谁也没想到，外卖大战最大的赢家会是卖奶茶、咖啡的企业。在外卖三巨头的疯狂补贴下，几元就能喝 上一杯奶茶、咖啡，大批消费者实现了"奶茶自由"，相关门店爆单，员工忙得连上厕所的时间都没有。 几大新茶饮公司的股价直接被带飞，老大蜜雪冰城的市值突破2000亿港元，老二古茗破了640亿港元， 老三茶百道也有155亿港元。 外卖平台"三国杀"，最大的受益者浮出水面，那就是奶茶和咖啡品牌，不光带飞了它们的销量，还带飞 了它们的股价。 在4月京东外卖推出"百亿补贴"，美团和饿了么两大平台跟进后，新茶饮行业就成了三大平台"补贴 战"的中心。补贴后几元一杯的奶茶、咖啡像不要钱似的，无数消费者每天都会来上一杯，将多家品牌 旗下门店直接买到爆单。还有消费者感慨称："求求外卖平台别打仗了，肚子都喝撑了，减肥计划也泡 汤了。" 受此影响，新茶饮上市公司的股价也飙了起来。5月以来，蜜雪冰城股价涨幅超9%，古茗股价涨了 10%，茶百道更猛，涨了超20%。5月22日，蜜雪冰城每股股价一度摸到563港元的新高，最终报收535.5 港元，总市值达2032.86亿港元。当天，古茗股价也触及27.95港元的历史新高，总市值飙至664.65亿港 元。 ...

Core Viewpoint - UU Delivery has maintained a policy of requiring all employees, including management, to participate in delivery tasks since its establishment in 2015, aiming to foster a deeper understanding of the operational challenges faced by frontline workers [1][2]. Group 1: Company Operations - The founder of UU Delivery, Qiao Songtao, stated that the company has always required all staff to take on delivery tasks, with a recent initiative mandating executives to complete 50 delivery orders during peak times to enhance empathy towards frontline operations [1]. - UU Delivery has a unique business strategy that focuses on lower-tier cities and offers "low-frequency, high-emotional-value" services that larger competitors tend to overlook, allowing it to carve out a niche in the competitive instant delivery market [1][2]. Group 2: Market Environment - The instant delivery market is highly competitive, with major players like Meituan, Dada, and Ele.me dominating the landscape, making it challenging for independent companies like UU Delivery to gain a foothold [2]. - UU Delivery has completed six rounds of financing over its ten-year history, with the latest round being a B++ financing in June 2023, indicating ongoing investor interest despite the competitive pressures [2].

Core Insights - Douyu's Q1 2025 financial report shows total revenue of 947 million yuan, with significant improvements in gross profit and gross margin, indicating a positive performance trend [2] - The company has successfully reduced its reliance on live streaming as its primary business, focusing on diversifying revenue streams and enhancing operational efficiency [2][3] Revenue Breakdown - In Q1 2025, Douyu's live streaming revenue was 565 million yuan, accounting for 60% of total revenue, while the "innovation business, advertising, and other income" reached 383 million yuan, a 60.2% year-on-year increase, raising its revenue share from 24% in 2024 to 40% [3][4] - The growth in innovation business and advertising revenue is attributed to increased income from Douyu's gaming membership services and voice social business [3][4] User Engagement and Participation - The independent voice social service launched in Q1 generated 290 million yuan in revenue, with an average monthly active user count of 498,400 and 82,900 monthly paying users, enhancing user engagement and conversion rates [4] - Douyu's marketing strategies, including collaborations with major game developers and unique promotional events, have successfully increased user interaction and purchasing intent [3][4] Cost Management - Douyu's gross profit reached 114 million yuan, with a gross margin of 12%, reflecting a year-on-year increase of 4.1% and a significant 62.6% increase from the previous quarter, due to optimized copyright procurement and streamer compensation strategies [6][7] - The company is focusing on internal streamer development and ecosystem cultivation to control costs effectively, moving away from high-cost streamer signings and event rights procurement [6][7] Event Management Strategy - Douyu has adopted a "selected + self-produced" model to control costs, focusing on acquiring official event rights with higher ROI potential, such as for "Peace Elite" and "Honor of Kings" [7] - In Q1, Douyu broadcasted nearly 40 official large-scale events and produced over 20 self-made esports events, significantly boosting viewer engagement and platform revenue [7]

Core Insights - The integration of Lynk & Co and Zeekr is a strategic move aimed at enhancing brand differentiation and competitive advantage in the electric vehicle market, with the launch of the Lynk & Co 900 marking a significant milestone [1][4] Group 1: Product Launch and Market Positioning - The Lynk & Co 900 has been launched globally with a starting price of 289,900 yuan, targeting the large family SUV market and achieving over 10,000 pre-orders within the first hour [1] - The vehicle is positioned as a "smart and versatile flagship six-seat SUV," addressing key pain points in the large family SUV segment [1] Group 2: Strategic Integration and Brand Differentiation - The integration of Lynk & Co and Zeekr is not merely a brand overlap but involves collaborative development in brand restructuring, backend support, and smart manufacturing, aiming for a synergistic effect where 1+1>2 [1][6] - The strategic direction is summarized as "Zeekr upward, Lynk & Co outward," indicating that Zeekr will focus on premium markets while Lynk & Co will cater to a broader range of consumer needs [4] Group 3: Market Segmentation and Competitive Strategy - Both brands will maintain distinct identities in their respective market segments, with Lynk & Co focusing on family-oriented SUVs and Zeekr targeting luxury and high-end consumers [4][6] - The collaboration is expected to enhance overall brand competitiveness through scale effects, allowing both brands to better compete in the market [6]

