Group 1 - The national consumer market is experiencing a surge in demand driven by policy incentives and diverse business models, with a focus on regional consumption characteristics and the influence of younger demographics [1] Group 2 - Policy incentives such as subsidies for replacing old cars and home appliances have shown significant results, with over 7,600 registrations for car replacements in Ningxia and a 319 million yuan boost in consumption from home appliances [2] - Special consumption vouchers in cities like Shanghai and Zhejiang have effectively stimulated consumer spending, with a redemption ratio of 1:8 in Huangpu District [3] Group 3 - Northern regions are leading in consumption trends, particularly in the ice and snow economy, with Harbin's Ice and Snow World attracting over 1.4 million visitors in a single day [4] - Southern regions are seeing a rise in tourism and festive consumption, with a 253% increase in duty-free business in Sanya and significant sales of fresh produce in Fujian [5] Group 4 - The younger consumer demographic, particularly those born after 2000, is becoming the main force in consumption, driving trends in experiential and digital consumption, with a 500% increase in searches for New Year's Eve events [6] Group 5 - Market stability is being supported by increased inventory levels and price monitoring, with a 30% rise in stock levels in certain supermarkets [8] - Innovative cultural and commercial events are being introduced to enhance consumer engagement, such as the 1,500 "Min-style New Year" events in Fujian [9] Group 6 - There are challenges in policy implementation, with uneven execution across regions and a 40% reduction in subsidies for low-priced electric vehicles, which may affect consumer willingness [10] - Infrastructure is under pressure, as seen with the closure of tourist sites due to weather conditions and rising return flight prices in Sanya [11]

Core Insights - The demand for lifestyle services related to the upcoming Spring Festival is rising earlier than usual, indicating a shift from traditional preparations to organizing living arrangements [1][2] Group 1: Service Demand Trends - The demand for home services has increased significantly, with a month-on-month growth of 43% in January. Users are now focusing on deep cleaning specific areas rather than general cleaning [2] - Specific service requests have surged, with glass cleaning orders increasing by approximately 120% and kitchen hood cleaning orders rising by 85% month-on-month [2] - Pet boarding demand has also surged, with a month-on-month increase of 46%, and the demand for dog boarding is six times that of cat boarding [4] Group 2: Consumer Behavior Changes - Many families are prioritizing the arrangement of pet care in their Spring Festival preparations, reflecting a shift in consumer behavior [4] - The trend of "lightening up for the New Year" is evident, with furniture recycling orders increasing by 77% and appliance recycling orders rising by 51% month-on-month [4] Group 3: Service Supply and Quality Assurance - To meet the increased demand, the service platform has entered a preemptive operational state for the Spring Festival, ensuring service quality through training programs for service providers [5] - Over 2.6 million workers will participate in service provision during the Spring Festival, with a 2% year-on-year increase in workers under 45 years old [7] Group 4: Promotional Activities - The platform will run a "New Spring Service Never Closes" campaign from the first day of the lunar month to the fifteenth, covering various lifestyle services and offering discounts [7] - The company aims to ensure that service availability remains uninterrupted during peak demand periods, allowing users to manage their daily tasks without hindering their festive celebrations [7]

Group 1 - The consumer market has been thriving since the beginning of 2026, showing a positive trend of "increased volume and price" with various products like fresh fruits and vegetables, New Year flowers, and specialty foods driving consumption potential and vitality [1] - The production and sales of lanterns, particularly those featuring the "Dragon Horse Spirit" theme, have entered a peak season since early December 2025, with daily shipments of 25,000 to 30,000 lanterns expected to continue until the 25th day of the twelfth lunar month [6] - The Northeast Cold Fresh Port in Shenyang is facilitating the distribution of over 200 types of fruits and 300 types of vegetables, achieving a daily transaction volume exceeding 1,200 tons, benefiting from direct connections with core production areas [12] Group 2 - In Shandong's Jiaozhou, the production of flower-shaped steamed buns themed around the Year of the Horse is experiencing a sales boom, with over 40 production enterprises and merchants generating an annual output value exceeding 10 million yuan [15] - The butterfly orchid market is also heating up, with a large planting base in Jiangsu's Rugao showcasing vibrant blooms that meet consumer demand for New Year flowers, thanks to their long flowering period of 3 to 6 months [18]

Group 1 - The upcoming Spring Festival is expected to boost consumer spending, prompting the Urumqi Market Supervision Administration to issue consumption tips for rational spending and legal rights protection [1] - Consumers are advised to prioritize purchasing New Year goods from reputable supermarkets, farmers' markets, and brand stores, while being cautious about production dates, shelf life, and ingredient lists [1] - When dining out or ordering New Year's Eve meals, consumers should choose licensed restaurants and practice the "Clean Plate Campaign" [1] Group 2 - In terms of product consumption, consumers are encouraged to avoid extravagant gift boxes and pay attention to the "seven-day no-reason return" policy when shopping online [1] - For purchasing home appliances and digital products, it is essential to check for "3C" certification and confirm the scope of warranty services [1] - When dealing with prepaid cards for beauty, hairdressing, or fitness services, consumers should sign contracts that clearly outline usage periods, refund conditions, and transfer rules [1] Group 3 - In travel and tourism, consumers should plan ahead to mitigate risks and ensure a satisfactory experience by clarifying itinerary arrangements, cost details, refund policies, and liability in contracts [2] - It is recommended to confirm check-in times, room types, and group coupon usage rules with booked hotels in advance [2] - Consumers should retain invoices, orders, and payment records during their purchases and can report disputes through the 12345 hotline or the 12315 platform to protect their legal rights [2]

