大数据杀熟

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算法“开箱”让“杀熟”曝光
Guang Zhou Ri Bao· 2025-04-29 21:30
Group 1 - The core issue of "big data killing familiarity" involves platforms using personal data to implement differential pricing, leading to consumer dissatisfaction [1] - Consumers report being charged more for the same products in live-streaming sessions, highlighting a lack of transparency in pricing [1] - The collection of personal information and the subsequent analysis of consumer habits are the preliminary steps that enable differential pricing strategies [1] Group 2 - Algorithms should not operate outside of governance; their design and application must align with human-centered principles to protect consumer rights [2] - There is a call for platforms to adopt an open approach, enhancing algorithm transparency to combat "big data killing familiarity" [2] - Recommendations include returning control of information recommendations to users and establishing industry standards to improve algorithm transparency [2]
中新网评:瑞幸咖啡同款不同价,别寒了老顾客的心
Zhong Guo Xin Wen Wang· 2025-04-29 14:15
Core Viewpoint - Luckin Coffee is accused of "big data killing familiarity" as the same product is priced differently for different accounts, raising consumer concerns about pricing transparency [1][2] Group 1: Pricing Discrepancies - Reports indicate that the same beverage at Luckin Coffee is priced differently for users with different accounts, even when using the same device [1] - Customer service claims that the variation in pricing is due to different coupons received by users, denying that frequent purchases lead to higher prices [1] Group 2: Consumer Protection and Regulations - The Chinese government has prioritized consumer protection, emphasizing the need for a safe and trustworthy consumption environment in its 2025 work tasks [1] - Regulations such as the Consumer Rights Protection Law and the E-commerce Law prohibit businesses from setting different prices for the same product under equal conditions [2] Group 3: Impact on Brand Trust - Companies that exploit consumer data to charge loyal customers higher prices risk damaging their brand credibility, despite short-term gains [2] - The lack of transparency in pricing systems can lead to a loss of consumer trust, particularly among long-term customers [2]
同款咖啡最高差6元 瑞幸被曝光“杀熟”?
Sou Hu Cai Jing· 2025-04-29 10:51
Core Insights - Consumers have reported experiencing price discrepancies at Luckin Coffee, with some paying significantly more than others for the same products, leading to accusations of "price discrimination" or "killing familiar customers" [1][2] - The company has seen a substantial increase in store numbers and revenue, but the profitability has been affected by the pricing strategies and promotional discounts [3][4] Group 1: Pricing Discrepancies - Consumers have noted that new users can purchase drinks at lower prices due to promotional offers, while existing users face higher prices, with examples showing a difference of 6 yuan for the same product [1][2] - The company's customer service stated that the variation in pricing is due to different coupon statuses and promotional offers assigned to individual accounts, which are randomly distributed [2][3] - Many consumers feel frustrated by the pricing strategy, expressing a sense of being treated unfairly compared to new customers, and some have chosen to switch to other coffee brands due to dissatisfaction [2][3] Group 2: Financial Performance - As of the end of 2024, Luckin Coffee had a total of 22,340 stores, with a net increase of 6,092 stores throughout the year [3] - The company reported a revenue of 34.475 billion yuan for 2024, marking a year-on-year growth of 38.4%, while net profit reached 2.932 billion yuan, a 2.95% increase [3] - The fluctuation in operating profit margins throughout 2024 was attributed to a decline in average product prices, which may have been influenced by the aggressive discounting strategies [3][4] Group 3: Legal and Regulatory Concerns - Legal experts have indicated that if Luckin Coffee is found to be engaging in "big data price discrimination," it could violate consumer protection laws in China, which mandate fair trading practices [3][4] - The complexity of defining "big data price discrimination" poses challenges, as it involves various technical and regulatory factors that need further investigation [4]
长和拟售港口,外交部回应!建立实施育儿补贴制度,定向增发购车指标!特朗普百天支持率创80年最低!4部手机点出3种价格?瑞幸回应!
新浪财经· 2025-04-29 01:06
昨天,发生了哪些财经大事? 长和拟售港口 外交部回应 外交部发言人郭嘉昆。图片来自外交部 据央视新闻,中国外交部发言人郭嘉昆28日主持例行记者会。 有记者提问:据《华尔街日报》近日报道,知情人士透露称,中国政府已向长江和记表示, 出售巴拿马运河港口以外的港口应不成什么问题。中方对此有何评论? 郭嘉昆:我们注意到有关报道。我们也注意到,国家市场监督管理总局表示,高度关注有关 交易,将依法进行审查。交易各方不得采取任何方式规避审查,未获批准前,不得实施集 中,否则将承担法律责任。 中方一贯坚决反对利用经济胁迫、霸道霸凌侵犯损害他国正当权益的行为。希望有关各方审 慎行事,与中方有关部门充分沟通。与此同时,我们也愿再次强调,中国坚持改革开放,欢 迎外资企业来华投资。 4月28日,国务院新闻办公室举行一季度有关经济数据例行新闻发布会,国家发展改革委有关 负责人介绍稳就业稳经济推动高质量发展政策措施有关情况,并答记者问。 在扩大内需方面,国家发展改革委副主任赵辰昕表示,更好发挥内需主动力的作用,具体的思路办法 也已经明确了,那就是提高中低收入群体的收入,大力提振消费,扩大有效投资,做强国内大循环。 下一步,国家发展改革委 ...
订票时“仅剩5张”,两小时后价格突然大跌!类似遭遇,很多人都有……
21世纪经济报道· 2025-03-14 15:21
近年来,"大数据杀熟"问题愈发引人关注。 3 月 11 日 , 有 消 费 者 在 黑 猫 投 诉 平 台 反 映 , 自 己 在 携 程 平 台 购 买 大 阪 环 球 影 城 门 票 时 疑 似 遭 遇"大数据杀熟"。在预订机票前查看大阪环球影城的门票价格约为 1 8 0 0元 ,但当消费者在携 程完成机票支付后再次查看时, 价格突然飙升至2 6 0 0元 ,而一段时间后又恢复原价。 消 费 者 质 疑 携 程 根 据 其 购 买 行 为 进 行 了 动 态 调 价 , 涉 嫌 价 格 歧 视 , 损 害 了 消 费 者 公 平 交 易 权。当日携程回复称已收到反馈,将核实处理。 3月5日,国家市场监督管理总局局长罗文对平台企业存在算法不透明、大数据杀熟、刷单炒 信三大问题回应称,"市场监管部门将积极配合有关部门,加强综合治理,督促平台企业提高 算法透明度,优化算法规则,切实有力地保障新就业形态劳动者的合法权益。" 乱象愈发严重 2月2 5日,李先生在"锦江荟" a p p上预订了3月1 0日至1 5日的7天优品酒店(杭州西湖断桥浙大 店)的酒店房价,总共花费3 1 9 5元。随后,他在其他OTA软件中查 ...