01 "我今年不准备回老家过年了。" 临近春节，劲旅君和同在北京的老乡A君小聚，鉴于他已经7年未回西北老家过年，于是自然而然聊起 返乡事宜，然而他却在沉默半晌后给出如此一个令人意外的答复。 A君出生在一个大家族，长辈、兄弟、子侄一大堆。 这好不容易回去一趟，于情于理都要表达下心意。于是一桌接一桌的请客吃饭总是少不了吧，孝敬长辈 的红包总是应该的吧，给小辈们的压岁钱理所应当吧，给兄弟姐妹们准备礼物是分内之事吧…… 这一笔笔开销，没个万把块真是打不住。 A君仔细算过，回一趟老家，至少两个月白干。关键自己在北京又不是大赚特赚，这笔钱对一个打工牛 马来说，实在太肉疼了。退一万步讲，回老家过年花点钱可以忍，过年嘛，开心最重要。 问题是，这个年自己过得一点也不开心。在A君的记忆里，疫情前每年回老家过年的七天，简直比上班 还要累。白天按部就班走亲戚，晚上没完没了喝酒聚会。自己每天不是在喝醉，就是在喝醉的路上。 A君苦笑道，不是不思乡，也不是大不孝，而是不敢回老家过年。 每当春节回老家过年，最逃不掉、也最头疼的就是巨额返乡花销。他戏谑道，对于北上广的打工牛马来 说，春节返乡不亚于一次临时破产，特别是大交通费用，简直是一个天文 ...

过年新选择□四川日报全媒体记者 赵张冬"正月初二带爸妈去自贡看灯会。"今年春节，成都市民 张先生准备把父母从老家接到身边，陪他们来一场川南春节民俗光影之旅。他的选择，是当下反 向旅游热潮的生动缩影——传统"子女返乡"的单向团圆格局正在被"反向过年""异地团圆"模式打 破。随着马年春节临近，越来越多家庭选择告别同质化过年，或接长辈团圆，或与亲朋好友奔赴 他乡反向旅游，勾勒出一幅兼具烟火气与新鲜感的旅游出行消费新图景。"反向过年"打破传统格 局美团旅行数据显示，2月，"反向过年"的机票预订量同比增长84%，北京、上海、成都等城市跻 身热门目的地前列。不少四川游客放弃传统旅游路线，选择小众目的地解锁新体验。"在网上看到 揭阳的英歌舞非遗表演，很有感染力。"成都市民袁女士一家选择春节期间前往广东揭阳，"不仅 机票价格划算，还能深度感受当地文化。"数据显示，春节期间揭阳的机票预订量同比增长 166%，成都正是主要客源地之一。冰雪旅游是今年春节出行的另一热点，"南北互换"的出行格局 愈发明显。携程发布的预测报告显示，用户近期关于春节旅游的提问中，以哈尔滨、雪乡、长白 山、漠河为代表的北方城市/景区相关提问占比较去年春节前 ...

Core Insights - The 2026 Spring Festival travel season has commenced, with a projected 9.5 billion trips expected, marking a historical high [1] - The travel patterns show an early peak and diverse flow, driven by a late Spring Festival date and extended holidays [1] - Family travel, particularly with children, is a significant driver of this year's travel demand [4] Group 1: Travel Volume and Trends - The first day of the travel season saw over 420,000 passengers transported by Eastern Airlines, with flight operations exceeding 3,000 [2] - Major cities like Beijing, Shanghai, Guangzhou, and Shenzhen have seen hotel search interest surge by over 70% [2] - The first travel peak is anticipated on February 7, with traditional business routes like Guangzhou-Shanghai and Beijing-Shenzhen among the most popular [2] Group 2: Emerging Destinations and Travel Patterns - Southern cities are experiencing a surge in travel demand, with destinations like Shantou and Jieyang seeing booking increases of 186% and 162% respectively [3] - Non-traditional routes are gaining popularity, with significant growth in long-distance flights such as Ordos-Haikou, which saw a fivefold increase in interest [3] - The "reverse Spring Festival" trend highlights the appeal of major cities as destinations for travelers returning home [2] Group 3: Family Travel and Market Dynamics - Family units, especially those with children, are driving the majority of travel bookings, with over half of domestic travel orders being for family trips [4] - The average price for family rooms is 9% higher than standard bookings, indicating a shift in consumer spending patterns [4] - The extended holiday period has stimulated demand for medium to long-distance travel, particularly among the "post-80s" demographic [5] Group 4: International Travel and Recovery - The inbound tourism market is experiencing a strong recovery, with Russian visitor bookings increasing by 471% and South Korean bookings up by 95% [5] - Cities like Shanghai and Shenzhen are popular among foreign tourists seeking a blend of modernity and traditional Chinese New Year experiences [5]

