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云南大理有座数商兴农科技小院,讲述拼多多“千亿扶持”新故事
Sou Hu Cai Jing· 2025-04-29 15:45
Core Viewpoint - The "Digital Business and Agricultural Technology Institute" was officially inaugurated in Dali, Yunnan, marking a significant collaboration between Pinduoduo, China Agricultural University, Yunnan Agricultural University, and the Dali Bai Autonomous Prefecture government, focusing on the integration of digital commerce and new farmer training [1][3]. Group 1: Establishment and Objectives - The institute is the first in the country to focus on "digital business + new farmer training" and is a key outcome of Pinduoduo's recent "100 billion support" plan [1][3]. - It aims to create a practical education platform integrating government, industry, academia, research, and application, fostering high-quality agricultural talent through a collaborative innovation model [3]. Group 2: Achievements and Projects - The institute has successfully launched a nutrient management platform project and assisted over 20 quality agricultural products from various technology institutes to achieve online sales [3]. - It serves as a crucial base for the "National Technology Institute Cooperation Network," promoting collaboration and communication [3]. Group 3: Technological Innovations - A nutrient management system has been developed to guide farmers in scientific fertilization, significantly reducing nutrient loss and protecting the ecological environment of Erhai Lake [6][9]. - The system operates like an "agricultural version of 12306," providing real-time data on farmers' fields and facilitating convenient fertilizer ordering and delivery [9]. Group 4: Talent Development - Pinduoduo and China Agricultural University plan to launch a "Talent Cultivation Action Plan" to develop high-quality agricultural professionals, leveraging the institute as a training ground [10][11]. - The initiative aims to enhance the integration of technology and marketing skills among agricultural talents, ensuring they can effectively contribute to both production and sales [5][10]. Group 5: Market Impact - The collaboration has opened new sales channels for local agricultural products, significantly enhancing their market reach and brand value [11][12]. - The institute has established over 1,800 technology institutes across 31 provinces and regions since its inception in 2009, indicating a growing network and influence in the agricultural sector [12][13].
中国之声一线调研丨数商兴农科技小院织密全国科技小院协作网 优质农产品如何在田野“种得好”、在电商“卖得俏”?
Yang Guang Wang· 2025-04-29 02:20
Core Viewpoint - The establishment of the "Digital Business and New Farmer Training" technology small courtyard in Dali, Yunnan, represents a significant step in integrating agricultural research, technology services, and talent cultivation, addressing the challenges of agricultural product marketing and technology application in rural revitalization [1][4]. Group 1: Development of Technology Small Courtyards - The first technology small courtyard was established in 2009, and as of now, over 1,800 such courtyards have been built across the country, playing a crucial role in rural revitalization [1]. - The "Digital Business and New Farmer Training" technology small courtyard is the first of its kind to focus on the integration of digital commerce and new farmer training [1][4]. Group 2: Collaboration and Product Marketing - Yang Jing, a graduate from the technology small courtyard, is responsible for selecting high-quality agricultural products from over 1,800 technology small courtyards and coordinating their sales [2][3]. - The national technology small courtyard collaboration network has been upgraded to a multi-dimensional organization focusing on government, industry, academia, research, and application [2][3]. Group 3: E-commerce and Supply Chain - The recent central government document emphasizes the need to accelerate the construction of modern circulation networks for agricultural products and support high-quality rural e-commerce development [4]. - The "Digital Business and New Farmer Training" technology small courtyard has recently launched over 100 SKUs covering high-quality agricultural products from more than 20 technology small courtyards, aiming for market entry and brand establishment [4]. Group 4: Agricultural Innovation and Market Demand - The focus has shifted from merely improving planting techniques to also addressing the sales and market demand for agricultural products, recognizing the importance of connecting production with consumer needs [7][11]. - The integration of technology and market demand is seen as a pathway to enhance the quality and profitability of agricultural products, ultimately benefiting farmers and contributing to rural revitalization [11].