"苏超"联赛第六轮镇江队主场对阵泰州队的比赛期间，市商务局紧抓赛事机遇，精心策划并实施了 一系列消费促进活动。球场内"早茶德比"牵动着两城球迷的心弦，球场外"阿镇请客吃面条""坐镇江南 美食礼袋"词条频上热搜，实现了赛事流量向消费能量的转化。 真金白银奉上"欢迎礼" 近邻泰州对镇江美食并不陌生。泰州球迷陈先生自驾一到镇江，就收到了"舌尖上的欢迎礼"："领 了锅盖面的免费券，一餐就吃到了'镇江三怪'。这就是'苏超'热度、镇江热情。" 相约看"苏超"，免费吃面条。早在6月初，商务部门就开始策划锅盖面系列活动，在客场对阵盐城 时携锅盖面"空降"，与东台鱼汤面联谊，并给当地球迷送出2000份锅盖面，以美食打头阵征服了众多美 食爱好者。 此次镇江"主场周"期间，活动升级为"豪送万碗锅盖面"，以真金白银为泰州球迷奉上"舌尖上的欢 迎礼"。7月5日至6日，我市35家锅盖面门店送出包含肴肉、镇江香醋在内的锅盖面套餐。 "阿镇请客"贴心又周到。商务、文旅部门同推"镇服务"——1000名客场球迷"乘着大巴炫面条"。球 迷到达镇江的第一站就是免费品尝锅盖面，主打一个"绝不让客场球迷饿着肚子观赛"。据市锅盖面行业 协会数据反馈，上周 ...

Group 1 - The 2025 Zhejiang Province Urban Basketball League ("Zhe BA") is the largest grassroots basketball event in Zhejiang, running from July 2025 to February 2026, involving 11 cities and 90 counties [1] - The league consists of two phases: a preliminary round in July to determine 11 champion teams, and a city championship from August 8, 2025, to February 2026, featuring 22 teams [1] - The event aims to boost consumption and integrate sports with cultural and tourism sectors, with local governments actively preparing to leverage the event for economic growth [3][5] Group 2 - Zhejiang media highlights the need for the province to learn from Jiangsu's successful sports events, indicating a potential for transformation in Zhejiang's sports landscape [2] - The "Zhe BA" requires participants to be non-professional players, aiming to engage grassroots talent and enhance community involvement [2] - Local governments are implementing strategies to convert event attendance into economic benefits, including promotional packages and enhancing service consumption [5] Group 3 - The event is seen as a catalyst for increasing retail sales, with Zhejiang's retail sales reaching 1.55 trillion yuan in the first five months of the year, a 5.3% increase [5] - The integration of sports with cultural and tourism initiatives is emphasized as a way to create a festive atmosphere and drive local economies [2][3]

Group 1 - The "Su Super" league has gained significant popularity, breaking attendance records and attracting 60,396 spectators, surpassing previous records for amateur football in China [1][4] - Since its launch on May 10, 2023, the number of sponsors for the "Su Super" league has increased from 6 to 29, indicating a growing interest from various sectors including local businesses and listed companies [2][3] - The league has positively impacted local economies, with over 80% of residents reporting a beneficial effect on their daily lives and consumption, and nearly 90% acknowledging its contribution to economic development [2][5] Group 2 - The "Su Super" league is part of a broader strategy by the Jiangsu government to promote sports as a key economic driver, integrating it with urban renewal and rural revitalization initiatives [4][5] - The sports industry in China is projected to reach a total scale of 5 trillion yuan by 2025, with a significant increase in sports-related consumption and employment opportunities [5][6] - The league's success reflects a trend towards grassroots sports events becoming vital for economic stimulation, as seen with previous successful events like the "Village Super" in Guizhou [5]

0:00 一场足球赛能点燃多少经济火花？ 从门票秒空到周边爆单 从深夜食堂到商圈流量 6月28日，人们在泰州市海陵区桃园景区游玩（无人机照片）。 据悉，在江苏省城市足球联赛泰州队主场比赛期间，联赛各场次比赛购票观众和客场球队城市市民，均可享受泰州48家旅游景区免费入园、免 费品尝泰州早茶，以及停车、住宿、购物等多项优惠。新华社发（汤德宏 摄） 南京、苏州等地开设"球迷专列"，方便球迷出行；多地将单一的免景区门票扩展到旅游、餐饮、住宿、演艺领域。据了解，通过推出"苏超观 赛+文化体验"套票，游客人均消费增长近3倍。 去哪儿旅行数据显示，在"苏超"第4轮比赛中，6个主场城市的酒店预订量同比大幅增长。其中，淮安酒店预订量较去年同期增长1.5倍，宿迁 增长67%。"苏超"正在变成整个江苏的推介引流大会。 今年政府工作报告提出，要释放文化、旅游、体育等消费潜力；今年3月印发的《提振消费专项行动方案》提出，要扩大文体旅游消费，创新 多元化消费场景，支持各地增加优质运动项目和特色体育赛事供给。《"十四五"体育发展规划》也明确，到2025年，中国居民体育消费总规模 超过2.8万亿元。 从球场新热力到商圈新活力 体育搭台，文旅 ...

