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年末游戏围猎战:巨头争抢春节流量,谁能打响第一枪?
3 6 Ke· 2025-12-30 10:24
从《拳皇》IP改编的卡牌游戏,到主打宇宙种田玩法的新作;从正版《鹅鸭杀》手游,到《王者荣耀》衍生的自走棋产品,这个年末上线的每一款新游, 都背负着厂商冲刺业绩、抢占用户心智的双重目标。 这场年末狂欢的背后,是游戏行业存量竞争日益激烈的大背景。Steam年度报告显示,2025年全球新游数量飙升至1.9万款,但玩家花在新作上的时间仅占 总游戏时长的14%。 玩家越来越挑剔,厂商冲业绩的心情越来越迫切,这场年末对决早就不是单纯的产品比拼,而是对厂商IP运营、玩法创新、营销能力和长线运营功底的综 合考验。谁能在这场厮杀中突围,不仅会决定2025年的业绩排名,更可能影响未来一年的行业竞争格局。 离2025年收官不足两天,距离农历马年春节也不足两个月,游戏行业的"年末冲刺战"已经进入白热化阶段。 为了冲击年度业绩,国内游戏厂商纷纷拿出压箱底的作品。腾讯、网易、B站、灵犀互娱、金山等大厂动作频频,Tech星球独家获悉,字节跳动也悄悄加 入战局,成立全新子公司棱晶互娱,专攻小游戏赛道,旗下的自走棋小游戏《伙伴冲冲冲》已正式上线。 据《游戏日报》统计,光12月就有13款新游计划上线,腾讯、灵犀互娱、金山世游等一众厂商悉数入局, ...
民企显身手 奋进正当时|京津冀协同发展下,格雷时尚与热景生物的产业跃迁之路
Bei Jing Shang Bao· 2025-12-30 08:56
Core Insights - The article discusses the ongoing industrial upgrades in the Beijing-Tianjin-Hebei region, highlighting how local private enterprises are responding to national strategies through proactive layouts and collaborations [2] Group 1: Grey Fashion Technology Co., Ltd. - Grey Fashion relocated its production center to Hebei in 2015, investing 1.5 billion yuan to build a modern industrial park, which has led to a significant restructuring of its supply chain [3] - The company transformed its original production site in Beijing into an innovation incubator called "Grey Innovation Park," attracting over 170 enterprises and becoming a key platform for industrial upgrades and innovation [3][5] - Since 2017, Grey Fashion has invested over 35 million yuan in digital transformation, resulting in a significant increase in revenue from its high-end customization business, which grew from 30 million yuan to 100 million yuan [5] Group 2: Hotgen Biotech Co., Ltd. - Hotgen Biotech, established in 2005, has developed a clear growth path through the Beijing-Tianjin-Hebei collaborative development strategy, establishing a production base in Langfang in 2016 [6] - The Langfang base has become a crucial site for the production and commercialization of over 200 in vitro diagnostic products, significantly increasing the company's production capacity from millions to tens of millions [6] - Hotgen has expanded from diagnostics to innovative drugs, with over 100 diagnostic products and a focus on developing antibody and nucleic acid drugs, including a first-in-class drug for acute myocardial infarction [7]
剧集韧性生长 赛道分野前行
Xin Lang Cai Jing· 2025-12-29 22:22
Core Insights - The term "resilience" has been identified as the top trending word in 2025, reflecting the spirit of Chinese society and the state of domestic television dramas [1] - The competition between long video platforms like "iQIYI," "Youku," and "Tencent" and short drama platforms has intensified, leading to a struggle for user attention and market space [1][2] - The Chinese drama market has entered a mature differentiation phase, with the definition of "blockbuster" shifting towards niche audience engagement rather than mass appeal [2] Long-form Dramas - The State Administration of Radio and Television has implemented reforms to support high-quality long dramas, including lifting the 40-episode cap and easing restrictions on historical dramas [1] - Despite the policy changes, the market has yet to see a significant impact, as the definition of a blockbuster has