转自：新华财经 而随着2026跨年元旦等节日来临，京东时尚秒送也推出美妆护肤礼盒、运动鞋服、内衣礼盒等热门节日 大牌爆款限时低至5折等超值优惠福利，为更多消费者即时带来贴心的节日礼赠心意。 京东时尚秒送的快速发展，不仅持续丰富了即时零售市场生态，更助力合作品牌高效拓展线上增量市 场、提升运营效率。未来，京东时尚秒送将继续携手更多合作伙伴，不断拓展服务与履约能力，聚焦应 急、换季、礼赠等消费者痛点场景，保障商品品质和送达时效，让"随时随地、即想即得"的时尚消费体 验成为常态。 编辑：王菁 截至2025年底，京东时尚秒送累计入驻商家超千家，包括滔搏、安踏、李宁、鸿星尔克、波司登、特步 等国内零售巨头、服饰运动大牌；营业门店数量同比增长超150%，覆盖了包括服装、鞋靴、内衣、美 妆、运动户外等多个核心品类，持续为消费者提供更丰富、更便捷的即时时尚消费体验。 2025年，品牌商家也通过京东时尚秒送实现了销售新增量。年初至今，耐克、阿迪达斯、骆驼、安踏等 运动户外品牌成交额同比增长均超2倍，内衣品牌松山棉店成交额同比增长5倍；随着冬季保暖需求增 加，自11月波司登入驻京东秒送以来，其销售也呈现高增长态势。 除此以外，京 ...

Core Viewpoint - The recent announcement by the National Medical Products Administration regarding 37 batches of non-compliant cosmetics has highlighted the challenges of counterfeit products in the instant retail sector, particularly on platforms like Meituan [1] Group 1: Instant Retail Growth and Market Potential - The instant retail market in China is projected to exceed 1 trillion yuan by 2026 and reach 2 trillion yuan by 2030, with an average annual growth rate of 12.6% during the 14th Five-Year Plan period [1][2] - Major e-commerce platforms, including JD.com and Alibaba, have significantly invested in instant retail, with JD.com entering the food delivery sector and offering substantial subsidies to attract users and merchants [2][4] - Instant retail has shown remarkable performance during the Double 11 shopping festival, with total e-commerce sales reaching 16,950 billion yuan, a year-on-year increase of 14.2%, while instant retail sales surged to 670 billion yuan, up 138.4% [4] Group 2: Adaptability of Beauty Products in Instant Retail - Beauty products are well-suited for instant retail due to their small size, high price points, and standardized nature, making them ideal for quick delivery [5] - The beauty industry has embraced instant retail as a pioneering sector, with major platforms like Meituan and JD.com seeing significant growth in beauty product sales [6] Group 3: Differentiated Development of Beauty Brands - Beauty brands are primarily adopting an indirect entry model into instant retail, relying on beauty collection stores and large supermarkets to reach consumers [7] - Notable brands like L'Oréal and Lin Qingxuan have successfully completed official certifications for entry into instant retail platforms, while many others are still in the process [7][8] Group 4: Consumer Behavior and Market Dynamics - Despite the rise of instant retail, some industry experts argue that it may not significantly alter the current landscape of offline retail, as consumers often stock up on beauty products rather than relying on immediate purchases [9] - The overlap between instant retail customer bases and existing offline store customers suggests that speed may not be the primary concern for beauty consumers [9] Group 5: Strategic Considerations for Retailers - Retailers are advised to focus on brand strength, quality, pricing, and service rather than chasing every market trend, as a strong brand presence can naturally attract consumers regardless of channel changes [11][12] - Companies like Jinjia Chong have maintained a sustainable development model by emphasizing authenticity and affordability, which has contributed to their long-term success in the market [11]

