体育消费
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习近平总书记关切事|中国体育逐梦正当时(下篇)
Xin Hua She· 2026-02-05 14:08
Group 1 - The core viewpoint emphasizes the importance of sports as a driving force for economic and social development, with a focus on the coordinated growth of mass sports, competitive sports, and the sports industry [1] - The "Su Super" league in Jiangsu has gained significant attention, with over 24 sponsors and a total sponsorship exceeding 100 million, showcasing the potential of sports consumption [2][3] - Jiangsu has implemented over 30 policies and allocated more than 1.1 billion yuan in special development funds to support the sports industry and events like "Su Super" [2] Group 2 - The "Su Super" league has become a community-centric event, with local government responsiveness to fan feedback, enhancing the overall experience [3] - The league has generated substantial economic impact, with a 1 yuan ticket leading to 7.3 yuan in surrounding consumption, driving growth in tourism, dining, and accommodation sectors [3] - The success of "Su Super" has inspired similar events across the country, creating a nationwide trend in urban football leagues [3] Group 3 - The legacy of the Beijing Winter Olympics is being utilized for sustainable development, with venues like "Xue Feiyan" being repurposed for year-round activities, thus breaking the seasonal dependency [5][6] - Collaborative efforts between Beijing and Zhangjiakou have led to the establishment of a comprehensive sports tourism model, enhancing regional connectivity and economic opportunities [6][7] - The integration of sports with tourism and culture is fostering a vibrant ecosystem, with events like the "Chongli 168 Super Trail Race" generating significant tourism revenue [6] Group 4 - The development of the sports industry in China is exemplified by companies like Taishan Sports, which has evolved from a small workshop to a major supplier for international events, emphasizing the importance of quality and standards [8][9] - The focus on technological self-reliance and innovation in sports manufacturing is highlighted, with over 200 products certified by international sports federations [9] - Chinese sports brands are increasingly gaining recognition on the global stage, contributing to the country's cultural soft power through high-quality sports equipment and apparel [9]
海口:统筹推进岛内居民日用消费品免税店布局
Hai Nan Ri Bao· 2026-02-04 03:45
Group 1 - The core objective of Haikou's economic and social development by 2026 includes a GDP growth of over 6%, a local public budget revenue growth of around 3%, fixed asset investment growth of about 7%, and a retail sales growth of 6% [2] - Haikou aims to enhance the free trade port's core leading area with 28 specific tasks, including expanding the encouraged industry directory and promoting zero tariffs on goods [2] - The city plans to increase the sales of offshore duty-free shops by 10% while improving the shopping experience and diversifying the "duty-free+" consumption scenarios [2] Group 2 - The Jiangdong New Area will focus on the "two zones and one land" positioning, accelerating the construction of 10 key projects and aiming for an 8% growth in both park revenue and fixed asset investment [3] - Haikou National High-tech Zone will concentrate on becoming a hub for innovation, with 38 projects under construction and a target of double-digit growth in industrial output [3] - The city plans to host over 17 major domestic and international events, promoting sports consumption and event economy, with a goal of increasing tourist numbers and spending by 6% and 8%, respectively [3]
“冰雪大联动”成为冬日生活新选择
Bei Jing Ri Bao Ke Hu Duan· 2026-01-31 22:13
Group 1 - The "Love Ice and Snow · Beijing Ice and Snow Grand Interaction" event was launched, featuring the release of the "Beijing Happy Ice and Snow Map" and "Beijing Happy Ice and Snow Passport" [2] - The ice and snow passport allows access to 13 popular ice and snow venues in Beijing, including various festivals and parks, with activities running until the end of February [2] - Citizens can register for the event and purchase the ice and snow passport through the "Beijing Fitness Exchange" mini-program, which also offers consumption vouchers for ice rinks and festivals [3] Group 2 - The director of the Beijing Social Sports Management Center emphasized transforming "cold resources" into "hot economy" through iconic ice and snow venues like the Shougang Ski Jump [4] - The Shijingshan District is promoting its winter ice and snow season with nine themed ice and snow venues, leveraging unique ecological resources and Olympic heritage [4] - The district is implementing a three-year action plan to enhance sports event economy, aiming to integrate ice and snow sports with culture, tourism, and sports to stimulate consumption [5]
北京“冰雪护照”在石景山区发布 涵盖13个热门冰雪场地
Bei Jing Ri Bao Ke Hu Duan· 2026-01-31 08:40
Core Viewpoint - The first "Love Ice and Snow · Beijing Ice and Snow Grand Event" was launched in Shijingshan District, aiming to promote winter sports and enhance public participation in ice and snow activities through various initiatives and offerings [1][6]. Group 1: Event Overview - The event is co-hosted by the Beijing Social Sports Management Center and several district sports bureaus, featuring the launch of the "Beijing Happy Ice and Snow Map" and the "Beijing Citizens Happy Ice and Snow Passport" [1][3]. - The "Ice and Snow Passport" provides access to 13 popular ice and snow venues in Beijing, including various festivals and parks [3]. Group 2: Participation and Benefits - During the event, citizens holding the "Ice and Snow Passport" can enjoy free or discounted access to numerous ice and snow activities, with the event running until the end of February [5]. - Citizens can register for the "Ice and Snow Passport" through the "Beijing Fitness Exchange" app, which also offers consumption vouchers for ice rinks and festivals [5]. Group 3: Economic Impact - The director of the Beijing Social Sports Management Center emphasized transforming "cold resources" into "hot economy" by creating ice and snow parks at landmark locations like the Shougang Ski Jump [6]. - Shijingshan District is leveraging its unique ice and snow ecological resources and Olympic heritage to create nine ice and snow scenes, enhancing sports consumption and integrating sports with culture and tourism [10].
