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双节期间全省着力丰富优质演出
Xin Hua Ri Bao· 2025-09-28 23:32
Core Insights - The upcoming National Day and Mid-Autumn Festival will create an 8-day long holiday, leading to a surge in cultural and tourism consumption demand [1] - The trend of "traveling with performances" and "traveling with events" continues to be popular, indicating a shift in tourist preferences [1] Group 1: Event Highlights - A total of 464 commercial performances will be held during the holiday, including 25 large-scale events with over 5,000 attendees, expecting over 600,000 spectators [1] - Notable events include the 2025 Zijin Cultural Arts Festival, the 14th Mido Music Festival, and various concerts featuring popular artists [1] Group 2: Policy Enhancements - The "ticket root +" policy has been expanded, offering discounts and benefits for ticket holders across various attractions and services in cities like Nanjing, Xuzhou, and Suzhou [2][3] - Nanjing has introduced a "1+3" discount program for ticket holders, while Xuzhou offers free entry to cultural sites for ticket holders [2] Group 3: Service Improvements - Various cities are enhancing visitor experience through free shuttle services, luggage storage, and parking facilities to facilitate access to events [3] - Initiatives include direct transport to concert venues and partnerships with local airports for luggage delivery services [3] Group 4: Integration of Events and Tourism - The provincial tourism department is promoting "event + tourism" products, with various subsidies and incentives to encourage attendance [3] - Cities are implementing measures such as free public transport for tourists and opening internal parking spaces to accommodate increased visitor numbers [3]
金秋“湖来”文旅消费季:潮玩新体验 乐享好时光
Sou Hu Cai Jing· 2025-09-28 15:23
Core Points - The article highlights the launch of a cultural and tourism consumption season in Huzhou, featuring 139 unique activities from late September to November [1] - The events aim to enhance visitor experiences and promote traditional culture through various themed activities [3][4][17] Group 1: Events Overview - National Day and Mid-Autumn Festival Market: Scheduled from October 1 to 8, focusing on traditional festival themes with product exhibitions, intangible cultural heritage experiences, and folk performances [3] - Mid-Autumn Fishing Harvest Festival: Planned for mid to late October, showcasing traditional fishing culture with live demonstrations and fresh seafood markets [4] - Golden Autumn Flower Sea Tour: Starting October 1, featuring flower markets and scenic spots for visitors to enjoy [7] Group 2: Cultural Activities - Port Lane Mid-Autumn Event: On October 4, featuring various check-in points, a night market with creative crafts, traditional snacks, and performances [12] - Port Lane Starry Night Event: Scheduled for November 15, including team-building activities, outdoor singing, and starry barbecues [13] - Immersive National Trend Cultural Feast: Running from September 20 to October 20, combining traditional Hanfu with modern elements through various themed activities [17] Group 3: Special Attractions - 2025 China Sports Lottery Zhejiang Province Hundred Villages and Ten Thousand Tents Event: Taking place in October, featuring sports experiences, cultural activities, and specialty markets [8] - 2025 Mogan Mountain Plant Dyeing Art Season: From October 11 to November 10, showcasing plant dyeing art exhibitions and markets [23] - National Day Carnival: From October 1 to 7, featuring large-scale performances and themed markets [25]
4000余万消费券!200多项活动!杭州惠民活动放大招
Sou Hu Cai Jing· 2025-09-28 14:14
Autunavac 2025 2025 Autumn vacation 40 Il winnel ° » 0 ≥ IN LEAD THE FALL THE FEATURE THE 2025年 金秋假期文旅島民 消费者动后动 IKE 为深入贯彻党中央、国务院关于提振消费、扩大内需的决策部署和文旅部等9部门印发的《关于扩大服务消费的若干政策措施》精神,全面落实省、市政 府有关提振消费工作要求,抢抓中秋国庆"黄金周"叠加秋假消费旺季契机,杭州市文化广电旅游局全面整合13个区、县(市)资源,联动文旅企业、金融 机构、OTA平台,推出二百余项金秋特色产品、活动及惠民政策,营造浓厚假日氛围,推动杭州文旅消费转型扩容升级。 "烟火潮集":金秋宋韵古风与都市潮玩交融之旅。杭州图书馆将在杭州大剧院广场推出"文韵杭州·阅读与城市共生"书香市集;拱墅区将在桥西历史文化 街区和运河天地艺术园区推出"月满华诞"桥见市集、在武林广场推出中秋国庆宋风民俗非遗市集;上城区凤凰里推出"味美浙江·饮(in)在杭州"的咖啡嘉 年华市集;临平体育中心的临平区篮球联赛"多巴胺暴汗"文旅市集;东沙湖公园的钱塘集夜市;建德严州古城的三江烟火·美食市集和九 ...
