Core Insights - The article discusses the transformation of movie tickets into a new economic model known as "ticket root economy," which connects various consumer experiences beyond just viewing films [1][3] - The Shanghai International Film Festival is showcasing over 400 films, and during this event, movie tickets are being utilized as a means to access discounts and experiences in dining, tourism, and cultural activities [1][2] Group 1: Ticket Root Economy - The ticket root economy allows consumers to enjoy discounts and benefits in subsequent purchases by presenting their movie tickets, thereby extending the consumption chain [1] - Starting in 2024, Shanghai plans to develop the ticket root economy and include it in six major consumption expansion initiatives by 2025, indicating a strategic focus on enhancing consumer engagement [1] Group 2: Consumer Engagement and Experience - During the film festival, movie tickets can be exchanged for various benefits, including customized deep-dive tours, hotel discounts, and dining offers, which aim to increase consumer retention [1] - Local businesses, such as restaurants, are experiencing a notable increase in foot traffic, with around 10% of customers visiting due to the ticket root promotions, highlighting the effectiveness of this marketing strategy [2] Group 3: Cultural and Economic Impact - The shift from traditional ticketing to ticket root economy reflects changes in consumer demand and the structure of the cultural tourism market, moving towards a more integrated and experiential consumption model [3] - The long-term value of the ticket root economy lies in its ability to showcase urban culture and contribute to the city's image and value, linking cultural symbols and enhancing the overall consumer experience [3]

Core Insights - The 27th Shanghai International Film Festival has transformed movie tickets into a "consumption passport" for city experiences, allowing fans to enjoy various local activities and discounts [1][3]. Group 1: Economic Impact - Over 40 cinemas and more than 200 public screening venues in Shanghai are collaborating to create a "movie + dining and entertainment" ecosystem, enhancing local consumption [3]. - Businesses are innovating around the "ticket stub economy," offering discounts and special packages to moviegoers, such as food vouchers and themed dining options [3][5]. Group 2: Cultural and Tourism Integration - The film festival has unlocked new urban experiences by linking ticket stubs to various cultural and tourism activities, including exhibitions and city tours [5][7]. - The "Movie Walk" initiative encourages fans to explore filming locations and participate in city-wide events, enhancing cultural immersion [7]. Group 3: Enhanced Visitor Experience - The upgraded "Movie Life Handbook" provides a comprehensive guide for moviegoers, including a cinema map, practical tips for ticket stub benefits, and local dining recommendations [7].

Core Insights - The "ticket root economy" initiative in Xi'an aims to stimulate consumer spending by linking various consumption scenarios through event tickets [1][2] - The program is funded with 19.5 million yuan and will run until December 31, covering large concerts and sports events [1] - Consumers can enjoy discounts by using a unique code linked to their event tickets, which can be redeemed within seven days [1] Group 1 - The initiative integrates multiple consumption scenarios, including accommodation, dining, and cultural tourism, enhancing the overall consumer experience [1][2] - The program utilizes the Alipay platform for easy access to discounts, allowing consumers to scan QR codes at venues to receive vouchers [1] - Future expansions will include exhibition events and outdoor sports, further enhancing the "ticket root" offerings [1] Group 2 - The initiative also introduces specialized discount vouchers for cultural and sports activities, extending the consumption chain [2] - This innovative model not only benefits consumers but also attracts targeted foot traffic for businesses, promoting the integration of culture, commerce, and tourism [2] - The Xi'an government plans to continue developing the "consumption+" model, introducing more innovative measures to sustain economic vitality [2]

Group 1 - The core idea of the news is the launch of a consumption promotion activity in Xi'an, themed "One Ticket to Enjoy Chang'an: Experience 'West' and Delight in Shopping," aimed at stimulating local consumption through a "ticket root economy" [1][2] - The initiative is a collaboration between Xi'an's Business Bureau, Cultural and Tourism Bureau, and Sports Bureau, and will run until December 31, 2025, covering large concerts and sports events organized in the city [1][2] - Consumers can enjoy tiered discounts when spending at participating accommodation and dining businesses, with the opportunity to receive consumption vouchers by scanning a QR code at event venues [1][2] Group 2 - The promotion also includes special discount vouchers for cultural, tourism, and sports activities, extending the consumption chain and linking various consumption scenarios from historical sites to modern shopping districts [2] - This innovative model not only provides benefits to consumers but also attracts targeted customer traffic for businesses, enhancing the night economy and promoting the integration of culture, commerce, and tourism [2] - The Xi'an Business Bureau views the "ticket root economy" as a proactive attempt to innovate consumption scenarios in response to the rising "performance economy," with plans to continue developing the "consumption+" model leveraging the city's rich cultural resources [2]

