"票根经济"玩出新花样 "票根经济"是一种新的经济模式，通过整合各类消费活动（如电影、赛事、演出、展会等）的门票凭证，与 商圈、餐饮、住宿等商户联动，推出跨场景优惠。 当下在国内不少地方，"票根经济"新模式正以润物无声之势，激发城市消费活力，塑造文旅新格局。"票根经 济"的"小切口"正在变成消费的"大入口"。 全国多地推出的"票根经济"创新玩法，正在将电影消费从影院延伸到整个城市消费链条。（新华社发） 深圳商报记者 李佳佳 根据国家电影局统计，截至2025年12月13日，全年电影总票房已达500.03亿元，总人次为11.94亿，其中国产 影片票房为409.52亿元，国产影片份额为81.90%。在年度票房榜上，《哪吒之魔童闹海》以超过154亿元的票 房高居榜首，紧随其后的是《唐探1900》《疯狂动物城2》等影片。 随着电影产业的繁荣发展，也带动了"电影＋"应用场景的不断丰富，以及消费链的不断延伸。记者近日发 现，全国多地推出的"票根经济"创新玩法，正在将电影消费从影院延伸到整个城市消费链条。 广东省已连续23年蝉联全国"票仓第一"。数据显示，截至12月13日，广东年度电影票房突破60.7亿元，吸引 超1.45亿 ...

红星新闻网（记者 李婉清）12月23日报道 为加速数字经济与实体经济深度融合，打通技术供给与消费需求的精准衔接通道，12月23日，成都市商务局联合 市经信局新经济委举办科技赋能消费新场景供需对接会。市发改委、市科技局等市级部门相关负责人，四川天府新区、成都高新区等区（市）县商务主管部 门相关负责人，商务商贸园区代表，消费场景运营商，智能制造、AI应用、电商平台等领域企业代表，以及相关行业协会负责人齐聚一堂，共商消费场景 创新发展路径，助力成都加快国际消费中心城市建设。 此次对接会以"搭建平台、整合资源、推动落地"为核心，设置政策解读、需求发布、供给展示、基金推介、互动洽谈等环节，精准匹配供需两端需求，为参 会各方搭建起高效沟通的桥梁。 政策解读环节，市商务局相关负责人详细解读成都消费场景升级配套政策，涵盖新业态新模式新场景试点城市和国际化消费环境建设城市配套政策，以及省 级"蜀里安逸"消费新场景培育及相关奖补政策。清晰的政策解读让参会企业精准把握政策导向，不少企业代表表示，政策红利的释放为企业参与场景建设提 供了明确指引，也增强了大家扎根成都、布局消费新场景的信心。 交流发言环节，现场互动氛围热烈。场景需求方 ...

Group 1 - The core viewpoint of the news highlights the resilience and confidence of Guizhou Moutai's distributors in Guangdong Province, emphasizing their commitment to overcoming market challenges together [1] - Guizhou Moutai's distributors plan to enhance market expansion by increasing bottle opening rates, refining consumption scenarios, and targeting younger demographics through dedicated social media platforms [1] - The company aims to promote its social responsibility through various public welfare initiatives while focusing on the development of a series of activities for inheritors [1] Group 2 - Xiangcai Securities reports that Moutai is focusing on consumer-centric strategies, promoting "three transformations and three terminal changes" to ensure long-term stability in market channels [2] - The report suggests that Moutai is building a comprehensive anti-counterfeiting technology system involving multiple carriers, subjects, and technologies [2] - The analysis indicates that there are opportunities in both innovative consumption categories and traditional sectors that are actively seeking change, recommending attention to leading companies with strong demand stability and risk resistance [4]

Core Insights - The younger generation seeks a more relaxed and fashionable way to express cultural confidence, which brands like Adidas are tapping into by interpreting traditional Chinese culture through their products [1] Group 1: Consumer Trends - The global consumption market is undergoing deep structural changes, with increasing trends of market segmentation and personalization, necessitating brands to accurately identify and cater to diverse consumer needs [3] - Adidas is diversifying its product offerings in the running category, providing a range of shoes tailored to different types of runners, such as the ADIZERO 0 series for elite runners and the SUPERNOVA series for casual joggers [3] Group 2: Brand Innovation - Adidas has successfully launched its flagship store on Anfu Road in Shanghai, which has become a cultural hub for young consumers and has performed exceptionally well since its opening [5] - The brand is focusing on cross-industry collaborations to enhance product appeal, including a partnership with Chinese designer SAMUELGUÌYANG for a limited New Year collection, which has gained popularity among young consumers and NBA stars [7] Group 3: Financial Performance - Adidas reported a revenue of €2.774 billion in the Greater China region for the first three quarters of 2025, reflecting a 12% year-on-year growth and demonstrating the effectiveness of its localized strategy [9]