“十一”长假将至,抖音推出新政加码酒旅业 | 巴伦精选
Tai Mei Ti A P P· 2025-09-28 11:09
Core Insights - Douyin is strategically entering the hotel industry, focusing on the travel sector rather than competing directly in food delivery with Alibaba and Meituan [2][5] - The introduction of the "Heartbeat List" and a 10 billion traffic support policy for listed hotels indicates Douyin's commitment to enhancing its local life services [2][5] - The rise of "lifestyle hotels" reflects a shift in consumer preferences towards quality experiences rather than just accommodation [3][4] Douyin's Strategy - Douyin's new policies include a commission-free model for offline bookings and significant traffic support for featured hotels, aiming to improve user experience and service quality [2][5] - The company is leveraging its strengths in content and interest-based recommendations to drive consumer engagement and conversion in the hotel sector [5][8] Market Trends - The number of lifestyle hotels on Douyin has increased by 70% over the past two years, with orders for these hotels growing by 118% year-on-year [3][4] - The hotel industry is transitioning from a focus on basic accommodation to offering unique experiences, with lifestyle hotels projected to account for 14.88% of new openings by 2025 [3][4] Consumer Behavior - Consumers are increasingly prioritizing quality experiences and emotional value in their hotel choices, moving away from traditional price and star rating comparisons [4][7] - Douyin's platform has seen significant engagement, with over 350 billion views of lifestyle hotel content and 1.3 billion searches for "lifestyle hotels" in the first half of the year [3][4] Competitive Landscape - Douyin's approach contrasts with competitors like Meituan, which focuses on high-frequency food delivery, while Douyin aims to capitalize on content-driven marketing to attract consumers [5][6] - Despite the potential, Douyin faces challenges such as low redemption rates and high cancellation rates, which could impact its effectiveness in the hotel market [7][8]
文旅消费“热”与最美“中国红”拉满节日氛围感
Yang Shi Wang· 2025-09-28 02:58
Group 1: National Celebration Atmosphere - Various cities across China are preparing for the National Day celebrations, with streets adorned with bright red flags, creating a festive atmosphere [1][3][5] - In Chongqing, over 4,000 national flags are displayed along 20 key roads and tourist spots, enhancing the celebratory mood [5] - In Sichuan, vibrant decorations and immersive experiences are being set up in commercial areas to ignite patriotic feelings among citizens [7] Group 2: Urban Decorations and Events - Beijing has created beautiful floral displays in parks, including a flowerbed named "Jiahe Dongran" that features seasonal flowers and dynamic installations [10][12] - The city has also introduced 100 "micro flower gardens" at street corners to attract visitors [14] - In Shaanxi, museums are extending their hours and increasing ticket availability to accommodate the influx of tourists during the holiday [15][17] Group 3: Tourism Trends - Heilongjiang's tourism market is experiencing a surge, with a year-on-year increase of over 80% in booking volumes as the holidays approach [18][20] - The province has introduced various autumn-themed travel routes and red culture experiences to attract visitors [18] - From January to August, Heilongjiang received 184 million tourists, generating a total tourism revenue of 250.18 billion yuan, marking a year-on-year growth of 11.9% and 21.2% respectively [20]
新业态新场景不断涌现 文旅消费“热”与最美“中国红”拉满节日氛围感
Yang Shi Wang· 2025-09-27 12:34