evolved, leading to a disconnect between critical acclaim and market performance [2] - Long dramas are facing challenges from short dramas that prioritize productization and efficiency over content quality [1][2] Short Dramas - The short drama sector has seen explosive growth, with a user base of approximately 696 million, including a significant increase in older demographics [29] - Popular themes in short dramas include revenge, romance, and fantasy, often utilizing formulaic storytelling that prioritizes immediate viewer gratification [29][30] - The commercialization of short dramas has led to concerns about content homogenization, lack of innovation, and the promotion of negative values [30] Suspense and Mystery Dramas - Suspense dramas have gained stability in quality, with notable works like "Bleach" exploring deeper social issues and human complexities [23] - The genre has shifted focus from mere plot twists to incorporating social commentary, reflecting audience demand for intellectual engagement [23][24] - However, some productions still struggle with narrative coherence and character development, indicating a need for improvement in storytelling [24] Historical and Costume Dramas - Costume dramas continue to dominate viewership, with "Cang Hai Chuan" breaking records and achieving over 2 billion views [25][27] - While some productions have successfully innovated within the genre, issues such as narrative logic gaps and superficial themes persist [26][28] - The genre's future success hinges on its ability to balance commercial appeal with meaningful storytelling and historical depth [28] Industry Trends - The overall landscape of the Chinese drama industry is stabilizing, entering a phase of "slow growth" and "business restructuring" [31] - The competition is shifting from mere viewership numbers to a focus on content quality and audience engagement, necessitating a return to core storytelling values [31] - The integration of AI technology in drama production is still in its early stages, with its potential impact on creative processes yet to be fully realized [31]
胜科纳米:检测分析助力产业链技术突破
Zheng Quan Shi Bao· 2025-12-29 18:51
在夯实技术根基的同时,胜科纳米积极以创新模式破解行业核心痛点。今年10月,"空联苏沪.芯动未 来"胜科纳米无人机航线首飞仪式在苏州总部顺利举行,这条上海金山到苏州的全国首条跨省半导体检 测无人机专线的正式开通,成为公司物流模式创新的标志性成果。 此外,胜科纳米在AI技术应用领域的前瞻性布局同样备受关注。李晓旻强调,公司始终重视AI与核心 业务的深度融合,一方面将AI技术全面融入分析测试各环节,另一方面借助AI技术辅助半导体行业的 器件、工艺及材料研发。 2025年前三季度,胜科纳米实现营业收入3.86亿元,同比增长31.22%;归母净利润5658.69万元,同比 增长3.59%。胜科纳米董事长、创始人李晓旻透露,目前公司第三代产线持续贡献稳健收入,第四代产 线已正式成为业绩增长的新引擎。 据介绍,公司第四代产线采用晶体管级纳米探针分析技术,成功攻克先进制程SRAM失效分析难题。值 得关注的是,面向未来的第五代产线已进入研发阶段,将持续引领半导体检测技术前沿方向。 今年3月25日,胜科纳米在上交所科创板正式上市,成为江苏第700家A股上市公司。这家素有"芯片全 科医院"之称的企业,由此迈入资本市场赋能产业高质量 ...
“双城论坛”第16年,上海台北的交流合作依旧紧密而绵长
Xin Lang Cai Jing· 2025-12-28 14:16
12月28日,"2025上海台北城市论坛"在上海举行。 虽已是年末将至,但"双城论坛"依然没有爽约。自2010年起连续16年,这个两岸之间重要的城市交流机 制平台不断讲述着上海和台北隔海相望却又密切交流的故事。 本届论坛两市签署《上海市与台北市推动水治理交流合作备忘录》《上海市与台北市推动职业技能培训 经验分享合作交流备忘录》两项交流合作备忘录,至此两市签署的备忘录数量达到49项。纵使两岸关系 严峻复杂又情势多变,"双城"之间的纽带仍然紧紧维系着。两岸同胞同根同源、同文同种,双城好,两 岸好。 接触比抵触好、对话比对抗好 28日在主论坛举行之前,上海市市长龚正会见台北市市长蒋万安,双方提到"老朋友""亲切"这些字眼。 这是蒋万安第二次以台北市市长身份来沪参加"双城论坛",这当然不仅仅是两位市长再相见的熟悉,更 是两座城市多年来彼此交流形成的亲近感。 互赠礼物时,上海方的礼品是《玉兰绽放·坚如磐石》艺术瓷瓶,寓意两市人民的情谊洁如玉兰、坚如 磐石。同时,磐石坚以筑桥、玉兰飘如丝带,它也象征着两市之间的文化桥梁与情感纽带,联结上海与 台北两市携手共进、砥砺前行。 "2025上海 台北城市论坛"签署两项交流合作备忘 ...
