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聚焦“关键少数” 两部门新规剑指大数据杀熟
Bei Jing Shang Bao· 2026-01-07 02:57
《办法》明确平台在制定、修改和执行平台规则过程中应当履行的责任义务。《办法》规定了平台在信 息公示、公开征求意见、过渡期设置、申诉渠道设置等方面的义务,要求平台建立健全平台规则重大事 项沟通协商、平台内交易纠纷解决等机制。 《办法》细化平台在保障信息、网络和数据安全,保护平台内经营者和消费者合法权益等方面的具体要 求。《办法》要求平台在其平台规则中明确信息安全条款,明确平台内经营者处理个人信息的具体规范 以及平台内经营者的未成年人网络保护义务等。同时,《办法》明确不得利用平台规则对平台内经营者 的自主经营活动进行不合理限制,收取不合理费用、不合理的违约金或者损害赔偿金;不得利用平台规 则排除或者限制消费者权利、减轻或者免除自身责任、不合理加重消费者责任、实施大数据"杀熟"、提 供会员服务时单方面随意变更平台规则损害会员权益等。 《办法》强化执法协作,完善监管机制。《办法》要求市场监管、网信部门加强部门协作,建立健全两 部门线索移交、信息共享、会商研判等工作机制。规定两部门可依据职责对平台有关负责人进行约谈, 要求其说明情况,采取措施进行整改。倡导社会共治,鼓励平台发布平台规则合规报告,主动开展合规 自评或者引 ...
破解乱收费、算法困局、大数据杀熟——外卖平台责任走向“清单化”
Core Viewpoint - The newly implemented national standard "Basic Requirements for Delivery Platform Service Management" aims to enhance operational management and service processes across major platforms like Meituan, Taobao Shanguo, and JD, while addressing key issues in the delivery industry [1][2]. Group 1: Platform Fee Structure - The new standard mandates that fees charged to merchants must be categorized into three basic items: technology service fees, delivery service fees, and promotional service fees, prohibiting any arbitrary charges [1]. - It specifies that costs associated with promotional activities initiated by the platform must be borne by the platform itself and cannot be passed on to merchants [1]. Group 2: Delivery Personnel Rights Protection - The standard requires platforms to reasonably limit the order acceptance duration for delivery personnel and establish mechanisms for fatigue alerts and mandatory rest periods [2]. - It emphasizes that platforms cannot force or indirectly compel delivery personnel to work overtime through algorithms or incentives [2]. - Responsibilities of labor cooperation enterprises must align with those of the platform, ensuring compliance with labor laws, social security, and fair compensation [2]. Group 3: Consumer Rights Protection - The standard calls for the establishment of a consumer rights protection system throughout the service process, ensuring timely responses and safeguarding consumer rights such as the right to know and choose [2]. - It prohibits unreasonable differential treatment of consumers and mandates clear notifications for automatic renewals or extensions [2]. Group 4: Implementation and Accountability - The platform is urged to fully implement its responsibilities, transforming the rights protection framework from mere guidelines into tangible safeguards [3]. - The industry is encouraged to transition from "wild growth" to high-quality development through stronger judicial rulings and regulatory constraints [3].
他们为何急于注销携程?
Xin Lang Cai Jing· 2025-12-25 11:43
前文回顾:新华社炮轰直播带货了 炒股就看金麒麟分析师研报,权威,专业,及时,全面,助您挖掘潜力主题机会! 来源:智识漂流 出来混,迟早要还的。过去在灰色地带游走积累的怨气,在此刻完成了总清算。 ------ 柬埔寨要免签,携程忙签约。 但一纸旅游推广协议,没等来"说走就走"的浪漫,倒先炸出了"说删就删"的决绝。 这两天,互联网上疑似最壮观的迁徙,不是去哪个景点打卡,而是用户扛着数据铺盖卷,连夜从携 程"出逃"。 卸载、注销、解绑,一气呵成,仿佛一场数字时代的静默起义。 面对这场"信任雪崩",携程终于出来"郑重声明"了。声明一如既往地"严谨":合作是纯广告,不涉数 据;投放已暂停,绝无泄露;协议已上交,欢迎核查。 字里行间,透着大厂特有的沉稳与规范,仿佛在说:这只是个误会,大家别慌。 可用户用脚投票的速度,比声明跑得快多了。 1 网上流传着"48小时卸载量飙升217%"、"300万人点击注销"的说法。 但往深了看,这是新仇勾起了旧账。2014年的支付漏洞、2018年的数据过度收集,每一次安全"前科", 都像埋在信任里的地雷,只等一个契机被踩响而已。 柬埔寨的合作,恰好成了那根导火索。 这数字应是过于夸张了,但恐 ...
