文商旅体融合
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今年观赛有了单日通票
Bei Jing Wan Bao· 2025-08-25 08:18
Core Points - The WTT China Grand Slam 2025 will take place at Shijingshan Shougang Park, with ticket sales starting on September 5 [1] - The event is part of the highest-level series in the WTT system, offering 2000 world ranking points to the champions, comparable to the Olympics and World Championships [1] - The Chinese team will feature seven male and eight female players, including the top two ranked players in both men's and women's singles [1] Ticketing and Audience Experience - The organizing committee has introduced various ticket types, including single-day passes, and enhanced ticket holder rights, allowing re-entry with ID [2] - Attendees can enjoy free access to the Grand Slam Park and discounts at local shopping areas with their tickets [2] - The audience capacity at the Shougang Ice Hockey Arena has been increased by approximately 10% through venue upgrades [2] Youth Event and Community Engagement - The WTT China Youth Grand Slam will be held concurrently from October 3 to 5, featuring over 100 young players from 19 countries, and will be free to the public [2] - A new "fan-friendly" model will be implemented, including a one-stop information platform and a multilingual AI assistant for personalized experiences [3] - The event will also feature immersive services like VR venue previews and enhanced on-site facilities for a better spectator experience [3] Cultural and Economic Integration - The event coincides with the National Day and Mid-Autumn Festival, promoting a theme of "Explore Shijingshan with the Event" and integrating cultural, commercial, and tourism resources [4] - The district is collaborating with city departments to expand the event's reach across major shopping areas and attractions [4] - There are plans for resource sharing and player interactions with the China Open to enhance fan engagement and mutual benefits [4]
潮玩联名扩围 Letsvan奇梦岛与中国网球公开赛发布联名产品
Zheng Quan Ri Bao Wang· 2025-08-25 03:42
本报讯(记者李豪悦)近期,中国网球公开赛(以下简称"中网")与潮玩品牌"Letsvan奇梦岛"双方就中网官 方商品潮玩类合作进行签约,发布10款中网吉祥物阿中与WAKUKU联名产品。 此次合作共推出10款限定潮玩,包括"WAKUKU哇库库×中网"胖哒哒限定款毛绒公仔 800%、"WAKUKU哇库库×中网"酷满贯限定款毛绒吊卡、"WAKUKU哇库库×中网"ACE限定款毛绒吊 卡等,所有限定产品将于9月14日全球开售。 中网赛事组委会秘书长陈杰指出,头部赛事与新锐潮玩携手合作,是一次极具前瞻性和创新性的跨界联 动,既为观众和消费者带来新体验,也给中网赛事和Letsvan奇梦岛进一步发展创造新契机,对于推动 文商旅体深度融合,大力发展赛事经济,具有重要的作用。 首创集团副总经理、中网公司董事长孙宝杰表示,此次"体育+文创"的创新实践,不仅丰富了中网特许 商品线,更将在年轻群体中扩大赛事影响力,为文商旅体融合发展探出一条新路径。 Letsvan奇梦岛创始人、CEO战绘宇介绍了联名产品创作理念。他表示,此次设计融合了网球竞技张力 与奇梦岛标志性艺术语言,兼顾实用性与收藏价值,部分款式还将结合国际潮流趋势打造"全球限量 ...