海口推出“乒乓来了”体育消费嘉年华
Hai Nan Ri Bao· 2026-01-31 02:25
市民游客可持亚洲杯门票前往海南热带野生动植物园等景区享受专属票价优惠;美兰机场也将在航 站楼设置打卡美陈与互动球桌,并联合银联推出支付立减活动,让游客从抵达一刻起便沉浸于乒乓热情 之中。(海南日报全媒体记者 习霁鸿) 活动将围绕"拓展体育消费场景、打造赛事旅行品牌、营造全民参与氛围、促进本地消费联动"四大 目标展开,构建"观赛 购物 打卡 体验"一体化城市动线。期间,海口全市18个重点商业点位,将同步设 置"第二现场·全民观赛"高清直播区,实时转播亚洲杯赛事,让无法亲临赛场的市民游客也能沉浸式感 受乒乓激情。各商圈还将结合自身特色,推出丰富多元的配套活动。例如: 友谊阳光城特邀海口乒乓 旅游大使、前国乒运动员闫安及前国乒运动员程靖淇担任"能量站长",现场解说精彩比赛、并举办球迷 见面会、能量挑战赛;友谊国贸城推出"非遗糖画助威亚洲杯""亚洲杯主题应援打卡""一球制胜"等文化 体验活动;华彩·海口湾广场设置趣味乒乓球对局区;日月广场打造乒乓主题美陈,参与互动可赢取海 南航空机票等惊喜好礼;GDF海控免税城则为持票观众提供专属购物折扣,并设置趣味乒乓互动区; cdf中免海南线下门店及官方商城均提供了多重礼遇。 活 ...
服务消费再迎重磅政策利好,哪些亮点值得关注
第一财经· 2026-01-30 10:19
本文字数:2178,阅读时长大约4分钟 作者 | 第一财经 祝嫣然 2026.01. 30 为优化和扩大服务供给,促进服务消费提质惠民,国务院办公厅印发《加快培育服务消费新增长点工 作方案》(下称《方案》),从激发重点领域发展活力、培育潜力领域发展动能、加强支持保障三方 面提出12条政策举措。 方案明确了交通、家政、网络视听、旅居、汽车后市场、入境消费、演出服务、体育赛事服务、情绪 式体验式服务等重点服务消费领域。 国务院发展研究中心市场经济研究所二级研究员王微表示,服务消费的扩大和持续升级,能够更好地 促进我们国家服务业优质高效发展,同时也能够更好地促进就业稳定和居民收入增加,实现从就业、 收入到消费的良性循环。 王微表示,"十五五"期间,服务消费的增长速度仍然会超过商品消费的增长速度。服务消费自身的结 构也会不断调整、升级和优化,特别是以文化、教育、体育、健康、出行等一些新兴消费领域为代表 的服务消费,会得到快速增长,成为拉动服务消费非常重要的内在动力。 激发重点领域发展活力 随着人民生活水平提升,居民消费正从商品消费为主向商品和服务消费并重转变,服务消费潜力不断 释放。2025年服务零售额比上年增长5. ...
一财主播说丨2026苏超冠名落定这两家 体育IP如何变身消费增长极?
