、国际化四大战略落地 ...
从“产品出海”迈入“能力出海”,中国企业如何抢占先机?
Guo Ji Jin Rong Bao· 2025-12-12 13:04
12月11日,由众华会计师事务所主办的2025第二届众华青牛论坛暨众华青牛公益基金启航盛典在上 海举行。论坛以"中国企业国际化经营中的能力出海与价值创造"为主题,汇聚政产学研各界嘉宾,通过 线上直播与线下参会相结合的方式,为中国企业国际化发展建言献策。 上海国家会计学院党委副书记、院长卢文彬教授在致辞中指出,当前世界百年未有之大变局加速演 进,全球产业链与价值链深度重构,地缘政治博弈与技术革命相互交织,中国企业 "走出去" 已从可选 项变为必选项,从企业发展战略升级为关乎生存与未来的关键命题。与此同时,国际化经营面临跨国投 资风险上升、文化融合难度加大、税务架构更趋复杂、各国监管体系日趋严格等多重不确定性,尤其是 在数字化浪潮下,如何用数字思维和数字能力塑造核心竞争力,成为新时代企业管理者必须作答的重大 课题。 众华会计师事务所党总支书记、首席合伙人陆士敏表示,当前世界经济格局风云激荡,全球化进程 虽面临挑战,但和平发展、互利共赢仍是时代主流。在此背景下,中国企业的国际化已从产品出海迈入 能力出海的价值创造新阶段,如何在复杂国际环境中规避风险、抢占先机,正是本次论坛想要与各方共 同探寻的答案。 "企业出海需警 ...
央行金融科技发展奖揭晓,中信银行5项创新成果获奖
Jin Rong Jie· 2025-12-12 13:04
Core Insights - The People's Bank of China has officially announced the winners of the 2024 Financial Technology Development Award, with CITIC Bank winning five awards across various categories [1] - CITIC Bank has accumulated a total of 75 awards since 2009, including 4 first prizes, 32 second prizes, and 39 third prizes, showcasing its extensive achievements in financial technology innovation [1] Group 1: Award-Winning Projects - The first prize-winning project, "Sky Project," provides robust technological support for enterprise digital transformation, achieving multiple domestic innovations and securing 11 authorized invention patents [1] - The second prize project, "Dual-Engine Intelligent Risk Control," integrates large language models with traditional AI technologies to create a comprehensive intelligent risk control system, significantly enhancing risk prevention efficiency [2] - The third prize project, "Core Big Data Comprehensive Upgrade," establishes a self-controlled digital infrastructure and offers standardized big data solutions, contributing to over 80 intelligent application scenarios in financial services [3] Group 2: Strategic Focus and Future Plans - CITIC Bank is committed to its "Digital CITIC" strategy, focusing on major innovations and applications to enhance its technological capabilities and build a leading digital bank [4] - The recognition from the awards reflects the industry's acknowledgment of CITIC Bank's financial technology practices and its strategic investments in digital competition [4] - Moving forward, CITIC Bank aims to leverage "digital finance" to empower significant financial initiatives and steadily advance its strategy of becoming a leading digital bank [4]
雷赛智能11.44亿元定增预案出炉 将打造第二增长曲线
Zheng Quan Shi Bao Wang· 2025-12-12 12:57
Group 1 - The company, Leisai Intelligent (002979), plans to raise a total of no more than 1.144 billion yuan through a private placement to specific investors [1] - The funds will be allocated to three main projects: 753 million yuan for the R&D and industrialization of core components for intelligent equipment motion control, 141 million yuan for information technology construction and intelligent warehousing, and 250 million yuan for supplementing working capital [1] - The company reported a revenue of 1.3 billion yuan and a net profit attributable to shareholders of 160 million yuan for the first three quarters of the year [1] Group 2 - The R&D and industrialization project for core components aims to build new office buildings and production facilities in Dongguan, with a total investment of 758 million yuan [2] - This project will enhance production scale and meet market demands in high-end sectors such as photovoltaics, lithium batteries, semiconductors, and humanoid robots by automating production processes and enabling full digital traceability [2] - The project is expected to improve the company's manufacturing capabilities and efficiency, addressing issues related to low efficiency and poor