Core Viewpoint - The "Su Chao" league has rapidly gained popularity, attracting significant attendance and participation from amateur players, showcasing the potential for grassroots football development in China [2][8][9]. Group 1: League Popularity and Attendance - The "Su Chao" league has achieved attendance levels comparable to professional leagues, with average attendance increasing from 7,745 in the first round to 15,025 in the third round, and a record-breaking attendance of over 20,000 for a specific match [8][9]. - The league features 13 teams and 516 qualified players, with a diverse age range from 16 to 40 years, highlighting the inclusivity of the competition [2][3]. Group 2: Player Development and Opportunities - Players like Hua Zhicheng have gained significant recognition, with social media followings doubling after standout performances, indicating the league's impact on player visibility and potential career advancement [3][4]. - Coaches and educators see the league as a valuable opportunity for young players to showcase their talents, potentially attracting attention from higher-level teams [4][9]. Group 3: Community Engagement and Cultural Impact - The league fosters community spirit, with local fans passionately supporting their teams, which contributes to a vibrant football culture [8][9]. - The grassroots nature of the "Su Chao" league is seen as a model for increasing youth participation in football, addressing the need for more accessible sports opportunities in China [9][10].

Core Viewpoint - The article discusses the implementation of youth sports programs in various regions of China, focusing on enhancing physical and mental health among young people through sports activities and competitions [4][5][7][9]. Group 1: Youth Sports Initiatives - The National Sports Administration approved pilot programs in regions like Yueyang, Chongqing, and Suzhou to promote youth sports and health [4]. - Yueyang aims for 60% of youth to achieve good physical health by 2026, with a focus on mastering one or two sports skills [5]. - Schools in these regions are integrating sports into their curricula, with regular competitions and events to foster a competitive spirit and teamwork among students [6][8]. Group 2: Psychological Health Integration - Schools in Chongqing are incorporating psychological health support into their sports programs, helping students with mental health issues through sports participation [8]. - The establishment of psychological counseling rooms and a referral system for mental health issues is being implemented in schools [8]. Group 3: Unique Sports Programs - Suzhou is promoting unique sports like soft baseball, which combines various physical activities, to enhance students' physical fitness [9]. - The city has created a diverse sports ecosystem in schools, with 225 schools recognized for their sports programs, including specialized schools for soccer, basketball, and volleyball [10].

Core Viewpoint - The recent visits of internet celebrity IShowSpeed and NBA star Victor Wembanyama to the Shaolin Temple have significantly enhanced the international reputation of Shaolin culture, potentially leading to a new wave of interest in Chinese sports culture dissemination [1][5][18]. Group 1: Shaolin Temple's Global Influence - Shaolin Temple has established 162 cultural exchange centers in over 50 countries, with more than 8 million international members and attracting nearly 7 million visitors annually [5]. - The visits from Speed and Wembanyama have sparked discussions about a new "Shaolin craze" that could foster innovative models for promoting Chinese sports culture [5][18]. Group 2: Relationship Between Shaolin and Sports - The connection between Shaolin culture and sports is primarily through "Shaolin Kung Fu," which has gained international attention due to its historical significance and representation in popular culture [6]. - Shaolin's intellectual property (IP) interacts with various sports assets, such as hosting sports events at the temple and using Shaolin branding in promotional activities [8][9]. Group 3: Development of Shaolin Sports Products - Shaolin Temple has initiated events like the "Global Shaolin Kung Fu Competition," with participants from 47 countries competing for the title of "World Shaolin Kung Fu Star" [8]. - Numerous martial arts schools in the Dengfeng area, including the renowned Tagou Martial Arts School, contribute to sports training, with over 35,000 students [8][12]. Group 4: Cultural and Athletic Synergy - The experiences of Speed and Wembanyama at Shaolin highlight the potential for Shaolin culture to aid athletes in personal development and stress management [14][18]. - Shaolin Kung Fu serves as a method for athletes to enhance their physical capabilities and find commonalities with their respective sports [16]. Group 5: Future Prospects for Shaolin and Chinese Sports - Wembanyama's successful return to the NBA could serve as a promotional example of how Shaolin culture benefits athlete development, attracting more talent to the temple [18]. - The increasing global reputation of Shaolin Temple may lead to the development of a larger "Shaolin Sports" brand and further promote Chinese cultural heritage through various martial arts traditions [18].