"闪购珠宝黄金，30分钟送达"正在成为新的礼赠消费趋势。公开信息显示，今年双11期间，翡翠、黄 金、铂金等商品在美团闪购销量同比增长均超10倍。以周大生为代表的头部品牌入驻即时零售平台，有 望极大丰富闪购消费者的品牌商品选择。 在大会上，周大生方面透露，2026年将进一步加码即时零售渠道，旗下超5000家加盟门店将入驻美团闪 购。 据近期举行的2025周大生（002867）加盟商大会透露，今年周大生首次"试水"即时零售，率先与美团闪 购达成合作。从今年七夕入驻美团闪购试营业以来，目前已有200家直营门店上线该平台，销量持续快 速攀升。 相关人士在现场表示，礼赠是即时零售的特色场景和重要消费需求，与黄金、珠宝品类高度适配，因此 已成为品牌当下最重要的增量渠道之一。进入12月节日礼赠旺季以来，周大生门店在美团闪购的日均销 量较入驻之初增长约10倍，"每个周末的销量都在创下新高"。 黄金、珠宝品牌正在加速布局即时零售，拓展新增量。 ...

截至2025年底，京东时尚秒送累计入驻商家超千家，包括滔搏、安踏、李宁、鸿星尔克、波司登、特步等国内零售巨头、 服饰运动大牌；营业门店数量同比增长超150%，覆盖了包括服装、鞋靴、内衣、美妆、运动户外等多个核心品类，持续为 消费者提供更丰富、更便捷的即时时尚消费体验。 在数字经济与消费转型的双重驱动下，即时零售正用"分钟级履约"重新定义商业效率的天花板。根据商务部研究院发布的 《即时零售行业发展报告（2025）》，2026年我国即时零售规模将突破1万亿元，预计到2030年，将达到2万亿元。构建良 好生态，推动高质量发展将是即时零售行业的重要议题。京东时尚秒送在2025年全面加速服饰、运动、美妆等核心品类供 给布局，迎来爆发式增长，已成为品牌布局即时零售、消费者获取潮流商品的重要方式。 2025年，品牌商家也通过京东时尚秒送实现了销售新增量。年初至今，耐克、阿迪达斯、骆驼、安踏等运动户外品牌成交 额同比增长均超2倍，内衣品牌松山棉店成交额同比增长5倍；随着冬季保暖需求增加，自11月波司登入驻京东秒送以来， 其销售也呈现高增长态势。 除此以外，京东时尚秒送在重要节日期间增长也尤为显著。近年来，受送礼观念日常化、礼 ...

Core Insights - The 2025 Central Economic Work Conference emphasized the importance of "domestic demand as the main driver" for economic growth, marking a strategic shift in focus from merely stimulating consumption to prioritizing it as a long-term economic engine [2][3]. Group 1: Economic Performance - In 2025, the retail sales of consumer goods showed a steady increase, with a year-on-year growth of 4% from January to November, surpassing both the previous year's growth and the overall annual level [3]. - The contribution rate of final consumption expenditure to economic growth reached 53.5% in the first three quarters of 2025, an increase of 9 percentage points compared to the previous year, solidifying consumption's role as the primary driver of economic growth [3]. Group 2: Policy Initiatives - The government implemented a comprehensive set of policies to boost consumption, including initiatives for replacing old consumer goods and expanding service consumption, which collectively injected significant momentum into the market [4]. - The "old-for-new" policy for consumer goods was expanded to cover various sectors, leading to over 2.5 trillion yuan in sales and benefiting more than 360 million people [4]. Group 3: Consumption Trends - There was a notable shift in consumer behavior towards experience-based consumption, with a blend of online and offline shopping environments enhancing market vitality [5][6]. - New consumption models, such as instant retail and live-streaming e-commerce, gained traction, with online retail sales of physical goods increasing by 5.7% year-on-year, accounting for 25.9% of total retail sales [7]. Group 4: Future Outlook - Experts predict that with ongoing employment stabilization and income growth measures, along with an expanding supply of quality goods, the potential of China's consumption market will continue to be unleashed, supporting sustained economic progress [8].

