中国商报（记者 王怡菲）自"十四五"规划实施以来，我国体育事业呈现多点突破、全面开花的蓬勃发展景象，在群众体育、竞技体育等方面亮点纷呈。尤 其是今年，各种体育赛事此起彼伏，"苏超""村超"等群众体育赛事火爆出圈，掀起强劲的赛事经济热潮。 值得一提的是，在竞技体育方面，"十四五"期间，我国先后成功举办了北京冬奥会、成都大运会、杭州亚运会、哈尔滨亚冬会、成都世运会等国际级赛 事，这也是新中国历史上举办国际综合性运动会最为集中的一个时期。 与此同时，体育消费潜力得到充分释放，体育产业不断提质升级、融合创新。在政策的有力引领下，体育产业实现高质量发展，为扩大内需注入了强劲动 能。 "苏超"相关话题登上微博热搜榜。（图片截自微博） 多点开花 今年5月以来，"苏超"成了微博热搜榜上的常客。7月5日，南京对阵苏州，60396名球迷入场；8月17日，南京对阵盐城，上座人数高达60633人；9月6 日，"苏超"第11轮南京对阵徐州一战，南京奥体更是涌入60817名球迷，在2个月内3次刷新全国业余足球赛事的上座纪录。 数据显示，"苏超"赛事在前十轮共计60场的比赛中，场均观赛人数达2.5万，线上直播观看人次超过13亿，显示出群众 ...

游客在日月湾体验冲浪乐趣。资料图 万宁市骑行爱好者穿梭于龙滚镇山钦湾畔的旅游公路上。海南日报特约记者 蒙钟德 摄 2025美兰渔村龙舟赛。海南日报全媒体记者 张茂 摄 海南日报全媒体记者 韩慧 访谈嘉宾 海南旅游发展研究院副院长 王健生 海南大学国际商学院教授 吴学品 海口经济学院教授 周义龙 国务院办公厅日前印发《关于释放体育消费潜力进一步推进体育产业高质量发展的意见》(以下简称《意 见》)，提出到2030年，培育一批具有世界影响力的体育企业和体育赛事，体育产业发展水平大幅跃升，总规 模超过7万亿元，在构建新发展格局中发挥重要作用。释放体育消费潜力，对于提振内需，丰富群众精神生 活，均具有重要意义。海南日报理论周刊今日推出"思想圆桌汇"，就如何结合海南自身优势打造体育消费亮 点、释放消费潜力，展开深入探讨。 从提升国家软实力层面看，当前我国体育用品品牌通过赛事赞助和科技研发，加速从"代工"向"品牌出 海"转型，占据全球运动用品市场相当份额，有助于提升国家文化软实力和国际话语权。 吴学品：近年来，我国各地出现群众喜爱的体育消费新模式，"村超""苏超"等民间赛事火爆出圈，给群 众提供极高的情绪价值和归属感。统计 ...

Core Viewpoint - The Chinese government aims to significantly boost the sports industry, targeting a total scale exceeding 7 trillion yuan by 2030, through various initiatives to enhance sports consumption and develop a modern sports industry system [1][5][8]. Group 1: Policy Initiatives - The State Council issued an opinion to release sports consumption potential and promote high-quality development in the sports industry [4][5]. - The Ministry of Commerce and nine other departments released measures to expand service consumption, emphasizing sports consumption as a key area [4][5]. - The policies encourage the introduction of high-quality foreign sports events and support local sports events to create well-known brands in sports competitions [5][7]. Group 2: Economic Impact - In 2023, the national sports industry added value reached 1,491.5 billion yuan, accounting for 1.15% of GDP, with an annual growth rate of 11.6% from 2021 to 2023 [5][6]. - The "Su Super" event in Jiangsu province generated 37.96 billion yuan in consumption across tourism, dining, accommodation, and transportation during its first six rounds in 2025 [5][6]. Group 3: Market Potential and Challenges - There is a significant gap between China's sports consumption levels and those of developed countries, indicating untapped market potential [6]. - The supply side faces challenges with a lack of high-quality, branded sports events and products, while the demand side shows a need for improved consumer awareness and habits, especially in lower-tier cities [6][8]. Group 4: Future Outlook - The sports consumption market is expected to grow significantly, driven by policy support and the integration of sports with tourism, culture, and technology [8][11]. - The long industrial chain of sports consumption, which includes manufacturing, venue operations, event organization, and sports tourism, is poised to create a multiplier effect on related industries [8][11].

