Core Points - The new national standard "Residential Project Specification" will be implemented starting May 1, 2025, aiming to enhance the quality of new residential buildings, referred to as "good houses" [1][3][14] - Key indicators for "good houses" include a minimum ceiling height of 3 meters, mandatory elevators for buildings with four or more floors, and improved sound insulation standards [4][10][9] Group 1: Ceiling Height and Sound Insulation - The new regulation increases the minimum ceiling height from 2.8 meters to 3 meters, enhancing natural light and ventilation, and accommodating various living needs [4][8] - The specification mandates that the interior height of bedrooms and living rooms should not be less than 2.6 meters, while kitchens and bathrooms should not be less than 2.2 meters [4] - Sound insulation requirements have been tightened, with the maximum sound level between adjacent rooms reduced from 75 decibels to 65 decibels [9] Group 2: Elevator Requirements - From May 1, 2025, all new residential buildings with four or more floors must include at least one elevator, a significant reduction from the previous requirement of seven floors [10][12] - The inclusion of elevators is expected to improve the quality of life for elderly residents and enhance accessibility for all [10][12] - The new standard also requires that public mobile communication signals cover public spaces and elevator cabins, improving safety and convenience [13] Group 3: Overall Quality of Housing - The concept of "good houses" encompasses both physical attributes and management quality, emphasizing the importance of property management in maintaining living standards [14][16] - Effective community governance and management practices are essential for ensuring the long-term quality and comfort of residential properties [16][17]

房地产行业正在经历巨变。2024年以来，房企业绩普遍承压，龙头房企也免不了受到市场的冲击。龙头 房企审时度势，开始突围。 "一哥"保利发展，就为行业树立了榜样。保利发展凭借前瞻的战略布局、高效的执行能力以及对产品品 质的执着追求，在逆势中仍然取得了可圈可点的成绩，持续彰显其行业龙头的风范。 根据中指研究院发布的2024年中国房地产销售业绩排行榜显示，2024年，保利发展销售额继续稳居行业 第一；财务指标保持稳健，债务结构持续优化。销售额带来稳定现金流，加之出色的财务管理能力，保 利发展持续焕发新生的活力，同时为打造"好房子"、构筑美好生活奠定基础。 2025年全国两会首次将"建设安全、舒适、绿色、智慧的'好房子'"写入《政府工作报告》,标志着中国住 房发展迈入新阶段。作为央企的保利发展，对"好房子"的布局和理解也优于同行。 保利发展是首个提出"品质时代"的房企，也是最先落实产品制胜理念的公司。目前已形成"天悦人和"三 大产品系十二大子品牌，持续打造好产品+好服务。2024年推出人文服务理念后，其产品力大幅跃升至 行业第二。 坐稳头把交椅，发展韧性凸显 2024年，在行业销售额承压的背景下，保利发展仍然站稳"3 ...

21世纪经济报道记者唐韶葵 湖州报道 2024年6月，湖州城市集团与蓝绿双城签订湖州晴屿望湖共建协议，湖州首个"好房子"项目启动。该项 目规划建面10.3万平方米，涵盖合院、洋房、小高层，共374户。这也是湖州市城市集团与蓝绿双城合 作开发的三个项目之一。 双方的合作源于观山揽翠项目。知情人士透露，该项目于2024年7月蓝绿双城介入代建代销，同年11月 首开并热销，跻身板块前列。 以此项目为基础，湖州市城市集团与蓝绿双城开展共建合作，成立"蓝绿仁皇"、"房总蓝绿"两家合资共 建公司，引入蓝绿双城管理体系，立足湖州市场深耕发展。 日前，位于浙江北部湖州市中心的晴屿望湖项目面市，并成为市场焦点。 一方面，这个项目是湖州市城市集团旗下城信公司与蓝绿双城共建合作的第一个项目，双方成立了一家 轻资产公司，蓝绿双城占股51%。 另一方面，作为全市第一个"好房子"项目，该盘涵盖了四代宅的一些卖点。 作为一家成立了6年的"共建"新模式探索企业，蓝绿双城在2024年第一次进入湖州，彼时先把湖州市城 市集团已经在开发的一个项目接过来做共建操盘，此后保持稳定去化。有了这次合作，双方建立了一定 的信任，随后开启了后面第二、第三个项目 ...

