Core Viewpoint - The Chinese潮玩 (trendy toys) market is experiencing explosive growth, with the popular character 拉布布 becoming a cultural phenomenon and driving significant sales both domestically and internationally [1][4][25]. Industry Growth - In the first half of 2025, the growth rate of the潮玩 industry doubled compared to 2024, with companies operating around the clock to meet demand [6][8]. - By June 2025, the number of潮玩-related enterprises registered in China increased by 41.08% year-on-year, indicating a robust expansion in the sector [7]. - In Dongguan, the largest潮玩 production base in China, many companies reported overwhelming orders during the same period [7]. Sales Trends -毛绒挂件 (plush accessories) saw a transaction volume increase of 164% year-on-year in the first half of 2025, marking it as one of the fastest-growing categories in毛绒玩具 (plush toys) [12]. - Male consumers accounted for over 40% of拉布布's sales, breaking the traditional female-dominated消费 (consumption) pattern in the潮玩 market [12]. Emotional Value - The success of潮玩 is attributed to their emotional value, as they resonate with consumers' feelings rather than merely fulfilling material needs [14][20]. -潮玩 products are designed to provide a "healing" experience, with careful attention to materials, textures, and emotional expressions [20][22]. Global Expansion - Chinese潮玩 products are increasingly recognized as global consumer goods, with unique designs and international marketing strategies allowing them to transcend cultural and geographical boundaries [25]. - In the first half of 2025,潮玩 exports from Dongguan reached 9.97 billion RMB, with a year-on-year growth of 6.3%, highlighting the international demand for these products [31]. Market Size - The Chinese潮玩 market is projected to grow from 229 billion RMB in 2020 to 877 billion RMB by 2025, with a compound annual growth rate of 35.1% [34]. - The global潮玩 market is expected to reach 52 billion USD (approximately 3727.5 billion RMB) by 2025, indicating a significant shift towards emotional consumption in the toy industry [34].

Core Insights - The rise of Labubu, a Chinese toy brand, highlights the potential of emotional consumption and cultural resonance, marking a shift from "Made in China" to "Created in China" [2][3] Group 1: Cultural and Technological Innovation - Cultural elements provide the soul for IP, with Chinese toy companies leveraging traditional culture and global expressions to create appealing products like Labubu [3] - Technological advancements enable IP upgrades, with companies reducing mold development time and increasing production capacity significantly through digital modeling and smart manufacturing [3] Group 2: Industry Support and Market Trends - The complete industrial chain in Dongguan supports the realization of IP, facilitating design, production, and logistics, which has allowed local brands to capitalize on popular IPs [3] - In 2023, the value of original IP in Dongguan surpassed that of OEM business, accounting for 53% of the market, indicating a significant shift towards innovation despite the fast-changing trends in consumer preferences [3][4]

Core Viewpoint - The article highlights the launch of the cross-national music exchange program "Asian New Voice," which is exclusively sponsored by JDB (加多宝), marking its significant return to the music variety show sector after a decade. The program aims to resonate culturally while leveraging JDB's marketing insights in the music industry [2][3]. Group 1: Program Overview - "Asian New Voice" is set to adopt a "cruise tour + cross-national competition" format, targeting millions of young entertainment consumers across Asia [3]. - The show will feature live performances and innovative stage competitions, appealing to high-consumption and high-aesthetic entertainment audiences [3]. - Participants will reinterpret classic songs, showcasing diverse cultures and promoting cross-cultural integration [3]. Group 2: Brand Strategy - JDB aims to build a world-class beverage brand while promoting traditional Chinese health culture, aligning with the program's core values of "music without borders" and "cultural integration" [3]. - The collaboration between JDB and iQIYI is expected to create a win-win situation for the program, users, and brands, enhancing cultural recognition among younger audiences [3]. Group 3: Marketing and Audience Engagement - The program has generated significant buzz on social media, with topics related to the mentor lineup trending, indicating strong public interest [4]. - iQIYI plans to invest heavily in marketing resources to maximize the program's reach and impact, helping brands achieve long-term benefits [4].

Group 1 - BYD has acquired its third piece of industrial land in Dongguan, with total investments exceeding 10 billion yuan, joining other major companies like Huawei, OPPO, and vivo to form a strong industrial cluster [5] - The presence of leading companies such as Huawei, OPPO, vivo, and BYD is expected to significantly enhance Dongguan's economic development and foster a positive cycle of industrial growth [5] Group 2 - Dongguan's audit report indicates that over 4.4 billion yuan in issues have been identified, with 21 problems still not rectified, highlighting ongoing challenges in financial management and policy implementation [14] - The audit report outlines a total of 202 issues, with 181 already addressed, while the remaining issues have been assigned timelines and action plans for resolution [14] Group 3 - The closure of Baoxin BMW dealership in Dongguan has led to numerous complaints from customers regarding unrefunded deposits and unfulfilled service agreements, with 42 complaints received this year [21] - The company has been placed on the operating abnormality list by the Dongguan market supervision authority due to these complaints [21]