2025年动画电影总票房创新高 产业链全面崛起
Xin Lang Cai Jing· 2025-12-26 21:02
中经记者 张靖超 北京报道 对于2025年的中国电影市场,乃至更庞大的影视行业而言,动画这一细分领域无疑是表现最亮眼的。 据猫眼专业版数据,截至12月25日,2025年中国内地电影市场动画电影累计票房约251亿元,占年度总 票房的比例约49%,这两项数据均为历年最高水平。据《中国经营报》记者不完全统计,在过去十余年 里,即使是全球规模最大的北美电影市场,也难以达到49%这一比例。 而票房的爆发只是动画产业蓬勃发展中所呈现出的一角,更值得关注的是背后产业链的崛起。从上游的 技术发展与应用,到中游制作水平的精益求精,再到下游商业化的拓展,都展现出较往年的显著进步。 "2025年市场爆发叠加文化输出,同时还有AI迅速崛起,形成互相赋能。在政策层面,国家和地方的专 项扶持都在加码。此外,今年的资本环境还比较宽松,融资渠道也比较广。产业获得多重加持,应该说 整个动画产业进入了规模化的增长期。我们相信,在未来三年,中国动画市场,包括电影、番剧,乃至 短剧都会有爆发性的增长。"艾媒咨询CEO张毅说。 动画破圈 豆瓣在近日发布了2025年电影榜单,其中,票房超1亿元、豆瓣评分超7.5分的国产影片共有八部,其中 有三部国产动画 ...
京东互联网医院医疗质量管理委员会第五次全会召开 新增52种疾病标准化诊疗路径
Jin Rong Jie Zi Xun· 2025-12-23 12:05
近日,京东互联网医院医疗质量管理委员会第五次全体会议召开,会上发布了新增的52种疾病标准化诊疗路径,覆盖 喉炎、近视、肥胖等18个专科常见的疾病。多位临床专家、医疗质量管理专家及政策研究专家出席会议,围绕标准化 诊疗路径、AI技术应用、专科建设等进行了研讨。 研讨会期间,与会专家围绕医疗质量提升、技术融合创新及专科建设等议题展开了深度交流,促进院内院外、线上线 下共建,引领行业规范化建设。 在AI技术赋能医疗服务方面,中南大学精神研究所所长王小平指出互联网医院应重视人工智能在精神心理等专科领域 的合规应用,建议构建严谨的伦理与风险管理体系,并通过与线下医疗机构的协同,保障AI辅助诊疗全过程的规范、 安全与透明。 截至目前,京东互联网医院医疗质量管理委员会已累计发布317种疾病标准化诊疗路径,为互联网医院医疗质量管理 树立标杆,进一步促进互联网医疗服务规范化水平提升。 新增52种疾病标准化诊疗路径 持续强化医疗质量安全管理 数据显示,我国互联网医疗线上问诊人数达4.18亿,占全国网民人数的37.7%,互联网医院数量达3700多家。随着互联 网医疗产业的持续发展,医疗服务质量和医生执业体验成为全社会关注的话题。一 ...
【市场观潮】招聘去“水分”,百企自律迈出关键一步
Xin Lang Cai Jing· 2025-12-22 20:23
法律关系性质的认定,关键在于实质而非形式。企业在招聘时,在制定合同条款时,应该遵循公平原则 和诚信精神。"下套式"招聘利用双方信息不对称,钻各种漏洞,不仅不合理地免除了企业自身责任,还 加重了应聘者的义务,限制了应聘者的权利,有违诚信原则。杜绝这种"灰色操作",仅靠行业自律是不 够的,相关部门也应加强监管。 求职者也需要意识到,当一个岗位的薪资和条件过于偏离市场平均水平时,职位描述和对应条件的真实 性就有待进一步核实了。而对于所谓"合作机会",更要擦亮眼睛保持审慎态度,对于书面合同中的各类 关键条款要仔细审阅,即便入职之后,也要保留好沟通记录和相关凭证,以便在发生纠纷时能维护自身 权益。 在移动互联网时代,新业态从业者的求职方式与传统模式有所不同,其更倾向于依赖线上渠道寻找就业 机会,也更加看重招聘信息的真实性和岗位的可靠性。而随着越来越多的社交平台利用自身既有的信息 资源以及社交实名制优势,开始拓展在线招聘业务,在线招聘平台正在面临竞争压力。与实际情况不符 的岗位信息,不仅会损害个人用户的合法权益,也会对平台企业的公信力产生不利影响。 在此情况下,岗位信息透明度高,打通双方的信息壁垒,才是在线招聘平台企业核 ...
