Core Insights - The article highlights the rapid growth and user engagement of the Gaode Street Ranking, which reached over 400 million users within just 23 days of its launch, marking a new record in internet growth [3][4][6] - Gaode is transforming from a navigation tool to a comprehensive lifestyle service platform, reflecting a significant shift in user behavior and perception [2][8] User Engagement and Growth - Gaode's Street Ranking has become one of the fastest-growing products, achieving a user penetration rate of nearly 50% among Gaode's 890 million monthly active users [1][4] - On October 1, Gaode's daily active users peaked at 360 million, setting a new historical record [11] Market Trends and Consumer Behavior - The combination of the National Day and Mid-Autumn Festival in 2025 is expected to create a "super holiday" lasting eight days, driving significant consumer demand and increased foot traffic in offline services [4][6] - The article notes a 300% increase in traffic to local eateries and a 150% year-on-year growth in Gaode's restaurant orders during the holiday period [4][6] Unique Value Proposition - The Street Ranking's credibility is based on real user behavior metrics, including navigation to stores, repurchase rates, and geographic diversity, enhanced by AI and credit scoring to filter out false data [6][12] - Gaode has covered over 300 cities and listed 1.6 million offline businesses, achieving a tenfold increase in user numbers in a short time [6][12] Strategic Initiatives - Gaode launched a support plan with over 1 billion yuan in subsidies to promote local businesses, resulting in significant interest from restaurant owners [7][12] - The integration of the Street Ranking with other Alibaba services, such as group buying on Taobao and Ele.me, aims to streamline the consumer experience and enhance transaction efficiency [12] Competitive Landscape - The competition in the local lifestyle service market is expected to intensify post-holiday, with the sustainability of Gaode's Street Ranking model being crucial for its long-term success [13]

国庆黄金周，中国人有两件事绕不开：去哪玩？怎么去？ 而答案，几乎都藏在一个App里。10月1日，高德地图DAU突破3.6亿，再创历史新高。这个数字意味 着，在假期这个全民出行的时刻，几乎每三个人里就有一个在用高德。 不仅如此，刚刚上线23天的"扫街榜"也公布了一个新的里程碑：累计用户突破4亿。 根据高德方面介 绍，4亿为去重后的用户数。这意味着，在过去的23天内，是实实在在的"4亿人"，而不是"4亿人 次"打开了高德扫街榜。 即便是在互联网用户规模超10亿的当下，能在23天里积累起4亿用户的产品，也寥寥无几。 在这个假期，高德和扫街榜一起，把"地图"变成了生活的入口。 高德很忙 到了旅行目的地后，想要来一场放松心情不被景点左右的citywalk，打开社交软件的攻略是五花八 门，没个把小时做不出决策。打开高德扫街榜的"宝藏路线"直接跟着走，避开人流又能打卡一些宝藏 小店和冷门景点，避免数人头的尴尬。 甚至连钓鱼佬也没被落下。在"钓鱼地图"小程序里，全国的钓点被一一标记出来，哪条河里有人钓到 鱼都能实时更新。国庆长假里，靠着地图的指引，不少钓鱼爱好者避免了"空军"的尴尬 。 而另一方面，是高德的辅助功能。高速公路 ...

图片来源：抖音 互联网大厂本地生活的年度大战，抖音自然不会缺席。但相较于阿里、美团和京东在外卖、餐饮行业打 得不亦乐乎，抖音正悄悄走另一条路，尝试从酒旅方向破局。 在"十一"假期即将开启之际，抖音生活服务首次公布了针对酒店业态推出的"心动榜单"，覆盖了全国39 城、443家酒店上榜；并且推出新的政策，针对平台上所有上榜酒店，新增全年100亿流量扶持。 与此同时，自10月1日起，抖音生活服务将对全国酒店实施线下扫码免佣金政策，鼓励商家将更多资源 投入到提升线下服务品质和用户体验中，激活线下生意场景。 这是抖音本地生活业务首次对酒旅业释放加码信号。可以看出，抖音在酒店业的新政，离不开"免佣 金"和"流量补贴"两大基本操作，这也是当前互联网平台在本地生活赛道上出击的"标配"。 不过，商旅不是当下抖音的重点，具备季节性的文旅消费才是核心。 "特色酒店"是抖音酒旅消费的关键词。抖音官方披露的数据显示，特色生活方式酒店广受用户欢迎，相 关内容播放量一年超过350亿次。 据抖音生活服务业务副总裁王雪芹介绍，过去两年里，特色酒店入驻抖音的数量增长了七成。越来越多 酒店在抖音注重打造差异化服务体验与内容经营，特色生活方式酒店订 ...

