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“降价”30%销量仍下滑,首次关闭中国直营店后,苹果如何赢回市场?
3 6 Ke· 2025-07-29 12:44
Group 1: Store Closures and Openings - Apple will close its first direct store in China, located in Dalian, on August 9, 2025, due to multiple retailers leaving the shopping center [2][3] - A new Apple Store will open in Shenzhen on August 16, 2025, marking the third direct store in the city [3] Group 2: Market Performance - In Q2 2025, Apple's shipment volume in China was 9.6 million units, a year-on-year decrease of 1.3%, with a market share of 13.9% [4] - The Greater China region is the only area where Apple experienced a revenue decline, with a revenue of $16 billion, down 2% year-on-year, marking the seventh consecutive quarter of decline [4] - Apple's total revenue for Q2 2025 was $95.36 billion, with a net profit of $24.78 billion, both showing a year-on-year growth of 5% [3] Group 3: Pricing Strategies - Apple has implemented significant price reductions on several flagship models, including a $160 decrease for the iPhone 16 Pro Max and a $176 decrease for the 128GB version of the iPhone 16 Pro [4] - The price cuts allowed the iPhone 16 Pro to qualify for China's subsidy program, leading to an 8% year-on-year sales growth during the "618" shopping festival [5] Group 4: Supply Chain Adjustments - Due to U.S. tariff policies, Apple plans to shift the final assembly of iPhones sold in the U.S. to India starting in 2026 [7] - In Q2 2025, India became the largest supplier of smartphones to the U.S., capturing 44% of the market share [7] Group 5: AI and Product Development Challenges - Apple's AI features, including the integration of OpenAI's GPT-4o model into Siri, have faced delays in China due to regulatory approvals [8][9] - Apple is reportedly planning to launch a foldable iPhone, with production expected to start in Q4 2026, but the foldable smartphone market in China is currently facing challenges [9][10]
苹果折叠屏iPhone呼之欲出?华为高端市场遭遇劲敌
Xi Niu Cai Jing· 2025-07-28 07:47
Core Insights - Apple's first foldable iPhone is expected to launch in the second half of 2026, featuring a 5.5-inch outer screen and a 7.8-inch inner screen, which may reshape the foldable smartphone market [2] - Global foldable smartphone shipments are projected to reach 19.8 million units in 2025, with Samsung holding a leading market share of 35.4%, while Huawei follows closely with 34.3% [2] - Apple's entry into the foldable market could pose unprecedented challenges for Huawei, particularly in high-end user competition and technology standard setting [2] Group 1 - Apple's foldable iPhone will run on iOS 27, optimized for split-screen interaction and multi-tasking, allowing seamless integration with Mac and iPad devices [2] - The foldable iPhone's production capacity in its first year is expected to reach around 10 million units, with a price range of 14,000 to 20,000 yuan, targeting high-end business users [3] - Huawei's market share in China's 10,000 yuan smartphone segment is currently 72%, but Apple's entry may disrupt this advantage [3] Group 2 - The introduction of Apple's foldable iPhone may lead to a risk of high-end user attrition for Huawei, as Apple's ecosystem could attract users seeking comprehensive integration [3] - Despite Huawei's strengths in distributed capabilities with its HarmonyOS, Apple's iOS has a more mature developer ecosystem, which may result in higher application adaptation efficiency [4] - Huawei's market share in the European foldable smartphone market has increased from 12% in 2024 to 18%, but Apple's global brand influence could limit its expansion [4]
苹果折叠机倒计时,荣耀、vivo们抢抓窗口期
3 6 Ke· 2025-07-23 09:17
Core Insights - Apple has decided to abandon its self-developed solution for its first foldable iPhone, opting instead to use Samsung Display's technology, with plans for mass production in the second half of 2026 [1][14] - The move to collaborate with Samsung's suppliers, particularly for the hinge technology, is likely aimed at shortening development time and avoiding further delays in product launch [1][14] - The foldable iPhone's anticipated release has prompted domestic competitors like Xiaomi, Vivo, and Honor to accelerate their own product launches in the foldable segment [1][4] Group 1: Market Dynamics - From June 24 to July 2, Xiaomi, Vivo, and Honor launched new foldable models, indicating a