冰雪运动是体育运动的重要组成部分，发展冰雪运动是我国从体育大国向体育强国迈进的应有之义。习 近平总书记高度重视冰雪运动和冰雪经济发展，提出"要把推动冰雪运动普及贯穿始终，大力发展群众 冰雪运动，提高冰雪运动竞技水平，加快冰雪产业发展"。 以习近平总书记重要指示批示精神为引领，我国深入实施冰雪运动"南展西扩东进"战略，通过冰雪运动 推动冬季全民健身、全民健康深度融合。不断扩大的冰雪运动参与人群成为推动我国冰雪消费持续增长 的核心动力。2024年出台的《关于以冰雪运动高质量发展激发冰雪经济活力的若干意见》，进一步促进 了冰雪运动、冰雪文化、冰雪装备、冰雪旅游全产业链发展。 央视网消息（新闻联播）：习近平总书记高度重视冰雪运动和冰雪经济发展，强调要"推动冰雪运动、 冰雪文化、冰雪装备、冰雪旅游全产业链发展"。四年前，北京冬奥会成功举办，带动我国冰雪运动实 现跨越式发展，冰雪经济实现快速增长。从"冰天雪地"到"金山银山"，曾经的"冷资源"正被不断盘活， 成为激发冬日消费活力的"热引擎"。 这几天，国家高山滑雪中心"雪飞燕"迎来了冰雪旅游的高峰期，人们从洁白的雪道上疾驰而下，感受驰 骋于山野之间的畅快与激情。作为北京冬 ...

Group 1 - The upcoming 2026 Milan Winter Olympics is prompting Beijing, as a "Double Olympic City," to stimulate enthusiasm for ice and snow sports through the Olympic Central District, activating the "ice and snow +" consumption momentum [1] - Various venues such as the National Stadium (Bird's Nest), National Speed Skating Oval ("Ice Ribbon"), and Olympic Forest Park are creating an ice and snow experience matrix that showcases vibrant participation from families and the younger generation, reflecting the vitality of the post-Olympic ice and snow economy [1] - Sales of ice and snow sports apparel and equipment have seen significant growth, with some retailers reporting over 30% year-on-year increase in sales of ski suits and outdoor clothing [1] Group 2 - Zhangjiakou City in Hebei Province, the host of snow events for the 2022 Beijing Winter Olympics, is continuously enhancing its development efforts to promote high-quality growth in the ice and snow economy [1] - According to the "China Ice and Snow Industry Development Research Report (2025)," the scale of China's ice and snow industry is expected to exceed 1 trillion yuan for the first time by 2025 [1] - The ongoing popularity of ice and snow tourism destinations is driving new consumption opportunities, indicating a growing "ice and snow heat" in the market [1]

"近年来，越来越多的朋友参与冰雪运动、打卡冰雪旅游，冰雪'冷资源'正在点燃'热经济'。"喇明英介 绍，国务院办公厅2024年印发的《关于以冰雪运动高质量发展激发冰雪经济活力的若干意见》明确提 出，到2027年，中国冰雪经济总规模达到1.2万亿元；到2030年，中国冰雪经济总规模达到1.5万亿元， 这为四川冰雪经济发展提供了重要机遇。 喇明英指出，四川是全球低纬度冰雪资源最富集的区域之一，也是中国南方适宜开展冰雪旅游和冰雪运 动的优选地，拥有从海拔500多米到7500多米的立体冰雪景观带，多数滑雪场气温在零下5摄氏度到零上 5摄氏度之间，是体感舒适的'暖雪'。她表示，"窗含西岭千秋雪""更喜岷山千里雪"等经典诗词中描写的 蜀山冰雪，是可以握在手中的发展机遇。 基于深入调研，喇明英曾提出推动冰雪旅游、冰雪运动、冰雪文化、冰雪装备等业态协同融合发展的建 议。2026年，喇明英进一步聚焦川西高原冰雪经济高质量发展，提出新的建言："将川西高原的冰雪资 源与民族风情、自然风光有机结合，拓展'冰雪+'消费新场景，助力广大农牧民增收致富。"(完) 中新网成都2月6日电 (袁牟知博)2月6日，在四川省政协十三届四次会议第三场" ...

