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中新网评:多平台竞争激活外卖生态,百万新就业“蓄水池”效应凸显
Zhong Guo Xin Wen Wang· 2025-09-15 10:52
中新网评:多平台竞争激活外卖生态,百万新就业"蓄水池"效应凸显 近日,全国总工会平台算法和劳动规则协商工作现场交流会在上海召开。当天,调研组走访调研饿了么 等企业,深入了解新就业形态劳动者权益保障、平台算法应用和劳动规则向善透明举措、平台骑士就业 及发展等情况,对平台在进一步加强骑士保障、新增百万就业和促进收入增长等方面取得的成效,调研 组表示肯定。 最近几个月,多平台参与了外卖市场竞争,一定程度上促进了就业。平台数据显示,淘宝闪购的日均活 跃骑手已经超过200万人的规模,对比四月增长3倍。这意味着,淘宝闪购创造了超百万个新就业。 就业增加、从业者收入提升,前提是市场蛋糕做大、行业健康可持续发展。 外卖市场近期的迅速增长有目共睹,相比5月,日订单数翻倍增长至2亿单以上。早前,中国新就业形态 研究中心主任、首都经贸大学劳动经济学院副教授张成刚测算,在主要外卖平台日订单突破1亿单时, 估算活跃骑手数量预计翻一倍,如果放到整个外卖市场上,预计拉动骑手人数约为150万人。 数据分析机构QuestMobile的调研数据显示,今年7月外卖员的数量同比去年增加了74.8%。 这再次证明了服务消费吸纳就业的巨大潜力。 数据还 ...
美团-W(03690):25Q2业绩点评:短期即时零售竞争压制利润,观察后续竞争节奏和新业务进展
Huachuang Securities· 2025-09-15 10:44
Investment Rating - The report maintains a "Recommendation" rating for Meituan-W (03690.HK) [1] Core Views - The company reported Q2 2025 earnings with revenue of 91.84 billion yuan, a year-on-year increase of 11.7% and a quarter-on-quarter increase of 6.1%. However, the gross margin decreased to 33.1% from 41.2% in the same period last year, and the adjusted net profit was 1.49 billion yuan, down 89.0% year-on-year [1][4] - The intense competition in instant retail is suppressing profits, and the recovery of profitability in the short term needs to be observed in terms of competitive dynamics and new business developments [1][4] - The core local business revenue reached 65.35 billion yuan, up 7.7% year-on-year, while new business revenue grew by 22.8% to 26.49 billion yuan, driven by grocery retail and overseas expansion [1][4] Financial Summary - Total revenue projections for 2024A, 2025E, 2026E, and 2027E are 337.59 billion yuan, 373.99 billion yuan, 427.68 billion yuan, and 489.47 billion yuan respectively, with year-on-year growth rates of 22.0%, 10.8%, 14.4%, and 14.4% [3] - Adjusted net profit forecasts for the same years are 43.77 billion yuan, -10.21 billion yuan, 15.78 billion yuan, and 38.55 billion yuan, with year-on-year growth rates of 88.2%, -123.3%, 254.6%, and 144.3% [3] - The target price for the stock is set at 127.93 HKD, with the current price at 96.55 HKD, indicating a potential upside [4]
零售巨头激战社区店:沃尔玛、奥乐齐、盒马争夺600-800平米新战场!
