Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The report highlights that the company's brand influence continues to rise, with a focus on breakthroughs in new channels [1] - The company achieved a revenue of 2.412 billion yuan in 2024, representing a year-on-year growth of 16.79%, and a net profit of 291 million yuan, up 39.01% year-on-year [7] - The report emphasizes the company's strategic clarity and commitment to product quality, focusing on fish, egg, and bean categories, while expanding modern channels through large packaging upgrades [7] Financial Data and Profit Forecast - Total revenue projections for the company are as follows: 2023: 2.065 billion yuan, 2024: 2.412 billion yuan, 2025E: 2.788 billion yuan, 2026E: 3.207 billion yuan, 2027E: 3.687 billion yuan, with respective year-on-year growth rates of 41.3%, 16.8%, 15.6%, 15.1%, and 15.0% [6][8] - The net profit forecast for 2025 is 331 million yuan, with a year-on-year growth of 13.6% [6][8] - The report indicates a projected PE ratio of 16x for 2025, 14x for 2026, and 11x for 2027, reflecting the company's long-term growth potential [7] Product and Channel Performance - In 2024, the revenue breakdown by product category was as follows: fish products: 1.533 billion yuan (up 18.8%), poultry products: 509 million yuan (up 12.7%), bean products: 247 million yuan (up 13.9%), and vegetable products: 79 million yuan (up 9.6%) [7] - The company plans to enhance its offline distribution channel advantages and improve brand strength, particularly focusing on high-end products like deep-sea fish [7] - The report notes that online channel revenue decreased by 6.2% year-on-year, accounting for 16.2% of total revenue in 2024 [7] Cost and Profitability - The company achieved a gross margin of 30.47% in 2024, an increase of 2.3 percentage points year-on-year, primarily due to cost reductions and scale advantages [7] - The net profit margin for 2024 was 12.17%, up 1.9 percentage points year-on-year [7] - The report anticipates short-term pressure on profitability in 2025, but expects an overall improvement later in the year based on cost trends and revenue performance [7]