Core Insights - The travel platform Qunar reported a significant increase in travel enthusiasm among Chinese citizens for the New Year's holiday in 2026, with hotel bookings in popular cities expected to surge [1] Group 1: Hotel Bookings - Hotel bookings for the New Year's holiday from January 1 to 3, 2026, have seen a year-on-year increase of over 300% [1] - The top 10 cities for hotel bookings include Guangzhou, Nanning, Shanghai, Beijing, Harbin, Shenzhen, Nanjing, Chongqing, Wuhan, and Zhengzhou [1] Group 2: Flight Bookings - There has been a substantial increase in flight bookings to the Guangdong-Hong Kong-Macao Greater Bay Area, with cities like Guangzhou, Shenzhen, Zhuhai, and Foshan experiencing ticket volume growth of over 100% [1] - A pre-New Year travel peak is expected on December 27, with flight bookings to popular international destinations increasing by 40% year-on-year [1] Group 3: Cultural Events - Many travelers plan to celebrate the New Year by attending performances, with cities hosting New Year's concerts significantly boosting local tourism [1] - Nanning has seen a 1700% increase in hotel bookings due to multiple concerts featuring well-known artists during the holiday, making it one of the top three destinations for New Year's travel, surpassing Shanghai and Beijing [1] Group 4: International Travel Trends - The fastest-growing international travel destination is Seoul, South Korea, with flight bookings increasing by 330% year-on-year [2] - Other popular international destinations include Vietnam, with Ho Chi Minh City and Hanoi seeing booking increases of 320% and 240%, respectively [2]

Group 1 - The 2026 New Year's holiday will be extended to three days, significantly boosting the cultural and tourism consumption market, with hotel bookings in popular cities increasing by over three times compared to 2025 [1] - The top ten cities for hotel bookings during the 2026 New Year period include Guangzhou, Nanning, Shanghai, Beijing, Harbin, Shenzhen, Nanjing, Chongqing, Wuhan, and Zhengzhou, with high-end hotels seeing a fivefold increase in orders [1] - Air travel to warmer destinations is preferred, with ticket volumes to cities in the Greater Bay Area, such as Jieyang, Guangzhou, Shenzhen, Zhuhai, and Foshan, experiencing significant growth, particularly among the 19-30 age group [1] Group 2 - The three-day holiday has injected momentum into scenic area consumption, with ticket search volumes for domestic attractions increasing by 1.8 times year-on-year, particularly for theme parks, ice and snow attractions, and traditional scenic spots [2] - Shanghai Disneyland remains the top attraction during the New Year period, with ticket sales increasing by 5.2 times compared to 2025, while Beijing Universal Resort also saw nearly a threefold increase in popularity [2] - Ice and snow tourism is gaining traction, with ticket sales for attractions like Changbai Mountain in Jilin and the Snow Town in Harbin increasing by 2.7 times and 2 times, respectively, and southern regions also showing interest in snow tourism [2] Group 3 - Diverse travel options for welcoming the New Year are emerging, with many young people choosing to attend concerts, leading to a 17-fold increase in hotel bookings in Nanning, surpassing major cities like Beijing and Shanghai [3] - Theme parks are experiencing heightened popularity, with ticket bookings for Shanghai Disneyland increasing by 5.2 times, driven by the release of "Zootopia 2" [3] - Cultural tourism is also on the rise, with significant increases in ticket bookings for attractions like the Summer Palace and the Terracotta Army Museum, reflecting a growing interest in traditional scenic spots [3]

河北崇礼：多项国际赛事吸引滑雪爱好者慕名而来 央视网消息：近日，单板滑雪、自由式滑雪大跳台世界杯等一系列国际雪联赛事在北京、河北等地密集开赛。高频次的顶尖 赛事不仅为冰雪爱好者带来精彩观赛体验，更有效激活当地文旅消费。 苏翊鸣夺得世界杯北京站单板滑雪男子大跳台金牌 刚刚过去的这个周末，国际雪联单板及自由式滑雪大跳台世界杯北京站比赛顺利举行，许多观众来到首钢滑雪大跳台为中国 选手苏翊鸣加油助威。在单板滑雪男子大跳台决赛中，苏翊鸣连续完成三个1980度空翻动作，并最终夺得了金牌。 为进一步释放消费潜力，崇礼还联动周边资源推出夕阳派对等特色活动；开通北京首都机场、大兴机场及北京南站直达崇礼 的滑雪专线，持续提升游客出行便利性。 浙江义乌：冰雪产品销售火爆 订单量大增 在河北崇礼，自上月起，多项国际雪联认证赛事相继开赛，全球各国运动员齐聚崇礼参赛，各地滑雪爱好者也纷纷慕名而 来。 冰雪运动快速升温，浙江义乌也因冰雪季的到来迎来"爆单"时刻，冰刀鞋、滑雪镜等冰雪产品订单量大幅上涨。 "观赛+滑雪+度假"成为游客出行新选择 在国际冰雪赛事带动下，北京、河北等地旅游市场也迎来爆发式增长，"观赛+滑雪+度假"成为越来越多游客 ...