新华财经北京2月2日电（记者丁雅雯、吴慧珺）南下揭阳看英歌、西行自贡赏彩灯、漫步歙县寻古 韵……今年春节，越来越多居民不再局限于返乡团圆，而是选择与家人奔赴"宝藏小城"，在鲜活的民俗 场景中，重温记忆里的热闹与温情。 业内专家指出，这波"反向过年"的新潮流，折射出我国旅游消费正从传统的景点观光，向注重文化认同 与情感共鸣的深度体验转型。预计今年旅游消费有望延续"稳中向好、结构升级"的态势。 "反向"寻年味，小城年俗受追捧 "今年春节我们计划全家'南下'前往广东揭阳，感受国家级非物质文化遗产'英歌舞'的魅力。"来自安徽 的李女士一家，是今年"反向过年"大军中的一员。 今年春节，越来越多居民不再局限于返乡团圆，而是选择与家人共赴小城市"追寻年味"。不少"小而 美"的目的地，正凭借独特的民俗文化与地道的生活气息，成为春节出行的新热点。 美团旅行数据显示，2026年春运期间，"异地过年"的车票、机票预订量相比去年同期增长明显。受"英 歌舞"等非遗项目带动，春节期间前往广东揭阳的机票预订量较去年同期翻倍增长。 同程旅行的报告指出，今年春节"请5休15"的灵活拼假方式，进一步释放了出游需求。年猪文化节等特 色民俗活动，显 ...

2月2日，2026年春运正式启动，春节出行预订也已进入冲刺期。 飞猪数据也显示，今年春节的节中出游趋势明显，节中入住的酒店预订量同比增长71%，大年初三（2 月19日）为入住最高峰。 值得一提的是，今年"反向过年"趋势明显。 一方面是传统"子女返乡"的单向团圆格局被打破，越来越多的长辈"反向"进城。 美团旅行数据显示，2026年春运期间，"反向过年"的车票预订量增长明显。2月初至2月中下旬，"反向 过年"的机票预订量同比增长84%。春节假期的火车票尚未开售时预约单量就已增长过半。从机票的预 订情况看，"反向过年"Top10热门目的地为北京、上海、成都、重庆、广州、深圳、昆明、西安、杭 州、天津。 美团旅行交通业务负责人表示，近年来，平台观察到"反向过年"的趋势愈发显著，"反向过年"出行流向 一二线城市或小众目的地的，因票源充足，票价普遍比返乡方向低30%至50%，且错峰出行能避开拥 堵。 另一方面是外国游客来华体验"中国年"。 多家在线旅游平台的报告显示，为期9天的"史上最长春节假期"转瞬将至，游客积蓄已久的热情被彻底 点燃，旅游市场供需两旺春秋旅游披露的数据显示，在2月到来前，春节假期出游预订人次已超去年同 ...

Group 1 - The traditional "return home for the New Year" pattern is being disrupted, with more families opting for diverse experiences during the Spring Festival, such as bringing elders to cities or traveling to different locations [1] - The trend of "reverse New Year" is on the rise, with a significant increase in ticket bookings for this travel style, showing an 84% year-on-year growth in flight bookings during the Spring Festival period [1][2] - Popular destinations for "reverse New Year" travel include major cities like Beijing, Shanghai, and Chengdu, reflecting a shift in travel preferences [1] Group 2 - The price advantage of "reverse New Year" travel is notable, with significant price differences in flight tickets, such as a fare of 399 yuan from Wuhan to Beijing compared to 1479 yuan for the reverse route [2] - The booking volume for flights to destinations like Jieyang has surged by 166% year-on-year, driven by interest in cultural heritage experiences [2] - The trend of short-distance trips is also gaining popularity, with families opting for local experiences, such as visiting nearby cities for cultural events [3] Group 3 - The Spring Festival travel peak is expected around February 14, with a notable difference in travel patterns between those flying and those taking trains, as air travelers tend to depart a day later [4] - New high-speed rail lines have significantly reduced travel times, leading to a 175% increase in bookings for routes like Shenyang to Baishan [4] - The overall travel period for the Spring Festival in 2026 is extended to 40 days, allowing for a more relaxed travel experience [4]

