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研究了10000名消费者,我们为2026写下30条新消费暴利的秘密 |「万字长文」
新消费智库· 2026-01-05 13:23
Group 1 - The core consumption logic in China is shifting from "cost-performance" and "emotional value" to "quality-price ratio" and "comprehensive self-satisfaction" as consumers become more rational and discerning in their purchases [2][3] - The Z generation (ages 18-27) views consumption as a means of expressing identity and belonging, prioritizing "identity consumption" over mere "need consumption" [4][6][10] - The "谷子经济" (Guzi Economy) is emerging as a significant market, driven by emotional value and the willingness of consumers, especially the Z generation, to pay for intangible assets like fandom and community [10][11] Group 2 - The Z generation is increasingly skeptical of influencer marketing, with only 11% trusting recommendations from online personalities, preferring authentic and relatable brand interactions [12][13] - The trend of "micro-luxury" consumption is rising, where consumers seek small indulgences that provide immediate happiness and a sense of control over their lives [12][13] - The demand for convenience is leading to a rise in "extreme time-saving" solutions, with consumers willing to pay for products that simplify their daily routines [15][16] Group 3 - The second-hand market is gaining traction as consumers seek unique, high-quality items while also valuing sustainability, with platforms for vintage and second-hand goods becoming social hubs [16][17] - Digital assets are being accumulated for their potential future value, with consumers finding satisfaction in owning a vast array of digital content, even if unused [18][19] - A trend towards "aesthetic minimalism" is emerging, with consumers favoring simpler, less polished designs that emphasize authenticity over excessive packaging [20][23] Group 4 - The younger generation is increasingly seeking authentic experiences, often traveling to less commercialized areas to escape urban monotony and engage with local cultures [24][25] - The Z generation is characterized by "precise ambiguity," using specific labels to express their multifaceted identities, which brands must understand and respect [26][27] - The "小镇中年" (Small Town Middle-Aged) demographic is becoming a stable consumer base, relying heavily on community recommendations and valuing local pride [30][32] Group 5 - The "leisure economy" is thriving, with consumers prioritizing leisure activities that enhance their quality of life, such as local dining and short trips [33][34] - Social currency is becoming a key driver of consumption, where purchases are made not just for personal use but also to enhance social standing within local communities [35][36] - The preference for trusted national brands is evident, with consumers favoring mid-range products that offer reliability and value for money [36][37] Group 6 - The rise of service consumption reflects a shift towards valuing time and convenience, with consumers willing to pay for services that simplify their lives [46][47] - The "healing economy" is emerging as a significant market, with consumers regularly engaging in emotional wellness activities to cope with modern stressors [48][50] - Anti-aging products are evolving into a more systematic and scientific approach, with consumers investing in comprehensive anti-aging solutions [51][52] Group 7 - Membership-based shopping models are gaining popularity, as consumers seek curated selections that save time and ensure quality [52][54] - The revival of physical media, such as books and vinyl records, highlights a desire for tangible experiences and the ritualistic aspects of consumption [57][58] - The "new middle-class women" are redefining self-satisfaction, investing in holistic self-improvement across various aspects of life [61][62]
港股投资策略报告:“年关”已过,港股新一轮攻势有望启动-20260105
INDUSTRIAL SECURITIES· 2026-01-05 11:29