近日，小红书正式推出了其本地生活核心产品"小红卡"。这款年费168元的"吃喝玩乐一卡通"，为用户提供精选门店到店消费9 折优惠，试图将平台内容种草优势转化为线下交易。 本地生活竞争白热化，小红书为何选择"慢"打法？ 近日，上海的杨女士在一次到店消费结束后，没有像往常一样打开手机上的常用支付应用，而是打开了小红书里的小红卡。 这个新模式刚刚开始没多久，对于消费者和商家来说，都还有些陌生。店员向杨女士表示，她是今天第一位用小红书结账的消 费者。 支付顺利完成，杨女士的账单获得了9折优惠。"虽然比不上一些团购，但比一些代金券要便宜，而且使用很简单方便。"杨女士 向21世纪经济报道记者评价称。 这是小红书向本地生活服务迈出的关键一步。 "这三个城市消费活跃度高、'小红书范儿'的特色供给丰富、用户匹配度高。"在一场媒体沟通会上，小红书副总裁徐磊向21世纪 经济报道记者表示，未来还会逐步拓展。 在激烈的本地生活竞争中，小红书试图走出一条基于自身社区基因的差异化道路。这种"慢"打法，能否开辟一条新路？ 给"种草"一个买单的理由 "小红书做本地生活是一个不得不做、肯定会做的事。"小红书交易产品负责人、本地产品负责人莱昂直言。 ...

" 而在国庆节的这个关键节点，到店市场，又多了一个不可小视的 竞争者。 " 作者丨 董子博 编辑丨 林觉民 到店赛道，又有了一个新玩家 —— 9 月 20 日，淘宝闪购已正式启动到店团购业务 。 外卖战场首战告捷，淘宝入局团购的步子迈得仍然很稳，以上海、深圳、嘉兴三地的核心商圈作为 " 桥头 堡 " ，在包含正餐、茶饮、甜品等餐饮全品类上，为消费者提供 到店优惠 服务。 距离国庆假期已不足一周，淘宝闪购的团购业务 也是抓住了好时机 。在本平台 之外， 团购 也同步上线 支付宝、高德 APP 等多个入口，集中火力， 加码 国庆假期。 本就是出行高峰期，消费者旅游、聚会、外出用餐的频率都将猛增 —— 而依靠着更有吸引力的货品货 盘，淘宝闪购给线下消费带来了更多的可行性。 回顾刚刚过去的夏天，淘宝闪购的战略执行，堪称 " 丝滑 " ： 五月入局，淘宝闪购给足自己时间，积累用户心智，为夏季备战； 七八月旺季，淘宝大举进入外卖市场，依靠饱和式的 " 炮火轰炸 " ，快速占据了外卖市场的半壁江山， 赶在市场季节性的下滑之前，拿下了战场的主动权； 而到了九月下旬，腾出了一只手的淘宝，又 入局 线下市场，抢在国庆前进入了到店 ...

导语：长期来看，高德的未来取决于能否将初期的势能转化为持续的动能。 当大众的目光，还聚焦在外卖战场上的正面交锋时，几乎所有人都忽略了牌桌旁那位沉默的观察者。然而，棋局的变化往往源于最意想不到的角 落。 9 月 10 日，阿里旗下的高德地图发动了一场出其不意的侧翼行动：从高德"扫街榜"切入，在到店业务上成功开辟了第二战场。 与传统依赖 UGC （用户生成内容）的评分逻辑截然不同，高德扫街榜祭出了一套完全的基于海量用户真实行为构建的评分体系。这一基于"第一 性原理"的底层逻辑创新，从根本上颠覆了传统榜单"刷单"与"送礼换好评"的操作空间，旨在将一份真正客观、可信的生活消费指南交还给广大消 费者。 市场的反馈是积极而热烈的。 上线首日，扫街榜用户数一举突破 4000 万，一跃成为国内规模最大的本地生活类榜单。而紧随其后的商家扶持政策——餐饮商家首年免入驻费， 更是点燃了众多商家的参与热情，首日新入驻高德的餐饮商家数环比暴涨 631% ，在餐饮行业当中激起了巨大的回响。 基于 1.7 亿日活用户使用高德地图过程中的导航、搜索、到店、收藏，乃至于"专程前往"、"回头客"等典型用户行为，同时结合支付宝的芝麻信 用分的评估 ...