9月20日，2025深圳市街道足球超级联赛拉开序幕。本届赛事汇聚了48支球队近1500名球员，赛程将持续至12月初，为参 赛人群创造"聚"和"玩"的核心体验，营造"全民足球""全民主场"的氛围。与此同时，"苏超""川超""湘超"也在同步火热进行。各 地体育赛事热潮席卷而来，不仅点燃了群众参与热情，更带动体育产品供给持续扩容，打造一批特色鲜明、功能复合的体育服 务综合体与休闲基地，为消费者提供更加丰富的选择。 "当前，'请你流汗'正逐步成为消费新风尚，这一现象展现出体育消费潜力较大"。陕西巨丰投资资讯有限责任公司高级投 资顾问于晓明在接受《证券日报》记者采访时表示，在政策支持下，运动健身、观赛参赛等需求已深度融入生活，其对扩大内 需作用显著，既能直接拉动经济增长，还能带动制造、文旅等产业融合发展。 多地丰富体育产品供给 多地体育赛事正不断创造热点，"跟着赛事去旅行"深入人心。9月20日，在"深圳街超"现场，一场明星队对阵健力宝整建 制球队的表演赛格外引人注目。多名足坛知名教练与球员悉数登场，精湛的球技与热烈的互动瞬间点燃现场气氛，激发了足球 爱好者热情。 本报记者 丁蓉 对于企业如何把握体育产业机遇，众和昆仑（ ...

Investment Rating - The report maintains a positive outlook on the textile and apparel industry, particularly highlighting the potential in the sports sector due to recent policy support for sports events [3][10]. Core Insights - The textile and apparel sector underperformed the market, with the SW textile and apparel index declining by 0.3% from September 15 to September 19, 2025, while the SW apparel and home textiles index rose by 0.7% [3][4]. - Recent industry data indicates that from January to August 2025, the total retail sales of clothing, shoes, and textiles reached 940 billion yuan, reflecting a year-on-year growth of 2.9% [3][21]. - The report emphasizes the importance of domestic demand recovery as a key investment theme for 2025, with a focus on quality domestic brands that are expected to rebound from current challenges [3][11]. Summary by Sections Textile Sector - Vietnam's textile and footwear exports fell in August, with a decline of 4.8% and 3.9% respectively, attributed to preemptive order completions to avoid tariff increases [9]. - The report suggests focusing on high-quality manufacturers with diversified global production capacities [9]. - The cotton price index in China was reported at 15,200 yuan per ton, down 0.3% week-on-week, while international cotton prices showed slight increases [34]. Apparel Sector - The government has introduced policies to boost service consumption, particularly in sports events, which is expected to enhance the performance of the sports apparel segment [10][11]. - The report highlights the potential for new consumption growth points through the integration of sports events with tourism and local commerce [10][11]. - Retail innovation is accelerating, with brands like Anta and 361 Degrees expanding their store formats to capture new consumer trends [11]. Key Recommendations - The report recommends investing in outdoor sports brands such as Anta, Li Ning, and 361 Degrees, as well as discount retailers like Hailan Home [3][11]. - It also suggests monitoring companies involved in the non-woven fabric supply chain, particularly Nobon and Jeya, which are expected to benefit from market recovery [9].