降价促销仍是抢占客户的关键手段。 "五一"假期是开发商销售的关键时点，在市场出现回暖信号的背景下，各地开发商积极备战迎接今年 的"五一"小长假。 在一线城市中，北京房企借助"好房子"的概念推出专门的营销活动，积极卡位市场；在广州，各大开发 商则纷纷抢跑，以低于市场预期的价格持续抢占客户资源；在深圳，不少房企参与"好房节"，并借 助"以旧换新"促销售，真金白银补贴购房者…… 热点二线城市的开发商吸引购房者的方式则更加多样化，在各类家电补贴、宽带补贴等多重优惠活动之 外，成都有项目推出了免3年物业费的活动，而杭州则有楼盘抽宇树机器狗。值得一提的是，在部分回 温较为明显的市场，已经有开发商在着手收回优惠，转向保利润。 业内人士认为，房企在"五一"节点主动展开营销活动，是市场向好的积极信号。 "好房子"搅动北京楼市 房企摩拳擦掌，卡位北京市场。龙湖集团方面告诉记者，该集团拟推出全国联动营销活动，从4月26日 起推出系列优惠：每日5套好房一口价限时秒杀，以及97折限时购房补贴、线上直播间额外1%折扣等优 惠，降低购房者置业门槛，活动持续至 5月11日。 具体到项目层面，不仅是北京，龙湖对全国多项目的推盘力度显著加大，北 ...

"好房子"时代受益者，盈利有望逐渐修复 目标价：11.4 元 事项： 证 券 研 究 报 告 公司研究 住宅物业开发 2025 年 04 月 30 日 | | 目标价：11.4 元 | | --- | --- | | 滨江集团（002244）2024 年报点评 "好房子"时代受益者，盈利有望逐渐修复 | 推荐（维持） 当前价：10.05 元 | 华创证券研究所 证券分析师：单戈 邮箱：shange@hcyjs.com 执业编号：S0360522110001 ❖ 2024 年公司实现营业收入 691.52 亿元，同比下降 1.83%；实现归母净利润 25.46 亿元，同比增长 0.66%。 评论： [ReportFinancialIndex] 主要财务指标 | | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | | 营业总收入(百万) | 69,152 | 72,550 | 70,279 | 62,982 | | 同比增速(%) | -1.8% | 4.9% | -3.1% | -10.4% | | 归母净利润(百万) | 2,54 ...

北京、上海、深圳、广东、成都、杭州等全国多地已出台相关政策，从提高适老化和绿色节能标准，减 少计入公摊面积的部分以提高得房率，增加层高，增加阳台面积占比，测量精装修住宅套内空间尺寸等 多个维度，要求开发商提高新房品质。 随着从中央到地方密集出台多项高品质住房建设标准，"好房子"建设如何因地制宜地落地实施？"好房 子"入市，对新房价格及市场销售影响几何？ "好房子"的标准 根据《住宅项目规范》（下称"规范"），住宅项目建设应以安全、舒适、绿色、智慧为目标。 随着地方有关住房高质量发展的相关标准渐次落地，更多以"好房子"为卖点的新房项目陆续入市。 5月1日，《住宅项目规范》将正式实施。这意味着 "住宅楼层高不低于3米""4层及以上住宅设置电 梯""每套住宅都有满足日照标准的房间"等标准将成为新建住房的刚性要求和准入门槛。 他举例称，将层高提升至3米，可以改善空间感受，但也会增加建筑自重；为满足隔声要求，加厚墙体 或铺设隔音棉可能压缩室内空间；全屋智能系统（如语音控制、自动感应）对老年群体存在操作门槛， 若交互设计复杂，可能降低其居住体验舒适度；光伏屋顶、恒温恒湿系统等绿色技术虽降低能耗，但初 期安装成本可能使房价 ...

5月1日起，住房城乡建设部发布的《住宅项目规范》将正式实施，对新建住宅一系列指标明确了底线要求，被视为"好房子"的标准。 "好房子"作为房地产市场发展的新动能，不仅重塑市场格局，也将带来增量市场，房地产企业因此迎来新的机遇。作为建造主角，部分房企也陆续发布了自己的"好 房子"战略。在业内人士看来，从之前"土地红利"转向"产品红利"，未来能够提供"好房子"的房企才能脱颖而出。 打造各自特色的"好房子" 近期，不少房企在年报及业绩会上提到"好房子"，凸显了对这一战略的重视。多家房企也纷纷发布产品标准，并表态将通过建设"好房子"更好满足市场需求。 3月底，越秀地产举办发布会，发布其产品理念和产品线。越秀集团总经理、越秀地产董事长林昭远表示，当前行业正从"快字当头"转向"好字优先"。公司对外发 布"4×4好产品理念"，提炼出"品质、温度、智慧、成长"四大关键词和16个产品主张，重点强调的是科技、社区、灵动空间等理念。近日，绿地集团发布升级版 的"绿地好房子产品标准"，该产品标准基于新的《住宅项目规范》，提出多项细化标准。 在与一些大型房企的沟通过程中，记者了解到，房企已经把竞争的标尺放到"好房子"上，部分改善型楼盘已 ...

