齐鲁晚报·齐鲁壹点 王瑞超 盛夏时节，新疆正以绚丽的自然画卷与浓郁的民族风情向世界发出邀约。近日，山东交运旅游集团在新疆地区设立省外第一家分公司，依托这一战略支点， 交运旅游集团重磅推出"至尊喀伊""北疆全景""纯爱喀纳斯"等多条新疆全景自组团队线路产品，以"文旅融合+品质服务"为核心，为广大游客开启一场沉浸 式的新疆文旅盛宴。 据悉，山东交运集团围绕"一带一路"国家战略积极布局培育优势项目，在客货运输、文化旅游等领域"打头阵，开新局"，进一步深化区域交通、物流与旅游 产业的融合发展，相继与山东能源集团、山东水发集团等省管企业驻疆分公司达成深度合作，承接承运相关单位的公务用车、管道运输等服务任务。本次新 疆旅游项目的全面启动，将进一步推动交运集团全国业务网络的构建与完善。 交运旅游集团深挖新疆文化内涵，将美食与民俗深度融入行程。游客不仅能品尝到九碗三行子、新疆大盘鸡等地道美食，更可参与新疆独有的"疆域美食歌 舞宴"，在热情洋溢的歌舞中感受少数民族的风土人情。此外，游客还可身着民族特色服饰，在赛里木湖、禾木村等网红打卡点定格美好回忆，让旅行成为 一场视觉与心灵的盛宴。 国企担当，以优质服务打造出行标杆 连点成线 ...

亲子游客在新疆猫窝客栈学习制陶。 王宣元摄 广西阳朔民宿与精品酒店协会会长、陈式太极拳第十二代 传承人陈荣华（左三）教民宿的外国客人太极拳。 受访者供图 "非遗+民宿"是文旅融合新业态，将非物质文化遗产的展示和体验融入民宿，为游客提供体验传统文化 的新空间。近日，由中国旅游协会主办的非遗会客厅·非遗民宿旅游创新发展活动在陕西省留坝县举 行。全国各地的民宿业界代表、非遗代表性传承人共话"非遗+民宿"，助力旅游业高质量发展。 更美更有趣 民宿，已不仅是单一的住宿场所。现在越来越多游客为了住心仪的特色民宿，选择赴一地旅游，住下来 深入感受当地文化。 在中国旅游协会秘书长葛磊看来，如今的旅游更加强调疗愈价值。民宿是重要的旅游产品载体。非遗与 民宿的融合关键在于民宿能否营造非遗展示、体验的新场景，通过非遗的注入真正提升民宿的附加值、 竞争力和吸引力。非遗让民宿在空间上变得更美，在功能上变得更有趣，可以链接旅游目的地多样生动 的体验。 美团平台上的一些民宿房东介绍，游客更喜欢深度体验。例如，一些非遗美食的制作过程不复杂，民宿 里增加这类项目，游客参与体验感就很好。一些民宿通过提供陶器制作、手工制毯等非遗手工体验以及 非遗 ...

Core Viewpoint - The integration of culture and tourism in Sichuan is being prioritized, with significant investments and initiatives aimed at enhancing the cultural tourism industry and promoting local heritage [2][13]. Group 1: Cultural and Tourism Development - The Sichuan Provincial Committee has approved a decision to promote the deep integration of culture and tourism, positioning it as a key element in overall development [2][13]. - Sichuan has established four national archaeological parks, including Sanxingdui and Jinsha, highlighting the region's rich cultural heritage [3][14]. - The revival of traditional arts, such as Sichuan opera, has led to over 1,000 performances in 2024, attracting 350,000 audience members, marking a historical high [3][14]. Group 2: Economic Impact and Growth - The cultural and related industries in Sichuan are projected to have 2,997 enterprises by the end of 2024, generating revenue of 589 billion yuan, a year-on-year increase of 7.9% [3][14]. - The province received 1.119 billion domestic tourists in 2024, with domestic spending reaching 1.764 trillion yuan, reflecting a growth of 38% [5][16]. - Major investment projects worth 48.4 billion yuan were signed during the 2024 Sichuan International Tourism Investment Conference, indicating strong interest in the region's tourism potential [5][16]. Group 3: Innovative Cultural Experiences - The Sanxingdui Museum has become a major attraction, receiving nearly 10 million visitors annually, with cultural product revenue reaching 196 million yuan, nearly 60% of ticket sales [6][16]. - New cultural IPs, such as the "Nezha" series, have gained international attention, showcasing the vitality of Sichuan's cultural landscape [4][15]. - Events like the China (Sichuan) International Intangible Cultural Heritage Festival and the 2025 Global Cross-Border Tourism Conference are enhancing Sichuan's profile as a top travel destination [5][16]. Group 4: Future Directions - Sichuan plans to enhance cultural tourism by developing new products and experiences, focusing on areas like digital culture, performing arts, and health tourism [7][16]. - The province aims to create a comprehensive tourism product system that caters to various demographics and seasons, promoting the "Beautiful Sichuan" brand [7][16].