Core Viewpoint - The development of mass sports events in Hainan has transformed from a singular activity into a significant driver for urban development and a strong engine for the deep integration of culture, sports, and tourism [1][2]. Group 1: Innovation in Mass Sports Events - Hainan is actively exploring new models such as "Sports + Business District," "Sports + Scenic Area," and "Sports + Community," bringing events closer to citizens and integrating sports into daily life [2]. - The "Haikou Cup" basketball league serves as a vivid example of this innovation, breaking spatial limitations and enhancing the event's appeal and participation [2]. Group 2: Economic Impact and Consumption Growth - Mass sports events generate significant consumer demand in areas such as accommodation, dining, transportation, and shopping, contributing to economic growth [3]. - During the recent "May Day" holiday, 26 sports events attracted over 7,600 participants and nearly 100,000 spectators, resulting in approximately 65 million yuan in related consumption [3]. Group 3: Integration of Sports with Other Industries - Each mass sports event provides an excellent opportunity for the deep integration of culture, tourism, and sports industries, creating a virtuous cycle of development [2]. - The integration of sports with tourism, culture, and entertainment extends the industry chain and promotes a model of "promoting tourism through sports, enhancing culture through tourism, and invigorating sports through culture" [2]. Group 4: Government Support and Future Potential - The State Council has issued opinions to unleash the potential of sports consumption and promote high-quality development in the sports industry, indicating strong governmental support [3]. - With the expansion of sports consumption scenarios and the implementation of consumer-friendly measures, mass sports events are expected to play a larger role in enhancing urban quality and driving economic vitality in Hainan [3].

金秋时节的深圳，体育激情与消费活力碰撞出耀眼火花。 不止是这两场赛事，深圳近年来举办的国际赛事众多，仅今年就举行了乒乓球亚洲杯、女子冰球世锦 赛、男女篮亚洲杯、U20男足亚洲杯等等，这些国际大赛持续推动着文旅体消费的协同增长。 更值得关注的是，深圳不只满足于赛事拉动消费，而是擅长将赛事与文化深度结合，打造"赛事+文 化"的独特体验。 两项大赛，中国羽毛球大师赛与比利·简·金杯网球赛于深圳激战正酣。走进场馆，座无虚席的观众席 上，呐喊声此起彼伏，热烈氛围扑面而来。这场体育盛会不仅为体育爱好者带来了顶级竞技盛宴，更恰 是深圳体育消费活力迸发、赛事营城实践成效的生动缩影——从赛事周边运动装备的销量暴涨，到场馆 周边餐饮、酒店订单量的翻倍，再到"观赛+旅游"短途出行热潮的兴起，处处彰显着体育赛事对城市消 费的强大拉动作用。而这背后，是深圳推动体育消费的多维度布局在发力。深圳，正全力构建极具活力 的体育消费生态，让体育成为推动城市经济增长、提升市民生活品质的重要力量。 今年2月，2025深港马拉松在深圳湾体育中心鸣枪开跑。深圳特区报记者 赖犁 摄 "赛事+文化" 推动文旅体融合消费热潮 重大赛事向来是激活体育消费的 " ...

Policy Measures - On September 16, nine departments jointly issued policies to expand service consumption, focusing on five key areas: cultivating service consumption platforms, enriching high-quality service supply, stimulating new consumption, enhancing financial support, and improving statistical monitoring systems[2] - The report outlines 19 specific measures aimed at promoting the quality and expansion of service consumption, thereby unleashing domestic demand potential[2] Industry Insights - In the cultural and tourism sector, the added value of cultural and related industries reached CNY 5.95 trillion in 2023, while tourism and related industries added value was CNY 5.48 trillion[2] - Domestic travel is projected to reach 5.615 billion trips in 2024, with total consumption expected to hit CNY 5.75 trillion[2] - The sports industry is anticipated to grow significantly, with a focus on introducing high-quality international sports events and fostering grassroots sports events like "Village Super" and "Su Super" to create new consumption growth points[2] Investment Recommendations - Service retail sales are expected to grow by 6.2% year-on-year in 2024, outpacing goods retail sales by 3 percentage points[2] - Per capita service consumption expenditure is projected to increase by 7.4%, contributing 63% to overall per capita consumption growth[2] - Investment focus areas include "new" cultural tourism projects, quality sports event IPs, and long-term care insurance-related enterprises in the elder care sector[2] Risk Factors - Potential risks include slower-than-expected policy progress, lower-than-expected economic growth, and weaker-than-expected consumer sentiment recovery[2]

