Core Insights - The holiday tourism sector is evolving from traditional sightseeing to experiential travel, reflecting a shift in consumer preferences towards self-rewarding experiences [1][3][5] Group 1: Changing Consumer Preferences - Tourists, especially the younger generation, are prioritizing experiences over mere sightseeing, seeking activities that provide personal satisfaction and emotional value [1][3] - The trend of "low-consumption tourism" is gaining popularity, where travelers prefer less physically demanding activities that offer psychological comfort [3][8] Group 2: Integration of Culture and Tourism - The integration of tourism with various sectors such as rural development, health, and technology is expanding the boundaries of the tourism industry [5][9] - The focus has shifted from merely visiting places to enjoying unique experiences, indicating a significant upgrade in lifestyle and travel expectations among consumers [5][9] Group 3: County Tourism Growth - The term "county tourism" has become a key focus, with regions like Guangde attracting visitors through local culinary experiences and improved services [5][7] - Guangde's strategy includes enhancing local infrastructure and offering free transportation to boost visitor retention and economic growth [5][7] Group 4: Innovative Experiences - New tourism trends include immersive experiences that blend traditional culture with modern technology, allowing for deeper engagement with cultural heritage [10][15] - Activities such as hands-on workshops and interactive cultural experiences are becoming popular, particularly among younger demographics [10][12][15]

Passenger Transport - In 2025, the national railway is expected to achieve a passenger volume of 4.255 billion, representing a year-on-year increase of 4.2%, with peak daily passenger numbers reaching 23.132 million, a historical high [1] - The railway will implement an action plan to increase tourism trains, launching 2,485 trains, a year-on-year increase of 33.6%, to support the tourism economy [1] - Services will be optimized, including the introduction of electronic tickets and expanded services for key passenger groups, with loyalty rewards for frequent travelers aged 60 and above [1] Freight Transport - In 2025, the national railway is projected to handle a freight volume of 4.066 billion tons, marking a 2.1% year-on-year growth, continuing a nine-year growth trend [2] - The China-Europe (Asia) freight trains are expected to operate 34,000 trains, sending 3.17 million TEUs, with respective year-on-year increases of 9.8% and 7.6% [2] - The logistics sector will see improvements, with a total railway logistics volume of 1.12 billion tons, a 20.6% increase, and a significant rise in automobile transport volume [2] Investment and Infrastructure - In 2025, fixed asset investment in railways is projected to reach 901.5 billion yuan, a 6% increase, demonstrating the strong impact of railway investment [3] - The national railway will focus on 102 major railway projects as outlined in the national "14th Five-Year" plan, with several key projects commencing construction and new lines being put into operation [3] - By the end of 2025, the total railway operating mileage is expected to reach 165,000 kilometers, with high-speed rail exceeding 50,000 kilometers [4]

Core Viewpoint - The China National Railway Group aims to enhance its passenger services and expand the "China High-Speed Rail" brand by 2025, focusing on product development, brand building, and market marketing [1] Group 1: Passenger Services and Market Development - The company plans to implement market-oriented operations for tourist trains, launching 2,485 tourist train services, which represents a year-on-year increase of 33.6%, to support the tourism economy, ice and snow economy, and silver economy [1] - The company is conducting a special action to improve passenger service quality and enhance dining services on trains, while also optimizing station and train services [1] - The company will fully implement electronic invoicing for passenger services and expand convenient transfer and internet meal ordering services [1] Group 2: Targeted Discounts and Loyalty Programs - The company is optimizing ticket discount measures for key passenger groups, including children, students, and disabled military personnel [1] - Frequent travelers aged 60 and above will receive a loyalty benefit of 15 times the ticket value in points [1] Group 3: Passenger Volume and Historical Achievements - The national railway completed a passenger volume of 4.255 billion people, marking a year-on-year growth of 4.2% [1] - The peak day for national railway passenger dispatch reached 23.132 million, setting a new historical record [1]

元旦假期，国内市场活力迸发，中国"购物车"的全球吸引力也与日俱增。在扩大免签、优化离境退税等 政策红利持续释放下，"中国游"与"中国购"热度攀升，形成动人交汇。上海南京东路的国产潮玩店前外 籍游客排起长队，深圳华强北商圈迎来跨越重洋的采购商，海南三亚免税城内外国面孔日益增多…… 从"前往中国"到"购自中国"，中国市场的多样性、创新性与高性价比，正转化为强大的全球吸引 力。"带空箱子去中国"成为海外社交媒体的热门话题，这背后是中国制造升级、国潮品牌崛起、消费场 景创新的综合体现，是中国市场从"世界工厂"向"世界市场"深度转型的生动注脚。与此同时，各地全力 保障节日市场供应充足、价格平稳，并策划系列促消费活动，为消费潜力的持续释放营造了良好环境。 内外需两旺的局面，充分展现了中国经济的强大韧性与对全球吸引力的不断提升。 假日经济是观察中国经济韧性与活力的生动刻度。这个元旦，从交通动脉的奔涌到消费场景的创新，从 国内需求的升级到全球客流的汇聚，无不印证了中国经济底盘稳固、动能充沛。这份热气腾腾的假日画 卷，绘就的是百姓的幸福生活，彰显的是高质量发展的坚实底气，更预示着一个活力更旺、潜力更足、 魅力更强的中国，正步履 ...