Group 1 - The event is themed "Hospitality Shandong, Food in Jining" and aims to enhance the brand influence of "Food in Jining" by exploring the potential of dining consumption and telling the story of Jining's cuisine [2][3] - The "Liangyou·Shengfudi Cup" 2025 Jining Food Competition is jointly organized by the Jining Cultural and Tourism Bureau and other local authorities, following the "Famous Dishes, Famous Chefs, Famous Restaurants" selection [3] - The competition features an innovative "all-region linkage + cultural empowerment + multi-dimensional incentives" system, aiming to deeply explore local culinary resources and create unique food IPs [5] Group 2 - The competition emphasizes fun and aims to enhance the inheritance and innovation of traditional cuisine by showcasing chefs' skills and creativity, including engaging events like "Mom's Specialty Dishes" [7] - The event will integrate cultural tourism resources and expand the "Food +" scene, allowing visitors to experience culinary competitions in various historical and cultural locations [9] - The competition will also incorporate intangible cultural heritage displays, cultural performances, and storytelling, creating an immersive food culture experience for participants and visitors [11]

夏季的北京又迎来演唱会旺季，大批歌手火热开唱。任贤齐、五月天等歌手（组合）的演唱会尚未正式开启，其歌手形象公仔已经空降北京，在 北海公园、朝阳公园、居庸关长城、首钢园等地亮相，"萌"态可掬的人物公仔与或古朴或时尚的城市地标搭配在一起，成为全新的城市景观，吸 引无数歌迷和市民打卡。当演唱会经济从体育场馆蔓延至城市街头，文旅融合的无限活力又一次显现。 歌手公仔为地标景点添新意 走进北海公园南门，步行没多远，就能看见一个两人高的公仔矗立湖边。公仔底座上写着"任学长"，他戴着黑框眼镜，弧形上翘的嘴型仿佛向游 客笑着问好，沿着它背后的湖水碧波望去，远处就是北海的白塔，为宁静典雅的古典园林增添了 一丝可爱的气息。 "任学长"是歌手任贤齐的人物公仔。今年7月初，任贤齐将携"齐迹"巡回演唱会登台北京首都体育馆。北京对任贤齐来说有着特别的意义，25年前 的7月，他在首都体育馆举办了他人生中在大陆的第一场演唱会。为了给此次演唱会预热，"任学长"率先来到北京。 无独有偶，近日，朝阳公园北码头附近的湖面上新添五个10米高的充气大球，粉色、黄色、绿色等不同的颜色，对应的是乐队组合五月天的不同 成员，也与今年7月25日至8月9日，五月天 ...

Core Viewpoint - The Dazhou Bashan Grand Canyon Scenic Area is undergoing significant upgrades to achieve a national 5A tourist attraction status, which is expected to enhance local tourism and drive economic growth in surrounding areas [5][6][7]. Group 1: Scenic Area Development - The scenic area is currently waiving entrance fees to compensate for construction disruptions, as it aims to improve visitor experience during its upgrade [5]. - Dazhou has only 15 4A scenic areas and lacks a 5A designation, which is seen as essential for boosting the local tourism industry [6]. - The Bashan Grand Canyon has unique geological features and cultural resources that qualify it for 5A status, having passed the national landscape quality evaluation in July 2023 [6]. Group 2: Infrastructure and Service Improvements - The Dazhou government has implemented a special plan to support the 5A creation, establishing a coordination office with multiple working groups focused on various aspects of development [7]. - Upgrades are being made across five categories, including infrastructure and service facilities, to meet national standards [7]. - The scenic area is enhancing its facilities, including the visitor center and parking, and is improving the overall aesthetic and functionality of the site [8]. Group 3: Cultural and Interactive Experiences - New immersive performances and cultural shows are being introduced to enhance visitor engagement, with a significant increase in tourist numbers during holiday periods [9]. - The scenic area is leveraging its unique cultural heritage, particularly the Ba culture, to create distinctive selling points for tourism [8][9]. Group 4: Business and Economic Impact - Local businesses are being encouraged to improve service quality through training programs, with a focus on enhancing the overall visitor experience [10][11]. - The scenic area is exploring partnerships with local entrepreneurs to develop accommodations and other services, aiming to attract more visitors and boost local economic activity [11].