Group 1 - Since late November, the Hong Kong stock market has weakened due to a slowdown in southbound capital inflows as the year-end approaches, leading to a decline in market risk appetite [3][14] - The three main concerns affecting the market include foreign capital reducing positions before the Christmas holiday, hedge funds shorting due to uncertainties, and worries about new regulations on mainland public funds potentially increasing selling pressure on Hong Kong stocks [3][14] Group 2 - With the new year, a new round of upward momentum in the Hong Kong stock market is expected, driven by seasonal inflows from insurance funds and the long-term allocation logic from the switch to IFRS9 accounting standards for non-listed insurance companies [5][31] - The market sentiment has dropped to a low point, significantly improving the risk-reward ratio, with signs of short covering in major tech stocks [6][18] - The proportion of short positions in leading internet stocks has shown signs of decline, indicating a potential rebound in stock prices as they reach attractive valuation levels [6][19] Group 3 - The expectation of RMB appreciation is expected to enhance the attractiveness of RMB assets, driving foreign capital inflows into Hong Kong stocks [7][42] - Historical data shows that during previous RMB appreciation cycles, the Hong Kong stock market has consistently performed well, particularly in the information technology sector [7][43] - The RMB is projected to appreciate against the USD, potentially returning to the "6" range, which could further incentivize foreign investment in Chinese equities [7][47] Group 4 - Investment recommendations suggest a bullish stance on Hong Kong stocks, particularly led by the Hang Seng Technology Index, with expectations of continued market growth driven by earnings and liquidity [52] - Key investment opportunities include leading internet companies in the AI sector, which are expected to benefit from both domestic and foreign capital inflows [53][54] - High dividend assets are highlighted as strategic investments in a low-interest-rate environment, with a current dividend yield of 6.70% for the Hang Seng High Dividend Yield Index [58][60] - New consumption trends are emerging, focusing on traditional service consumption transformation, Z-generation spending habits, and high-end consumption recovery [61][64]
2025年股基状元李进:2026年布局这四大核心赛道
Xin Lang Cai Jing· 2026-01-05 08:57
Group 1 - The core viewpoint is that the A-share market's upward trend is likely to continue, with overall valuations remaining reasonable [2][11] - The focus of investment has been on artificial intelligence (AI) and related sectors, with significant growth observed in AI computing power [2][12] - The manager emphasizes a diversified approach, investing in multiple sectors including new energy, innovative pharmaceuticals, and new consumption [1][11] Group 2 - AI computing power is expected to maintain high growth rates, with specific products like 800G and 1.6T driving demand in the light module and PCB sectors [4][14] - The valuation of leading companies in the AI sector is projected to be around 20 times PE in 2026, indicating reasonable levels despite recent price increases [3][13] - The light module segment is identified as having the highest valuation elasticity due to increasing demand driven by the growth of mainstream large models [3][13] Group 3 - The manager has expressed cautious optimism regarding the new consumption and innovative pharmaceutical sectors, having reduced exposure due to high valuations and underperformance in earnings [4][14] - The energy storage sector is highlighted as a potential second growth point, with increasing profitability driven by market dynamics [4][14] - The investment strategy focuses on identifying strong competitive companies while avoiding higher volatility in smaller firms [6][15] Group 4 - The AI sector is expected to outperform innovative pharmaceuticals and new consumption in 2026, with key risks centered around industry growth performance and technological advancements [6][16] - The investment approach includes a balanced allocation across growth sectors, focusing on leading companies and dynamic adjustments based on market conditions [6][15] - Continuous monitoring of industry trends and consumer demand shifts is crucial for identifying investment opportunities [6][15]
2025股基冠军李进:用“时代感” 投资斩获超额收益
21世纪经济报道记者李域 2025年落下帷幕,公募基金成绩单出炉,主动权益基金交出了亮眼的业绩答卷。 翻开融通产业趋势的季报,超额收益来源清晰可见,AI、新消费与创新药。李进将其归结为一种"时代感"的投资。 "巨大的投资收益往往来源于需求大幅扩张、产业规模快速增长的领域。"李进表示,他的日常工作聚焦于追踪社会变迁与产业演进,着力寻找 存在阶段性市场效率缺失、需求尚未得到充分满足的行业。因此,他对成长性行业抱有更高关注度,对这些方向投入更多研究精力,并保持持 续紧密的跟踪。 李进于2023年3月开始担任基金经理,当时就将投资组合全面聚焦于人工智能方向。彼时,市场对该趋势仍存疑虑,但李进判断人工智能代表 一次重大的技术进步,其影响可能超越互联网。其核心依据源于ChatGPT所展现出的用户增长态势——用户量从零到一亿仅用时一个月,如此 高速的扩张历程前所未有。 在形成初步判断后,他开展了产业链验证。自2023年初起,通过调研,观察到光模块等环节出现"每周爆单"的现象,进一步印证了人工智能产 业的真实景气度,从而确立了该方向的配置决策。 2023年年中,他关注到家庭成员开始使用含有胶原蛋白成分的化妆品,由此切入对该细 ...