刚刚 第二十四届中国长春净月潭瓦萨国际滑雪节 在净月潭国家森林公园燃情启幕 这不止是一场冰雪赛事 更是吉林冰雪联通世界的桥梁 是世界目光锚定吉林的璀璨坐标 从瑞典到长春，一场跨越百年的冰雪之约 瓦萨的名字，来自一位瑞典国王。1922年，为了纪念带领瑞典人争取自由的古斯塔夫·瓦萨，首届瓦萨 滑雪赛在瑞典诞生。如今，它已成为全球历史最悠久、规模最大的越野滑雪赛事。 在吉林，"瓦萨"不止是冰雪赛场的速度角逐，更是串联起旅游、文化、经贸的多元盛会。 不止是比赛，更是"冰雪+"多元舞台 中国长春净月潭瓦萨国际滑雪节越野滑雪大赛是国内历史最悠久、规模最大、最具影响力的滑雪赛事， 是世界罗佩特国际滑雪联合会设在中国的唯一站比赛，也是国际雪联注册认证的国际赛事。 随着瓦萨滑雪节的不断发展，2003年3月15日，瓦萨国际滑雪节正式落户长春净月潭。中国成为继瑞 典、美国和日本之后第四个举办瓦萨滑雪赛的国家。 这里有50公里金牌赛、25公里银牌赛，也有专门为大众设计的6公里、1.5公里甚至300米体验赛。从国 际顶尖选手到第一次踏上雪板的孩童，从企业团队到校园学子，每个人都能在这里找到自己的雪道。 更酷的是，瓦萨早已超越"体育赛事 ...

来源：智通财经 1月3日，第十二届全国大众冰雪季上海分会场在耀雪冰雪世界启动。本次活动以"百万市民牵手冰雪， 助威米兰冬奥续写传奇"为主题，为新年伊始的冬日上海掀起一场冰雪与热爱的双向奔赴。第十二届全 国大众冰雪季将于2026年1月6日在吉林开幕，上海作为重要分会场，正以丰富的活动组织与清晰的规划 展望，推动冰雪运动迈向全民化、四季化与产业化发展。 这些关键词系统描绘了上海冰雪运动在产业、赛事、人才与全民参与等方面的发展路径。"规划引领"方 面，将编制《上海市冰雪运动发展实施计划（2026-2030）》；"产业升级"紧扣"到2030年冰雪经济总规 模达1.5万亿元"目标，构建符合"上海调性"的冰雪经济；"人气爆棚"将通过"冰雪+全民健身"双轮驱动， 打造"周周有活动、月月有赛事"的消费场景。 十大关键词勾勒发展途径 现场同时发布了2026年上海冰雪运动发展十大关键词，包括："规划引领""产业升级""人气爆棚""体旅 联动""赛事回归""周周有赛""追梦米兰""厉兵秣马""人才培养"和"四季冰雪"。 参与人次达到500万 上海市冰雪运动协会会长苏清明启动第十二届全国大众冰雪季（上海分会场）。当天，一场别开生面 ...

Core Viewpoint - The development of the ice and snow economy in Heilongjiang is positioned as a new growth point for high-quality development and international cooperation, transforming natural resources into cultural and economic assets [1][4][28]. Group 1: Policy and Strategic Initiatives - In 2024, the State Council issued opinions to promote the high-quality development of the ice and snow economy, emphasizing the integration of ice and snow sports, culture, equipment, and tourism [4][10]. - Heilongjiang has implemented a series of policies to accelerate the construction of a world-class ice and snow tourism destination and economic hub, including the "Implementation Plan for High-Quality Development of Ice and Snow Sports" [4][5]. - The province has established a statistical monitoring system for the ice and snow economy, covering four major sectors: tourism, sports, culture, and equipment, to better quantify its economic impact [20]. Group 2: Economic Impact and Growth - The total output of Heilongjiang's ice and snow economy is projected to reach 266.17 billion yuan in 2024, with ice and snow tourism contributing the largest share at 182.33 billion yuan [5][20]. - The province aims to create a 100 billion yuan-level industrial cluster in the ice and snow economy, leveraging its unique climatic conditions to attract investment and talent [27][28]. - The ice and snow economy has significantly boosted local tourism, with the number of visitors and tourism revenue doubling during the 2023-2024 season [8][10]. Group 3: Infrastructure and Technological Advancements - Infrastructure improvements include the expansion of Harbin Airport and upgrades to urban transport networks, enhancing connectivity between airports, train stations, and tourist attractions [11]. - The introduction of smart technologies in venue management and visitor services has improved the overall experience for tourists, showcasing a model for managing large crowds effectively [18]. - The province is focusing on developing a comprehensive ice and snow equipment manufacturing sector, which has seen significant growth and innovation, including partnerships with leading brands [25]. Group 4: Cultural and Tourism Development - The transformation of Harbin Ice and Snow World into a year-round attraction reflects a shift from seasonal tourism to a more sustainable, all-year-round model [24]. - Collaborative efforts with neighboring provinces aim to create a Northeast Ice and Snow Tourism Grand Circuit, enhancing resource sharing and visitor experiences across the region [24]. - The integration of local culture and history into ice and snow tourism experiences is being emphasized to enhance the appeal and uniqueness of the offerings [17].