Industry Environment - The Chinese liquor industry faces three major challenges by 2025: demographic changes, deepening technological revolution, and internal industry adjustments. The shift from "scale expansion" to "structural optimization" is necessary due to population decline and a decrease in the main consumer demographic. AI technology is driving the smart transformation of the industry, reshaping production and marketing models. Solutions include returning to pragmatic values, upgrading technology and quality to meet diverse consumer demands, and enhancing brand IP and emotional connections to build a symbiotic commercial ecosystem [2][3] 1919 Strategic New Vision - The liquor distribution industry is transitioning from traditional inventory models to user operation and instant retail. 1919, as an industry leader, is implementing a "center store + front warehouse" model and a F2B2C supply chain, developing six core capabilities (brand, scale, online customer acquisition, offline fulfillment, supply chain, data sales) for efficient localized service. Collaborations with platforms like Taobao and Meituan have led to significant growth, with plans to expand to over 100,000 front warehouses by 2026. This strategy aligns with young consumer demands, potentially capturing 60%-70% of liquor retail market share [4] Insights from Cross-Industry Products - The introduction of cross-industry products like Mingren soda water has highlighted the collective anxiety within liquor channels due to high inventory and slow sales. Mingren's positioning as a beverage for both before and after drinking has penetrated liquor consumption scenarios, with over 3 million terminal outlets. This case emphasizes the need to shift from product selling to providing scene-based solutions and creating closed-loop experiential marketing [5] "Liquor + New Energy" Growth Potential - Several liquor companies are forming strategic partnerships with new energy giants to explore new paths for industry integration. Collaborations aim to reduce high energy costs in liquor production and build green supply chains, responding to carbon neutrality goals. Leading companies are leveraging these partnerships to expand high-end consumer bases and explore new growth points [6][7] E-commerce Tax Implications - New e-commerce tax regulations set to take effect in October 2025 will require platforms to report merchant data, eliminating tax ambiguities in liquor e-commerce. While small merchants are exempt, larger businesses will face stricter compliance, curbing practices like price dumping. This policy shift is expected to foster fair competition, pushing the industry towards value-based competition rather than price wars [8] New Survival Coordinates for Liquor Merchants - As competition intensifies and channels flatten, traditional profit models based on price differences are becoming obsolete. Merchants must enhance service capabilities, focusing on sales rates, user engagement, and data operations. Manufacturers are shifting from price support to funding market actions for distributors, creating a new formula of "price difference + service commission" [9] Transformation of Tobacco Shops - The traditional tobacco shop industry is undergoing significant transformation, facing challenges but not extinction. The industry is characterized by a "pyramid structure," with small shops leveraging low costs and new channels. Future directions include using digital tools to enhance efficiency and optimizing product offerings to stimulate repeat purchases [10][11] Insights on the Beer Industry - The Chinese beer industry is entering a phase of sustainable development and smart manufacturing, with a focus on high-end products and craft beers. The industry is shifting from scale expansion to value realization, emphasizing health and specialty in product development [12] Changes in Sichuan Banquet Alcohol Consumption - The Sichuan banquet alcohol market is witnessing a shift from traditional "white wine + red wine" combinations to "white wine + low-alcohol beverages," with over 50% of low-alcohol drinks being served. This trend reflects changing consumer preferences towards practicality and cost-effectiveness [12] New Trends in Liquor Chains - The liquor industry is experiencing structural changes driven by diversified consumption, fragmented channels, and personalized demands. The focus is shifting from "single-point breakthroughs" to "full-domain integration," emphasizing the importance of service value and user relationships [13] Brand Dynamics - The health-focused liquor market is rapidly growing, with brands like Zhenjiu leveraging technology and quality assurance to meet consumer demands. The market for health-oriented liquor is projected to reach 58.36 billion yuan by 2024 [14] Cultural Empowerment in Branding - Tiananmen Sauce Liquor emphasizes quality and cultural heritage during industry adjustments, showcasing its commitment to traditional craftsmanship and cultural transmission [15] Young Consumer Engagement Strategies - Wuliangye's collaboration with Pure K to target young consumers has resulted in significant sales growth, demonstrating innovative paths for integrating liquor into youth culture [16][17] Strategic Planning for Future Growth - Xifeng Liquor is focusing on brand youthfulness and internationalization, leveraging technology and cultural confidence to enhance its market position [18] Quality as a Competitive Edge - The liquor industry is transitioning from scale expansion to value enhancement, with quality and culture becoming key competitive factors. Companies like Congtai Liquor are emphasizing quality assurance and regional collaboration to drive growth [19] Evolution of Instant Retail - The liquor industry is moving towards "full-domain retail," emphasizing efficiency and value over price competition. Companies are encouraged to adopt a holistic approach to retail strategies [20] Low-Alcohol Product Success - The introduction of low-alcohol products like Guojiao 1573 has achieved significant market success, highlighting the trend towards healthier drinking options [21] Innovative Marketing Strategies - The collaboration between Wuliangye and FIFA for a new product launch demonstrates the effectiveness of sports marketing in engaging younger audiences [22] Cultural Exchange through Alcohol - The partnership between Chinese and French brands during a state visit symbolizes the cultural exchange and recognition of Chinese liquor on the international stage [28] New Consumption Scenarios - The launch of new products by JunTai Liquor targets both everyday celebrations and high-end collections, reflecting the evolving consumption landscape [29] Commitment to Quality and Development - Xifeng Liquor is reinforcing its commitment to quality and cultural heritage, aiming to lead the industry towards high-quality development [30]