宠物上门喂养师:“它经济”升温,新机遇上门
Xin Lang Cai Jing· 2026-01-05 00:10
转自:中国青年网 2025年12月初的一天,送完爱人上班,家住北京的王韬开始了作为宠物上门喂养师的一天。这已是他从 事这份工作的第五个年头。 许辉的起步源于线下宠物店的"自荐",随后他在社交平台建立专属社群,逐步打开线上接单渠道。如 今,他已组建起一个6人小团队,并探索更精细的分工。"我的目标是未来团队每个人都能独立带领小 组,向规模化发展。"他说。 在服务流程上,许辉与团队形成了一套从下单、对接到服务、反馈的标准化程序,专业背景让他在面对 高要求客户时更具优势。"例如一些品种名贵的宠物,主人常会提出体检、美容等附加服务,这正是专 业价值的体现。" 杨瑞家中有猫有狗,每次回乡探亲前总为安置它们发愁。"让它俩单独在家,心始终悬着。"在朋友推荐 下,他成了许辉的长期客户,"有专业的人定期来看看,我才踏实。" 在成都一家外企工作的李慧,因家中体型偏胖的拉布拉多犬"肥肥"常常求助喂养师。即使居家办公,她 也难以独自遛狗,"有一次被它带倒在地,摔得不轻"。如今,她外出时,许辉成了肥肥的"临时家长", 一次服务收费50元。李慧有时会请许辉喝咖啡,"我们既是雇佣关系,也是朋友"。 目前,许辉的订单大多来自35岁以下的年轻客 ...
元旦出行稳健增长,离岛免税持续亮眼
HUAXI Securities· 2026-01-04 14:59
证券研究报告|行业研究周报 [Table_Date] 2026 年 01 月 04 日 [Table_Title] 元旦出行稳健增长,离岛免税持续亮眼 投资建议 展望 26 年,我们建议关注高景气成长赛道以及政策、科技加 持下服务业景气拐点赛道,具体包括:(1)服务消费迎来政 策及行业新需求共振,有望驱动行业拐点,包括免税、银发 旅游、育儿消费等。受益标的包括中国中免、华住酒店、锦 江酒店、首旅酒店、三峡旅游、君亭酒店、孩子王、海底 捞、百胜中国、长白山等。(2)新消费拥有需求长逻辑,景 气度有望维持,当前行业龙头估值处于相对低位,26 年仍然 拥有足够弹性,包括潮玩、茶饮、时尚黄金珠宝、保健品 等。受益标的包括泡泡玛特、名创优品、潮宏基、老铺黄 金、若羽臣、古茗、蜜雪集团等。(3)零售业态创新+出海打 开新成长空间,受益标的包括小商品城、赛维时代等。(4) AI+应用 26 年有望迎来百花齐放,从主题到商业化变现加 速,受益标的包括焦点科技、豆神教育、青木科技、科锐国 际、米奥会展等。 风险提示 宏观经济下行,居民收入及消费意愿恢复不及预期,行业竞 争加剧。 [Table_Title2] 社服零售行业周报 ...