consistency in traditional production methods [2] Group 3 - The information technology construction and intelligent warehousing project will upgrade the existing enterprise resource management system and introduce new systems such as WMS, MES, and PLM, along with AI products [3] - This initiative aims to enhance the digital level of the company's information systems and improve operational efficiency through the establishment of a state-of-the-art intelligent warehousing management platform [3] - The implementation of this project is expected to resolve operational management challenges and accelerate the progress of various business activities [3]
京杭沪领跑,开启“数据+AI”下半场丨创业邦「2025值得关注的数据应用创新企业」榜单正式发布
创业邦· 2025-12-12 10:45
Core Viewpoint - The data industry is experiencing robust growth, driven by advancements in key technologies such as 5G, satellite remote sensing, and generative AI, which enhance data generation capabilities and create significant investment opportunities in the digital economy [2]. Group 1: Industry Overview - Data has become a critical production factor alongside land, labor, capital, and technology in the digital economy era [2]. - The integration of data, computing power, and algorithms is essential for the development of artificial intelligence, with high-quality data being a strategic resource that constrains AI technology advancement [2]. - The commercialization of data elements is significantly activated by AI large models, which reconstruct the value creation path of data elements [2]. Group 2: Investment Landscape - From 2021 to November 2025, there were 4,496 financing events in the domestic data and AI sector, involving 2,610 companies, with a total disclosed financing amount of 251.1 billion yuan [3]. - Financing activities are concentrated in five regions: Beijing, Guangdong, Shanghai, Zhejiang, and Jiangsu, accounting for 81% of the total [3]. - Beijing leads with 1,149 financing events, establishing itself as the absolute center for data industry financing in China [3]. Group 3: Award Evaluation - The "2025 Notable Data Application Innovation Enterprises" selection aims to identify companies that effectively integrate "data + AI" in various sectors such as culture, finance, industry, and healthcare [3][4]. - The evaluation process includes assessing companies on technical innovation, commercial value, growth potential, and founding team performance [3]. Group 4: Awarded Companies Profile - The awarded companies demonstrate a "technology-driven application" characteristic, with 26 focusing on intelligent technology innovation and 37 on industry application [6]. - The average establishment age of awarded companies is 5 years, indicating they are in a growth phase, with an average employee size of 85 [6]. - 36% of awarded companies are in the angel financing stage, while 60% are in the A-round financing stage [6]. Group 5: Awarded Companies List - A list of 50 awarded companies includes various sectors, showcasing innovations in AI applications, data services, and industry-specific solutions [7][8][9][10][11][12][13].
广东建科(301632) - 广东建科:投资者关系活动记录表(2025年12月12日)
2025-12-12 10:44
证券代码:301632 证券简称:广东建科 广东省建筑科学研究院集团股份有限公司 投资者关系活动记录表 答:公司重视科技创新和数字化转型,近三年主营业务研发费 用率呈现逐年上升趋势,主要投入于行业战略性、前沿性领域的研 发,绿色低碳科技研究等方面的研究。截至 2025 年 6 月 30 日,公 编号:2025-021 投资者关系 活动类别 ☑ 特定对象调研 □分析师会议 □媒体采访 □业绩说明会 □新闻发布会 □路演活动 ☑ 现场参观 □其他 (请文字说明其他活动内容) 参与单位名称及 人员姓名 广州泽恩投资 曹盈盈 松山创业投资 吴德有 深圳中天汇富基金管理有限公司 何佑胜 广东金豆子 马杰辉 深圳诚和昌私募基金投资有限公司 戴九侯 中金资本 刘弦 灏达投资 资香莲 乐盈(珠海)私募证券投资公司 鲍传广 东北证券 吴源恒 广州市摩星岭控股有限公司 董佳宁 广州南杰利私募基金 林小峰 广州瑞民基金 罗小明 广新基金 赖增强 中大情私募基金管理有限公司 刘剑荣 广东凯鼎投资有限公司 甄义勇 华福证券 王二鑫 润生投资 汪江涛 乐盈投资 李俊 时间 2025 年 12 月 12 日(星期五)14:00-16:30 ...
