Group 1 - Bilibili (BILI.US) pre-market shares increased by 2.56%, reaching $22.85 [1] - The "China Game Industry Report" indicates that the domestic game market's actual sales revenue will reach 168 billion yuan in the first half of 2025, representing a year-on-year growth of 14.08% [1] - The number of game users in China is expected to reach approximately 679 million, with a year-on-year increase of 0.72%, marking a historical high [1] Group 2 - Bilibili's closing price on July 30 was $22.28, with a pre-market price of $22.85 on July 31 [1] - The company's total market capitalization is approximately $9.197 billion [1] - The stock has a 52-week high of $31.77 and a low of $12.72 [1]

Core Insights - The Chinese gaming market achieved a record actual sales revenue of 168 billion yuan in the first half of 2023, marking a year-on-year growth of 14.08% [1] - The number of gaming users reached approximately 679 million, reflecting a growth of 0.72% year-on-year, also a historical high [1] - The growth in market revenue and user base is attributed to several factors, including the successful launch of new games, the steady performance of established games, and the strong growth of esports and mini-program games [1] Market Segmentation - The actual sales revenue of the mobile gaming market in China was 125.31 billion yuan, with a year-on-year increase of 16.55% [2] - The client game market generated 35.40 billion yuan, growing by 4.86% year-on-year, while the console game market saw a significant increase of 29.78%, reaching 1.03 billion yuan [2] - The web game market, however, experienced a decline, with actual sales revenue of 2.20 billion yuan, down by 5.87% [2] Esports and Other Segments - The esports gaming market achieved actual sales revenue of 80.65 billion yuan, reflecting a year-on-year growth of 16.64% [3] - The two-dimensional mobile game market saw a decline in revenue, totaling 14.58 billion yuan, down 8% year-on-year, attributed to factors such as slowing revenue growth of leading games and a lack of innovation [3] - The mini-program gaming market reported actual sales revenue of 23.28 billion yuan, with a remarkable growth of 40.2% year-on-year, where in-app purchases accounted for 65.7% of the revenue [3]

Core Insights - The domestic gaming market in China achieved a record actual sales revenue of 168 billion yuan in the first half of 2025, representing a year-on-year growth of 14.08% [1] - The number of gaming users reached approximately 679 million, marking a historical high with a year-on-year increase of 0.72% [1] Market Segmentation - Mobile gaming generated actual sales revenue of 125.31 billion yuan, showing a year-on-year growth of 16.55% and accounting for 74.59% of the total market share [1] - Client-based games saw actual sales revenue of 35.40 billion yuan, with a year-on-year increase of 4.86%, representing 21.07% of the market [1] - Web-based games reported actual sales revenue of 2.20 billion yuan, experiencing a decline of 5.87% year-on-year, making up 1.31% of the market [1]

Core Insights - In May, China's gaming market reached a scale of 28.051 billion yuan, marking a year-on-year growth of 9.86% and a month-on-month increase of 2.56% [1] - The mobile gaming market contributed significantly with a scale of 21.177 billion yuan, showing a year-on-year growth of 11.96% and a month-on-month growth of 3.69% [3] - The client game market saw a scale of 5.819 billion yuan, with a year-on-year growth of 1.58% and a month-on-month growth of 0.34% [3] Mobile Gaming Market - Notable new releases and updates in May stimulated player engagement and spending, including the launch of new seasons and content updates for existing games [1][3] - Tencent's long-standing FPS game "Peacekeeper Elite" launched its SS33 season, which contributed to its ranking at the top of the App Store sales chart [3] - The game "Delta Force" also saw a significant increase in revenue, attributed to the introduction of a new game mode and promotional activities [4] Client Game Market - The client game market's growth was primarily driven by new and returning titles, with successful launches such as "Victory Goddess: New Hope" and "Romance of the Three Kingdoms: Fantasy Continent 2" [3] - The game "Yanyun Sixteen Sounds" received a major content update, contributing to its performance in the client game market [3] Overseas Market Performance - Chinese self-developed games achieved actual sales revenue of 1.577 billion USD in overseas markets, reflecting a year-on-year growth of 6.93% and a month-on-month growth of 1.50% [6] - Key contributors to this growth included "Kingshot" and "Genshin Impact," with the latter seeing a significant increase in revenue following a new version release [7] Top Performing Games - The top games in terms of revenue in May included "Kingshot," "Genshin Impact," and "Civilization Domination," with "Kingshot" experiencing a doubling of revenue [7][8] - "Genshin Impact" launched a new version that significantly boosted its overseas revenue by over 50% [7]