一周新消费NO.342|徐福记请全国人民吃1亿颗糖;东鹏饮料官宣闫妮代言海岛椰
新消费智库· 2026-01-04 13:04
New Consumption Highlights - Yili launched a garlic-flavored yogurt drink, a creative addition to its yogurt series with playful packaging [3] - Lays introduced a new Spring Festival limited series featuring Kung Fu Panda-themed packaging [3] - Watsons released an AI-designed series of Hong Kong landmark packaging for its distilled water products [3] - Heytea collaborated with Pop Mart for a second wave of co-branded products, including a tiramisu-flavored drink [4] - Yili announced plans to launch a -196°C frozen berry-flavored ice cream in 2026, utilizing liquid nitrogen technology [5] - Genki Forest upgraded its "Ice Blast Little Lime" sparkling water with a fresher lemon flavor and new packaging [7] - Nongfu Spring introduced a new "Pure Transparent Square Ice" product at Sam's Club, designed for wine and cocktail use [7] - Manner launched a winter specialty drink, grapefruit hot Americano, available from December 30 [8] - Guming began selling bottled juices in select stores, including 100% HPP apple juice [10] - Xu Fu Ji plans to distribute 100 million candies nationwide as part of a promotional campaign [12] - JD.com will fully implement national subsidies for various home appliances and electronics starting January 1 [15] - Cafe Deco Group from Hong Kong filed for an IPO in the US, aiming to raise up to $13 million [12] - The new Chinese health drink market is projected to reach a scale of 10 billion yuan, driven by the trend of convenient health solutions [12] - Qinghua Fenjiu was recognized as a world-renowned wine town, highlighting its significance in the liquor industry [12] Industry Events - Wuliangye received the Most Investment Value Listed Company award at the 2025 Jin Junma Awards [12] - JD.com announced a partnership with the national subsidy program to support consumer electronics purchases [15] - UU Delivery launched a cross-year rescue service in 20 cities to address transportation challenges during New Year's Eve [16] - Longan's Deep Blue Automotive secured over 6.1 billion yuan in Series C financing to support its electric vehicle platform [20] - Neurable, a brain-computer interface headphone brand, raised $35 million in Series A funding for commercialization [20] - Micro-Nano Star completed a 1 billion yuan Series D financing round, recognized for its capabilities in satellite manufacturing [20] Food Industry Developments - Nissin Foods announced its first foray into the ice cream business through the acquisition of Seria Roile [28] - Hema launched its 2026 New Year Festival, featuring a wide range of festive products [28] - Pizza Hut tested the night snack market with a new brand, Pizza Grill Skewers, in Shanghai [28] - Orion plans to invest 11 billion won to expand its production facilities in Russia by 2027 [28] - Yi Li released its first interactive drama short film in the dairy industry [28] - Xiangpiaopiao announced plans to establish subsidiaries in Singapore and Thailand, investing 268 million yuan in a beverage production base [28] New Brand Initiatives - FILA Kids opened a new store at Beijing Universal City, enhancing its retail strategy [33] - Adidas launched a new pet clothing line inspired by traditional Chinese aesthetics [33] - Kidswant opened a new flagship store in Beijing, marking a significant expansion in high-line cities [35] - Hunter opened its first store in Jiangsu, focusing on a nature-inspired shopping experience [36] - Arome Manpo launched its first flagship store in Shanghai, emphasizing a unique design concept [38]
中信证券:人心思涨环境下 开年后A股市场或震荡向上
智通财经网· 2026-01-04 09:41
Core Viewpoint - The report from CITIC Securities indicates that the biggest expected divergence in 2026 will stem from the balance between external and internal demand, with a trend towards imposing tariffs on external demand and subsidizing internal demand, marking an important beginning this year [1][7]. Market Overview - The market is expected to experience a higher probability of upward movement after the New Year, given the relatively low funding enthusiasm at the end of last year and the prevailing sentiment of wanting to see market growth [1][8]. - The overall market sentiment is currently restrained, with many investors waiting for the right entry point, suggesting limited potential for significant market corrections in the absence of major unexpected risks [8]. Investment Strategy - The company recommends adopting a mindset focused on "earning performance money rather than expecting valuation money" for mid-term investments, favoring sectors with lower heat and concentration but increasing attention and catalysts, such as chemicals, engineering machinery, electric power equipment, and new energy [1][10]. - There is a cautious approach towards high prosperity and high heat sectors that have seen stagnant stock prices, while new industry themes like commercial aerospace are expected to continue to evolve and warrant ongoing attention [1][10]. Performance Analysis - In 2025, the median return for actively managed public funds tracked by CITIC Securities was 28.2%, ranking third over the past decade, with a significant disparity in returns between the top and bottom deciles [2]. - The overall performance of the A-share and Hong Kong stock markets in 2025 can be divided into five phases, with notable fluctuations driven by external factors such as tariff impacts and AI application narratives [3][4]. Structural Market Dynamics - The significant money in the structural bull market in 2025 primarily came from the correction of expected divergences and performance growth, particularly in the context of external and internal demand dynamics [4]. - The report highlights that the market's perception of external demand has shifted from optimism to caution, with geopolitical factors influencing expectations throughout the year [7]. Future Outlook - The anticipated structural adjustments in trade policies, including increased tariffs and stricter export controls, indicate a shift in China's approach to external trade, aiming to balance external and internal demand [7]. - The report emphasizes that the market may struggle to quickly price in these significant structural changes, which could serve as both a source of expected divergence and potential performance growth [7].