Sou Hu Cai Jing· 2025-09-15 07:55
Group 1: Core Insights - The community retail sector is experiencing significant growth, with major players like Walmart, Hema, and Aldi expanding their community store formats to meet consumer demand for convenience and immediacy [2][3][22] - Walmart's community store model emphasizes a "10-minute walking radius" and features around 2,000 selected products in a compact space of approximately 500 square meters, marking a shift from traditional large-format stores [2][4] - The community retail market is projected to reach a scale of 2.8 trillion yuan in 2024, with a compound annual growth rate of 15.3% from 2023 to 2025 [13] Group 2: Competitive Landscape - Hema's community store "Super Box" has nearly 300 locations, focusing on a streamlined SKU strategy with a maximum of 1,500 products and store sizes between 600-800 square meters [6] - Aldi has begun expanding beyond Shanghai, with its first store in Wuxi achieving sales of over 1 million yuan on its opening day, utilizing aggressive pricing strategies [8] - Meituan's discount supermarket "Happy Monkey" plans to open 10 stores by 2025, with a long-term goal of 1,000 locations [10] Group 3: Business Model and Strategy - The hard discount model is characterized by a focus on supply chain efficiency, with a significant reduction in SKU counts to enhance purchasing power and maintain quality at lower prices [11] - The integration of instant retail with hard discounting allows for a new operational model where stores serve as both sales points and local warehouses, enabling rapid delivery services [12] - The average gross margin in the hard discount sector is only 10-15%, necessitating a careful balance between scale expansion and cost control to maintain profitability [11] Group 4: Consumer Trends - Over 60% of consumers in Shanghai prioritize "low price without compromising quality," indicating a shift in perception towards hard discounting [16] - Fresh produce remains a key driver of sales in discount stores, highlighting the importance of quality alongside competitive pricing [16] - The consumer expectation for "good quality at a reasonable price" is becoming increasingly prevalent, with over 70% of consumers expressing this sentiment [15] Group 5: Market Potential - The community retail market in China is still in its early stages, with a projected market size of 3.5 trillion yuan by 2025 [13] - The penetration rate of hard discount retail in China is currently only 8%, compared to 42% in Germany and 31% in Japan, indicating substantial growth potential [20][21] - The hard discount market in China is expected to grow at a compound annual growth rate of 5.6% over the next decade, outpacing traditional hypermarkets [21]
8月快手酒水销售,价格下探趋势持续扩散
Xin Lang Cai Jing· 2025-09-15 03:22
文|酒讯 方圆 编辑|念祎 编者按:随着酒业调整的持续深入,市场竞争愈发激烈,精准把握市场趋势已成为酒企发展的必备技 能。酒讯将携飞瓜数据周期性观察部分电商平台酒类消费数据,对市场需求进行及时洞察,以期为企业 发展战略、销售策略调整提供数据参考和事实依据。 8月,对于酒水价格体系而言,是一场硬仗。 即时零售价格战进入白热化阶段,进一步拉低酒水产品均价。从高端的飞天茅台、普五,到次高端的洋 河M6+、窖藏1988,乃至国台国标、泸州老窖特曲,这些市场上各价格带的热销爆款,在即时零售平台 上的售价均较上月进一步下探。 即时零售这种"击穿底价"势头正持续向整个酒类市场扩散。酒讯携手飞瓜数据对快手8月酒水销售情况 进行统计了解到,消费者在进行酒水消费时的价格倾向,已然与即时零售的低价氛围形成共振。 02 啤酒:大众与小众势均力敌 01 白酒:名酒"蓝海"待开发 在快手这样的下沉主阵地,白酒消费展现出更明显的"向下"倾向。 来自飞瓜数据的统计显示,快手8月白酒销售价格带分布中,100-800元价格区间销量占白酒品类的比例 较上月有所下降,其中,100-300元、300-500元、500-800元价格区间分别占比38.3 ...
听听CEO如何理解菜鸟
Hu Xiu· 2025-09-15 02:33
出品|虎嗅黄青春频道 作者|商业消费主笔 黄青春 题图|视觉中国 菜鸟 CEO 万霖鲜少站在聚光灯下,上周三(9 月 10 日),他主动在杭州菜鸟总部不疾不徐讲了近一个小时。 从虎嗅参会体验来看,即便菜鸟业务缺乏性感的商业叙事、掰开了依然显得艰涩难懂,但万霖对物流行业及电商趋势的洞察,不失为外界审视 中国企业出海的一面镜子。 宏观一慢一快 万霖近一个小时的分享犹如"庖丁解牛",先从中国电商行业现状与发展趋势"下刀",指出短期内所面临的变化与挑战。 首先,是一慢。 中国电商渗透率已近 50%,每年电商在零售行业渗透率仍有 2% 的提升,东南亚、拉美等新兴市场则保持着近 15% 的年化增速;但经历过去 20多年高速发展之后,全球平均增速已从两位数增长逐步放缓到 8% 左右。 其次是稳定性需求:客户更关注物流网络的稳定性与成本可控性,尤其在政策波动下需快速切换方案;与之对应,商家加速布局新兴市场(如 北欧、土耳其),推动物流网络全球化覆盖。 这背后,技术不动声色支撑着物流变革,主要有两个方面: 尤其今年,美国关税政策犹如"蝴蝶扇动翅膀",带动其他国家和地区陆续跟进关税调整,而新政策、新法规落实到跨境物流会导致成本、 ...