strategic push against Apple's market position [2][5] - Apple's market share in China has declined from 21% to 15% between Q4 2023 and Q1 2025, attributed to the rise of domestic brands and slow advancements in AI and foldable technology [12][14] - IDC data predicts that Apple will hold an 18.7% market share in 2024, surpassing Samsung for two consecutive years, despite recent challenges [2] Group 2: Competitive Landscape - The introduction of the foldable iPhone is expected to intensify competition in the foldable smartphone market, which is currently considered a niche segment [9][11] - Domestic brands are focusing on breaking Apple's ecosystem barriers, with features that enhance compatibility with Apple devices [10][11] - The foldable iPhone's launch could significantly elevate the overall market perception and acceptance of foldable smartphones, potentially expanding the market size [9][12] Group 3: Product Features and Innovations - The new foldable models from Xiaomi, Vivo, and Honor emphasize lightweight design, battery capacity, and AI capabilities, with Honor's Magic V5 being the thinnest at 8.8mm and featuring a 6100mAh battery [5][10] - The competitive edge of these brands lies in their ability to offer differentiated features while targeting high-value users who may be considering a switch from Apple [8][11] - The foldable iPhone's collaboration with Samsung is seen as a strategic move to leverage Samsung's advanced technology while maintaining Apple's brand strength [14][15] Group 4: Future Outlook - The foldable smartphone market is entering a phase of heightened competition, with Apple’s entry marking a significant shift [11][22] - As the market evolves, companies will need to focus on software integration and user experience to differentiate themselves beyond hardware specifications [22] - The anticipated release of the foldable iPhone presents both opportunities and challenges for existing players in the market, necessitating innovative strategies to maintain relevance [11][22]
迟到七年的折叠屏iPhone,是「最不苹果」的苹果产品
36氪· 2025-07-23 00:06
Core Viewpoint - The article discusses the anticipated release of Apple's first foldable iPhone, highlighting its potential features and market positioning, while questioning the necessity and functionality of foldable smartphones in general [4][5][24]. Group 1: Product Development and Features - Apple is expected to launch its foldable iPhone by the end of 2024, with a price starting at $2000, aligning with previous leaks from analysts [4][24]. - The foldable iPhone will feature a book-style design, expanding from a 5.5-inch screen to a 7.8-inch screen when opened, which is close to the size of an iPad mini [6][15]. - The device's thickness will range from 9mm to 9.5mm when folded and 4.5mm to 4.8mm when opened, which is comparable to other recent foldable models [7]. - The foldable iPhone will utilize components from competitors, including a foldable OLED screen from Samsung, indicating a reliance on existing technology rather than pioneering new innovations [9]. - Apple is reportedly working on a "no crease" display technology, with two internal prototypes under development [9][10]. Group 2: Market Context and Challenges - The foldable smartphone market is currently small, with only 700 million units shipped in China in 2023, representing just 2% of the total smartphone market [24]. - There is skepticism about the practical applications of foldable smartphones, as the market has yet to see a product that significantly alters consumer perceptions [25][26]. - The article raises concerns about whether the foldable iPhone can justify its high price point and meet consumer expectations, especially given the existing competition and market dynamics [29][30]. Group 3: AI Integration and Future Prospects - The foldable iPhone is being positioned as a "true AI phone," capable of multi-modal and cross-app functionalities, which could redefine user interaction through AI agents [20][21]. - The potential for AI integration suggests that the foldable iPhone could serve as a versatile device, merging the capabilities of a smartphone, tablet, and PC [25]. - The timeline for the foldable iPhone's release indicates that while initial specifications may be finalized in 2024, mass production may not occur until late 2026, highlighting the challenges in bringing this product to market [24][22].