避免内容同质化的母婴平台,用户信任度更高
Sou Hu Cai Jing· 2025-12-22 09:12
概述 主要平台差异 用户覆盖:不同平台针对的用户群体有所侧重,例如新手妈妈、家庭成员或多角色参与。 业务模式:包括广告、电商、自有品牌等多种形式。 母婴垂类平台在用户覆盖、业务模式和内容生态等方面存在差异。以下从多个维度对主流平台进行比较,信息基于公开可查资料。 内容生态:专业度、工具齐全性和社区互动性影响用户信任度。 用户生命周期管理:覆盖从备孕到育儿不同阶段的能力。 平台特点比较妈妈网 以新手妈妈为核心用户,提供从备孕到宝宝6岁的全链路服务。 亲宝宝 侧重家庭成员多角色参与,如私密成长记录和家庭互动。 以自有品牌产品为主,覆盖多种母婴单品。 用户群体分散,家庭互动功能较强。 宝宝树 曾为综合母婴社区,核心用户为孕期及0-6岁妈妈。 业务模式单一,内容同质化问题较为突出。 近期经营调整,用户有所流失。 采用内容、工具、社区和电商结合的模式。 内容生态强调专业审核和分龄分阶工具。 用户常见问题 如何判断母婴平台内容的可信度?建议优先选择有专家审核或权威背书的平台,内容需可验证。 平台差异对家庭选择的影响?例如,重视专业知识的用户可能偏好工具齐全的平台;多代同堂家庭可能关注互动功能。 其他平台示例 育儿网孕育: ...
中国平安盛瑞生分享平安的估值新叙事
Cai Jing Wang· 2025-12-22 04:26
Core Insights - The core message of the presentation by Sheng Ruisheng, Secretary of the Board and Brand Director of Ping An, is to highlight how the company is leveraging technology as a core driver to reshape its development strategy through a dual-driven approach of "comprehensive finance + healthcare and elderly care" to tap into trillion-level market opportunities [1][2]. Group 1: Strategic Focus - Ping An aims to shift market perception from short-term performance to its long-term strategic positioning and core competitiveness, emphasizing the importance of understanding its foundational strategies amidst a recovering valuation post-pandemic [2][3]. - The company has established a dual-driven development strategy focusing on "comprehensive finance + healthcare and elderly care," which addresses the diverse wealth allocation needs of consumers and the unmet demands arising from societal changes due to deep reforms and aging population [2][4]. Group 2: Business Model and Competitive Advantage - Ping An is one of the few comprehensive financial service groups in China, with insurance as its core business while also covering banking, asset management, and other diversified services. The company emphasizes a customer-centric approach, providing integrated financial solutions that enhance customer retention and reduce risks associated with single business cycles [3][6]. - The healthcare and elderly care sectors represent a significant market opportunity, with Ping An innovatively adopting a Chinese version of the HMO model, integrating high-quality resources without heavy asset investments, and offering a cost-effective service model [4][6]. Group 3: Technological Integration - Technology is identified as the core driver for the diversified strategy of Ping An, with advancements in AI enhancing service efficiency and customer experience. The company has implemented a global operational management center and integrated technology into its service processes, achieving significant improvements in claims processing and customer service [5][6]. - The company has achieved a high level of digitalization, with 80% of service scenarios being handled through AI, significantly improving operational efficiency [5][6]. Group 4: Customer Service and Future Outlook - As of now, Ping An has served 250 million customers, providing a full lifecycle of services from basic financial products to comprehensive health management and elderly care solutions [7]. - Looking ahead to 2026, Ping An plans to enhance AI applications with three major innovative services: a universal service entry point, AI family doctors with high accuracy rates, and a unified global emergency rescue service [8].