Investment Rating - The industry is rated as "Outperforming the Market" with an expected increase of over 10% relative to the market index in the next six months [4][36]. Core Insights - The Chinese gaming market showed a strong performance in April 2025, with a year-on-year revenue growth of 21.93% and a month-on-month growth of 2.47%, reaching a total revenue of 27.351 billion yuan [1][14]. - The mobile gaming sector specifically saw a revenue of 20.424 billion yuan, reflecting a year-on-year increase of 28.41% and a month-on-month increase of 3.07%, driven by strong performances from long-term products and new releases [1][15]. - The global gaming market experienced a decline in revenue, with a year-on-year decrease of 0.31% and a month-on-month decrease of 4.57%, totaling 6.5 billion USD in April 2025 [2][18]. - The top three revenue-generating games globally were "Honor of Kings," "Honkai: Star Rail," and "SD Gundam G Generation ETERNAL," with the first and third benefiting from strong IP collaborations [2][21]. Summary by Sections 1. Chinese Gaming Market - In April 2025, the actual sales revenue of the Chinese gaming market was 27.351 billion yuan, with a month-on-month growth of 2.47% and a year-on-year growth of 21.93% [14]. - The mobile gaming market achieved a revenue of 20.424 billion yuan, with a month-on-month increase of 3.07% and a year-on-year increase of 28.41%, supported by strong long-term products and new releases [15]. 2. Global Gaming Market - The global mobile gaming revenue in April 2025 was 6.5 billion USD, showing a year-on-year decline of 0.31% and a month-on-month decline of 4.57% [2][18]. - The top three games in terms of revenue growth were "Honor of Kings," "Honkai: Star Rail," and "SD Gundam G Generation ETERNAL," with significant contributions from IP collaborations and new character releases [21]. 3. Revenue Rankings - In the Chinese App Store's top 10 games for April 2025, Tencent's games occupied 7 positions, maintaining a dominant market presence [24]. - The top five games included "Honor of Kings," "Peacekeeper Elite," "Gold Shovel Battle," "Dungeon & Fighter: Origin," and "Endless Winter," with Tencent holding four of these spots [24]. 4. Overseas Market Performance - The revenue from self-developed games in overseas markets reached 1.554 billion USD in April 2025, showing a year-on-year increase of 9.62% despite a month-on-month decline of 4.40% [34]. - "Honkai: Star Rail" saw a significant increase in overseas revenue, rising by 136%, while "Kingshot" experienced a 209% increase in revenue [31][34]. 5. Investment Recommendations - The report suggests focusing on companies with rich license reserves, strong R&D capabilities, frequent high-quality IP collaborations, and stable content output capabilities, as the market shows robust growth potential [33].

Core Insights - The Chinese gaming market reached a scale of 27.351 billion yuan in April 2025, showing a year-on-year growth of 21.93% and a month-on-month growth of 2.47% [1] - The growth is primarily driven by long-term products with an operational cycle of one year or more [1] - April is traditionally a slow season for the gaming industry, making this performance noteworthy, especially with some games achieving record high active user numbers [1] - The actual sales revenue of China's gaming overseas market also saw a year-on-year increase of nearly 10% [1]

Core Insights - The Chinese gaming market reached a scale of 857.04 billion yuan in Q1 2025, showing a year-on-year growth of 17.99% but a quarter-on-quarter decline of 1.21% [1][5]. Market Performance - The domestic client game market generated 179.19 billion yuan, with a year-on-year increase of 6.85% and a quarter-on-quarter growth of 3.62% [5]. - The mobile game market achieved actual sales revenue of 636.26 billion yuan, reflecting a year-on-year growth of 20.29% but a quarter-on-quarter decline of 2.18% [5]. - The web game market's actual sales revenue was 11.13 billion yuan, continuing a downward trend for four consecutive quarters [5]. Game Titles and Categories - Top-performing games in Q1 included "Honor of Kings," "Peacekeeper Elite," and "Crossfire: Gunfight King," with significant contributions from Tencent [6][7]. - The revenue share of MOBA, shooting, and strategy games increased, while the share of role-playing games saw a significant decline [7]. Overseas Market - The revenue from self-developed games in overseas markets grew by 17.92% year-on-year, reaching approximately 346.90 billion yuan (48.05 billion USD) [9]. - Key overseas titles with rapid revenue growth included "Frost Awakening," "Archery Legend," and "Love and Deep Space" [9][10]. User Experience Insights - A survey highlighted common issues in mobile gaming experiences, such as overheating, frame drops, and battery drain, prompting 78.51% of users to consider upgrading their devices [10][13]. - The report recommends mobile manufacturers focus on optimizing performance to address these user experience pain points [13].