迟到七年的折叠屏 iPhone,是「最不苹果」的苹果产品
3 6 Ke· 2025-07-21 07:20
Core Insights - Apple is expected to launch its first foldable iPhone by the end of next year, with a price starting at $2000, aligning with previous reports from analysts [1][2][11] - The foldable iPhone is described as a product that deviates from Apple's traditional innovation approach, entering a market where competitors like Samsung and various Chinese brands have already established themselves [2][4] - The device will feature a book-style design, expanding from a 5.5-inch screen to a 7.8-inch screen, with a thickness of approximately 9 to 9.5 mm when folded [2][4] - Apple plans to use components similar to those found in Samsung's Galaxy Z Fold series, including a foldable OLED display [4][5] - The foldable iPhone may incorporate a fingerprint recognition system, potentially reintroducing Touch ID, due to the challenges of implementing Face ID in a foldable format [5][11] - The device is positioned as a "true AI phone," capable of multi-modal and cross-app functionalities, suggesting a new interaction paradigm in the AI era [9][11] - The production timeline indicates that final specifications will be determined in Q2 of this year, with project initiation in the second half of the year and mass production targeted for Q4 2026 [11] - The foldable smartphone market is currently facing challenges, with a reported shipment of 7 million units in China in 2023, representing only 2% of the total smartphone market [13][16] Industry Context - The foldable smartphone category has not yet produced a game-changing product that alters public perception, despite the initial promise of combining the functionalities of a phone, tablet, and PC [14][16] - There is a growing skepticism about the practical applications of foldable smartphones, with the market needing a successful product to validate the category's potential [16][17] - The high price point of the foldable iPhone raises expectations for its performance and capabilities, as it aims to justify its cost by delivering significant advancements in user experience [17]
首款折叠iPhone明年见!没有任何创新,这就是苹果的现状
Hua Er Jie Jian Wen· 2025-07-21 00:38
Core Insights - Apple is entering the foldable smartphone market as a "follower" rather than a leader, with its first foldable iPhone expected to launch by the end of 2026, following a market established by Samsung for seven years [1][2] - Unlike its previous groundbreaking products, Apple's entry into this market will not rely on revolutionary technology or design, but rather on a device similar to Samsung's Galaxy Z Fold series, with the OLED foldable screen supplied by Samsung Display [1][2] Group 1: Product Strategy - Apple's approach to the foldable smartphone will not introduce revolutionary interaction interfaces or hardware, but will aim to provide a similar experience to existing products, marking a rare follower position for a company known for leading trends [3] - The engineering team is focused on addressing long-standing weaknesses in foldable devices, such as minimizing screen creases and improving hinge durability and feel [3] - The upcoming iOS 27 will prioritize custom software features for the new device form factor to ensure a smooth user experience [3] Group 2: Market Positioning - Apple's foldable strategy is closely linked to its plans for the Chinese market, where local brands like Xiaomi and Huawei have already launched multiple foldable phones, with a preference for the "book-style" design [4] - The starting price of $2,000 aligns with the purchasing power of high-end Chinese consumers and may be a key factor in boosting sales in China [4] - Despite a lack of hardware innovation, Apple is expected to leverage its brand strength to tap into the market, as millions of iPhone users are reportedly waiting for a foldable product without wanting to switch to Android [4]
业绩连续承压,传音发布全球最薄三折叠手机
Guan Cha Zhe Wang· 2025-07-18 11:32