Core Viewpoint - The founder of 1919, Yang Lingjiang, has acquired a 73.63% stake in Yiyuan Wine Industry, becoming the new owner of this Hong Kong-listed company, amidst challenges faced by 1919 due to debt issues with franchisees [2][3]. Group 1: Acquisition Details - Yang Lingjiang's acquisition of Yiyuan Wine Industry was disclosed on December 15, with the estimated transaction value around 156 million HKD (approximately 141 million RMB) based on the stock price prior to suspension [3]. - Yiyuan Wine Industry, the first listed winery in China, has faced declining performance, reporting losses in recent years, including 60,000 RMB in 2022 and 4.1 million RMB in 2024 [5]. - Industry analysts suggest that Yang may see potential in Yiyuan's asset platform value and the opportunity for industry consolidation during this adjustment period [5]. Group 2: Financial Context and Challenges - 1919 has been experiencing financial strain, with reports of overdue payments to franchisees and concerns about a potential liquidity crisis [8][10]. - Yang Lingjiang has publicly stated that the company has reduced its debt from 60 billion RMB to a much healthier level, with a debt ratio dropping from 92% to below 20% by year-end [10]. - The company is undergoing a systematic upgrade of its national store network, which has contributed to the delays in payments to franchisees [8]. Group 3: Strategic Direction and Future Plans - Yang Lingjiang has ambitious plans for 1919, aiming to transform it into a leading F2B2C company with self-developed products and a global platform for brand operations [19][20]. - The acquisition of Yiyuan Wine Industry may facilitate 1919's capital operations and simplify the process for a potential relisting, as it provides a ready-made capital platform [25]. - Despite the challenges in the current market, Yang remains focused on adapting to new consumer trends and enhancing the company's operational capabilities [15][18].

Core Viewpoint - The founder of 1919, Yang Lingjiang, has acquired a 73.63% stake in Yiyuan Wine Industry, marking a significant move amidst challenges faced by 1919, including debt issues with franchisees and a struggling market for the liquor industry [2][4][6]. Group 1: Acquisition Details - Yang Lingjiang's acquisition of Yiyuan Wine Industry was disclosed on December 15, with the company's stock price at 0.265 HKD per share before suspension, giving it a market value of 2.12 billion HKD [4]. - The estimated transaction value for the acquisition is approximately 1.56 billion HKD (around 141 million RMB) based on the stock price prior to suspension [4]. - Yiyuan Wine Industry, the first listed winery in China, has faced declining performance, reporting losses of 600,000 RMB in 2022 and 4.1 million RMB in 2024 [6]. Group 2: Industry Context - The liquor industry is undergoing significant adjustments, with companies like Huazhi Liquor facing severe performance declines [2]. - Yang Lingjiang's acquisition is seen as a strategic move to leverage Yiyuan's asset value and potential for industry consolidation during this challenging period [6][30]. Group 3: Financial Health and Strategy - Yang Lingjiang has stated that 1919 has reduced its debt from 60 billion RMB to a debt ratio of less than 20% by the end of the year, claiming the company is in its healthiest state historically [13]. - The company has been facing cash flow issues, attributed to a systematic upgrade of its national store network and historical receivables collection [10][13]. Group 4: Future Plans and Market Position - Yang Lingjiang aims to transform 1919 into a leading F2B2C company with self-developed products and a global platform for brand operations within the next ten years [22]. - There are speculations about the potential for 1919 to restart its IPO plans, with the acquisition of Yiyuan Wine Industry possibly facilitating this process by providing a capital platform [30][31].