山西文旅：游客花费年均增超20% 多元业态促产业崛起 中新网太原12月8日电 题：山西文旅：游客花费年均增超20% 多元业态促产业崛起 作者 刘小红 "十四五"以来，山西文旅系统秉持"以文塑旅、以旅彰文""文化惠民、旅游为民"，让公共文化服务浸润 城乡，文化遗产活化焕新，"文旅+"多元业态兴起，文旅品牌强势出圈，升级旅游设施与服务，文化旅 游业成为山西转型高质量发展的重要支撑。 新闻发布会现场。主办方供图 8日，在中共山西省委宣传部、山西省人民政府新闻办公室举行的"高质量完成'十四五'规划"系列主题 新闻发布会上，山西省文化和旅游厅厅长王爱琴介绍"十四五"时期该省文化和旅游发展成效。 据介绍，2021年至2024年，国内游客年均增长11.96%，国内旅游花费年均增长20.41%，文化旅游及相 关产业增加值占GDP比重保持在5%左右，已成为全省经济转型发展的"新引擎"。 "十四五"以来，山西立足深厚的文化底蕴，推动三晋文化传承创新。繁荣文艺创作，34项成果获国家级 重要文艺奖项、创作项目，264个项目入选国家艺术基金，47人次51朵"梅花奖"、269朵中国戏曲小梅花 均居全国前列。 山西加强非遗保护传承，建成晋 ...

新京报讯（记者曹晶瑞）"非遗冰雪季 精彩马上到"京津冀非遗系列活动启动仪式近日在延庆奥林匹克 园区冬奥村举行，吸引了100余名京津冀三地非遗传承人、高校大学生、园区游客参与。 据北控集团相关负责人介绍，本次活动旨在以非遗焕新为切入点，以2025年冬季冰雪旅游为契机，联动 京津冀三地非遗资源，发挥北京"双奥之城"与京张体育文化旅游带优势，围绕冰雪经济、非遗创新与文 旅消费等重点方向深化合作，共同推进冬奥遗产的可持续利用与创新提升，打造具有北京特色的冰雪文 旅融合品牌，助力北京国际消费中心城市建设。 以北控集团旗下延庆奥林匹克园区为例，2025-2026雪季，园区延长了初级雪道有效滑行距离，扩容大 众体验区面积，有序开放13条专业雪道，全面兼顾大众滑雪体验与专业训练需求。同时，将承办覆盖职 业竞技、青少年培养、群众参与多层次的14项国际国内高水平赛事，同时为50余支国家集训队、省级运 动队提供体能训练、技术分析、康复理疗等全链条标准化驻训保障。在消费体验方面，持续推进智慧雪 场建设，完成智能储物系统迭代与全流程自助票务平台升级，分时段推出形式丰富的特色庆典活动与多 款高性价比阶梯式住滑套餐。运动零售、餐饮、装备等 ...

三湘都市报12月5日讯（全媒体记者 曾冠霖 通讯员 田丰） 2025年湖南省文化旅游商品大赛决赛将于12月10日至11日在湖南国际会展中心（芒果馆）举行，大赛 以"地域特色、融合创新、促进消费、发展产业"为主题，设立七大评审维度，面向全省征集旅游商品， 最终将评选出金奖15个、银奖45个、铜奖60个。12月12日至14日，所有参赛商品将在2025年湖南文化旅 游产业博览会暨首届"12.12"文旅消费购物节的"湖南省旅游商品市集"集中展销，通过"赛事评选+市集 展销"双轮驱动，全面激发湖南旅游商品创新活力与市场潜能。 "赛展销"一体化，打造文旅消费新场景 本届大赛及市集活动作为"湘超，超好玩"2025"湘超"文旅系列活动的核心内容，旨在搭建一个涵盖设 计、生产、销售的全产业链推广平台。活动不仅注重产品的创新与品质，更强调市场的认可与消费者的 体验，致力于将"获奖证书"转化为"销售订单"，让"文化符号"升级为"消费品牌"以匠心设计诠释湖湘旅 游商品之美，以创新动能激活消费市场。 本次活动通过赛事赋能、市集联动，湖南文旅商品产业将进 一步汇聚创意、对接渠道、贴近市场，为全省文旅消费注入持续动能，助力湖南文旅高质量发 ...