Core Viewpoint - The article discusses the transformation and modernization of traditional vegetable markets in China, highlighting their role in community engagement, economic development, and cultural preservation. Group 1: Market Transformation - The Ministry of Commerce and nine other departments have issued an action plan to support the standardization and modernization of vegetable markets, aiming to enhance facilities and expand the sale of fresh produce [3] - Various regions are experimenting with new approaches to revitalize traditional markets, integrating digital systems and community activities to attract younger consumers [3][12] - The transformation includes maintaining traditional elements while introducing modern aesthetics and functionalities, making markets appealing to a broader audience [12][15] Group 2: Community and Cultural Significance - Traditional markets are seen as vibrant community hubs that preserve local culture and memories, reflecting the essence of urban life [4][7] - The nostalgia associated with these markets is driving a resurgence in popularity, as consumers seek authentic experiences and emotional connections [4][12] - Events and activities, such as themed festivals and cultural exchanges, are being organized to enhance the market experience and engage younger demographics [13][14] Group 3: Digitalization and Smart Market Initiatives - The integration of digital platforms and smart technologies is becoming a trend in vegetable markets, allowing for online shopping and real-time product information [10][11] - Smart shopping carts and e-commerce collaborations are enhancing customer convenience and streamlining the shopping experience [9][10] - The market's digital transformation is projected to significantly increase its market size, indicating a shift towards a more tech-savvy consumer base [11] Group 4: Youth Engagement and Experience - The focus on creating engaging and experiential shopping environments is crucial for attracting younger consumers, who value both the shopping experience and social interactions [12][14] - Innovative activities, such as cooking demonstrations and cultural events, are being introduced to make markets more appealing to the youth [13][14] - The rising interest in markets among young people is reflected in social media trends, indicating a shift in consumer behavior towards local and authentic experiences [14]

Core Insights - The integration of culture and tourism is becoming increasingly important as the economy develops and living standards rise, transforming tourism into a pursuit of cultural experiences and spiritual enjoyment [1] - The dual promotion of cultural industries and tourism economies can inject vitality into related sectors such as transportation, dining, and accommodation, while enhancing cultural identity and pride among citizens [1] Group 1: Local Resource Exploration - Local cultural and tourism authorities should systematically explore rich historical and cultural resources, exemplified by Shanxi Province's efforts to protect and restore historical sites while preserving traditional architectural styles [2] - Engaging visitors through local customs and traditional crafts enhances their understanding of regional culture, as seen in the diverse cultural activities of the Dai ethnic group in Yunnan [2] Group 2: Red Culture Resources - Red culture resources embody significant historical and revolutionary spirit, with local tourism authorities focusing on the protection and restoration of sites like Jinggangshan to ensure historical authenticity [3] - Cross-regional tourism resource integration can leverage the unique advantages of different areas, as demonstrated by the collaboration among Beijing, Tianjin, and Hebei to create a rich tourism service system [3] Group 3: Cultural Innovation - A new model of cultural tourism emphasizes the equal relationship between culture and tourism, urging industry professionals to innovate and incorporate local cultural elements into tourism experiences [4] - Promoting traditional culture through various media and designing specialized tourism routes can deepen the integration of culture and tourism [4] Group 4: Incorporating Modern Elements - Local cultural and tourism authorities should embrace modern technologies like AI, IoT, and big data to support the development of the cultural tourism industry [5] - Examples include the use of immersive technologies in performances and virtual reality experiences to enhance visitor engagement and enjoyment [5] Group 5: Night Economy - The night economy represents a new form of cultural tourism development, where local authorities can integrate cultural elements to create unique cultural brands, as seen in Xi'an's "Daming Unnight City" [6] Group 6: New Business Models - Government policies should support the attraction of talent in the cultural tourism sector through housing subsidies and talent exchange platforms [7] - Educational institutions are encouraged to develop interdisciplinary curricula and collaborate with industry to enhance practical skills and international perspectives for students [7]

