长尾效应
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再访天水,一座不“退烧”的西北小城
Mei Ri Jing Ji Xin Wen· 2025-10-02 12:05
Core Viewpoint - The article discusses the transformation of Tianshui into a "net celebrity city" driven by the popularity of its local dish, spicy hot pot, and explores the long-term effects of this phenomenon on the city's tourism and economy [4][15][20]. Group 1: Tourism and Economic Impact - During the National Day holiday, Tianshui experienced a surge in tourism, with significant visitor numbers and a notable increase in local business activity [4][15]. - Tianshui's tourism revenue reached 38.3 billion yuan in 2024, with a year-on-year growth exceeding 23% [15]. - The city has seen a shift in its visitor demographic, attracting tourists from eastern and coastal cities, indicating a broader appeal beyond its immediate region [14]. Group 2: Local Business Development - The number of spicy hot pot restaurants in Tianshui has increased fivefold to approximately 1,400 since the dish gained popularity [7]. - Local entrepreneurs have capitalized on the trend, with many businesses pivoting to offer spicy hot pot, leading to a wave of new startups [7][9]. - Tianshui is working to enhance its brand recognition by applying for national culinary designations and establishing a collective trademark for its spicy hot pot [9][10]. Group 3: Government and Community Response - The local government has implemented a long-term management strategy to maintain the influx of tourists, focusing on food safety, service quality, and infrastructure improvements [14][15]. - Community initiatives, including volunteer support and enhanced transportation services, have been established to ensure a positive experience for visitors [13][14]. - Tianshui's government has actively engaged in promoting its cultural heritage and tourism resources, organizing events and developing unique travel products [16][18]. Group 4: Future Prospects and Investments - Tianshui has successfully signed 29 tourism-related projects, with 20 of them located in the city, totaling an investment of 1.722 billion yuan [18]. - The city is leveraging its historical and cultural assets to attract further investment, with a focus on enhancing its industrial base and improving the business environment [19][20]. - Tianshui aims to transition from a temporary surge in popularity to sustainable growth by fostering a robust tourism and culinary industry [20].
当爱优腾开始比拼“长尾效应”
3 6 Ke· 2025-09-22 06:34
Core Insights - The concept of "long tail" in the context of drama series is gaining traction among both audiences and streaming platforms, emphasizing the importance of sustained viewership and engagement beyond the initial airing period [1][2][4] - Streaming platforms are increasingly focusing on the long tail effect as a key metric for success, with several old dramas achieving significant viewership even after their original broadcast [2][4] - The industry is witnessing a shift towards valuing quality content that can maintain viewer interest over time, rather than solely relying on initial viewership numbers [6][14] Group 1: Long Tail Effect - The long tail effect is becoming a focal point for streaming platforms, with executives from major players like iQIYI, Youku, and Tencent Video highlighting its significance in various forums [2] - Data from Yunhe indicates that in 2024, seven old dramas achieved an average viewership exceeding 100 million, showcasing the growing importance of long tail metrics alongside peak viewership [2] - Platforms are implementing strategies such as "full series free viewing" to activate the long tail effect of past dramas, attracting new users [1][16] Group 2: Content Strategy - The industry is moving towards a "long + short" content ecosystem, where high-quality long-form content is essential for attracting and retaining users and advertisers [4][6] - The reduction in the number of new series being launched (271 in the first half of 2025, down by 33 from the previous year) indicates a strategic focus on extending the lifecycle of existing series [4][14] - Platforms are diversifying their definitions of long tail dramas, recognizing that any series with strong post-broadcast performance can be classified as such, regardless of its initial popularity [7][11] Group 3: Audience Engagement - The introduction of annual ranking lists, such as Youku's "Annual Bestsellers," reflects a shift in measuring a series' value over a longer time frame, encouraging ongoing viewer engagement [6] - Platforms are leveraging community interaction and user-generated content to maintain the relevance and visibility of older series, fostering a culture of sustained discussion and engagement [15][16] - The use of algorithms to recommend classic dramas to potential new viewers is a key strategy for enhancing the long tail effect [14][16]
增收不增利?暑期旅游市场凸显“长尾效应”
Xin Hua Cai Jing· 2025-08-30 14:24
Core Insights - The tourism market is entering a new phase of steady development after approximately two years of recovery, with a noticeable shift towards smaller, more personalized travel experiences [1] - The summer tourism season has shown strong performance, with significant increases in passenger numbers for both rail and air travel, indicating a robust demand [2] - New travel trends such as "low-threshold" experiences and sports-related tourism are gaining popularity among younger consumers, reflecting changing preferences in the market [3][4] Group 1: Market Performance - From July 1 to August 23, the national railway sent 823 million passengers, a year-on-year increase of 6.4%, averaging 15.23 million passengers daily [2] - The civil aviation sector operated 524,000 passenger flights in the first month of the summer transport season, with a daily average of 16,900 flights, marking a 3.5% year-on-year growth [2] - Popular tourist destinations have seen a surge in bookings, with orders for "car rental + summer vacation" packages in regions like Guizhou and Yunnan increasing by over 80% [2] Group 2: Emerging Trends - The "low-threshold" travel experiences, such as easy mountain climbing and slow rafting, have become popular among young consumers, with significant increases in hotel bookings in regions offering these activities [3] - The integration of sports and tourism has led to a doubling of self-driving tour participants in Jiangsu compared to the previous year, with hotel bookings also rising by nearly 80% [3][4] - The upcoming National Day holiday, combined with the Mid-Autumn Festival, is expected to drive further growth in the tourism sector, with platforms already preparing new offerings [4]