Core Viewpoint - The founder of 1919, Yang Lingjiang, has acquired 73.63% of Yiyuan Wine Industry, marking a significant move amidst challenges faced by 1919, including debt issues with franchisees and a struggling industry [1][4][6]. Group 1: Acquisition Details - Yang Lingjiang's acquisition of Yiyuan Wine Industry was disclosed on December 15, with an estimated transaction value of approximately 1.56 billion HKD (around 141 million RMB) based on Yiyuan's stock price before suspension [4][6]. - Yiyuan Wine Industry, the first listed winery in China, has faced financial difficulties, reporting losses in recent years, including a loss of 4.1 million RMB in 2024 [6][12]. - The acquisition is seen as a strategic move to leverage Yiyuan's asset value and potential for industry consolidation during a challenging period for the wine sector [6][28]. Group 2: Financial Context - 1919 has been experiencing significant financial strain, with reports of overdue payments to franchisees and a tightening cash flow situation [11][12]. - Yang Lingjiang stated that the company has reduced its debt from 60 billion RMB to a much healthier level, with a debt ratio dropping from 92% to below 20% by year-end [12][28]. - The company aims to resolve outstanding payments to franchisees by December, indicating a proactive approach to address financial concerns [12][19]. Group 3: Industry Challenges and Strategic Shifts - The wine industry is undergoing a deep adjustment, with companies like Huazhi Wine facing severe performance declines [1][6]. - Yang Lingjiang's strategy includes a shift towards a new business model focusing on instant retail and a multi-layered commercial approach, moving away from traditional sales methods [19][22]. - The company plans to eliminate 1,500 underperforming franchise stores by year-end as part of its transformation strategy [19][28]. Group 4: Future Prospects and Listing Plans - There are speculations about 1919 potentially restarting its listing process, with Yang Lingjiang's acquisition of Yiyuan seen as a step towards facilitating this [28][29]. - The acquisition may provide a more favorable platform for capital operations, simplifying the listing process and enhancing control [28][29]. - However, challenges remain, including the need for improved business health and compliance with regulatory requirements for a potential IPO [28][29].

观点指数 各省市出台十五五规划建议，市内、离岛免税双向提速期内，多省市十五五规划建议聚焦提升消费能级、扩大内 需，支持头部城市争创或做强国际消费中心。同时免税经济双向提速，天津、西安新增市内免税店补短板并辐射周边，海 南全岛封关，扩大零关税商品范围、拓展消费客群。 恒隆连签两大拓展项目，轻资产从增量扩张转向存量盘活领展房托内地物业组合收益下滑，但剔除部分不佳项目后多数优 质资产租金收益稳定，部分项目品牌焕新与经营表现良好。恒隆签约无锡、上海两大项目，通过连片运营提升核心商圈竞 争力。 聚合型业态空间打造成趋势，社区商业探索民生化样本购物中心打造美食类市集等聚合型业态成为趋势，越秀、华润、领 展等企业纷纷布局。社区商业方面，深圳安居集团依托保障房发展邻里商业，契合政策导向但面临盈利增长瓶颈。 餐饮品牌加速上市、拓店，盒马进入硬折扣规模化阶段餐饮领域，遇见小面登陆港交所成为"中式面馆第一股"，但上市首 日跌幅较大，反映资本市场对连锁餐饮盈利质量的关注。商超领域，盒马超盒算NB开放加盟开启硬折扣规模化扩张，线上 即时零售平台朴朴超市、美团小象超市纷纷布局线下门店，实现线上线下资源协同。 美团三季度亏损扩大，京东收购 ...