跟着WTT赛事游北京,首款区域型城市文旅年票将发售
Bei Jing Ri Bao Ke Hu Duan· 2025-08-25 03:34
Group 1 - The WTT China Grand Slam 2025 event will take place in Shijingshan Shougang Park, continuing the legacy of table tennis [1] - The event coincides with the National Day and Mid-Autumn Festival holidays, prompting Shijingshan District to integrate various cultural, commercial, and tourism resources [3] - The district has planned a "Follow the Event to Explore Shijingshan" theme activity, featuring three main segments: "Smart Travel," "Beneficial Travel," and "Enjoyable Travel" [3] Group 2 - The "Smart Travel" segment utilizes an AI assistant to create personalized itineraries for visitors [3] - The "Beneficial Travel" segment will launch a regional cultural tourism annual pass, covering over 110 attractions and offering discounts at more than 60 hotels and various local businesses [3] - The "Enjoyable Travel" segment will enhance cultural offerings during the National Day period, including events like the China International Candy Season and the Xishan Cultural Festival [3][4] Group 3 - Shijingshan District is working to expand the integration of the WTT event with major commercial areas and attractions across the city [4] - There is a collaboration with the China Open Tennis to explore resource sharing and mutual benefits for players and fans [4]
潮玩与国际网球赛深度融合 Letsvan奇梦岛与中网发布联名产品
Zhong Zheng Wang· 2025-08-23 07:25
中网赛事组委会秘书长陈杰表示,头部赛事与新锐潮玩携手合作,是一次极具前瞻性和创新性的跨界联 动,既为观众和消费者带来新体验,也给中网赛事和Letsvan奇梦岛进一步发展创造新契机,对于推动 文商旅体深度融合,大力发展赛事经济,具有重要的作用。 首创集团副总经理、中网公司董事长孙宝杰表示,中网始终以推动网球普及、服务首都高质量发展为己 任。Letsvan奇梦岛作为中国原创潮玩领军品牌,其IP孵化能力与商业化经验已成为行业典范。旗下 WAKUKU所洋溢的青春活力,与中网"网动青春"的理念高度契合。此次"体育+文创"的创新实践,不仅 丰富了中网特许商品线,更将在年轻群体中扩大赛事影响力,为文商旅体融合发展探出一条新路径。 与Letsvan奇梦岛的合作,是中网拥抱Z世代的关键一步,也是中网赛事商业化路径的全新探索。2025年 中网赛事官方商品迎来全面升级,覆盖运动装备、生活周边、时尚潮玩等7大品类,单品数量突破240 款,较2024年增长近100个。与Letsvan奇梦岛联名开发的限定潮玩系列,将成为本年度最受期待的焦 点,赛期WAKUKU将化身"赛场氛围官",通过线下快闪活动、人偶互动表演等与观众互动,传递赛事 温 ...
潮玩首次与国际网球赛深度融合 Letsvan奇梦岛与中网发布联名产品
Zhong Guo Jing Ji Wang· 2025-08-22 09:41
阿中×WAKUKU,全球限定联名首发 此次合作共推出10款限定潮玩,包括"WAKUKU哇库库×中网"胖哒哒限定款毛绒公仔800%、"WAKUKU哇库库×中网"酷满贯限定款毛绒吊卡、"WAKUKU 哇库库×中网"ACE限定款毛绒吊卡等,所有限定产品将于9月14日全球开售,用户可以在Letsvan奇梦岛线上官方旗舰店或中网线下销售网点、奇梦岛快闪店 等渠道购买。 中网赛事组委会秘书长陈杰对此次合作表达了祝贺。他指出,头部赛事与新锐潮玩携手合作,是一次极具前瞻性和创新性的跨界联动,既为观众和消费者带 来新体验,也给中网赛事和Letsvan奇梦岛进一步发展创造新契机,对于推动文商旅体深度融合,大力发展赛事经济,具有重要的作用。 首创集团副总经理、中网公司董事长孙宝杰表示,中网始终以推动网球普及、服务首都高质量发展为己任。Letsvan奇梦岛作为中国原创潮玩领军品牌,其 IP孵化能力与商业化经验已成为行业典范。旗下WAKUKU所洋溢的青春活力,与中网"网动青春"的理念高度契合。此次"体育+文创"的创新实践,不仅丰富 了中网特许商品线,更将在年轻群体中扩大赛事影响力,为文商旅体融合发展探出一条新路径。 开启赛事商业化路径 ...