Core Insights - The article highlights the booming tourism market in Guangdong during the Spring Festival, driven by unique Lingnan customs and a significant increase in hotel bookings compared to last year [2][3][7]. Group 1: Tourism Trends - Guangdong has emerged as a top destination for the Spring Festival, with hotel booking heat increasing by 169% compared to the same period last year, surpassing the national average [7]. - The top ten destinations for "year flavor" include Guangdong, Fujian, and Sichuan, with Guangdong's unique Lingnan customs being a major draw [5][20]. - Cities like Shantou, Zhanjiang, and Chaozhou are ranked among the top ten popular destinations, showcasing Guangdong's strong appeal [8][9][22]. Group 2: Cultural Events and Activities - Guangdong's tourism department has launched themed activities that blend traditional customs with modern experiences, enhancing its attractiveness to tourists [18][19]. - Shantou's large-scale fireworks and cultural performances, along with Zhanjiang's rich folk traditions, contribute to a vibrant cultural atmosphere during the festival [24][28]. - Chaozhou's heritage experiences and cultural events, such as the Guangji Bridge Lantern Festival, add to the diverse offerings that attract visitors [29]. Group 3: Economic Impact - The trend of "reverse New Year" is gaining traction, with young people bringing their parents to urban areas for celebrations, which boosts local consumption [33][38]. - Guangdong's local products, such as Maoming lychee, are gaining national popularity, with exports reaching 8,183 tons in 2025, a 163% increase year-on-year [46][47]. - The integration of local delicacies into the national dining experience through e-commerce platforms is enhancing Guangdong's culinary reputation [51][55].

Group 1 - The traditional way of family reunion during the Spring Festival is gradually being "broken," with more families opting for "reverse reunion" by either bringing elders to cities or traveling with friends and relatives during the holiday [1] - During the Spring Festival in 2026, there is a significant increase in ticket bookings for "reverse reunion," with flight bookings from early February to mid-February showing an 84% year-on-year growth [1] - The top 10 popular destinations for "reverse reunion" travel include Beijing, Shanghai, Chengdu, Chongqing, Guangzhou, Shenzhen, Kunming, Xi'an, Hangzhou, and Tianjin [1] Group 2 - The 2026 Spring Festival holiday is one day longer than in 2025, leading to a notable increase in group travel, with the proportion of train and plane tickets purchased for two or more people rising [2] - The ticket booking volume for flights to Jieyang, a destination known for its intangible cultural heritage "Yingge Dance," has increased by 166% year-on-year, primarily from cities like Nanjing, Shanghai, Chengdu, Hangzhou, and Ningbo [2] - The popularity of winter and ice activities remains high during the Spring Festival, with transportation bookings for Harbin increasing by 162%, attracting tourists from southern cities [2] Group 3 - Many families are also keen on short-distance trips during the Spring Festival, with local travel options becoming popular for family leisure [3] - The peak of return travel is concentrated around February 14, with February 22 marking the return peak, and the top 10 destinations for train travel include cities like Qingdao, Chongqing, and Beijing [3] - The top 10 destinations for air travel during the Spring Festival include major cities such as Beijing, Shanghai, and Chengdu [3]

中国青年报客户端讯（中青报·中青网记者 张均斌）马年春节9天超长假期推动"反向过年"热潮持续走 高，成为当下春节的新趋势。 美团旅行数据显示，2026年春运期间，"反向过年"的车票预订量增长明显。2月初至2月中下旬，"反向 过年"的机票预订量同比去年增长84%。春节假期的火车票虽未开售，预约单量也增长过半。 从机票预订目的地来看，"反向过年"排名前十的热门目的地为北京、上海、成都、重庆、广州、深圳、 昆明、西安、杭州、天津。 机场。受 访者供图 春运出行时间分布上，返乡高峰预计集中在2月14日前后，2月22日为回程高峰。其中，选择飞机出行的 旅客普遍比乘坐火车的旅客"晚一天"启程。 从当前车票预订及预约数据看，多人结伴出行趋势显著增强。美团旅行数据显示，2人及以上同行的火 车及飞机支付票量占比持续上升，反映出春节家庭团聚、亲友同行的出行特征更突出。 美团旅行交通业务负责人表示，平台观察到"反向过年"的趋势愈发显著，平台持续引入更多优质的机票 供给，并联合航司为55岁及以上的乘客提供全流程的免费引导服务，助力更多家庭团圆。 来源：中国青年报客户端 ...

Group 1 - The core viewpoint of the articles highlights a significant increase in travel bookings for the 2026 Spring Festival, particularly for "reverse New Year" trips, with flight bookings up by 84% year-on-year during early February to mid-February [1] - The top ten popular destinations for "reverse New Year" flights include major cities such as Beijing, Shanghai, and Chengdu, as well as smaller destinations, benefiting from lower ticket prices and less congestion [1] - The data indicates a notable rise in travel to specific locations, such as a 166% increase in flight bookings to Jieyang, driven by cultural events, and a 517% increase in tourism interest in the area [1] Group 2 - The Spring Festival travel period is officially set from February 2 to March 13, 2026, lasting for 40 days, with peak travel days identified [2] - The top ten destinations for train travel include cities like Qingdao and Chongqing, while for air travel, the top destinations mirror those for "reverse New Year" trips, emphasizing the popularity of major urban centers [2]