21世纪经济报道记者 林典驰 深圳报道 2022年的世界动力电池大会上，时任广汽集团董事长曾庆洪公开吐槽"主机厂在为电池厂打工"。而宁德 时代董事长曾毓群也是当场回应，"上游的资本炒作使得（电池原材料）价格脱离了合理轨道。"当中的 潜台词是电池厂也不赚钱。 彼时正值碳酸锂价格高涨，动力电池供给紧俏阶段。随后电池行业迎来了史上罕见的大扩产，之后行业 进入供给过剩阶段，碳酸锂价格连连下滑，产业链的打骨折价格战早已是常态。 三年后，鲜少再听见整车厂再喊话"电池太贵"，最近出圈的也仅有长安汽车董事长朱华荣向曾毓群在车 展现场砍价，希望电池降价30%-40%。不过，朱华荣口中的电池是钠离子，并非是早已供应链已经成熟 的锂离子电池。曾毓群也委婉回答："要等供应链开发出来"。 三年后的动力电池行业产能过剩已是常态，并且形成了两超多强的局面，订单向头部厂商集中。能称得 上赚钱的恐怕只有宁德时代和比亚迪，二线厂商或是相互争夺订单，瓜分剩余的市场份额，或是在细分 市场，寻求差异化，争取龙头公司未覆盖的市场。 根据中国汽车动力电池产业创新联盟数据，2024年，中国共产销锂离子电池1096.8GWh和1039.5GWh， 动力电池累 ...

Core Viewpoint - The performance gap between national dairy companies and regional dairy companies is widening, with regional companies facing significant pressure to find new differentiation strategies in the market [1][2][3]. Group 1: Performance Trends - In 2023-2024, domestic dairy companies experienced a general decline in performance due to market demand and external factors, but signs of recovery were noted in early 2025 [2]. - Leading dairy companies like Yili achieved a revenue of 32.94 billion yuan in Q1 2025, a year-on-year increase of approximately 1.5%, with a net profit of 4.64 billion yuan, up 24.2% compared to 2024 [2]. - In contrast, regional dairy companies like Tianrun Dairy and Yantang Dairy reported declines in revenue and profits, with Tianrun's revenue dropping by 2.5% to 620 million yuan and a net loss of 73.03 million yuan [2][3]. Group 2: Competitive Landscape - Regional dairy companies are facing increased competition from national players who have expanded into the fresh milk market, which has historically been a differentiating factor for regional firms [3]. - Yili's high-end low-temperature milk revenue grew by over 30% in 2024, while Mengniu's fresh milk brand maintained double-digit growth [3]. - The overall dairy consumption in China is reaching a bottleneck, leading to intensified competition among existing players, particularly affecting regional companies [3][6]. Group 3: Differentiation Strategies - To survive, regional dairy companies must establish new differentiation strategies, as exemplified by New Dairy, which has performed better than its peers by focusing on a 24-hour fresh milk product line [4][5]. - New Dairy's revenue for 2024 was 10.67 billion yuan, with a net profit of 540 million yuan, and its 24-hour fresh milk series has seen significant growth [4][5]. - The company has also emphasized direct-to-consumer (DTC) sales, achieving 6.23 billion yuan in direct sales revenue, accounting for 58.4% of its total revenue [5]. Group 4: Future Outlook - The competitive landscape in the dairy market is expected to remain intense in 2025, with increasing market concentration [6]. - Regional dairy companies that fail to find unique brand positioning and product differentiation may face marginalization or even elimination from the market [6].

Investment Rating - The report maintains a "Buy" rating for the company [8] Core Views - The company is expected to achieve revenue of 13.3 billion RMB in 2024, a year-on-year decline of 23.19%, with a net profit attributable to shareholders of 494 million RMB, down 6.33% year-on-year [1] - The company has a differentiated competitive advantage, with expected sales growth of ternary materials and cobalt acid lithium higher than the industry average [1][3] - New technologies such as NL new structure and solid-state battery materials are anticipated to contribute to future growth [4] Summary by Sections Financial Performance - In Q4 2024, the company reported revenue of 34.14 billion RMB, a year-on-year decline of 18.48%, while net profit attributable to shareholders was 1.27 billion RMB, up 10.01% year-on-year [2] - For Q1 2025, revenue is projected at 29.77 billion RMB, a decrease of 9.77% quarter-on-quarter, with net profit of 1.17 billion RMB, reflecting a year-on-year increase of 4.84% [2] Market Position - In 2024, the company sold 46,200 tons of cobalt acid lithium, a year-on-year increase of 33.52%, significantly outperforming the market growth rate of 18.8% [3] - Ternary material sales reached 52,400 tons, up 40.03% year-on-year, while the industry average growth was only 3.6% [3] Technology and Innovation - The company has developed NL new structure cathode materials that significantly outperform traditional cobalt acid lithium and ternary materials in energy density and charge-discharge rates [4] - The company is also advancing in solid-state battery technology, achieving ton-level production of solid electrolytes and stable product performance [4] Profitability Forecast - The company has revised down its shipment and profitability assumptions for phosphate lithium materials for 2025-2026, but expects improvements in 2027 due to scale effects [5] - Projected net profits for 2025, 2026, and 2027 are 666.88 million RMB, 809.48 million RMB, and 953.81 million RMB respectively [5]