Core Viewpoint - The implementation of the "Residential Project Standards" by the Ministry of Housing and Urban-Rural Development starting May 1 is seen as a new driving force for the real estate market, emphasizing the importance of "good houses" as a standard for new residential projects, which will reshape market dynamics and create new opportunities for real estate companies [1] Group 1: Industry Trends - Many real estate companies are emphasizing the "good house" strategy in their annual reports and performance meetings, indicating a shift from "land dividends" to "product dividends" [2] - Companies like Yuexiu Property and Greenland Group are developing their own product standards based on the new regulations, focusing on quality, technology, and community features [2] - The industry is moving towards a focus on high-quality, technologically advanced housing, with companies like Longfor Group planning to launch new product lines that enhance living comfort and community services [2][3] Group 2: Challenges and Solutions - Real estate companies face challenges in balancing costs and quality while meeting the new standards, which may increase construction costs [3] - Companies are exploring solutions to maintain cost control while enhancing product quality, with some firms like Longfor Group planning to invest more in quality improvements without compromising cost efficiency [3][4] - Yuexiu Property is implementing lean management practices to optimize costs and improve project profitability through precise cost management and centralized procurement [4] Group 3: Market Opportunities - There is a growing expectation among homebuyers for "good houses," which are anticipated to have stronger competitive and sales advantages, motivating companies to align their marketing with actual product quality [6] - Companies that excel in product quality, service, and operational capabilities are expected to gain more market opportunities and development space [6] - The industry is advised to shift from high-debt, high-turnover models to a balanced approach that includes light asset operations and improved management capabilities [6]

Core Viewpoint - The Chinese real estate market is undergoing unprecedented structural changes, with consumers shifting from speculative buying to rational purchasing, and companies focusing on product innovation to meet refined living needs [1] Group 1: Financial Performance - In 2024, the company achieved operating revenue of 311.67 billion yuan and a net profit of 9.74 billion yuan, with a parent net profit of 5 billion yuan [1] - The company maintained its position as the industry leader in sales for two consecutive years, with a signed sales amount of 323.03 billion yuan in 2024 [2] - The company reported a positive operating cash flow for seven consecutive years, amounting to 6.3 billion yuan in 2024 [7] Group 2: Market Position and Strategy - The company’s market share in 38 core cities reached 90%, an increase of 2 percentage points year-on-year, with a market share of 7.1% in these cities, up 0.3 percentage points from 2023 [2] - The company has adopted a product-centric approach, focusing on customer needs, which has strengthened its competitive edge in a transitioning market [2] - The company has implemented a comprehensive quality management system, enhancing product quality and customer satisfaction [3] Group 3: Land Reserve and Investment Strategy - In 2024, the company expanded its land acquisition with a total land price of 68.3 billion yuan, with 60.2 billion yuan attributed to equity land price, achieving an equity ratio of 88% [5] - The company has optimized its land reserve structure, with a total land reserve area of approximately 62.58 million square meters, a 20% decrease in stock projects compared to the beginning of the year [6] - The company has successfully revitalized approximately 2.7 million square meters of undeveloped land, releasing over 10 billion yuan in capital [5] Group 4: Debt Management and Financial Health - The company reduced its interest-bearing debt by 5.4 billion yuan to 348.8 billion yuan, achieving a continuous decline in debt scale for two consecutive years [7] - The company’s asset-liability ratio decreased by 2.2 percentage points to 74.3%, marking four consecutive years of decline [7] - The company has increased the proportion of long-term debt, with over 39.6% of its debt maturing in more than three years, reflecting a strategic shift in debt management [8]

乐居买房苏州4月17日，"研学好房，智筑人居"好房研究院成立揭牌仪式暨苏州站启动仪式在苏州房产超市（人民路1058号）圆满举办。活动汇聚了行业 协会领导、专家学者、企业代表等重量级嘉宾，共同见证这一重要时刻。 该活动由好房研究院主办，乐居好房、乐居苏州承办，苏州市房地产行业协会、苏州市家居协会、苏州市房地产经纪业协会、苏州市物业管理协会、苏州 装饰设计行业协会担任指导单位。 乐居控股副总裁、乐居好房总经理常琦阐述了好房研究院创办的初衷和愿景。她指出，当前房地产市场正处于转型关键期，构建科学的"好房"评价体系， 对于推动行业发展具有重要意义。好房研究院成立的初衷是希望能够通过全国化的联动，打造一个开放、多元、共享以及国际化的交流平台。未来，好房 研究院将推出全球好房研学活动，通过实地考察国际前沿的人居典范项目，汲取先进经验，为"好房子"建设注入创新思维。 苏州乐居总经理陈培代则重点讲述了好房研究院苏州站接下来的具体举措。届时，研究院将联合五大协会搭建跨领域协作平台；推动"标杆引领"，积极向 全国推举苏州好房样本项目；同时，开展"好房公开课"等系列活动，让研究成果转化为实际动能。 好房研究院正式揭牌 专家委员会聘 ...