青春经济

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上海奉贤:用宠物打开“青春经济”的大门
Zhong Guo Qing Nian Bao· 2025-04-29 12:08
Core Viewpoint - The pet economy is rapidly emerging as a new growth sector within the youth economy, driven by increasing pet ownership among young people and their desire for social interaction and community engagement [1][5][9]. Industry Performance - The A-share market has shown a mild rebound, with the pet economy sector becoming a market hotspot, as evidenced by several listed companies reporting strong financial performance and high industry sentiment [1]. - Multiple "pet stocks" have seen price increases of up to 20% [1]. Youth Engagement - Research in Shanghai's Fengxian District indicates a significant rise in pet ownership among the 19 to 35 age group, positioning them as the primary pet owners [1][5]. - The integration of pets into social activities is enhancing youth engagement, as young people are more willing to socialize when accompanied by their pets [5][6]. Local Economic Development - Fengxian District is developing various pet-friendly businesses, including pet parks, themed farms, and pet-friendly accommodations, contributing to a complete pet industry chain with over 4,400 related enterprises and an output value exceeding 3 billion yuan [5][9]. - The district's initiatives have led to the establishment of a vibrant community around pet ownership, with events attracting significant participation from young people [6][7]. Community and Social Integration - The "pet economy" is evolving from a focus on individual consumption to a broader social and community-oriented model, facilitating connections among young people through shared pet-related activities [8][9]. - Events such as pet-themed markets and social gatherings are fostering a sense of community and enhancing local economic activity [6][8]. Future Prospects - The Fengxian District aims to be recognized as a national "pet-friendly demonstration area" by the end of 2024, highlighting its commitment to developing a sustainable pet economy that benefits both the community and local businesses [5][9].