大厂扎堆入局酒店预订,携程为何还是难以撼动? | 声动早咖啡
声动活泼· 2025-12-17 09:04
Core Insights - The article discusses the competitive landscape of the online travel market in China, particularly focusing on Ctrip's hotel booking business and the challenges it faces from various competitors like Meituan, Douyin, and JD.com [3][4][9]. Group 1: Market Overview - The online travel market in China, especially hotel bookings, has become a battleground for major players, with Ctrip maintaining a significant market share despite increasing competition [3][4]. - As of 2024, the market size of China's hotel industry has exceeded 980 billion yuan, with a chain rate of only 40%, significantly lower than North America and Europe [5][10]. Group 2: Ctrip's Performance - Ctrip reported over 8 billion yuan in accommodation bookings for Q3, contributing nearly half of its revenue, with a growth rate of around 20% expected to continue over the next two years [4][6]. - Ctrip has established partnerships with nearly 2 million hotels globally, with over 400,000 having exclusive agreements, allowing it to dominate the high-star hotel booking market with an 80% share [6][9]. Group 3: Competitive Challenges - Ctrip faces challenges from competitors like Meituan, which has expanded into the high-end hotel market, and Douyin, which has begun allowing direct bookings through its platform [8][9][10]. - The rise of direct sales channels by hotel groups, such as Huazhu and Atour, is reducing their reliance on OTA platforms like Ctrip, posing a significant threat to its intermediary role [9][10]. Group 4: Customer Trust and Service - Ctrip's competitive edge lies in its mature customer service system and the ability to handle complex issues related to bookings, which enhances user trust [7][8]. - High customer loyalty is evident, with repeat customers contributing approximately 80% of total transaction volume, compared to the industry average retention rate of 55% [7][8]. Group 5: Issues and Complaints - Ctrip has faced criticism for practices like "data killing familiarity," where users are charged higher prices despite being members, leading to legal challenges and a high volume of complaints [8][9].
携程黑钻会员订机票遭无故取消,价格跳涨近3倍
Xin Lang Ke Ji· 2025-12-11 07:57
【#博主称在携程订机票被杀熟# 】#携程杀熟杀到黑钻头上# 12月10日,博主@开心鸭 发博称,自己在 携程APP下单上海-西双版纳公务舱机票,支付时订单被无故取消,价格从3804元跳涨至10424元。作为 黑钻会员,他随后在吉祥航空官方APP以原价3804元成功购票。事件直指平台可能存在"大数据杀熟"或 技术故障,侵害消费者权益。#携程杀熟# | · BHASPANIER | | | | | | | | 10.00 | VIDO K 2- | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 总计 ¥3804 0 | | 日常用利用新疆的 | 2774 Varz 21 AD122 88 | 公路 头部数 新型 新品 | | 日常景 | скла «3110 се | 顾川乱伦 | 1004 | | CI == Trus M4476264752 (2 = M | | | 十外或号越2.第 | | | | DESNEN | | | | #8 12月22日上月一週四版榜 | | 1982 | 市道15号152 PS MARBER 30% ...
谨防“优惠陷阱” 两部门发布“双十二”消费提示
Zhong Guo Xin Wen Wang· 2025-12-05 03:32
谨防"优惠陷阱" 两部门发布"双十二"消费提示 中新网12月5日电 据中国消费者协会网站消息,"双十二"购物旺季临近,各类促销活动密集,不少消费 者早已选好想买的数码产品、化妆品、服装、保健食品等,为保护消费者合法权益,引导科学、理性消 费,中国消费者协会、中国市场监督管理学会作出如下提示: 一、警惕"价格魔术",防范"先涨后降" 部分经营者可能在促销前先提高商品原价,再以打折、优惠为名,造成降价幅度大的假象,实际价格甚 至高于平日。消费者应提前关注心仪商品的价格波动,通过比价工具或在不同平台进行对比,核实价格 真实性。不要轻信所谓的"最低价"宣传,对于价格波动异常、短期内大幅提价后再打折的商品要保持警 惕。 不可轻信过于夸张的广告宣传,如"全网第一""100%有效"等绝对化用语。注意核查商品详情、用户评 价、销量数据等信息,辨别是否存在刷单炒信、好评返现等干扰判断的行为。对于食品、保健食品、化 妆品等关乎健康的产品,要核实其资质、成分、生产许可等信息,勿受虚假或夸大宣传误导。 二、避开"卡券迷阵",避免复杂计算 一些促销活动规则设计复杂,需要消费者进行繁琐的凑单、满减、领取多项优惠券等操作,耗费精力且 容易 ...
AI重构电商生态:效率革命下,“杀熟”更隐蔽了?