"苏超"再创 纪录 ！ 相关话题也冲上热搜第一。 据21世纪经济报道此前报道，6月14日到15日的周末，因"苏超"热度，美团旅行上的江苏 省旅游订单量一跃成为全国第一，周环比增长50%，省会南京旅游订单量领军全国，苏 州、扬州纷纷跻身前十，呈现"全面开花"的火爆态势。 "赛事经济"也激活了江苏的美食消费，美团数据显示，"苏超"比赛期间，异地消费者贡献 的江苏餐饮堂食订单量同比增长超49%。在淮安东高铁站，关于"盐水鸭，小龙虾请你游淮 安"的"苏超"广告牌随处可见。 图源：澎湃新闻 近期，在江苏淮安的一个周末，21记者看到很多家长带着小朋友，穿着同款"南哥来了"的 蓝色衣服，涌向淮安体育中心看"苏超"，这些多是从南京到淮安看比赛的球迷。虽然赛场 内不能买卖啤酒，但他们可以看完比赛就去淮安盱眙的万人龙虾宴，享受夏日啤酒+小龙 虾。 7月5日晚19:30，江苏省城市足球联赛第六轮焦点战——南京队主场迎战苏州队在南京奥体 中心火爆开赛。比赛进行到75分钟，现场上座牌显示，本场观赛人数达60396人，打破了 上周刚创下的"苏超"联赛单场上座纪录 。 在60396名现场观众的注视下，"苏超"诞生了首 场0比0平局的比赛。 ...

Core Viewpoint - The "Su Super" football league has gained significant popularity, breaking attendance records and stimulating local economies through increased tourism and food consumption [1][5][6]. Group 1: Attendance and Records - The match between Nanjing and Suzhou on July 5 attracted 60,396 spectators, setting a new attendance record for the "Su Super" league [1]. - This attendance figure is close to the all-time record of 65,769 set during a 2012 match between Jiangsu Shuntian and Guangzhou Evergrande [5]. Group 2: Economic Impact - The popularity of the "Su Super" league has led to a 50% week-on-week increase in tourism orders for Jiangsu Province, making it the top destination in the country during the weekend of June 14-15 [6]. - Food consumption has also surged, with a 49% year-on-year increase in dining orders from non-local consumers during the matches [6]. - A specific event in Huai'an saw a total of 48,000 visitors over three days, consuming 103 tons of crayfish, marking a 15% increase in sales compared to the previous year [9]. Group 3: Sponsorship and Commercial Opportunities - The excitement surrounding the "Su Super" league has attracted numerous brands as sponsors, with the official sponsorship price reaching 3 million yuan [12]. - Major brands from the Alibaba ecosystem, including Taobao and Alipay, have quickly entered the sponsorship arena, indicating a competitive environment among sponsors [10][12]. - The league is redefining the commercial value of football in a more relatable manner, enhancing its visibility and marketability [14].

中国青年报客户端讯（中青报·中青网记者 蒋肖斌）足球热浪激发江苏文旅活力，也正有效撬动本地服 务零售市场发展。扬州搓背、南京旅拍、苏州评弹、淮安游船……在主场城市来一场休闲玩乐之旅，成 为不少游客的选择。美团数据显示，"苏超"赛事以来，江苏省休闲玩乐消费线上订单稳居华东第一，同 比增速达40%左右。异地游客贡献的休闲玩乐消费订单TOP5城市分别是，苏州、南京、无锡、扬州、 常州。 随着第六轮"苏超"即将到来，江苏消费市场迎来新一波热潮。本周末，江苏各地的酒店过夜连住客人数 量显著增长，美团旅行数据显示，南京、徐州、淮安、镇江、扬州等主场城市的五星酒店预订量同比增 长超59%，景区门票订单量同比增长超255%。 无锡人虞先生7月4日晚上下班后和朋友自驾去扬州，"离得近，之前没特地来扬州旅游过，借着看比赛 的机会，要好好逛逛"。7月5日，扬州将主场对阵无锡队。当天早上，虞先生去瘦西湖玩，赛后还准备 体验下扬州的"皮包水""水包皮"。 为提升球迷夏季观赛体验，"苏超"组委会将不少场次开球时间调整为晚上7点之后，也借势点燃城市夜 间消费活力。各地餐饮、休闲玩乐商家顺势延长营业时长，上线"苏超"主题套餐，持续放大"全域 ...