新华每日电讯整版聚焦“外卖大战”
最近一段时间,数以百万的餐饮商家卷入以"补贴"为名的漩涡。在这个当口,许多中小餐饮商家要同时 面对两道选择题:外卖生意,做还是不做?做的话,卷还是不卷? "标价20多元的面,毛利剩一块" "看似是平台出几百亿在补贴消费者,但商家却出了大头。"说话间,李新宇打开了某平台的商家后台, 向记者展示起外卖订单的"B面"。他在河南商丘经营着一家韩餐店,堂食与外卖各占日常流水的一半。 转自:北京日报客户端 编者按 一段时间以来,外卖平台企业为争夺即时零售流量入口,反复发起"百亿补贴""大额神券"等外卖大额补 贴活动,使大量餐饮企业陷入"不参与就没流量,参与就破价亏损"的恶性循环,滋生一系列畸形现象。 5月以来,国家市场监督管理总局两次约谈相关平台,但外卖平台补贴大战仍然此起彼伏,给餐饮市场 带来深刻影响。 正常的市场竞争不应该遏制,但有必要对非理性竞争行为加以引导。"价格战"本质是一种低效甚至无效 竞争,"百亿补贴"或许一时让消费者得利、商家涨单、骑手增收,但几乎每一轮烧钱大战过后,都伴随 着新的负面效果。而爆单留下的非理性消费、客单利润摊薄、骑手疲于奔命、商品质量与服务下降等后 患,则需要市场和消费者用更长时间消化。 ...
阿里巴巴-W(09988):FY2026Q1点评:大消费和AI+云两大战略持续投入,业绩表现超出预期
Changjiang Securities· 2025-09-14 14:12
Investment Rating - The investment rating for Alibaba is "Buy" and is maintained [6]. Core Views - The recent financial report highlights operational strengths, including significant contributions from Taobao Flash Sales and cloud business growth exceeding expectations. The ongoing capital expenditure is expected to drive user engagement and open a second growth curve for the cloud business, indicating a positive investment outlook for the company [2][7]. Financial Performance Summary - For FY2026 Q1, Alibaba reported revenue of 247.7 billion RMB, a year-on-year increase of 2%. Excluding disposed businesses, revenue growth was 10%. Non-GAAP net profit reached 33.5 billion RMB, down 18% year-on-year [4][7]. - The e-commerce segment saw customer management revenue grow by 10%, driven by an increase in take rate. Instant retail revenue, including Taobao Flash Sales and Ele.me, reached 14.8 billion RMB, up 12% year-on-year. The number of 88VIP members grew by double digits, exceeding 53 million [7]. - The international digital commerce segment reported a 19% revenue increase, with international retail and wholesale businesses growing by 20% and 13%, respectively. EBITA losses were significantly reduced by 3.6 billion RMB, attributed to improved logistics and operational efficiency [7]. - The cloud computing business achieved revenue of 33.4 billion RMB, a 26% year-on-year increase, driven by public cloud services and AI-related product adoption. EBITA for the cloud segment was 2.95 billion RMB, also up 26% year-on-year [7]. - Capital expenditures for FY2026 Q1 were 38.7 billion RMB, a 220% increase year-on-year, leading to a net cash outflow of 18.8 billion RMB [7]. Financial Forecast - The forecast for Non-GAAP net profit for FY2026-2028 is projected at 125.6 billion RMB, 172.9 billion RMB, and 204.5 billion RMB, respectively [7].
休闲零食两极分化加剧:量贩冲击传统巨头,即时零售入局增加变量
Sou Hu Cai Jing· 2025-09-13 13:45
Core Insights - The rise of discount snack stores is reshaping the snack retail landscape in China, with significant growth in the volume and profitability of leading companies in this sector [4][5][6]. Industry Overview - Traditional snack giants are facing pressure, while discount snack leaders like Wancheng Group and Mingming Hen Mang are experiencing explosive growth, with Wancheng's net profit increasing over 500 times year-on-year [3][5]. - The market share of discount stores is projected to exceed 40% in 2024, surpassing supermarkets and e-commerce channels [5]. Company Performance - Wancheng Group reported a revenue of 323.3 billion yuan in 2024, a year-on-year increase of 247%, with a net profit of 2.93 billion yuan, up 453% [6]. - Mingming Hen Mang has also shown rapid growth, with over 20,000 stores nationwide and a significant increase in revenue from 42.86 billion yuan in 2022 to 393.43 billion yuan in 2024 [6][7]. Business Model - Discount snack stores operate on a low-margin model, with average gross margins around 10%, allowing them to offer lower prices compared to traditional retail channels [9][10]. - The focus on private label products and high turnover rates supports their business model, enabling them to attract price-sensitive consumers [11][12]. Market Dynamics - The integration of instant retail platforms is enhancing the growth of discount snack stores, with significant order increases reported through partnerships with platforms like Meituan [13][14]. - The overall snack market in China is expected to reach 1.2378 trillion yuan by 2027, indicating a shift from rapid growth to a more stable market [15]. Competitive Landscape - The competition among discount snack retailers is intensifying, with many companies collaborating with discount platforms to boost sales [7][13]. - The future of the market will depend on balancing brand value with cost efficiency, as well as innovation in supply chain management and customer loyalty [15][16].