老牌私募近5年业绩出炉!复胜、前海博普、神农领跑!君之健、龙旗居前!
私募排排网· 2026-01-04 03:33
本文首发于公众号"私募排排网"。 (点击↑↑ 上图查看详情 ) 过去五年,A股市场以强烈的风格切换和复杂的周期演进,完成了一次完整的压力测试。从2021年"宁组合"与"茅指数"的极致分化对决,到随后 长达三年的估值磨底与信心重构,再到2024年"9·24"后以改革预期和产业升级为内核的慢牛初现,市场不仅经历了从"β盛宴"到"α博弈"再到"新 共识"的范式转移,更对资产管理机构的生存能力与进化能力提出了系统性拷问。 在这一宏大的市场叙事中,经历多轮市场周期的老牌私募(通常指成立十年以上的私募,即2016年1月1日前成立的私募,下同)又带来了怎么 样的业绩?为更清晰了解老牌私募业绩,笔者按照公司规模分类,梳理出各规模组收益十强的私募名单,供读者参考。 0 1 100亿以上:复胜领跑!君之健、龙旗科技居前! 截至2025年12月26日,百亿规模组中,在私募排排网上至少有3只产品符合排名规则且有近5年业绩展示的老牌私募共有19家,近5年收益均值十 强的上榜"门槛"超 *** %。( 点此查看收益 ) [应监管要求,私募基金不能公开展示业绩,文中涉及收益数据用***替代,合格投资者可扫描图中二维码或点击文末阅读原文,查 ...
对话2025年股基冠军!融通基金李进:超额收益来自“时代感”的组合
中国基金报· 2026-01-02 09:14
Core Viewpoint - The article highlights the impressive performance of the Rongtong Fund, particularly the Rongtong Industry Trend Fund, which achieved a net value increase of 114.61% in 2025, significantly outperforming its benchmark of 17.02% [1]. Group 1: Fund Performance - The Rongtong Industry Trend Fund ranked first among standard equity funds, with a specific ranking of 1 out of 349 [1]. - The Rongtong Industry Trend Fund Zhenxuan also doubled its performance, achieving a return of 100.22% in 2025 [1]. - The fund manager, Li Jin, has a strong background in technology and has been focusing on TMT and new energy sectors since joining Rongtong Fund [1]. Group 2: Investment Strategy - Li Jin's investment strategy is centered around identifying sectors with significant demand expansion and rapid industry growth, which he refers to as "investment with a sense of the times" [4]. - The fund's excess returns are attributed to investments in AI, new consumption, and innovative pharmaceuticals [4]. - Li Jin began focusing the investment portfolio on artificial intelligence in March 2023, recognizing its potential as a major technological advancement [4]. Group 3: Market Insights - Li Jin observed a rapid increase in the use of collagen-containing cosmetics, leading to a deeper investigation into the new consumption sector, which is experiencing significant growth [5]. - He also identified the innovative pharmaceutical sector as being in the early stages of a new wave of growth, prompting investment in this area [6]. - The combination of AI, new consumption, and innovative pharmaceuticals forms a strategic "trident" for the fund's investment approach [6]. Group 4: Future Outlook - For 2026, Li Jin anticipates a shift in the economic growth engine from monetary easing to credit expansion, which will support the recovery of the real economy [8]. - He expects corporate profitability to improve due to supply-side optimization and a rebalancing of supply and demand [8]. - Li Jin believes that the overall valuation of A-shares remains reasonable, predicting a transition from valuation-driven growth to a more balanced approach driven by fundamentals and structural reforms [8]. Group 5: Continued Focus Areas - Li Jin plans to maintain a focus on sectors with long-term growth potential, particularly in AI, which is still in a critical "infrastructure" phase [9]. - He emphasizes the importance of monitoring the demand for computing power and related technologies, which are expected to see continued growth [9]. - The strategy includes ongoing attention to opportunities in new energy, innovative pharmaceuticals, and new consumption, aiming to identify high-quality growth leaders in these sectors [9].