编者按：体育赛事，远非单纯的竞技场，更是驱动城市能级跃升的强力引擎。"办赛就是办城市"，这一 理念在经济第一大省广东有着生动诠释。今年，十五运会和残特奥会将在粤港澳大湾区举办。南方财经 全媒体集团推出《粤动21城-广东体育性格图鉴》系列报道，深度剖析广东21个地市独特的体育性格， 聚焦各地如何借力十五运会和残特奥会契机，加快经济高质量发展。首期，我们聚焦广州——一座 以"开放活跃"为性格内核，通过赛事杠杆撬动城市格局、产业升级与国际影响力，加快迈向国际赛事中 心的千年商都。 珠江之上，45艘流光溢彩的花船巡游，打破体育盛典开幕式的空间壁垒，这是2010年广州亚运会的创新 宣言；天河体育中心，数万跑者迎着晨曦在"苏炳添同款跑道"上竞逐，汇成涌动的人潮，这是广州马拉 松作为国际金标赛事的无穷魅力；奥体中心跳水馆，跳水梦之队用"水花消失术"一次次惊艳世界，从谢 思埸到全红婵，这里为顶尖高手提供灯光与舞台。 广州，这座千年商都，用无数个这样的经典瞬间，构建了属于自己的城市体育性格——国际赛事中心。 今年11月，当十五运会和残特奥会的战鼓在粤港澳大湾区擂响，广州作为核心赛区，将再次迎来高光时 刻。十五运会和残特奥会不仅 ...

Group 1: Event and Economic Impact - The "Su Chao" events are expected to significantly enhance the city's vitality, with sports events driving economic integration and consumption growth [2][7] - The city has successfully attracted six large concerts last year, leading to increased spending in related sectors such as hotels and restaurants [2] - Upcoming events include four home games and various sports competitions, which are anticipated to further boost local tourism and consumption [2][3] Group 2: Cultural and Tourism Initiatives - The city is implementing a dual approach of online and offline activities to enhance cultural tourism, featuring ten highlighted projects [3] - Events like "Water Rhythms Jiangsu" will showcase local heritage and cuisine, aiming to stimulate consumer spending [3][4] - A QR code system will be introduced to provide comprehensive information on travel, accommodation, and event details, enhancing the visitor experience [4] Group 3: Transportation and Accessibility - Five dedicated bus routes will be established for match days, providing free transportation for ticket holders to the event venue [5][6] - Additional tourist bus routes will operate around key attractions, ensuring easy access for visitors during the events [5] Group 4: Consumer Engagement and Promotions - The city is launching promotional activities that link event tickets with local dining and shopping experiences, aiming to convert event attendance into increased consumer spending [7] - Free local delicacies will be offered to visitors during match weekends, enhancing the overall experience and encouraging repeat visits [7] Group 5: Market Regulation and Consumer Protection - The market regulation bureau will monitor hotel pricing and ensure compliance with fair pricing practices during major events [8] - A rapid response mechanism for consumer complaints related to hotel pricing will be established to maintain a safe and trustworthy environment for visitors [8]

2025.07. 02 本文字数：1511，阅读时长大约3分钟 作者 | 第一财经 林靖 赛事吸引力和观赛需求日益高涨。调查显示，逾八成（84.2%）居民有观赛意愿。52.1%的居民表 示观看过"苏超"比赛，另有32.1%的居民表示目前没看但后续打算看。近六成（57.4%）居民明确 表示会购票在本城观看主场比赛，近三成（28.1%）居民表示会购票去往客场助威。 赛事传播力和关注群体十分广泛。调查显示，超九成（95.2%）江苏居民知晓苏超，涵盖职场人 士、学生、农民、家庭主妇、退休人员等各类群体，其中非常了解的占近三分之一。58.5%的居民 表示，关注"苏超"的根源是网络热点话题带动，关注人群中非传统球迷群体占比近八成。 苏超的出圈也让足球赛事连接更多人，有利于促进足球普及率的提升，带动更多青少年热爱足球。在 业内人士看来，中国足球长期以来的一大问题就是普及率不高，踢足球的人太少，甚至看足球比赛的 群体比例也不够高。 足球专家、北京市社科院研究员金汕对第一财经分析，"苏超"的爆红可以提高足球的普及率和赛事 在群众中的普及度，这是提升我国足球普及率一个很好的方向。 根据当地媒体报道，扬州扬超体育文化体育有限公司董 ...