Core Insights - The State Council has approved and officially issued the "Work Plan for Accelerating the Cultivation of New Growth Points in Service Consumption," highlighting the government's commitment to boosting service consumption, particularly in the ice and snow sports sector [1][2] Group 1: Ice and Snow Sports Consumption - The 2025-2026 ice and snow season is showing strong momentum, with a total of 118 million visitors to ski resorts from November 1, 2025, to January 31, 2026, and inbound tourist flow increasing by 89.2% year-on-year [1] - Total consumption around ski resorts reached 69.15 billion yuan, with transaction volume growing by 6% compared to the previous year [1] Group 2: Policy Support and Accessibility - Multiple regions, including Jilin and Xinjiang, have introduced policies such as "snow holidays" for students, allowing them to enjoy free ice and snow activities at designated venues [2] - Transportation services have been optimized, with trial programs for "snow equipment convenience" on certain trains and enhanced luggage services at airports [2] Group 3: Community Engagement and Events - The 12th National Mass Ice and Snow Season has been launched in Changchun, with over 2,000 related events planned nationwide [2] - The focus on youth participation is evident, with the 2026 National Youth Winter Sunshine Sports Conference set to take place in Urumqi, featuring various ice and snow competitions [2] Group 4: Industry Development - The ice and snow sports and economy are entering a new phase of high-quality development, driven by policy support and market demand, leading to an extended industrial chain and diversified consumption scenarios [2]

通关效率，是一座城市对外开放的"第一张名片"。黑龙江省是我国向北开放的重要窗口，作为省会 城市连接国内外的重要通道，哈尔滨太平国际机场必须打破思维局限，提升服务效能，展现对外开放的 全新姿态。"如何把准问题脉搏，这要求我们突破传统思维定式，进一步认清自身职能。"哈尔滨市商务 局副局长林枫告诉记者，在借鉴先进经验的基础上，结合自身地域特点，针对国际航站楼面积狭小、设 备老旧等痛点堵点，量身定制全新整改方案。 如今，走进升级后的太平国际机场T1航站楼国际区，6座廊桥凌空舒展，30个值机柜台一字排开， 22条出入境通道与14条快捷通道高效分流。智能人工验证台、可升降查验台等先进设备精准运转，系统 可实时提供143个国家和地区、70多种语言的翻译服务，航站楼年国际旅客吞吐量可达400万人次。记者 在现场看到，体温检测、行李机检等9项监管流程被"揉碎重组"，实现无缝衔接、高效整合，旅客通关 快速便捷，最快仅需10秒就能完成全套流程，不少国际旅客竖起大拇指点赞："中国速度！" 经济日报记者 苏大鹏 还记得因"热辣滚烫"的服务刷屏全网的哈尔滨吗？如今，"尔滨"热度丝毫未减。2025年，黑龙江省 接待国内外游客同比增长10. ...

当意大利米兰的冰雪场馆正进行最后准备迎接全球运动员时，远在万里之外的中国，一场与冰雪相关的经济脉动正悄然改变着这个国家的冬季面貌。2026年 米兰-科尔蒂纳冬奥会不仅是体育界的盛事，更成为观察中国经济新动能的独特窗口。从北京到哈尔滨，从专业装备到冰雪旅游，一条覆盖制造、服务、科 技、文化的全产业链正在中国快速形成，这就是蓬勃发展的"冰雪经济"。 "冷资源"正在转化为"热经济"。以东北地区为例，曾经的"猫冬"习惯已被冰雪旅游热潮取代。哈尔滨冰雪大世界、吉林雾凇、长白山（603099）滑雪场等已 成为冬季旅游的热门目的地，带动了当地酒店、餐饮、交通等服务业全面发展。这种效应甚至向南延伸至云南、四川等地，室内滑雪场、冰雪主题乐园在南 方城市如雨后春笋般涌现，打破了冰雪运动的地域限制。 产业链的完善是"冰雪经济"成熟的标志。从最初主要依赖进口的滑雪装备，到如今国产滑雪板、滑雪服、冰刀鞋等产品占据相当市场份额，中国冰雪装备制 造业正在迅速崛起。科技赋能更是为中国冰雪经济增添了独特竞争力——智能滑雪模拟器、虚拟现实冰雪体验、冰雪运动大数据分析等创新产品和服务，让 冰雪运动更加普及和智能化。 1 1 . 11 Q er 1 ...

Core Insights - The upcoming Milan Winter Olympics is reigniting China's ice and snow economy, transitioning from event-driven benefits to industrial dividends, supported by an extensive railway network that enhances tourism and drives high-quality development in the ice and snow industry [1][3] Group 1: Transportation and Accessibility - The upgrade of railway services is breaking the "long journey, short travel" pain point in ice and snow tourism, with new high-speed rail lines significantly reducing travel time, such as the journey from Beijing to Changbai Mountain taking just over 4 hours [1] - The "Eight Vertical and Eight Horizontal" high-speed rail network is becoming more integrated, facilitating easier access to ice and snow destinations, thus transforming weekend trips into a regular activity [1] Group 2: Service Enhancements and Consumer Experience - Railway services are evolving with features like "snow gear convenience" and "snow gear express," enhancing the travel experience for tourists and making it easier to enjoy ice and snow activities [2] - The introduction of diverse transportation products, such as tourism tickets and specialized trains, is catering to various travel needs, promoting a shift from merely being able to travel to having a quality travel experience [2] Group 3: Economic Impact and Industry Growth - The railway's ability to gather passenger flow is expanding the ice and snow tourism experience beyond skiing to include a full chain of consumption, such as transportation, local culture, dining, and creative industries, thus contributing to rural revitalization and regional development [2] - In regions like Northeast China, high-speed rail is significantly increasing tourist numbers, with a growing proportion of medium to long-distance visitors, shifting ice and snow consumption from hard spending to soft experiences [2]