央视网消息:当秋日的风开始裹着桂香的甜,秋日的阳光也铺展了人们对国庆假期的期待,拨动心弦。再过几天就是国庆节了,这两天, 在大江南北,在街头巷尾,正酝酿着盛大的一抹红色。 在山西省太原市,当地的大街小巷被装扮一新,道路两旁五星红旗飘扬,营造最美"中国红",处处洋溢着喜庆热烈、文明祥和的国庆氛 围,绘就城市里最美的风景线。 这两天,河南郑州街头的节日氛围日渐浓厚。39条重点路段悬挂起鲜艳的五星红旗,将城市装扮得格外喜庆。 "中国红"还藏在孩子们的剪纸作品里,挂在公园里的红灯笼上,也飘扬在新疆喀什边防巡逻队员的心中。不必说"盛装"与"浓情",只这风 里的香、街头的红,就藏着所有人对祖国最朴素的欢喜,像桂花开得自然,像红旗飘得耀眼,把满心的敬意与祝福都融进了这秋光里的每一处 细节。 在重庆渝中区,当地在长江大桥等20条重要路段以及城市交通要道、旅游景点周边的道路灯杆上悬挂了4000余面五星红旗。五星红旗整齐 划一,与成荫的绿树和蓝天白云相互映衬,将城市妆点得格外喜庆。 为迎接国庆佳节,当地的商业街区还布置了大量具有国庆特色的景观,通过灯光秀、音乐等元素打造沉浸式节日场景。 在四川绵阳北川新县城,从城市主干道到商业街 ...
周红波会见港区省级政协委员联谊会考察团
Nan Jing Ri Bao· 2025-09-27 04:36
Core Viewpoint - The meeting between Nanjing's municipal leaders and the Hong Kong Provincial Political Consultative Conference delegation emphasizes the importance of enhancing economic and cultural cooperation between Nanjing and Hong Kong, particularly in the context of the Guangdong-Hong Kong-Macao Greater Bay Area and the Yangtze River Delta integration strategy [1]. Group 1 - The Hong Kong Provincial Political Consultative Conference is recognized as a significant force for patriotism and Hong Kong, serving as a connection for political consultative members and facilitating cooperation between Nanjing and Hong Kong [1]. - Both parties aim to expand economic and trade cooperation between Nanjing and Hong Kong, focusing on high-level openness and cultural exchanges [1]. - Key areas of collaboration include technological innovation, financial services, biomedicine, and cultural tourism, with the goal of attracting more Hong Kong businesses, investments, and young talents to Nanjing [1].
全国国庆文旅消费月,发放超过3.3亿元的消费补贴
Sou Hu Cai Jing· 2025-09-27 04:04
Core Insights - The National Golden Week Cultural and Tourism Consumption Month initiative, launched in late September 2025, aims to stimulate cultural and tourism consumption with over 330 million yuan in subsidies [1][6] - The initiative includes various forms of subsidies such as consumption vouchers, discounts on tickets, and payment reductions, covering over 5,000 scenic spots and cultural venues nationwide [1][6] Group 1: Policy Overview - The initiative is a collaboration between the Ministry of Culture and Tourism and local governments, designed to enhance consumer engagement during the 8-day holiday period combining National Day and Mid-Autumn Festival [1] - The subsidies are intended to create a diverse discount system in partnership with financial institutions and online platforms [1] Group 2: Regional Initiatives - Shandong has introduced a "Hospitality Shandong Cultural and Tourism Discount Package," while Henan has launched a year-round ticketing product [4] - Zhejiang is issuing cultural tourism benefit cards and has initiated an innovative "ticket as consumption voucher" program, and Guangdong plans to distribute 20 million yuan in consumption vouchers [4] Group 3: Activity Scale and Features - The initiative will feature over 29,000 cultural and tourism activities, including concerts, intangible cultural heritage exhibitions, and night-time consumption events [5][6] - Online platforms are promoting unique travel routes based on films and offering immersive experiences such as "Museum Night" [5] Group 4: Market Regulation and Consumer Environment - The initiative emphasizes strict market regulation to combat illegal activities and ensure a safe and enjoyable experience for consumers [7] - Various regions are enhancing visitor convenience by opening parking lots and adding free parking spaces, such as the 50 internal parking lots opened in Yangzhou [7] Group 5: Economic Impact - The consumption month is expected to effectively leverage consumer potential across all aspects of travel, including food, accommodation, transportation, and entertainment, contributing to the recovery of the cultural and tourism industry [6]
“错峰游”“亲水游”“文化游”……文旅消费“热”力全开 释放高质量发展新潜力