以期货之力固链强链 以金融之智赋能实体
Qi Huo Ri Bao· 2025-12-12 08:32
Core Viewpoint - The recent Central Economic Work Conference has set clear goals for economic development in 2026, emphasizing the need for financial institutions to support key areas such as domestic demand expansion, technological innovation, and small and medium-sized enterprises, thereby providing guidance for the futures market [1] Group 1: Service to Regional Economic Development - The company has committed to serving the regional economic development by leveraging its financial advantages since its change of control to Wuhan Financial Holding Group in 2023, focusing on the local economy [1] - A comprehensive service system named "1+N" has been established, centered around Yangtze River International Trade Group, extending services to upstream and downstream enterprises and local key industry clients, creating an ecosystem that promotes production through finance [1] - The integration of futures, spot, insurance, and credit tools aims to provide a one-stop financial and derivative solution for real enterprises, helping them manage price volatility risks and stabilize operational expectations [1] Group 2: Enhancing Supply Chain Resilience - The company emphasizes risk management capability as a core focus, providing tailored hedging solutions and optimizing inventory management to enhance supply chain risk prevention [2] - Efforts are made to lower participation barriers and organize specialized training for small and medium-sized enterprises to encourage the effective use of futures tools for stable operations [2] Group 3: Digital Transformation and Data Empowerment - The company is implementing a technology innovation strategy by utilizing big data and artificial intelligence to improve risk warning mechanisms and enhance the precision and timeliness of financial services [2] - Aiming to build an intelligent service model that covers the entire industry chain, the company focuses on ensuring financial resources are accurately directed to key areas and weak links in the real economy [2] - Collaboration with universities and research institutions is being deepened to cultivate interdisciplinary professionals, providing strong talent support for high-quality industry development [2] Group 4: Open Development and Financial Collaboration - The company is committed to an open cooperation development philosophy, actively learning from international best practices and deepening strategic collaboration with banks, insurance, and securities institutions [3] - Focus areas include technology finance, green finance, and inclusive finance, with efforts to enhance the effectiveness of financial services in supporting the real economy [3] - The company aims to improve political awareness, strengthen responsibility, deepen reform and innovation, and enhance professional capabilities to contribute to national strategies and high-quality economic development [3]
中国制造的「领航样本」,为何藏在海康威视智能工厂里?
3 6 Ke· 2025-12-12 08:25
Core Insights - Hikvision is forging the next phase of Chinese manufacturing in highly complex manufacturing scenarios [2][3] - The evolution of Hikvision's smart factory reflects the modernization leap of Chinese manufacturing [3][12] Group 1: Evolution of Hikvision's Smart Factory - The smart factory has undergone three stages of evolution: from equipment automation to digital collaboration (2015-2020), data-driven and intelligent decision-making (2020-2023), and the formation of a perception-decision-execution framework (2023-present) [3][4][5] - By 2024, the annual production of Hikvision's smart IoT products is expected to reach 256 million units, covering over 30,000 hardware models, with an average of 10,000 orders processed daily [8][10] Group 2: Technological Advancements - The factory utilizes a large number of self-developed technologies, including industrial vision devices, flexible robotic arms, and over 1,500 mobile robots, to achieve efficiency and quality in a complex manufacturing environment [3][11] - The MPM process platform has evolved from a recording tool to a "process brain," significantly improving process design efficiency by approximately 60% [18] Group 3: Market Position and Future Outlook - The global digital transformation investment is projected to exceed $3 trillion by 2026, indicating a long-term trend towards digitalization and intelligence in manufacturing [22] - Hikvision's manufacturing capabilities are being replicated across various industries, including steel, electronics, and automotive, demonstrating the potential for broader application of its advanced manufacturing systems [26]