Core Viewpoint - The Sichuan Provincial Committee's recent meeting emphasizes the deep integration of culture and tourism, aiming to enhance the cultural tourism industry under the slogan "Beautiful Tianfu, Leisurely Sichuan" [1][3] Group 1: Strategic Development - The meeting assigns greater responsibilities and expectations for cultural and tourism development in the province, marking a significant push for the industry [3] - Deyang has set a strategic goal to become an international tourism city, building on its identity as an ancient Shu cultural city and a hub for educational travel in the Chengdu-Chongqing area [3][4] Group 2: Key Projects - Deyang is focusing on the development of major cultural tourism projects, notably the Sanxingdui Cultural Tourism Development Zone and the Longmen Peak International Tourism Resort, with significant investments planned [4][6] - The Sanxingdui Cultural Tourism Development Zone is set to integrate various functions such as cultural experiences, entertainment, and business meetings, with a planned investment of approximately 13 billion yuan [6] - The Longmen Peak International Tourism Resort includes nine core projects and aims for a total investment exceeding 40 billion yuan, with 2.025 billion yuan already invested [8] Group 3: Cultural Integration - Deyang's tourism strategy emphasizes the "excavation, transformation, and activation" of local culture, ensuring that cultural elements are creatively integrated into tourism projects [8][10] - The projects aim to enhance visitor engagement through innovative cultural expressions, such as immersive archaeological experiences at the Sanxingdui site [8] - Local residents and representatives of intangible cultural heritage are encouraged to participate in project development, fostering a symbiotic relationship between tourism and local culture [10]

Core Viewpoint - The 6·18 shopping festival serves as a significant opportunity for agricultural product sales, particularly for Guangdong lychee, which is leveraging both online and offline strategies to enhance its market presence and export potential [1][2]. Online Sales Strategy - Guangdong's mainstream media, under the guidance of the provincial internet office, launched a "shopping cart" initiative on video platforms to facilitate direct purchases of lychee through short videos, enhancing marketing and sales precision [4][6]. - The e-commerce platforms have seen a substantial increase in sales, with Guangdong lychee's transaction volume on JD.com growing over 560% year-on-year, and search volume on Meituan increasing by 143% since June [6][7]. Offline Promotion Activities - Multiple lychee-themed promotional events were held, including a cultural tourism promotion in Huizhou and a high-end lychee exhibition in Dongguan, aimed at enhancing consumer engagement and establishing direct connections between producers and buyers [2][3]. - The Guangdong lychee industry is characterized by its significant production capacity, holding over half of the national planting area and one-third of global production [2][3]. Market Preparation and Sales Tactics - Prior to the 6·18 festival, Guangdong implemented a "12221" marketing system to activate the entire supply chain, allowing for early sales and securing market demand [3][4]. - The first day of lychee pre-sales in Zhanjiang reached over 4,500 tons, with a pre-sale value nearing 100 million yuan, reflecting a 20% increase in average price compared to the previous year [3][4]. Export Growth and International Market - Guangdong's lychee exports are expanding, with a projected order volume of approximately 2,300 tons, marking a 20%-30% increase compared to the previous year, primarily targeting markets in Russia, UAE, and Australia [7][8]. - The logistics capabilities have improved, allowing lychee to reach international markets within 48 hours, enhancing the global competitiveness of Guangdong lychee [7][8]. Quality and Product Differentiation - The lychee industry in Guangdong is focusing on high-quality varieties, with new cultivars like "Xianjinfeng" and "Jingganghong" being developed to meet diverse consumer preferences [8][9]. - The pricing strategy for premium varieties can reach several dozen yuan per pound, with significant demand from high-end markets in Hong Kong, Japan, and Western Europe [8][9]. Cultural and Tourism Integration - The integration of cultural tourism with lychee promotion is evident, with initiatives like the "Beautiful Huizhou" tourism route that combines lychee picking experiences with local attractions [10][11]. - Collaborations with the entertainment industry, such as the promotion of the drama "Chang'an's Lychee," have further elevated the profile of Guangdong lychee, showcasing its cultural significance [10][11].