酒业消费之变,悦己是最核心的演变?
Sou Hu Cai Jing· 2025-09-13 08:11
Core Insights - The alcohol industry is facing pressures from policy fluctuations and environmental changes, necessitating adaptation to evolving consumer preferences and logic [1] Group 1: Changing Consumer Demographics - Young consumers are increasingly becoming the dominant force in the alcohol market, with a shift from older generations to younger ones like the 90s and 00s [2][4] - Current data shows that 45.45% of alcohol consumers are aged 31-40, while 35.23% are aged 26-30, indicating a generational shift in consumption patterns [2] - The proportion of first-tier city consumers is declining, with second-tier cities accounting for 34.78% of users, particularly strong in the Southwest region [2] Group 2: Evolving Consumption Preferences - The new generation of consumers prefers "less drinking, better drinking," leading to a rise in demand for lower-alcohol and healthier products [4][5] - Health considerations are significant, with 21.15% of consumers refusing to drink white liquor for health reasons, and mid-range priced alcohol being the most popular choice at 37.22% [5] - Social drinking scenarios are changing, with gatherings among friends (43.75%) and self-drinking (39.2%) becoming more common, while business banquets have decreased to 38.21% [5] Group 3: Transformation of Consumption Scenarios - New consumption scenarios are emerging, with instant retail and other modern settings replacing traditional social and business drinking occasions [6] - The instant retail market for alcohol is projected to reach nearly 20 billion yuan in 2023, reflecting a shift towards convenience and immediacy in consumer behavior [6] - Young consumers favor online shopping and are less interested in traditional purchasing methods, with leisure activities like camping and home viewing driving the growth of low-alcohol products [8] Group 4: Future Trends and Innovations - The alcohol industry is expected to evolve towards more functional products, such as health drinks with added probiotics and collagen, driven by consumer demand [10] - Digital penetration is anticipated to significantly impact the market, with projections suggesting that the instant retail scale could reach 100 billion yuan by 2030 [12] - The industry is transitioning from being a "social tool" to a "lifestyle companion," focusing on capturing the needs for health, emotion, and efficiency [13]
泉州即时零售市场热潮涌动!「百汇优淘」超市将进驻鲤城江南!朴朴、元初、大润发……
Sou Hu Cai Jing· 2025-09-13 00:16
Group 1 - The core viewpoint of the article highlights the rapid growth and competition in the instant retail market in Quanzhou, driven by new projects like the Baihui YouTao supermarket and the increasing demand for fast delivery services [1][3] - Baihui YouTao, a new retail supermarket project, is set to invest $20 million in the renovation and management of the Baihui Building in Quanzhou, focusing on community discount supermarkets [1][3] - The Quanzhou area is experiencing a surge in instant retail, with major players like Meituan, Alibaba, and JD.com heavily investing in marketing and operational strategies to capture market share [5][8] Group 2 - Instant retail platforms like Pupu Supermarket have gained significant traction, achieving over 16,000 orders on its opening day in Quanzhou, showcasing the demand for quick delivery services [10] - Traditional supermarkets, such as RT-Mart, are also adapting to the instant retail trend by enhancing their online services and implementing efficient delivery systems [11] - The overall instant retail market in China is projected to reach a scale of 1.5 trillion yuan by 2025, with an annual growth rate of approximately 25% [12] Group 3 - Brands are increasingly leveraging instant retail to enhance customer experience, with companies like Anta and Aokang achieving rapid delivery times, thus transforming consumer purchasing habits [16][17] - The integration of logistics technology is crucial for the success of instant retail, allowing for efficient order processing and delivery [17] - The future of instant retail is expected to focus not only on speed but also on service quality, with innovations like AR for customer engagement and flexible return policies being tested [18]