游客脚步慢下来 服务业态多起来 消费链条长起来
Hang Zhou Ri Bao· 2025-08-20 10:05
ITSHA 25 The Bear C- 故事 傍晚的奥体中心体育馆,热浪未消,人潮已至。"孩子买的票,我们也来赶赶时髦。"两位"妈妈 级"观众正在互相拍照留念,言语间流露出兴奋之情。她们看的是伍佰演唱会,这场演出吸引了从"60 后"到"00后"的各年龄段观众。 场外,海宁的李女士带着孩子,指着手机直播画面说:"看,这就是伍佰。"顺路而来的她,觉得在 场馆外感受氛围也是特别的体验,"地铁2小时就到了杭州市区,我们常来玩。" 另一边,两位从温州专程赶来的"90后"姑娘静静守候,虽未抢到票,但她们说,"就想在场外听听 歌声,感受这份情怀。"她们的行程并未结束,"明天逛逛西湖,也算不虚此行。" 一张演出票,无形中延长了游客的驻足时间,链接着城市更广阔的风景。 对杭州大学生陶陶而言,追随偶像的巡演足迹,是青春珍贵的注脚。"去年追了11场,每次演唱会 前都很期待,很有盼头,感觉特别开心。"当演出落地陌生城市,她便开启"观演+旅行"模式,"让行程 更充实,也体验了不同城市的风土人情。"这是她内心的真实感受。 演唱会的辐射力,远不止于场馆。社交媒体上,粉丝团应援妆容教程刷屏,美甲店"偶像同款"档期 爆满;应援扇、明星专辑小 ...
赛场昂扬激情 产业动能澎湃——国新办发布会聚焦“十四五”时期体育强国建设成就
Xin Hua Wang· 2025-08-19 14:54
8月19日,国务院新闻办公室在北京举行"高质量完成'十四五'规划"系列主题新闻发布会。国家体育总局局长高志丹、国家体育总局群众体育司司 长丁东、国家体育总局竞技体育司司长张新、国家体育总局体育经济司司长杨雪鸫介绍"十四五"时期体育强国建设成就,并答记者问。新华社记 者金立旺摄 新华社北京8月19日电 题:赛场昂扬激情,产业动能澎湃——国新办发布会聚焦"十四五"时期体育强国建设成就 新华社记者李春宇 全民健身事业更加惠民,体育健儿在国际赛场屡创佳绩,体育产业为经济社会发展增添动能……19日,国务院新闻办公室举行"高质量完成'十四 五'规划"系列主题新闻发布会,国家体育总局有关负责人介绍了我国"十四五"时期体育强国建设成就。 全民健身热潮涌动 今年8月8日是我国第17个"全民健身日"。国家体育总局群众体育司司长丁东介绍,今年的"全民健身日"全国共举办2.2万余场赛事活动,直接参与 人次超过1100万,一系列内容丰富、形式多样、便于参与的赛事活动带动更多群众主动健身、自觉健身,全民健身融入大众生活的良好态势日益 增强。 全民健身日的火热场景也是全年运动健身热潮的缩影,丰富多彩的体育赛事活动联动各地、贯穿全年,呈现出 ...