Di Yi Cai Jing· 2026-01-27 12:39
"苏超"自开赛以来,不仅以激烈赛况吸引球迷目光,更凭借"全民参与+文旅融合"的模式成为江苏体育 经济的新引擎。最新消息显示,新赛季"苏超"冠名赞助商"花落"江苏银行和苏豪控股集团。据了解,苏 豪控股集团旗下拥有5家A股上市公司,分别为苏豪弘业、苏豪时尚、苏豪汇鸿、弘业期货和通用股 份。数据显示,"苏超"赛事期间,江苏全省文旅消费总额突破1200亿元,其商业价值也持续提升。2025 赛季赞助商数量从开赛初的6家激增至41家,单席赞助费也从数十万攀升至300万元,仍然"一席难求"。 业内指出,苏超已形成"赛事引流-消费转化-商业反哺"的良性循环,为区域经济高质量发展注入新动 能。未来苏超的成功实践将成为全国体育消费市场的范本。 ...
体育消费季、“好运山东”系列赛事,释放体育消费强劲动能
Qi Lu Wan Bao· 2026-01-27 10:20
今年省政府工作报告提出,2026年将办好体育消费季、"好运山东"系列赛事。 齐鲁晚报.齐鲁壹点记者刘伟 截至2025年年底,"好运山东"体育品牌建设成效显著,成功举办"好运山东"马拉松联赛、冰雪系列 赛、"四沿"系列赛事,有效提升了品牌内涵,助推山东省赛事经济高质量发展,超过60%的重点赛事有 本土企业参与,实现了体育赛事与实体经济的良性互动。 首届山东省体育消费季自2020年8月启动,此后每年持续开展,目前已经成为促进体育消费的重要抓 手。记者从省体育局获悉,2025年,实施冰雪促进消费行动,举办体育消费季,共推出1000万元体育消 费补贴,全省人均体育消费超过2500元,济南、威海入选国家促进体育消费和赛事经济试点城市,体育 消费扩容增效显著。 2025年"好运山东"体育消费创新场景重点培育项目名单,全省47个项目入选,涵盖体育赛事、户外运 动、运动健身、体育融合、数字体育、主题活动、其他场景等7个方面。 "好运山东"是山东省体育局2024年创新打造的新时代山东体育赛事的主品牌。2024年3月,山东省体育 局印发《山东省"好运山东"体育消费创新场景三年培育方案(2024—2027年)》,提出通过三年努力, ...
北京发力打造国际赛事名城
Bei Jing Shang Bao· 2026-01-25 17:18
Core Viewpoint - Beijing is actively promoting the integration of sports events with cultural, commercial, and tourism sectors to enhance consumption potential and establish itself as an international event city [1][2]. Group 1: Event Hosting and Economic Impact - Beijing has successfully hosted several major sports events, including the World Short Track Speed Skating Championships and the China Open Tennis Tournament, which have significantly contributed to local consumption [1]. - The 2025 China Open Tennis Tournament is expected to achieve record highs in attendance, revenue, and market development, with innovative initiatives like the "China Open Carnival" to enhance the event's reach [1]. - Approximately 70% of attendees at world-class sports events come from outside Beijing, generating substantial spending on food, accommodation, and transportation [2]. Group 2: Future Plans and Event System Development - The city plans to host over 200 key events in 2026, categorized into international competitions, high commercial value events, and influential local events [2]. - Beijing aims to leverage its status as an international consumption center to build a top-tier event system and promote sports tourism through various initiatives [2]. Group 3: Enhancing Event Experience - There is a focus on improving the overall experience for athletes and spectators by enhancing venue services, safety measures, and integrating various business models [3]. - The goal is to maintain a minimum of 20 high-level international events annually and to involve professional sports companies and associations for better market operations [3].
“一赛一特许、一赛一会展”将赛事流量变为消费增量 北京发力打造国际赛事名城
Bei Jing Shang Bao· 2026-01-25 04:25
Group 1 - The Beijing Sports Bureau is actively promoting the integration of sports events with cultural, commercial, and tourism sectors to enhance consumer spending during major sporting events [3][4] - The 2025 China Open and WTT China Grand Slam will be held simultaneously, aiming to create record-high attendance and revenue, with a focus on expanding the event's influence across the city [4] - Over 70% of merchandise from the China Open is included in the "Beijing Gifts" catalog, indicating a strong connection between sports events and local commerce [4] Group 2 - In 2026, Beijing plans to host over 200 key sporting events, categorized into international competitions, high commercial value events, and influential local events [5] - The city is leveraging its development as an international consumption center to build a top-tier global sports event system and enhance sports consumption experiences [5][6] - The Sports Bureau aims to maintain a minimum of 20 high-level international events annually and is looking to involve professional sports companies and associations for better market operations [6]