Group 1 - The core viewpoint emphasizes the shift in consumer behavior towards quality, experience, and emotional resonance in shopping, driven by the trend of consumption upgrading [1][4] - The implementation of free admission in popular tourist attractions, such as the Lingyin Feilai Peak Scenic Area, resulted in a 70% increase in visitor numbers compared to the same period last year, demonstrating that eliminating entrance fees can enhance overall spending through extended consumer engagement [1] - The "241 algorithm" in Hangzhou indicates that for every additional 24 hours a tourist stays, the city's annual tourism revenue increases by 10 billion yuan, highlighting the economic benefits of longer visitor stays [1] Group 2 - The "14th Five-Year Plan" suggests a strong focus on boosting consumption by innovating consumption scenarios, improving consumer experiences, and optimizing the consumption environment, which are crucial for achieving a dynamic balance between supply and demand [2] - In the first 11 months of the year, over 960 new stores opened in Beijing, integrating intangible cultural heritage and global aesthetics into consumption scenarios, which continuously stimulates consumer vitality [2] - The rise of instant retail, supported by local retail supply, has become a new growth driver for China's retail industry, showcasing the transformative impact of scenario innovation on consumption [2] Group 3 - The introduction of national standards for various sectors, including ice sports and green furniture, aims to enhance consumer confidence and protect rights, thereby fostering a more favorable consumption environment [3] - The implementation of over 40 national standards in service consumption sectors, such as sports and dining, is expected to drive the transformation towards new, green, and high-quality service consumption [3] Group 4 - From 2013 to 2024, domestic demand is projected to contribute an average of 93.1% to economic growth, with final consumption expenditure expected to account for 44.5% of economic growth by 2024, indicating the resilience and potential of the Chinese consumer market [4] - The contribution of consumption to economic growth has already surpassed 50% in the first half of this year, underscoring the importance of optimizing the consumption environment to enhance consumer confidence and release domestic demand potential [4] - A new era of consumption characterized by comfort and quality is emerging, with a strategic focus on expanding domestic demand to support high-quality economic development [4]

Core Viewpoint - The joint notice issued by the Ministry of Commerce, the People's Bank of China, and the Financial Regulatory Administration aims to strengthen the collaboration between commerce and finance to boost consumption significantly [1][2]. Group 1: Policy Measures - The notice outlines 11 policy measures across three main areas: enhancing collaboration between commerce and finance, increasing financial support for key consumption areas, and expanding cooperation among government, finance, and enterprises [2][4]. - It emphasizes the need for local departments to improve communication and collaboration, encouraging the establishment of mechanisms to address challenges in financial support for consumption [4][5]. Group 2: Financial Support for Consumption - Financial institutions are encouraged to focus on five key areas: upgrading product consumption, expanding service consumption, fostering new consumption types, innovating diverse consumption scenarios, and supporting consumption assistance [2][7]. - Specific measures include enhancing financial services for durable goods and digital products, improving loan policies for personal consumption, and supporting cross-border trade financing [7][8]. Group 3: Government-Finance-Enterprise Cooperation - The notice promotes joint consumption activities organized by local commerce departments and financial institutions, aiming to reach more businesses and consumers [11]. - It encourages the sharing of information and resources between local departments and financial institutions to facilitate precise service delivery and enhance credit construction in the consumption sector [12].

Core Viewpoint - The article discusses a joint notification issued by the Ministry of Commerce, the People's Bank of China, and the Financial Regulatory Bureau aimed at boosting consumption through enhanced collaboration between commerce and finance sectors. Group 1: Policy Measures - The notification outlines 11 policy measures across three main areas focusing on product consumption, service consumption, and new consumption types, emphasizing the need for strong mechanisms and implementation [2][4][5]. - Local departments are encouraged to strengthen communication and collaboration, utilizing financial and social capital to stimulate consumption [2][7]. Group 2: Financial Support for Consumption - Financial institutions are urged to optimize their services around five key areas: upgrading product consumption, expanding service consumption, nurturing new consumption types, innovating diverse consumption scenarios, and supporting consumption assistance [4][5]. - Specific measures include enhancing financial services for durable goods and digital products, and developing tailored loan products based on consumer credit profiles [4][6]. Group 3: New Consumption Development - The notification promotes the development of new consumption types, including green, health, and digital consumption, while encouraging financial institutions to explore innovative financial services [6][8]. - It emphasizes the integration of financing, settlement, and insurance services to support new consumption scenarios and enhance the overall consumer experience [6][7]. Group 4: Government-Financial-Enterprise Collaboration - The notification encourages a collaborative approach among government, financial institutions, and businesses to conduct diverse promotional activities and share information effectively [7][8]. - Financial institutions are advised to participate in local consumption promotion activities and customize services to meet specific local needs [7][8]. Group 5: Implementation and Future Steps - The Ministry of Commerce plans to guide local departments and financial institutions in implementing these measures effectively, aiming to support consumer welfare and stimulate consumption for a strong economic start [8].