推动沉浸式旅游体验 激活文旅消费新引擎 近日，铁路部门在海南、湖南、山东、长三角等多地推出新版旅游计次票产品，为旅客解锁更加灵活、 便捷的深度游新方式。 "海南环岛漫游"旅游计次票覆盖海口、美兰、文昌、琼海等环岛高铁沿线26个站点；"魅力湘西随心 游"旅游计次票在"长沙—凤凰古城—张家界"旅游计次票产品基础上新增韶山南、怀化南、芙蓉镇等站 点；"齐鲁游"则涵盖山东省内14个地市的19个主要车站。 旅客 周绍文：青岛、潍坊、济南、泰安都去了，时间也不是和原来买票一样卡得很死，真是方便我们 老年生活。 旅游计次票具备"一次购买、多段乘坐、15天有效"的核心优势。旅游计次票不限定具体车次，能灵活组 合多段行程，同时票价也比分段购票更划算。 国铁南昌局客运部客票管理所工程师 李明：还有一大利好是，购买旅游计次票的旅客在预约行程之 后，如果计划有变，可在开车前取消预约席位。 近日，3款长三角铁路15日有效期旅游计次票产品在开售5天后，销售量超过100单。其中，"畅游沪宁 杭"产品的销售额占目前总销售额的四分之三左右。 国铁上海局杭州站营销科副科长 刘婷：推出旅游计次票是为了进一步满足公众差异化旅游出行需求， 更好发挥高 ...

Core Viewpoint - Yantai City is implementing various measures to boost cultural and tourism consumption, aiming for high-quality development and a vibrant tourism experience for residents and visitors [1] Group 1: Policy and Initiatives - The city has introduced the "Implementation Plan for Further Cultivating New Growth Points to Prosper Cultural and Tourism Consumption," which includes specialized plans for industrial tourism, accommodation, and scenic area renovations [2] - Yantai successfully hosted national cultural and tourism consumption demonstration city exchange activities and launched a comprehensive work plan to expand cultural and tourism consumption [2] Group 2: Tourism Statistics and Growth - From January to October, Yantai welcomed 14.4041 million high-speed rail tourists, marking a 23.1% year-on-year increase [2] - The city has organized nearly 1.8 billion local tourism visits through various themed marketing campaigns and local travel promotions [2] Group 3: Industry Integration and Events - Yantai is promoting multi-chain collaborative development in the cultural and tourism industry, with differentiated development of marine tourism and the introduction of 10 premium study tour routes [3] - Over 7,000 cultural and tourism events have been held, including large-scale performances like the Yantai Music Festival, enhancing the city's image as a vibrant cultural hub [3] Group 4: Marketing and Outreach - The city has established a new marketing matrix with a total of 6.4 million followers across various platforms, achieving 3.2 billion total views [3] - Yantai's Weibo account was recognized as one of the "Top Ten Cultural and Tourism Management Weibo Accounts" in the country, highlighting its influence in domestic tourism [3] Group 5: Future Goals - The Yantai Cultural and Tourism Bureau aims to receive over 100 million tourists and achieve a tourism revenue of 120 billion yuan by the end of the year [3]

Core Insights - Anhui Guangde has successfully developed a unique culinary trio of stewed pot, milk tea, and peach crisp, significantly boosting local tourism and consumption [1] - The total number of tourists passing through Guangde reached 573,500 last week, representing an increase of over 33% compared to the same period last year [1] Group 1: Tourism Growth - The influx of tourists has led to a dramatic increase in business for local restaurants, with some stewed pot establishments reporting a 4-5 times increase in daily customer volume, serving over 600 guests per day [3] - The popularity of the "Guangde Trio" has prompted visitors to purchase large quantities of local delicacies, with one tourist buying 24 cups of milk tea to take home [4] Group 2: Local Initiatives - Guangde city has created a hand-drawn tourist map to enhance visitor experiences, aiming to transition from one-day visits to more immersive tourism [4] - Local government officials are focused on revitalizing the brand and further exploring the cultural significance behind the "trio," with plans to maintain its popularity over time [4]

"域见上海"第一届旅游攻略超级大赛（第一季）近日启幕，大赛将持续至2026年1月18日。 大赛启幕后，上海各区迅速接力，以诚意满满的半价、免费福利与特色文旅新品轮番"宠粉"，让市 民游客的参与热情持续升温。专业组与社会组报名通道同步火爆，参赛者们用创意内容与多元传播方 式，全方位解锁上海各区的文旅魅力。同期推出的"旅超"AI音乐赛、"心动坐标"打卡等创新活动惊喜不 断，更联动上线上海元旦文旅新品矩阵，为大家带来全新消费选择与沉浸式体验。 截至12月1日11时，大赛专业组报名通道持续"爆满"。通过"沪小游"微信及支付宝小程序报名的机 构与个人热情高涨，其中旅行社参与率超七成，成为绝对主力；上千名持证导游、市级 "城市推荐官" 及酒店同步加入，涵盖文旅服务全链条核心力量，彰显赛事对行业从业者的强大吸引力。 此外，本次大赛创新开辟AI作曲赛道，上海"旅超"AI音乐赛面向全网发出邀约，邀请大众以AI为 笔，围绕上海文旅资源与地域特色创作专属歌曲，打造上海"旅超"音乐素材库，让魔都魅力随旋律传 播。 消费引导方面，抖音平台联动推出"心动坐标"计划，串联各区域特色路线，推动地标与线路焕新升 级，助力各区旅游消费均衡发展。 ...