Core Viewpoint - The development of edge AI models is a significant trend, with companies focusing on enhancing product capabilities and market competitiveness in the smartphone industry [1][10]. Group 1: Company Strategy and Market Position - OnePlus has experienced a sales increase due to the inclusion of consumer electronics in national subsidy policies, but the company believes that these subsidies will not be a core competitive advantage [1][8]. - The company plans to continue investing in research and development to optimize product layout and improve market competitiveness [2]. - OnePlus 13T aims to fill a gap in the market for small-screen performance devices, targeting a large untapped market segment [3][4]. Group 2: Product Features and Innovations - The OnePlus 13T combines small screen size with enhanced gaming experiences, featuring a self-developed gaming chip and upgraded battery capacity [4][6]. - The company is also set to release two large-screen gaming flagship devices next month, indicating a diverse product strategy [7]. Group 3: Market Trends and Competition - The smartphone market is witnessing a shift towards differentiated competition, with brands like Xiaomi and Vivo also entering the small-screen flagship segment [4]. - IDC forecasts a 1.5% year-on-year growth in global smartphone shipments in Q1 2025, driven by national subsidy policies, with Chinese brands performing particularly well [8][9]. Group 4: Future Outlook and Challenges - The national subsidy policy is expected to boost smartphone consumption in the short term, but it may not create new market demand [9]. - Companies must focus on product strength and market positioning rather than relying solely on subsidies for competitive advantage [9].

4月21日晚，美迪西（688202.SH）发布2024年年度报告。财务数据显示，公司2024年度实现营业总收 入10.38亿元；归属于母公司股东的净利润-3.31亿元。 美迪西表示，报告期间因医药行业投融资放缓、市场需求变化及竞争加剧，导致收入未达预期。尽管公 司严格控制成本，但盈利仍因收入降幅和成本调整不同步而下滑。此外，受宏观经济和市场环境影响， 公司计提了较大金额的减值损失，进一步影响了净利润。 在差异化发展初期，美迪西就已与其他国内领先CRO企业不同，以国内市场为抓手。2024年，公司境 内客户收入为6.44亿元，占主营业务收入62.04%，并与滨会生物、健新原力、合拓创展、上海高博肿瘤 医院、始达医药等多家大型制药企业及医院达成战略合作，共绘生物新药开发新蓝图。 此外，2024年7月，美迪西与"创新药一哥"恒瑞医药（600276）达成新分子药物（ADC/小核酸/CGT） 临床前评价战略合作。此后几个月，二者合作成果捷报频传，美迪西先后助力恒瑞医药siRNA药物 HRS-9563注射液、HRS-5817获批临床，在高血压治疗、健康减肥赛道带来新的曙光。 不仅如此，随着公司不断发展壮大，美迪西的目光逐渐 ...

36氪周一发了一条视频，《从年赚百万到清仓求生，一件衣服背后的工厂寒冬》。内容说的是服装行业死于内卷，今年基本没有生意，赚钱几乎不可能， 从微观视角看中国的工厂、供应链的阶段和问题。视频里面的工厂、商铺老板一直在提的都是可以牺牲利润，能卖就卖，但一定要有确定性回款的诉求， 因为能在现状下生存下去就很不错了。 非常契合我们前段时间做的一期直播，如何把资本主义倒过来，用产品机制解决销售确定性的问题。 2014年阿里巴巴和京东上市时，市场普遍认为电商格局已定，但后来的发展证明零售市场实际上是一个"万米长跑"而非"千米赛跑 "。传统电商未能满足 多元化的消费需求，特别是低价和下沉市场的巨大潜力。 当拼多多、抖音、微信等电商新势力以满足不同需求为切入点，直接导致了中国零售市场多元化格局的演变。本期主题是讨论电商新势力，尤其是拼多多 崛起。 几位参与讨论的嘉宾分别是：对拼多多有非常深刻研究的姚凯飞、曾经在阿里工作多年的戴某DEMO和科技自媒体阑夕。 讨论要点包括： 关键要点包括： 当电商生态从"打着望远镜也找不到对手 "走向"各自为战 "，差异化竞争成为常态。电商领域的竞争本质是供需匹配，消费者根据不同需求在不同平台间 ...