Group 1: Flower Market Trends - The flower market in Shanghai is experiencing a peak in sales as the Spring Festival approaches, with many consumers purchasing potted flowers to enhance their home decor [1] - Over 680 acres of flower market space in Qingpu District hosts more than 200 flower shops, with long-lasting and easy-to-care-for potted flowers leading the sales this year [1] - The introduction of many new imported flower varieties has been well-received by consumers [1] Group 2: Orchid Sales Performance - Phalaenopsis orchids remain a top seller in the market, with a 20% year-on-year increase in total sales driven by the introduction of new varieties [4] - A specialized orchid shop showcases a variety of colors including red, yellow, purple, and green, attracting consumer interest [4] Group 3: Consumer Preferences - Younger consumers are increasingly purchasing New Year flowers, with some shops selling 100 to 200 pots per day [6] - Consumers express a preference for unique and fresh colors and varieties, enhancing the ambiance of their homes [9] Group 4: Dragon Lantern Production - In Nanchang, Jiangxi, the dragon lantern production base is experiencing a busy season as the Spring Festival approaches, with an average of over 30 dragon lanterns produced daily for domestic and international orders [10] - The dragon lantern, a representative project of Jiangxi's intangible cultural heritage, is undergoing innovation in color and design to appeal to modern consumers [12] Group 5: Market Demand for Dragon Lanterns - The demand for dragon lanterns has increased by 10% compared to previous years, indicating a growing interest in traditional crafts [13] - The adaptation of dragon lantern designs to meet market demands aims to make traditional culture more accessible and appealing to a wider audience [16]

Core Viewpoint - The upcoming Spring Festival in 2026, combined with the winter vacation for students, is expected to stimulate strong consumer demand in various sectors such as food, clothing, travel, shopping, and entertainment, leading to a consumption peak [1] Group 1: Consumer Behavior and Demand - The survey aims to objectively reflect current consumer behaviors, demands, and pain points during the Spring Festival [1] - The initiative seeks to gather valuable opinions and suggestions from the public to better understand consumer needs and enhance the overall consumption experience [1] Group 2: Research and Reporting - The Shenyang Daily, in collaboration with the China (Shenyang) Business Environment Research Institute, has launched a survey to promote consumption during the Spring Festival [1] - The research team will conduct field investigations and analyze data from the survey to create a specialized report for city leaders and relevant departments [1]

Core Insights - The Spring Festival is a critical strategic node for the fast-moving consumer goods (FMCG) market, representing a significant opportunity for manufacturers to boost performance and capture market share [1][3] - Data indicates that approximately 20% of annual sales will occur during the Spring Festival period in 2024, with sales during the 2025 festival reaching a six-year historical high [1] Consumer Behavior Trends - The 2025 Spring Festival saw a 5.9% year-on-year increase in FMCG sales, driven primarily by an increase in purchase frequency, while the average purchase amount remained stable compared to 2024 [4] - Consumers continued to exhibit high-frequency and rational purchasing behaviors during the Spring Festival, particularly in categories such as food, beverages, dairy products, household cleaning, and personal care [4][5] Category Consumption Shifts - There is a notable trend of consumers increasingly purchasing items related to dining during the Spring Festival, indicating that brands need to focus on product combination strategies to meet consumer demands [5] - The report highlights that consumers who purchased cookies during the 2024 Spring Festival also tended to buy alcoholic beverages, traditional Asian drinks, nuts, and chocolates, suggesting a pattern of cross-category consumption [5] Out-of-Home Consumption - Out-of-home consumption is gaining importance during the Spring Festival, with a 10% year-on-year increase in foot traffic during the 2025 festival [6] - Key out-of-home consumption scenarios include gatherings with friends and family, as well as increased traffic in sports and entertainment venues [6] Gifting Trends - The gifting market during the Spring Festival remains stable, with a notable increase in sales for essential items (rice, cooking oil), leisure items (cookies, snacks, alcohol), and health-related products (nuts, health supplements) [7] - In 2025, gifting sales grew by 12.1%, with the average number of gift categories increasing from 5.1 to 5.4, indicating a trend towards more diverse and personalized gifting options [7] Channel Preferences - The report emphasizes the importance of understanding consumer channel preferences during the Spring Festival, which can provide insights into market dynamics and consumer behavior [8]

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