目前，榆林全市已建成滑雪场30余家，各类冰雪主题活动持续升温，累计带动经济规模达5亿元，构建 起"体育+文旅+康养"的全链条发展模式。 陕西省一冬会的举办，激活了三秦大地的冰雪热情。1655名运动员齐聚赛场，青少年组与群众组赛事同 步开展，让冰雪运动从专业赛场走向大众生活。火炬传递途经神木、榆阳等六地，将体育精神与红色文 化、黄河风情、长城底蕴串联，让全民共享冰雪盛宴，也为陕西冰雪运动普及埋下种子。 从街头简易冰场到专业雪场，冰雪运动早已融入当地人的冬日生活。此次陕西省一冬会选址榆林，既是 对其气候禀赋与办赛能力的认可，更是榆林从"能源重镇"向"冰雪新城"转型的重要契机。 赛事不仅是竞技的舞台，更是产业升级的引擎。榆林秉持"能改不建、能用不改"的原则，升级改造科创 新城滑冰馆、神木碧麟湾滑雪场等场馆，打造出符合国际标准的赛事场地。同时，以"冰雪+"为抓手， 将滑雪体验与陕北秧歌、非遗剪纸等特色元素结合，联动"榆林过大年"活动，让冰雪"冷资源"转化为文 旅"热经济"。 冰雪映塞上，体育写新篇。当镇北台的雄浑、陕北民歌的悠扬与冰雪运动的激情碰撞，令黄土高原焕发 出时尚动感的活力。这不仅是一场体育的盛会，更是一次文 ...

Core Insights - The Northeast region of China is experiencing a surge in the development of the ice and snow economy, leveraging its unique ice and snow resources to promote tourism, sports, and equipment manufacturing [1] Group 1: Ice and Snow Tourism - Jilin Province is enhancing its ice and snow tourism offerings, expecting a double growth in domestic tourist numbers and spending during the 2025-2026 ice and snow season [2] - The town of Hengdaohezi in Heilongjiang Province has transformed into a vibrant tourist destination with various interactive experiences, attracting visitors through its scenic beauty and developed transportation network [2][4] - Liaoning Province's winter fishing event attracted over 100,000 tourists, showcasing the potential of traditional activities to drive local ice and snow economic development [4] Group 2: Ice and Snow Sports - The popularity of winter sports is rising, with ski camps becoming a new choice for students during winter vacations, offering various themed programs to cater to different skill levels [5] - Liaoning Province is set to host over 120 sports events this ice season, with an expected participation of more than 300,000 individuals, promoting community engagement in winter sports [7] - The promotion of ice and snow sports is crucial for sustainable economic development, with a focus on grassroots participation and high-level events to cultivate talent [9] Group 3: Ice and Snow Equipment - Northeast China is strengthening its traditional manufacturing base to meet market demands for ice and snow equipment, aiming to capture new economic growth points [10] - Companies like Hezhe Yuanpeng Technology in Heilongjiang are innovating in snow vehicle production, successfully entering both domestic and international markets [10] - New entrants in the ice and snow equipment sector, such as Dehong Ice and Snow Sports Technology in Jilin, are focusing on product innovation and market expansion, with significant production capabilities [10] Group 4: Future Outlook - The Northeast region is strategically coordinating the development of ice and snow resources, aiming for deeper, broader, and higher-level advancements in the ice and snow economy [11]

A F T T - T H - T - "十五五"规划建议围绕"大力提振消费",提出了"深 实施提振消费专项行动""扩大优质消费品和服务供给 "推动商品消费扩容升级"等一系列重大举措。中央乡 济工作会议也把提振消费作为建设强大国内市场的j 要内容作出部署。 提振消费怎么做? 提振消费,(供需适配是 什么是供需适配? 供需适配是供给和需求的"双向奔赴", 使生产供给端提供的产品和服务能够精 准匹配消费者的需求,并能够通过产品 和服务创新引领需求、创造需求。 传统商品: 近年来,我国产业前 水平显著提升,几乎 有领域能够提供充裕 统商品。 新产品新服务涌现 与此同时,在新一轮科技革 命和产业变革的强劲推动 下,生产供给端的创新创造 能力大幅度提升 供给能力越强 增强供给与需求的 电动艺节艺书记 电印 | 消费者的选择就越多 如何推动供需适配? 供需适配要准确把握当 前消费新特征。 商品+服务江 我国正处在消费结构快速升 段,文旅、医疗、康养等肌 费领域 8 需求全面积 服务性消费支出占居民人均消费 支出的比重从2013年的39.7% 提高到2025年的46.1%。 E 消费从满足基本生活需求 2 逐步转向追求品质 ...