Yang Shi Wang· 2025-09-27 03:50
Group 1: Tourism Market Trends - The tourism market is experiencing a surge in activity as the National Day and Mid-Autumn Festival approach, with significant increases in hotel bookings, particularly in Zhangjiajie, where the occupancy rate has risen compared to last year [1][3] - There is a notable increase in foreign tourist bookings, with a shift in source markets, including a rise in visitors from the Shanghai Cooperation Organization member countries [1] - Popular scenic spots are increasing their performance schedules from one show per day to four, with multilingual translations added to enhance the experience for international visitors [3] Group 2: Regional Highlights - In Yangzhou, there is a trend of "off-peak travel," with many tourists arriving early to enjoy a slower pace of life, leading to a spike in customized travel services [4][6] - Shanxi's Datong is seeing a rise in visitor numbers at historical sites, with an average of 100,000 daily visitors reported over the past week [9][13] - Xinjiang's Tianshan Tianchi is attracting over 11,000 daily visitors, with a total of over 3 million visitors this year, marking an 11% increase year-on-year [16][18] Group 3: Outdoor Activities and Events - Guangdong's outdoor sports routes are gaining popularity, with a focus on integrating various outdoor activities with natural and cultural sites, enhancing the overall visitor experience [19][21] - The Yellow River Hukou Waterfall tourism area will implement a daily visitor limit of 30,000 during the peak viewing season to ensure safety and improve the visitor experience [22][24]
重庆九龙坡:惠民、兴业、促消费 百项活动等你来参加
Sou Hu Cai Jing· 2025-09-26 13:29
Core Points - The event "Chongqing Good Gifts" tourism product competition and cultural tourism consumption season aims to promote local culture and tourism while providing various consumer benefits [2][4][17] Group 1: Event Overview - The event features an opening ceremony, a city-level competition, five exhibition areas, and over a hundred activities, focusing on cultural, tourism, and sports integration [4][17] - The event is organized by multiple governmental bodies, including the Chongqing Municipal Cultural and Tourism Development Committee and the People's Government of Jiulongpo District [2] Group 2: Cultural and Tourism Products - The "Chongqing Good Gifts" competition awarded 10 gold, 20 silver, and 50 bronze prizes for tourism products, showcasing unique cultural items that reflect the charm of Chongqing [5] - The event aims to highlight Chongqing's cultural heritage through creative products, including traditional architectural elements and local culinary designs [5][6] Group 3: Consumer Benefits - The Jiulongpo District's cultural tourism consumption season offers over 10 million yuan in consumer vouchers, covering various sectors such as food, accommodation, and entertainment [8][10] - Innovative offerings include a low-cost "9.9 yuan cultural tourism blind box" that provides surprise benefits for travelers [10] Group 4: Sports and Community Engagement - The Golden Autumn Sports Carnival features various sports events, including street basketball and skill challenges, promoting community participation [11][15] - A special area for sports interaction is open to the public, allowing citizens to experience different sports activities [13] Group 5: Cultural Integration - The event includes cultural performances and activities that blend traditional and modern elements, enhancing community engagement and cultural appreciation [15][17] - The activities aim to create memorable experiences for both local residents and visitors, fostering a deeper connection with Chongqing's cultural identity [17]