Core Viewpoint - The Ministry of Commerce, the People's Bank of China, and the Financial Regulatory Administration have issued a notification aimed at enhancing collaboration between commerce and finance to boost consumption, outlining 11 policy measures across three main areas [1]. Group 1: Upgrading Commodity Consumption - The notification emphasizes the enhancement of financial services for durable goods and digital products, aiming to unlock the potential for commodity consumption upgrades [3]. - Financial institutions are encouraged to collaborate with platforms and key merchants to improve payment options such as installment plans, credit cards, mobile banking, and digital currency, catering to consumer demand for upgrades [3]. - Policies will be implemented to rationally determine loan issuance ratios, terms, and interest rates based on customer repayment ability and credit status, while also expediting the development of personal consumption loans [3]. Group 2: Encouraging Local Consumption Initiatives - Local commerce authorities are urged to leverage existing funding channels to actively promote consumption activities, aligning financial support to better stimulate consumption potential [4]. - The use of digital currency smart contracts is encouraged to enhance the effectiveness of consumption promotion policies [4]. - Various financial support methods, such as loan interest subsidies and risk compensation, will be explored to guide credit funds towards key consumption areas [4]. Group 3: Fostering New Consumption Models - The notification calls for the development of new consumption models tailored to local conditions, focusing on sustainable and controllable risks while exploring financial support for emerging economic sectors like green and digital consumption [5]. - Financial institutions are encouraged to collaborate with social e-commerce and live-streaming platforms to create internet-adapted business models [5]. - There is a push for financial services to be more accessible to a broader customer base, including underserved segments, enhancing convenience and availability [5]. Group 4: Innovating Diverse Consumption Scenarios - The notification supports the integration of financing, settlement, and insurance services to foster new consumption scenarios, enhancing financial support for various commercial activities and urban development projects [6]. - Financial institutions are encouraged to engage in rural e-commerce development and support local consumption initiatives, particularly in agricultural product sales [6]. - There is a focus on improving financing for logistics and distribution centers in rural areas to meet the credit needs of cold chain logistics projects [6].

Core Insights - The recent issuance of two significant documents by the Ministry of Industry and Information Technology and other departments aims to enhance the adaptability of supply and demand in consumer goods, promoting consumption through innovative scenarios [1][2] - There is a notable shift in consumer behavior from purchasing products to seeking experiences, indicating a growing trend in service consumption as a new driver for economic growth [1][2] Group 1: Policy Initiatives - The implementation plans focus on activating consumption potential through scenario innovation, which is seen as a critical approach to stimulate economic growth [1] - The documents highlight the need for a robust framework to cultivate new consumption scenarios, addressing existing challenges such as insufficient innovation and slow regulatory adaptation [2] Group 2: Market Trends - As GDP per capita approaches $15,000, there is a significant transition from product-oriented consumption to service-oriented consumption, which is expected to stabilize economic growth [1] - Service consumption is characterized by its emphasis on experience, immersion, and emotional resonance, aligning with consumers' desires for personalized and high-quality lifestyles [1] Group 3: Implementation Strategies - To foster new consumption scenarios, traditional commercial areas should leverage technology to enhance the shopping experience, integrating online convenience with offline engagement [2] - The integration of culture and tourism is encouraged, with suggestions to enhance visitor experiences through immersive performances and interactive activities [2] - There is a call for accelerated digital infrastructure development, promoting the use of AI, IoT, and robotics across various service industries [2] Group 4: Support for Innovation - The need for policy support to reduce barriers for innovation in new consumption scenarios is emphasized, including financial guidance and the establishment of industry funds [3] - A dynamic regulatory framework is proposed to accommodate new technologies and business models, ensuring a balanced approach to innovation and oversight [3] - The "14th Five-Year Plan" suggests creating high-impact consumption scenarios to optimize consumption structure and unleash market potential [3]

Core Insights - The unexpected popularity of the "three-piece set" from Guangde, consisting of a炖锅 (stew pot), 卡旺卡奶茶 (Kawanka milk tea), and 詹记桃酥 (Zhanji peach crisp), has attracted tourists from regions like Shanghai, Jiangsu, and Zhejiang, showcasing a successful case of local cultural tourism [1][2] Group 1: Market Trends - The surge in Guangde's tourism reflects a broader trend of diversified consumption in China, shifting from product-based to experience-oriented and emotional consumption [2] - There is a growing demand for cultural and creative products, as well as intangible cultural heritage items, indicating a shift in consumer preferences towards experiences that provide both satisfaction and emotional value [2] Group 2: Local Government Initiatives - The local government has implemented policies to innovate consumption scenarios, create quality IPs, and promote the integration of various business formats, which have contributed to Guangde's rise as a tourist destination [4] - Events such as the "炖锅大武台" (Stew Pot Grand Competition) and high-end sports events have been organized to attract visitors and enhance the city's appeal [4] Group 3: Community Engagement - Guangde's response to the influx of tourists has been commendable, with the government providing free buses and parking, and local businesses ensuring the freshness of ingredients [5] - The community's willingness to welcome visitors has transformed the city's image from merely being a "net celebrity" location to a place that offers genuine emotional connections [5] Group 4: Comparative Analysis - Other counties in China have also successfully gained attention by leveraging their unique characteristics, such as Anji County's bamboo forests and Dali's cultural identity, highlighting the importance of local culture in attracting tourism [7] - The challenge for Guangde lies in converting the temporary surge in visitors into sustained interest and deeper tourism experiences, which will require ongoing efforts to enhance local offerings [7]