波段买入以及止盈的空间概念
猛兽派选股· 2025-06-24 06:16
Core Viewpoint - The article emphasizes the importance of flexible trading strategies, particularly in short to medium-term trading, with a focus on quick decision-making and risk management [1] Group 1: Trading Strategies - Mark Minervini advocates for a trading approach where stocks that are expected to rise should quickly show profits; if not, investors should exit immediately regardless of minor losses [1] - A key recommendation is to start selling when the stock reaches a profit of 14% to 21%, based on a stop-loss threshold of 7% [1] - Advanced techniques for selling are discussed, including strong sell and weak sell strategies, along with methods like momentum divergence and TR holding line [1] Group 2: Market Statistics - The article presents statistics showing that only 2.3% of stocks doubled in value after April 8, while 8.4% achieved a 60% increase, and 32.5% reached a 30% increase [2] - It highlights that achieving a 20% profit is already a significant accomplishment, as most stocks tend to yield lower returns, emphasizing the rarity of stocks with substantial gains [2] - The concept of wave profit-taking space is introduced, suggesting that understanding these statistics can help maintain a calm mindset during trading [2]
数智时代企业竞争法则:抢首发,占先机
红杉汇· 2025-04-01 12:29
Core Viewpoint - Companies should prioritize launching new products, services, and technologies to gain first-mover advantages, which can create favorable competitive conditions and strategic advantages in the market [2][3]. Group 1: Importance of First-Mover Advantage - The digital transformation is reshaping traditional competitive dynamics, impacting both incumbent and new entrants in the market [3]. - Incumbent companies have established customer bases and stable profits, while new entrants struggle to gain market share [3]. - The Matthew Effect indicates that larger companies can create significant competitive barriers through digital capabilities, leading to rapid expansion and reinforcing their market position [3][4]. - Gaining first-mover advantages in niche and long-tail markets is essential for both new entrants and smaller incumbents to secure competitive positions [5]. Group 2: Strategic Shift from Adaptation to Shaping - Companies can actively influence their competitive environment rather than merely adapting to it, allowing for the creation of favorable conditions for their competitive advantages [5][6]. - The focus should be on proactive strategies that guide industry segments in beneficial directions, ensuring sustained competitive advantages [5][6]. Group 3: Transition from First-Mover to First-Launch - The rapid pace of technological and industrial change has made traditional competitive advantages less relevant, necessitating a focus on temporary competitive advantages [7]. - The speed of strategic decision-making and execution is critical in maintaining competitive positions, making first-launch advantages more relevant than first-mover advantages [7]. Group 4: Capabilities for Gaining First-Launch Advantage - Implementing first-launch strategies can create temporary competitive advantages, while ongoing execution can lead to sustainable competitive barriers [8]. - Key capabilities include: - **Preemptive Capability**: Understanding where to achieve first-launch and translating visions into actionable goals [9][10]. - **Dynamic Capability**: Adapting strategies in real-time to align with market perceptions of first-launch [11]. - **Core Capability**: Efficiently executing strategies to meet first-launch requirements, focusing on technology, market, and supply chain capabilities [12]. Group 5: Types of First-Launch Strategies - First-launch strategies can be categorized into three types: - **Technological First-Launch**: Focused on innovative technologies that disrupt existing paradigms [13][14]. - **Market First-Launch**: Involves creating new business models and market segments [16][17]. - **Social First-Launch**: Aims at enhancing social value and addressing societal issues to build legitimacy [18][19]. Group 6: Decision-Making Process for First-Launch Strategies - The decision-making process involves analyzing market conditions and innovation capabilities, followed by strategy formulation and evaluation using the PDCA cycle [20][22]. - Companies should consider their market position and innovation strength when developing first-launch strategies [23]. Group 7: Key Points for Implementing First-Launch Strategies - **Identify Scene Needs**: Understanding user recognition of first-launch is crucial for converting it into competitive advantages [31]. - **Maintain Strategic Rhythm**: The coherence and timing of strategic actions are essential for achieving competitive advantages [32]. - **Adapt to Local Conditions**: Companies must consider the specific characteristics of their industry and market environment when implementing strategies [33]. - **Enhance Design Thinking**: A user-centered approach in strategy design is vital to avoid potential pitfalls associated with first-launch initiatives [34].