Core Viewpoint - Transsion is set to launch its first tri-fold smartphone, the Phantom Ultimate G Fold Concept, following similar products from Huawei and Samsung, indicating a competitive push in the foldable smartphone market [1][7]. Group 1: Product Features - The Phantom Ultimate G Fold Concept features a G-shaped folding design with an internal dual-hinge structure, offering a 9.94-inch display when unfolded and a battery capacity exceeding 5000mAh [1][7]. - In its folded state, the device measures only 11.49mm thick, and 3.49mm when unfolded, making it thinner than competitors like Huawei Mate XT Ultimate and Samsung Galaxy Z Fold 7 [3][5]. - The device utilizes a custom dual-hinge system, which includes a droplet-shaped hinge for folding and a larger main hinge that allows for partial folding, enabling functionalities like video calls [5][7]. Group 2: Market Context - The global smartphone market experienced a 1% year-on-year decline in Q2 2025, marking the first drop in six consecutive quarters, attributed to cautious consumer sentiment amid economic uncertainty [7]. - Samsung maintained its market leadership with a 19% share, followed by Apple at 16%, Xiaomi at 15%, and Transsion at 9%, which saw a 2% decline in market share [7][9]. - Transsion's performance has been under pressure, with a significant revenue drop of 25.45% year-on-year in Q1 2025, and a net profit decline of 69.87%, attributed to market competition and supply chain costs [8][9]. Group 3: Financial Performance - In 2024, Transsion reported a revenue of 68.715 billion yuan, a 10.31% increase, but this was a significant slowdown from the previous year's 33.69% growth, marking the second-lowest growth rate since its listing [8]. - The net profit for 2024 was 5.549 billion yuan, a slight increase of 0.22%, while the non-recurring net profit fell by 11.54% [8].
苹果首款折叠iPhone来袭:预计起售价1800美元起
3 6 Ke· 2025-07-16 12:18
Core Insights - Apple plans to launch a foldable iPhone using Samsung Display's no-fold display solution, aiming for stable mass production in the second half of 2026 [1][3] - Apple has abandoned its own design for the foldable iPhone and will collaborate with Fine M-Tec for internal hinges, which are also used in Samsung's latest foldable devices [3][5] - The expected supply of hinges from Fine M-Tec is projected to start in Q1 2026, with a unit price of $30-35, and total shipments estimated between 13-15 million units [5] Cost and Pricing Analysis - The BOM (Bill of Materials) cost for Apple's foldable iPhone is estimated at $759, approximately 4% lower than Samsung's Z Fold SE [8] - Initial pricing for the iPhone Fold is anticipated to be between $1800 and $2000, with a profit margin of 53%-58%, which is higher than the iPhone 16 series [8] - Initial production capacity is expected to be limited to 10-15 million units, reflecting the technical complexity and high price point of foldable devices [8] Supply Chain and Component Suppliers - Samsung Display is expected to be the main supplier of 7-inch foldable OLED panels, with an annual production capacity of up to 15 million units [9] - The device may feature a titanium shell and liquid metal hinge, benefiting suppliers like Lens Technology, Amphenol, and Hon Hai [9] - Foxconn is anticipated to handle initial assembly, with Luxshare Precision as a secondary partner, showcasing Apple's established manufacturing ecosystem [9] Market Impact - The launch of the foldable iPhone is expected to boost market sentiment and stock prices for Apple, positively impacting its supply chain [8][11] - The anticipation surrounding the foldable iPhone reflects significant interest in how it will reshape the foldable smartphone market and contribute to Apple's product legacy [11]
全球折叠屏手机铰链模块市场前15强生产商排名及市场占有率
QYResearch· 2025-07-16 09:00
Core Viewpoint - The article discusses the evolution and significance of hinge technology in foldable smartphones, highlighting the different types of hinges, their advantages and disadvantages, and the impact of material innovations on performance and cost [2][5][6]. Industry Perspective - Foldable hinge technology has undergone multiple iterations since the first commercial foldable phone was launched in 2019, leading to various technical routes and design philosophies [2]. - The main types of hinge technology include U-shaped hinges, waterdrop hinges, and other types, each with unique characteristics affecting crease control, thickness, cost, and durability [2]. U-Shaped Hinge - The U-shaped hinge, exemplified by the Samsung Galaxy Fold series, is a simpler and cost-effective design but suffers from significant drawbacks such as visible creases and potential screen damage over time [3]. - This hinge design has been criticized for allowing dust ingress and causing aesthetic issues due to gaps when closed [3]. Waterdrop Hinge - The waterdrop hinge, commonly used by domestic manufacturers like OPPO and Huawei, allows for a larger bending radius, reducing screen creases and providing a seamless closure [4]. - While offering advantages such as shallower creases and improved user experience, the complexity of the waterdrop hinge increases production costs and device thickness [4]. Evolution of Hinge Technology - The evolution of hinge technology reflects the transition of foldable smartphones from being merely functional to providing a better user experience, with advancements in materials and structural design [5]. - The latest innovation is Huawei's "Tiangong Hinge System," which supports both inward and outward folding, marking a new stage in hinge technology development [5]. Material Innovations - The performance of foldable hinges is closely tied to material selection, with advancements from traditional stainless steel to revolutionary liquid metal materials enhancing strength and fatigue resistance [6]. - Metal Injection Molding (MIM) is the mainstream choice for hinge manufacturing, while liquid metal offers superior properties, making it ideal for components requiring repeated folding [6]. Market Dynamics - The global foldable hinge market is projected to exceed $900 million in 2024, with a growth rate of nearly 5% [7]. - The introduction of tri-fold smartphones increases the number of required hinges, suggesting further market expansion [7]. - The market is characterized by high technical barriers, dense patent layouts, and a trend towards consolidation among leading companies [7]. Regional Distribution - Hinge manufacturers are primarily located in China and South Korea, with the U.S. excelling in design but less involved in manufacturing [8]. - Chinese companies are increasingly competitive across the entire supply chain, from materials to design and manufacturing [8]. Cost Structure - Hinges represent a significant incremental cost in foldable smartphones, with individual costs ranging from 800 to 1200 yuan, influenced by material choices and manufacturing complexity [8]. - Reducing hinge costs is crucial for the broader adoption of foldable smartphones, with potential improvements through material substitution and process enhancements [8]. Challenges in the Industry - The industry faces challenges such as reliance on foreign high-end materials and increasing competition, necessitating ongoing R&D investment [9]. - However, advancements in MIM technology and liquid metal by Chinese firms are enhancing the self-sufficiency of the supply chain [9]. Market Forecast - The global foldable hinge module market is expected to reach $1.82 billion by 2031, with a compound annual growth rate (CAGR) of 6.8% [10].
威马汽车复工计划曝光,2027年计划IPO;泡泡玛特业绩狂飙;极氪正式并入吉利汽车;朱啸虎:大模型会吃掉90%Agent丨邦早报
创业邦· 2025-07-16 00:16
Group 1 - Nvidia's H20 chip is set to return to the Chinese market, with Tencent and ByteDance potentially being the first buyers after receiving export approval from the U.S. government [3][5] - Nvidia's stock rose by 4.04% to $170.7, increasing its market capitalization by $161.8 billion (approximately 1160.5 billion RMB) overnight [3] - WM Motor has announced plans to resume production and aims to produce 1 million vehicles by 2030, with projected revenue of 120 billion RMB [3][5][6] Group 2 - Geely Holding Group has signed a merger agreement with Zeekr, with Zeekr shareholders having the option to receive cash or exchange for Geely shares [6] - JD Health has opened its first self-operated medical beauty clinic in Beijing, with plans for a second location, but currently lacks corresponding subsidy policies [8] - Pop Mart anticipates a revenue increase of no less than 200% and a profit increase of no less than 350% for the six months ending June 30, 2025, compared to the same period in 2024 [8] Group 3 - The U.S. startup financing reached $162.8 billion in the first half of the year, a 75.6% increase year-on-year, driven largely by investments in artificial intelligence [29] - IDC reported a 4% year-on-year decline in China's smartphone shipments in Q2 2025, with Huawei regaining the top market position after more than four years [30]