Core Points - The 27th Shanghai International Film Festival will commence on June 13, celebrating the 130th anniversary of world cinema and the 120th anniversary of Chinese cinema [1] - The festival will feature a total of 400 films from 71 countries and regions, with a record high of 49 films selected for competition [3][8] - The Golden Goblet Awards will emphasize global perspectives and cultural inclusivity, with a jury composed of 21 members from 13 countries [3][5] Group 1: Festival Overview - The festival will run for 10 days, showcasing a variety of films and events [1] - The opening ceremony will include over 200 international stars and filmmakers [5] - The festival aims to enhance the international influence of Chinese cinema and promote cultural exchange [6] Group 2: Film Selection and Awards - A record 3,900 films from 119 countries and regions were submitted for the Golden Goblet Awards, with 49 films selected for five competition categories [3] - Notable films include works from Latin America and several Chinese films competing for the main award [3][5] Group 3: Market and Industry Development - The festival will host the Shanghai International Film and Television Market from June 21 to 25, featuring 200 exhibitors from 15 countries [6] - The festival has established a "6+1" tiered system for nurturing new talent in the film industry [7] Group 4: Audience Engagement and Cultural Integration - The festival has achieved a ticket sales rate of 73%, indicating strong audience interest [8] - Various initiatives will link film screenings with local tourism and dining experiences, enhancing cultural consumption [12][15]

Core Points - Chengdu is launching a summer consumption season themed "World Games Welcome You" from June to August to attract both local citizens and international tourists [1][5] - The government plans to implement various promotional activities including shopping discounts, food experiences, and cultural events to enhance consumer engagement [1][6] Group 1: Shopping and Promotions - The summer consumption season will feature "World Games Shopping" as a key focus, with activities planned in major shopping districts like Chunxi Road, utilizing AR/VR interactions and sports markets to create engaging experiences [6] - Promotional events such as "Chengdu Shopping Plan" will connect iconic landmarks and shopping areas, offering diverse and affordable summer shopping options [6][9] Group 2: Food and Beverage Experiences - Chengdu will host the "Food Fashion Chengdu" beer and music carnival across multiple locations, creating immersive dining experiences centered around beer and music [6][7] - A total of 10 food experience routes and 100 recommended merchants will be introduced to showcase the culinary diversity of Chengdu [6] Group 3: Cultural and Sports Activities - The city will enhance nighttime consumption experiences with activities like "World Games Night Tour" along Jinjiang River, featuring unique night markets and street performances [7] - Collaborative tourism routes will be launched in eight surrounding counties, along with cultural exhibitions and leisure activities to promote local tourism [7] Group 4: Visitor Services and Special Offers - Chengdu is implementing four major initiatives to welcome visitors, including ticket-based discounts and direct transport services to shopping areas after events [8] - A list of 160 restaurants, accommodations, and attractions will offer discounts based on event tickets, enhancing the overall visitor experience [8] Group 5: Souvenirs and Local Products - The city will introduce a selection of 104 "must-buy" products categorized into "Chengdu Gifts" and "Chengdu Flavors," aimed at providing tourists with memorable souvenirs [9] - These products will be available at key cultural venues and shopping districts, allowing tourists to purchase items conveniently while exploring the city [9]

曾经的电影票根、演唱会入场券等票根现在可以用于享受景点、酒店、餐饮等优惠。 曾经的电影票根、高铁票、演唱会入场券，撕下副券后就失去了任何消费价值，而现在，凭借这些票根，消费者可享景点、酒店、餐饮等优惠。上海国际电 影节开幕在即，在本次电影节期间，"票根经济"成为一大看点。"票根经济"正在商旅文体展领域发展起来，一种很新的消费逻辑正在展开。 第一财经在上海乍浦路看到，这里保留了电影《酱园弄·悬案》拍摄时老街的场景，除了海报之外，还有裁缝铺和一些餐厅，也都依照电影中的场景与年代 感保留了下来，而这些店铺目前都在经营着。 其中有一家本帮风格的面馆"椿方圆"，第一财经记者走进这家面馆，看到玻璃桌面下放置着不少电影《酱园弄·悬案》的剧组人员与演员合影，而其中一位 剧组人员就是正在收银台工作的老板虞先生。 "一票多享"新模式 "我原本就在电影《酱园弄·悬案》的制片组工作，也见证了电影的拍摄过程，我自己也很期待电影的上映。电影拍完后，这条老街保留了下来，也进行了招 商，我就开始经营这家面馆。很多打卡的客人来到这里。我们也注意到了上海国际电影节，现在都讲究'票根经济'，我们也希望可以参与其中，在这条街上 还有不少餐饮以及附近 ...