Core Insights - The local life service market in China is projected to grow from 19.5 trillion yuan in 2020 to 35.3 trillion yuan by 2025, with an online penetration rate of only 10% [1][11] - Alibaba has made significant strategic moves in the local life service sector, including the launch of the "Gao De Street Ranking" and a new group buying service in collaboration with Ele.me [1][3][4] Market Overview - The local life service market is expected to exceed 35.3 trillion yuan by 2025, with a compound annual growth rate of 12.6% and an anticipated online penetration rate of 30.8% [11] - The "to-store" services, which include dining, tourism, and entertainment, account for over half of the local life service market and are growing at an annual rate of over 15% [11] Alibaba's Strategic Moves - Alibaba's new group buying service features a "dual supply + three entry points" model, integrating offerings from Taobao Flash Sale and Ele.me [3] - The service will initially be piloted in key urban areas such as Shanghai, Shenzhen, and Jiaxing, utilizing localized marketing strategies [3][9] Technological Integration - The Gao De Street Ranking leverages AI and user behavior data to enhance user experience and merchant evaluation [5][9] - Payment technologies from Alipay and order code systems from Taobao are designed to streamline the in-store experience for users [5] Competitive Landscape - The local life service market is highly competitive, with major players like Meituan, Douyin, and Kuaishou also expanding their offerings [15][14] - Douyin has introduced a content-driven group buying model, while Kuaishou has committed significant resources to local life services [13][14] Future Trends - The competition in the local to-store business is expected to shift from single-channel to multi-channel integration, emphasizing the importance of combining merchant resources, user data, and fulfillment networks [17] - The significance of lower-tier markets is increasing, with county-level economies projected to exceed 50 trillion yuan by the end of 2024 [18] Conclusion - Alibaba's recent initiatives in the local to-store business signify a shift from a defensive to an offensive strategy, aiming to capture market share and enhance user experience [20] - The ongoing competition in the local life service sector will focus on providing better, more transparent, and convenient services to consumers [20]

作者 | 黄昱 编辑 | 王小娟 在淘宝闪购加入外卖混战近5个月后，外界料定阿里一定会再次发力的到店团购业务，终于还是来了。 华尔街见闻获悉，9 月 20 日，淘宝闪购的到店团购业务将在上海、深圳、嘉兴这三个城市率先启动试点，后续再全面铺开。跟外卖业务一样，到店团购业 务也由淘宝闪购和饿了么携手布局，但会同时在淘宝、支付宝、高德三个阿里体系内最大的流量端口上线。 自此，阿里也正式对美团核心业务形成全方位"围剿"。 不过，10天前被阿里推到聚光灯下的高德，目前并不会成为阿里到店团购业务的运营主体。 在阿里要再发力的到店团购业务中，高德发挥作用除了引流外，还是其10天前发布的扫街榜，就像美团的大众点评榜单。这被外界视作阿里开启到店团购业 务的第一步。 此番加码到店团购业务的黑布揭开，也正式宣告阿里并不会启用曾经承载其到店业务的平台口碑。但对于上述信息，阿里方面暂未对华尔街见闻做出回应。 事实上，淘宝要布局到店团购业务在业内早已不是秘密。华尔街见闻发现，在8月份时，就有多个业内人士在社交平台上透露淘宝闪购将上线到店团购业务 的消息。 不过一位餐饮业内人士告诉华尔街见闻，原本淘宝相关业务人员告知的团购上线时间是更早的 ...