Group 1 - The consumption market in Henan shows strong vitality and momentum during the New Year holiday, reflecting people's eagerness for a better life in the new year [1] - The new round of the "old-for-new" consumption policy launched on January 1 ignited consumer enthusiasm, with significant sales recorded in home appliances and communication equipment [1] - During the first two days of the New Year holiday, sales of home appliances reached 26.86 million yuan, while communication equipment sales approached 10 million yuan [1] Group 2 - The New Year holiday activities have evolved beyond mere shopping to include social, entertainment, and cultural experiences, effectively driving consumption [1] - The total sales of 350 monitored retail enterprises in Henan reached 671 million yuan during the first two days of the holiday [1] - The trend of "new consumption" is highlighted by the popularity of "hot spring+" and "ice and snow economy," appealing particularly to younger consumers [2] - Searches for "hot spring bathing buffet" and "hot spring vacation" increased by over 36% and 30% respectively in the week leading up to the New Year [2] - The ice and snow economy remains strong, with ski resorts and ice parks experiencing peak visitor numbers during the holiday [2] - The Henan consumption market is expected to become more active, driven by consumers' pursuit of personalized, quality, and experiential consumption [2]

Group 1 - The Northeast Asia International Ski Resort in Shenyang is upgrading its facilities to host the 2026 FIS Snowboard Cross World Cup, marking the first time Liaoning will host a top-tier winter sports event [1] - The event is scheduled for January 17-18, 2026, and will serve as the final qualifying competition before the Milan Winter Olympics, with 110 athletes from 19 countries already registered [1] - The event is expected to provide local coaches and athletes with the opportunity to observe world-class competitors, contributing to the preparation for the 2028 National Winter Games [1] Group 2 - The hosting of the World Cup is igniting the ice and snow economy in Liaoning, with over 30 ski resorts in the province having a daily capacity of nearly 100,000 visitors [2] - Approximately 120 ice and snow events are projected to attract 500,000 participants this winter, leading to a significant increase in ski package and hotel bookings in Shenyang and surrounding areas [2] - Liaoning aims to achieve over 260 million annual visitors and a total revenue of over 250 billion yuan from ice and snow tourism by 2027, promoting the integration of culture, sports, and tourism [2]

（来源：内蒙古日报） 转自：内蒙古日报 □本报记者 巴依斯古楞 锡林浩特 市融媒体中心记者 巴音塔拉 "元旦当天，我们'歌游内蒙古·畅享锡林浩特'——草原年货大集在这条路上开集，不仅有很多年货可供 游客和市民选择，还有精心准备的文艺演出和互动活动"在贝子庙景区忙碌的锡林浩特市喜榕文化传媒 公司总经理娜荷芽笑着介绍。 娜荷芽所说的这条路北起贝子庙，南到锡林广场，叫作额尔敦路，是锡林浩特市最繁华的商业街，也是 这座城市重点塑造的文化旅游崭新IP。 这条路，还有一个颇具浪漫味道的名字——"贝广之恋"。 古韵焕新有尺度 "贝广之恋"藏深蕴 每天的额尔敦路是热闹非凡的。 奶茶店的醇厚香味漫过街巷，身着各种靓丽服饰的游客与市民并肩穿梭，挑选着当地特产与潮流商品。 这条蒙古语意为"珍宝"的街道，曾是万里茶道重要枢纽，如今在"最小干预、最大保护"的改造原则下， 成为"古韵与现代共生"的城市名片。 额尔敦路的改造，不是简单的刷墙铺路，而是要让它"活"起来，既要留住历史的根，也要长出时代的 芽。锡林浩特市政府副市长辛颖道出改造初心："通过针对性措施留存历史印记，确保传统文化与城市 记忆不被冲淡。以'魅力锡林、璀璨商街'为愿景，推 ...