本次赛事由亚洲垒球联合会主办，中国垒球协会与陕西省体育局共同承办，西安体育学院、陕西省 手球曲棍球棒球垒球运动管理中心、西安市体育局、西安市鄠邑区人民政府联合协办，将于7月14日至 20日在西安体育学院鄠邑校区举行。届时，来自中国、日本、韩国等10个国家和地区的垒球运动员将携 手为全球观众献上多场精彩赛事。 6月14日，2025年女子垒球亚洲杯会徽、吉祥物、主题口号发布仪式暨倒计时30天筹备工作誓师动 员大会在西安体育学院鄠邑校区举行。 在全场观众的倒数声中，2025年女子垒球亚洲杯会徽、吉祥物、主题口号精彩亮相。会徽以亚垒联 logo为核心元素，右侧清晰呈现赛事英文名称"WOMEN SOFTBALL ASIA CUP 2025"。多彩飘带环绕运 动员形象，既展现垒球运动活力、速度与激情的特征，又传递了"亚洲垒球大家庭"团结凝聚的设计理 念。吉祥物"垒宝宝"形象为活力四射的垒球少女，身着红色运动套装，头戴印有会徽的垒球帽，手持刻 有西安体育学院校徽的垒球，背部红金交织的凤凰之翼与七彩渐变的尾羽构成视觉焦点。"垒宝宝"有接 球、击球、跑垒、投球4个动作造型。赛事主题口号为"相聚魅力西体·共享垒球活力"。 "作为 ...

Group 1 - The "Su Super" league has gained significant sponsorship interest, with major companies like JD.com and Yili partnering with the league, indicating its rising popularity in the sponsorship market [1][2] - As of June 13, the number of official strategic partners increased from 1 to 7, with new additions including JD.com and Li Auto, while official sponsors grew from 1 to 5, adding companies like Nubia and Yili [2] - The influx of sponsors is expected to keep ticket prices affordable, encouraging more fan participation, which is crucial for the league's future development [2] Group 2 - The sponsorship categories for "Su Super" include a total of five types: one title sponsor (Jiangsu Bank), one official strategic partner (Guoyuan V3), one official partner (KELME), one official sponsor (Kangshifu's bottled water), and two official suppliers (Zijin Insurance and Gatorade) [1] - The sponsorship landscape reflects the league's growing appeal, as evidenced by the increase in both the number of sponsors and the diversity of companies involved [2]

近期受到"苏超"热度影响，足球相关概念反复活跃。 自5月10日开幕以来， 江苏省城市足球 联赛（"苏超"） 吸引了大批球迷前往观赛，也带动6个主场城市文旅消费总额大幅增长。 以下文章来源于财联社早知道 ，作者财联社VIP 财联社早知道 . 准确、快速、权威、专业 由于原定比赛场地很难满足观赛需要， 日前，江苏多个城市申请更换成更多座位、灯光草 皮等条件更好的比赛场地 。官方数据显示，"苏超"目前已吸引了超过18万名球迷涌入各个 主场城市现场观赛，上座率堪比职业足球联赛。 随着"苏超"的火爆出圈，有网友通过问政四川平台留言呼吁四川举办类似的足球赛事。对 此，四川省体育局答复称，"巴蜀雄起杯"川超联赛将借鉴"苏超"联赛的健康发展经验，完 善赛事体系，强化监管，推动公平竞赛，并动员社会力量参与，促进群众足球与校园足球发 展，助力全民健身。 此外，广东省足协官网发布通知，2025赛季"粤超"计划于7月至10月 期间举行，共将有16支球队参赛，目前处于预报名阶段。 银河证券社服团队指出，自2019年国务院发布《体育强国建设纲要》以来，政策对体育赛 道支持度持续提升，叠加体育消费主力以青年群体为主，共同推动体育产业规模由 ...