Core Viewpoint - The competition in local life services is shifting from online to offline, with Alibaba's Gaode Map launching the "Gaode Street Ranking," which is based on real user behavior and claims to be "never commercialized" [3][5]. Summary by Sections Introduction of Gaode Street Ranking - Gaode Map launched the "Gaode Street Ranking" on September 10, coinciding with Alibaba's anniversary, indicating the project's high priority within the company [5]. - The ranking aims to compete directly with Dianping's core business, marking a new phase in the battle for user decision-making entry points [5][10]. Features of the Ranking - The ranking consists of two parts: the "Top List," which is updated annually, and the "Street List," which is updated daily, focusing primarily on restaurants [5][7]. - Gaode has designed various specialized lists based on real user behavior, such as the "Special Visit List" and the "Repeat Visitor List," to capture the attractiveness of stores from different dimensions [7]. Motivation Behind the Launch - The increasing reliance of consumers on online ratings and rankings for decision-making, coupled with the prevalence of fake reviews, has led to a decline in trust in traditional evaluation systems [7][9]. - Many consumers have developed a tendency to seek out lower-rated stores, believing they may offer better quality than those with inflated ratings [9]. Market Context - The local life services market in China is substantial, exceeding 35 trillion yuan, with over 60% of this attributed to in-store businesses, including dining and entertainment [10][12]. - Compared to the heavily logistics-dependent takeaway business, in-store business models are lighter and more profitable, making them a new focal point for platforms [12]. Gaode's New Evaluation System - Gaode's solution involves creating a rating system based on actual user behavior rather than subjective reviews, leveraging its strengths in travel and location data [13][15]. - The system quantifies user actions, such as searching, navigating, and visiting stores, as a form of genuine endorsement for businesses [15]. Implementation of the New System - The dual data model of "Behavior + Credit" is employed to ensure the authenticity of evaluations, with a focus on real user actions [15][17]. - Gaode's system identifies the source of reviews, giving more weight to those from verified visitors and filtering out fake content using AI [17]. User Reception and Market Impact - The launch of the Gaode Street Ranking attracted over 40 million users on its first day, indicating strong market interest [18]. - This new system aims to foster a positive cycle in the industry, allowing businesses to focus on improving products and services rather than engaging in "review manipulation" [18]. Competitive Landscape - On the same day, Meituan announced the relaunch of its "Quality Takeaway" service, indicating a shift in the local life service battlefield towards higher-value in-store businesses [20][22]. - Alibaba's aggressive strategy in the takeaway sector has shown results, with significant user growth in its services, leading to a rapid extension into in-store group buying [22][23]. Challenges and Future Outlook - Gaode's Street Ranking faces challenges, such as the lack of genuine interaction and the potential for businesses to incentivize user behavior through discounts [26]. - The competition is evolving, with various platforms attempting to address the core issue of maintaining content authenticity while expanding their services [26][27]. - The future of local life services may involve a dual-track ecosystem where behavior data corrects content biases, and AI plays a mediating role in maintaining trust [27].

Core Insights - The live cooking event featuring Liu Qiangdong is a strategic move by JD.com to enhance its local lifestyle services, blending user engagement, ecosystem building, and strategic differentiation [1][3]. Group 1: Cultural Integration and Brand Strategy - The choice of "Huang Gou Zhutou Rou," a traditional dish with a 300-year history, reflects JD.com's deep understanding of local culture and its commitment to integrating cultural elements into its business model rather than engaging in price wars [3]. - Liu Qiangdong's humorous remarks during the event highlight JD.com's ability to maintain a relaxed and humorous brand image amidst fierce competition, emphasizing the importance of personalized brand representation over cold commercial declarations [3][4]. Group 2: Differentiation in Business Strategy - JD.com’s declaration of not engaging in price wars reveals its differentiated strategy in the hotel and travel sector, focusing on long-term ecological balance rather than short-term profit maximization through squeezing hotel operators [3]. - The "Seven Fresh Kitchen" initiative connects JD.com's 800 million high-spending users with the primary clientele of four-star hotels, creating a virtuous cycle of "food attraction to travel conversion," which is more persuasive than traditional advertising [3]. Group 3: Humanized Brand Communication - Liu Qiangdong's appearance as a chef breaks down barriers between corporate leaders and consumers, fostering a sense of relatability and human connection, which is essential for modern business leaders [4]. - The event signifies a shift in commercial competition from mere price battles to a focus on value creation, as more business leaders engage authentically with users [4].