对于消费者来说，票根赋予了消费额外价值，让消费者感受到消费的实惠，从而提升了消费意愿。对于 商家来说，"票根经济"有助于拓展客源。作为融合消费的一个典型场景，其成功的核心在于通过门票可 以把潜在的消费人群精准地识别出来，联动出一系列餐饮、娱乐、购物等组合消费场景，再配套相应的 优质供给，进而形成撬动消费的效应。 作为一种新兴的经济模式，"票根经济"为消费市场的发展带来了新的机遇。要持续放大"票根经济"功 效，激活消费市场一池春水。一方面，要建立跨部门协调机制，明确文旅、商务、交通运输等部门权 责，出台税收优惠、财政补贴政策，鼓励企业参与票根经济，为消费市场注入新的活力；另一方面，要 搭建合作平台，构建合作机制，让参与票根经济的商家加强沟通与协作，鼓励经营者开发更多与票根相 关的消费产品和服务，并根据自身经营特点和目标客户群体，制定合理的合作方案，实现互利共赢。 不言而喻，在消费升级大背景下，消费者已不再满足于单一产品或服务，而是追求更加个性化、多样化 的消费体验。"票根经济"正是通过"跨界"合作，将原本孤立的产品或服务串联起来，进而产 生"1+1>2"的效应，让不同领域的消费资源得以流动与共享，从而创造出新的 ...

最近一些地方文旅市场推出票根新玩法："凭票根享受奶茶第二杯半价""一张票根可以换多家博物馆门 票"，票根不再只是消费凭证，还是串联起不同场景的通行证，让单一消费产生乘数效应。以消费促消 费，一张单一消费的票根可以"串"成一条消费链。票根的新玩法，为更好地促进消费、提振经济打开了 一个全新的思路。 票根经济以其独特的模式，通过精准引流和串联消费场景，将一次消费转化为持续的消费动力，为消费 市场的繁荣打开了新思路、注入了新动力。 作者：肖睿平 来源：消费日报官方平台 其次，同类票根的消费者有更多的共性，以票根为消费者精准画像，就能引流更多的同类消费者。因 此，票根引流的优势，是其他促销活动所不具备的。例如，游客购买了一张景区的门票，凭借这张票 根，不仅能在景区周边的特色餐厅享受折扣，还能在附近的纪念品商店获得专属优惠，甚至可以免费乘 坐专线巴士去往另外的景区，再次参观消费。这种跨场景的消费联动，极大地激发了消费者的消费欲 望，让消费者在享受一次消费带来的体验后，自然而然地延伸出更多消费行为。 事实上，上海博物馆"金字塔之巅"特展和北京国际电影节就是典型的案例。2024年上海博物馆"金字塔 之巅"特展期间，新世界集 ...

Core Insights - The "ticket root economy" is gaining momentum, driven by policy support and technological innovation, enhancing cultural and tourism consumption [1][2] - A ticket can stimulate secondary consumption averaging 1.5 to 2 times its price, with total consumption growth exceeding 100% in related sectors [1] - Cities like Shanghai, Beijing, and Luoyang are implementing tax incentives and breaking down data barriers to invigorate the "ticket root economy" [1][2] Group 1 - The "ticket root economy" is becoming a new trend in cultural tourism consumption, with initiatives like special discounts for ticket holders in various cities [1] - The model is seen as a low-cost way for businesses to attract consumers, creating a synergistic effect that reduces customer acquisition costs [1] - The growth of the "ticket root economy" reflects a broader trend of consumption upgrading, supported by urban governance and public services [2] Group 2 - There are concerns regarding the reliance on government subsidies and merchant discounts, indicating a need for a sustainable revenue distribution mechanism [2] - Effective cross-platform collaboration and data sharing are essential for optimizing the consumer experience and preventing homogenization of offerings [2] - The future potential of the "ticket root economy" lies in its ability to transform tickets from mere consumption endpoints into urban access passes, enhancing the overall consumer experience [2]