Group 1 - The article highlights the importance of cultural and natural heritage in the new era, emphasizing the need for these elements to shine brightly [1] - It reports that 270 million acres of grain have been sown nationwide, indicating that the summer planting progress is over half [2] - Various cities are advancing urban renewal efforts to continuously improve the livelihood of residents [4] - The sports industry is evolving into a new ecosystem, with event economies driving upgrades in multi-scenario consumption [6] Group 2 - The article mentions the publication of new regulations for individual business registration management [7] - It notes the launch of a special rectification action against illegal dumping and disposal of solid waste nationwide [10] - The article discusses the successful completion of the cross-province sea-rail intermodal transport channel by the Delong Smoke Railway [10]

2025.06. 14 本文字数：1577，阅读时长大约3分钟 作者 | 第一财经 林靖 题图 | 新华社 赞助市场历来是衡量一个体育赛事是否受欢迎的晴雨表。截至13日晚的公开消息显示，"苏超"联赛 的赞助商总数量大幅增长，其中，官方战略合作伙伴由1家增至7家，新增的企业包括了京东、理想 等6家企业；官方赞助商由1家增至5家，新增中兴努比亚、伊利等4家企业。此外，官方供应商由2 家增至4家，官方合作商由1家增至2家。 另外，苏超联赛还新增1家公益支持单位。此外，还有一些企业选择赞助赛区和球队。目前各个赛区 也积极开展招商。比如，舒华体育成为2025"苏超"联赛无锡队赞助商。 另据媒体获悉，苏超整个赛季的官方赞助席位的价格飙升至300万元人民币。 6月8日，徐州市足协主席、徐州队领队李锋在接受媒体采访时提到，"我们的票价只有5元一张，去 掉安保等成本，球队还很难实现独立运营。但我们的招商工作已经开始，并且有了相对明确的方向， 由于赛事受关注程度较高，在赛事官方合作伙伴之外，我们也对接了许多有意向赞助的企业。" 苏超联赛商业价值的大幅提升，赞助商的大幅增加，也有利于苏超联赛后续的发展和提升。广东省体 制改革研究会 ...

Core Insights - The sponsorship market for the "Su Super" league has significantly increased, indicating its growing popularity and commercial value [1][2][3] - Major companies such as JD.com and Yili have joined as official strategic partners and sponsors, enhancing the league's marketability [1][2] - The league's structure now includes a total of 7 strategic partners, 5 sponsors, and an increase in suppliers and partners, reflecting a robust sponsorship ecosystem [2][3] Sponsorship Growth - The number of official strategic partners has risen from 1 to 7, with new additions including JD.com and Li Xiang [1][2] - Official sponsors increased from 1 to 5, with new entrants like Nubia and Yili [1][2] - The total number of sponsors has expanded, including the addition of a public support unit and various regional sponsors [2] Commercial Value and Community Engagement - The increased sponsorship is expected to enhance the league's operational capabilities and improve the overall spectator experience [3][4] - Ticket prices remain affordable, promoting higher attendance and community involvement [4] - The league aims to balance commercial interests with its core values, emphasizing community engagement and the essence of football [4][5] Future Outlook - The influx of sponsors is anticipated to create a positive feedback loop, improving facilities and training conditions, which could attract even more sponsors [3] - Experts suggest that while commercial value is important, the league should maintain its grassroots appeal and community focus [4][5] - The league's connection to local culture and community is seen as a vital aspect of its growth and sustainability [5]

Core Viewpoint - The "Su Chao" (Jiangsu Provincial Urban Football League) has gained unexpected popularity, showcasing intense competition among teams from 13 cities in Jiangsu, and has sparked economic benefits across various sectors including sports, culture, and tourism [14][15][20]. Economic Impact - The league has attracted over 180,000 spectators in just three rounds of matches, indicating a strong public interest and engagement [20]. - Local businesses have reported increased commercial activity, with sponsorships and merchandise sales seeing significant growth due to the league's popularity [17][19]. - The league is expected to generate over 300 million yuan in comprehensive economic benefits throughout the season, driven by tourism and local consumption [21][20]. Cultural and Social Engagement - The league has fostered a sense of local pride and cultural identity among fans, with many participating in related activities and discussions online [26][28]. - The "Su Chao" has become a platform for local cultural expression, with various humorous and competitive narratives emerging from the matches, enhancing community engagement [21][22]. Tourism and Local Business Development - The league has stimulated intercity tourism, with fans traveling to matches and exploring local attractions, leading to a 305% increase in bookings for local scenic spots [21][23]. - Local governments and businesses have created promotional packages and events to attract visitors, integrating sports with local culture and cuisine [24][23]. Future Prospects and Challenges - The sustainability of the league's popularity will depend on effective management and the ability to maintain public interest beyond the initial excitement [31][34]. - There are concerns about the potential for negative publicity and the need for careful handling of public relations as the league continues to grow [32][33]. - The success of "Su Chao" may inspire similar initiatives in other regions, but it is crucial for these to be tailored to local cultural and economic contexts rather than simply replicating the model [26][29].