Feng Huang Wang· 2025-11-12 11:46
Core Insights - The article highlights the significant impact of AI on the e-commerce landscape during the "Double 11" shopping festival, marking it as the first event where AI has been fully integrated into shopping experiences [1][3] - Major platforms like Pinduoduo, Taobao Tmall, and JD.com are intensifying their AI strategies, leading to enhanced operational efficiency for merchants and improved shopping experiences for consumers [1][2] Group 1: AI Integration in E-commerce - AI has become a fundamental infrastructure for businesses, influencing various operational aspects such as product development, market research, and customer service [2] - The introduction of AI features like "AI万能搜" on Taobao Tmall allows users to search for products based on descriptive needs rather than exact names, resulting in a 15% increase in conversion rates compared to traditional methods [3] - JD.com has implemented over 50 AI tools across its business operations, significantly reducing customer wait times and enhancing overall efficiency, with its core AI model seeing a 3.2 times increase in usage during the "Double 11" compared to the previous event [3] Group 2: Competitive Landscape and Challenges - The competition among e-commerce platforms is intensifying as they leverage AI to enhance user experience and operational efficiency, shifting the focus from traditional traffic control to effective supply-demand matching [6] - The rise of AI-driven personalized recommendations raises concerns about the potential for "information silos" and the risk of "dynamic differential pricing," where users may unknowingly face varying prices based on their profiles [7] - Platforms are exploring ways to balance personalized recommendations with diverse content exposure to avoid reinforcing user biases, indicating a shift in value orientation towards meeting genuine consumer needs [7]
价格迷局不破,“双11”终将失去人心
Xin Lang Cai Jing· 2025-11-12 02:22
Core Insights - The "Double 11" shopping festival, originally intended to benefit consumers, has become a complex pricing maze, leading to widespread consumer dissatisfaction [1][2][3] Group 1: Pricing Issues - Consumers are experiencing a phenomenon of "price manipulation," where prices are raised before discounts are applied, creating a false sense of savings [1] - The issue of "big data price discrimination" allows for dynamic pricing strategies that result in different prices for different consumers, undermining fair competition [1] - The revised Anti-Unfair Competition Law prohibits practices like "big data price discrimination," but enforcement challenges remain due to technical barriers [1] Group 2: Regulatory and Platform Responsibilities - Regulatory bodies need to enhance enforcement and technical capabilities to ensure price fairness and transparency in the market [2] - Shopping platforms must take responsibility by clarifying marketing terms, standardizing price displays, and establishing a blacklist for dishonest merchants [2] - Consumers should be vigilant against deceptive pricing tactics and retain evidence of transactions to protect their rights [2] Group 3: Consumer Sentiment and Market Impact - The complexity of discount rules and misleading pricing strategies are leading to a decline in consumer trust and participation in the "Double 11" event [2] - The core appeal of "Double 11" lies in providing genuine discounts; without this, the event risks losing its relevance [2][3] - A transparent and predictable shopping environment is essential for restoring consumer confidence and ensuring the healthy development of the e-commerce ecosystem [3]
索尼PSN商店被指“杀熟” 同服不同价
Xi Niu Cai Jing· 2025-11-12 00:34
Core Points - Players have reported price discrepancies for the same game on Sony's PlayStation Network (PSN) across different accounts, raising concerns about pricing fairness and user trust [2][5] - The price of "Red Dead Redemption 2" was found to be $19.99 on one account and $14.99 on another, despite both accounts being in the same region and using the same console [2] - Previous reports indicated that "Astro Bot" had price differences ranging from $44.99 to $59.99, with discounts varying by as much as 25% for different users [5] Pricing Discrepancies - The PSN store has been identified as a core revenue source for Sony, and the inconsistency in pricing could negatively impact user trust and subscription service performance [5] - Players have expressed dissatisfaction, particularly older users who feel they are not receiving the same discounts as newer players [5] Legal Considerations - China's Personal Information Protection Law prohibits practices like "big data killing the familiar," and the E-commerce Law requires platforms to offer pricing options that do not target individual characteristics [5] - The industry faces challenges in defining and addressing these pricing practices, as platforms often justify them with terms like "dynamic pricing" and "precision marketing" [5]
官方都忍不了......
Xin Lang Cai Jing· 2025-11-12 00:25
Core Viewpoint - The article discusses the increasing complexity and hidden costs associated with purchasing airline tickets and hotel bookings on major platforms, highlighting the prevalence of consumer traps and the challenges of regulation in the industry [2][3][6]. Group 1: Consumer Traps - Consumers face numerous hidden fees and additional charges when booking flights, often disguised as "low-price" options that include bundled services [3][5]. - The practice of "big data price discrimination" and "automatic price adjustment" in hotel bookings further complicates the consumer experience, leading to unfair pricing strategies [6][7]. Group 2: Regulatory Challenges - Regulatory oversight is difficult as platforms often label their tactics as marketing or product innovation, making it hard to enforce rules [9][10]. - The hidden nature of many pricing strategies makes it challenging for consumers to identify and contest unfair practices [10][14]. Group 3: Economic Incentives - Companies like Ctrip reported significant profits, with a net profit of 17.2 billion and a growth rate exceeding 20%, indicating that the financial benefits of these practices outweigh potential penalties [15][16]. - The low cost of violating regulations encourages platforms to continue employing deceptive practices, as the potential gains are substantial compared to the risks [17][19]. Group 4: Market Dynamics - The article highlights a "bad money drives out good" effect, where honest pricing strategies lead to a loss of competitive edge, perpetuating a cycle of deceptive practices across the industry [19][20]. - In monopolistic or oligopolistic markets, these practices become institutionalized, making it harder for smaller platforms to compete without adopting similar tactics [21][22]. Group 5: Potential Solutions - The article suggests that stronger regulatory measures, increased penalties for violations, and the promotion of fair competition could help address these issues [23][24]. - Encouraging ethical practices among industry giants is also proposed as a necessary step to break the cycle of negative competition [25][26].