Market Overview - The zongzi market in China is expected to exceed 10 billion yuan in 2024 and reach over 11 billion yuan in 2025, driven by the influence of traditional culture and innovative marketing strategies from various brands [1] - The market features a wide variety of zongzi, including classic products from well-known brands like Wufangzhai, Sanquan, and Sinian, as well as new products that explore traditional culture and cross-industry innovations [1] Consumer Preferences - Traditional flavors remain popular among consumers, with classic combinations like meat zongzi with salted egg yolk being a must-buy for many during the Dragon Boat Festival [3] - There is a growing trend towards rational shopping, with consumers opting for smaller combination packs of zongzi to meet health needs and avoid waste, making them popular for gifting [7] Product Innovations - Creative innovations in the zongzi market include products like Qingdao Beer’s zongzi with beer filling and Starbucks’ "Star Ice Zongzi," which combines various flavors to appeal to younger consumers [9][12] - Health-conscious options such as low-GI zongzi made with oat rice and added beans have gained popularity, with some products selling nearly 1,000 units daily [12] Regional and Online Sales Trends - Regional specialty zongzi have seen a surge in online sales, with platforms like Tmall supporting local shops and showcasing unique flavors during promotional events [15][17] - The number of zongzi-related companies in China has reached 5,012, with a significant concentration in provinces like Zhejiang, Shandong, and Guangdong [21] Pricing and Market Competition - Traditional zongzi from well-known brands are priced affordably, with average prices ranging from 6 to 15 yuan per piece, while online platforms often offer lower prices due to promotions [20][21] - The competitive landscape is marked by price wars among zongzi vendors, reflecting a diverse consumer market and the need for brands to adapt to changing consumer preferences [20][21]

Core Viewpoint - The 7th China Western International Investment and Trade Fair emphasizes the importance of industrial design in driving urban development and innovation, with a focus on cross-disciplinary collaboration and cultural integration [1][3]. Group 1: Industrial Design and Value Creation - Industrial design adds value to products through emotional, experiential, economic, social, and cultural dimensions, enhancing brand premium [3]. - Good design is seen as a key variable in driving industrial transformation, moving beyond traditional definitions of merely beautifying products [3]. Group 2: Cross-disciplinary Collaboration - Cross-disciplinary approaches can help design break through conventional boundaries, fostering continuous innovation [3]. - The integration of rational industrial design with artistic creativity and digital technology is essential for re-innovation [3]. Group 3: Cultural Integration and Local Identity - Emphasizing regional culture and deepening cross-disciplinary integration can promote design innovation [3][4]. - Designers are encouraged to extract elements from local cultural symbols, such as the Dazu Rock Carvings, to create products that embody Eastern aesthetic values [3]. Group 4: Talent Development and Market Value - The design industry must ensure that designers' creative outputs receive appropriate market recognition and value [4]. - There is a need to promote the transformation of artistic works into fashion industry products, enhancing the transaction and dissemination of design copyrights [4]. Group 5: Economic Impact and Industry Growth - Industrial design is crucial for driving industrial transformation, improving product quality, and increasing added value [7]. - The event aims to foster deep collaboration among designers, stimulate new design inspirations, and elevate the industrial design sector in Chongqing and nationwide [7]. - The local manufacturing ecosystem provides ample practical scenarios and application spaces for industrial design, contributing to the establishment of a design hub in Chongqing [7].

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