Investment Rating - The investment rating for the textile and apparel industry is "Outperform the Market" [2] Core Insights - The textile manufacturing sector shows growth while the apparel and home textile sectors face performance pressure. In the first half of 2025, textile manufacturing and apparel/home textile revenues grew by 7.8% and declined by 6.4% year-on-year, respectively. The gross margin for textile manufacturing remained stable at 19.4%, with a net margin increase of 2.2% to 8.5%. In contrast, the apparel/home textile sector saw a slight gross margin increase of 0.1% to 46.1%, but a net margin decline of 1.1% to 8.5% [3][12][15] Summary by Sections 1. Sector Summary: Textile Manufacturing Growth, Apparel/Home Textile Performance Pressure - In the first half of 2025, textile manufacturing revenue increased by 7.8% while apparel/home textile revenue decreased by 6.4%. The gross margin for textile manufacturing was 19.4%, and the net margin improved to 8.5%. The apparel/home textile sector's gross margin was 46.1%, with a net margin of 8.5% [3][12][15] 2. Sports Apparel: Industry Maintains Growth, Brand Differentiation - Sports brands continued to see revenue growth around 10%, while non-sports apparel brands mostly experienced revenue declines. The online channel outperformed offline, with some brands maintaining growth in direct sales [3][5] 3. Casual Home Textiles: Demand Under Pressure, Online Channels and New Business Models Leading Growth - The casual home textile sector continues to face demand pressure, but online channels and new business models are driving some growth [3][5] 4. Contract Manufacturing: Revenue Steady Amid Tariff Policy Impact, Profitability Stable - The textile manufacturing sector maintained steady revenue growth despite tariff policy disruptions. Major contract manufacturers like Huayi and Shenzhou reported full orders, with revenue growth exceeding 10% [3][5][20] 5. Textile Materials: Tariff Policy Affects Client Order Caution, Profitability Varies - The textile materials sector is experiencing varied profitability due to cautious ordering from clients influenced by tariff policies [3][5] 6. Q3 Report Outlook: Brand Trends Stabilizing, Manufacturing Order and Shipment Improvement - The apparel/home textile sector is expected to see improved revenue growth in Q3 compared to Q2, while the textile manufacturing sector anticipates better order and shipment performance following tariff policy stabilization [3][5] 7. Investment Recommendations - Focus on fundamentally sound, undervalued leaders in the market. For sports apparel, brands like Anta Sports, Xtep International, Li Ning, and 361 Degrees are recommended. In textile manufacturing, companies like Shenzhou International and Huayi Group are highlighted for their resilience and potential for profit improvement [5][6]

据新华社9月4日消息：国务院办公厅日前印发《关于释放体育消费潜力进一步推进体育产业高质量发展 的意见》（以下简称《意见》）。《意见》提出到2030年，培育一批具有世界影响力的体育企业和体育 赛事，体育产业发展水平大幅跃升，总规模超过7万亿元，在构建新发展格局中发挥重要作用。 作者：黄登明 6月14日，在中超联赛浙江俱乐部绿城队对阵上海海港队的比赛前，球迷在浙江俱乐部官方商店内购 物。新华社记者 江汉 摄 体育消费作为重要的改善型消费，在落实促消费、扩内需战略中的重要性日益凸显。自2014年国务院发 布《关于加快发展体育产业促进体育消费的若干意见》以来，我国体育产业整体呈现快速增长态势。数 据显示，近五年来，体育产业总规模年均增速超10%，2025年上半年，京东、淘宝、天猫、抖音等四家 电商平台体育用品零售额达到2181.67亿元，同比增长17.5%，远高于全国实物商品网上零售额6.0%的增 速。一组组数据表明，体育消费潜力巨大，成为扩大内需的重要抓手。 赛事活动溢出效应明显，拉动多元消费增长。《意见》提出"丰富体育赛事活动""优化赛事服务管理"。 从"村超"出圈到"苏超"火爆，体育赛事活动具有很强的溢出效应和 ...