文旅体验、消费市集、体育赛事、交流酒会……2025年服贸会将营造轻松开放的洽商氛围
Bei Jing Ri Bao Ke Hu Duan· 2025-08-17 06:29
Group 1 - The 2025 Service Trade Fair will be held from September 10 to 14 at Shougang Park in Beijing, featuring diverse service consumption scenarios and a series of activities integrating culture, commerce, tourism, and sports [2] - Over 40 supporting activities are expected to take place citywide during the fair, with Shougang Park as the core venue, utilizing its unique blend of industrial heritage and modern fashion [2] - The fair aims to showcase new scenarios of cultural, commercial, tourism, and sports integration, organizing activities such as cultural tourism experiences, consumer markets, sports events, and networking parties [2] Group 2 - The Beijing Municipal Bureau of Culture and Tourism will host a "Camping & Art Life Fair" themed "Tourism Lights Up a Beautiful Life," combining tent camping, art performances, and a goods market [3] - Various districts will organize unique events, such as "Tea Charm of the Service Trade Fair" and "Old City Memories - Sharing the Unique Charm of Time-Honored Brands" [3] - The Capital Convention and Exhibition Group will set up nearly 50 online and offline check-in points to create an immersive interactive atmosphere for the service trade [3] Group 3 - The fair will enhance the "ticket economy" by linking movie viewing with consumption scenarios, promoting consumer activities in key districts [4] - Major shopping areas in districts like Shijingshan, Fengtai, Haidian, and Chaoyang will utilize large screens to promote the fair, creating a vibrant atmosphere [4] Group 4 - The fair will unlock new vitality for the Shougang Exhibition Town by hosting night activities that promote consumption, facilitate business negotiations, and create a relaxed environment for exhibitors and visitors [5] - Approximately 10 business investigation routes will be launched, focusing on technology empowerment, investment promotion, industrial tourism, cultural heritage resources, and night tourism economy [5]
博瑞传播携手新加坡绿柳 焕新升级非遗博览园项目再迈实质性步伐
Mei Ri Jing Ji Xin Wen· 2025-08-12 12:22
Core Insights - The collaboration between Borui Communication's Xijin Time and Singapore's Green Willow Creative aims to upgrade the Chengdu International Intangible Cultural Heritage Expo Park, creating a new landmark for the integration of culture, commerce, tourism, and sports [1] Group 1: Partnership Details - The partnership aligns with the Chengdu Municipal Committee's initiative to promote deep integration of culture, commerce, tourism, and sports, accelerating the development of Chengdu as a world cultural tourism city and an international consumption center [1] - Green Willow Creative, along with its subsidiary Singapore Feifan, is the largest rental and technical training company for performance equipment in Southeast Asia, focusing on concerts and trendy event production [1] - Xijin Time is responsible for the operational upgrade of the Intangible Cultural Heritage Expo Park under Borui Communication [1] Group 2: Project Goals and Strategies - The collaboration will leverage both parties' resource advantages to revitalize existing spaces in the Expo Park, attracting more top-tier international cultural IPs [1] - The project aims to introduce diverse business formats, including music performances, food, hotels, esports events, and virtual reality, enhancing the consumer experience in the park [1] - Since taking over the Expo Park in May, Xijin Time has engaged with over 300 clients and launched multiple projects, reinforcing Borui Communication's "Intangible Heritage +" strategy [1]
顶流明星户外演唱会、国际美食街、XR世界……非遗博览园焕新升级再添助力!
Mei Ri Jing Ji Xin Wen· 2025-08-12 07:15
Core Viewpoint - Chengdu Media Group's subsidiary, Xijin Time Culture Communication Co., Ltd., has signed an agreement with Singapore's Green Willow Creative Pte Ltd. to implement a comprehensive project at the Chengdu International Intangible Cultural Heritage Expo Park, aiming to enhance the park's cultural and tourism offerings through various high-profile events and attractions [1][6]. Group 1: Project Overview - The collaboration will focus on creating high-impact projects such as outdoor concerts featuring top stars, international food streets, and XR (Extended Reality) experiences to boost the park's appeal and sustainability [1][6]. - The partnership aims to revitalize existing resources in the park by introducing diverse business formats, including music performances, food, esports, and virtual reality [3][4]. Group 2: Infrastructure and Capacity Enhancement - Plans include upgrading the park's music lawn to international standards, increasing capacity to host at least 24 high-profile outdoor concerts and music festivals annually [3][4]. - The project will also involve the revitalization of the West City Multi-functional Theater to accommodate esports events, cultural performances, and conferences, creating a versatile entertainment space [4]. Group 3: Cultural and Economic Impact - The initiative is expected to enhance the influence of intangible cultural heritage IP and attract more international cultural brands, thereby creating a new landmark for cultural and tourism integration in Chengdu [6][9]. - Since taking over the park's operations, Xijin Time has engaged over 300 clients and launched various projects, including immersive experiences and cultural markets, to enrich the park's offerings [7][9].