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保险市场“春寒料峭”:销售遇冷 分红险待“破冰”突围
Zhong Guo Jing Ji Wang· 2025-08-08 07:26
Core Viewpoint - The insurance industry is experiencing a decline in premium income, with the first two months of 2024 showing negative growth in life insurance premiums, influenced by high previous sales and regulatory changes [1][4][5]. Group 1: Premium Income Performance - Several listed insurance companies reported poor premium income performance in the first two months of 2024, with some companies choosing not to disclose their premium data [1][2]. - The overall life insurance premium income for January and February 2024 was 9,458 billion and 12,997 billion respectively, showing a decline compared to the same period in 2023 [4]. - Only a few companies, such as New China Life and China Pacific Insurance, disclosed their premium data, with New China Life reporting a 29% year-on-year increase, while Sunshine Life reported a 4.9% decline [2][4]. Group 2: Regulatory Impact - Regulatory changes, including limits on preset interest rates and the "reporting and operation integration" policy, have contributed to the cooling of premium income [1][5]. - The new regulations set the upper limit for preset interest rates at 2.5% for ordinary insurance products and 2.0% for dividend-type products starting from September and October 2024 respectively [5]. Group 3: Shift to Dividend Insurance Products - The industry is shifting towards dividend insurance products, which are expected to account for over 50% of total premium income in the future [1][7]. - Companies are focusing on developing floating income products, with leaders from major insurance firms indicating a significant increase in the proportion of these products [7][8]. - Despite the potential for growth in dividend insurance, the current sales performance is still lacking, and agents face challenges in selling these products effectively [6][8]. Group 4: Sales Force Development - There is a consensus on the need to enhance the training and skills of the sales force to improve the sales of dividend insurance products [10]. - Companies are investing significant efforts in training their sales teams to align with the transition towards dividend insurance, aiming to avoid misguidance and mismatched customer needs [10].
去年头部险企银保收入同比上涨 上市银行代销保险收入同比普降
Zheng Quan Ri Bao· 2025-08-08 07:26
本报记者 冷翠华 一组看似矛盾的数据刚刚出炉——根据上市险企和上市银行2024年年报,去年上市险企银保收入大 多同比上涨,而上市银行代销收入却普遍同比下降,部分银行保险代销收入甚至呈现同比锐减。 业内人士认为,上述看似矛盾的数据背后,是"报行合一"政策的落地实施,以及银保业务的转型发 展。未来,银保渠道仍将是保险业非常重要的渠道,"价值银保"是险企要着力推进的重点工作之一。 具体来看,农业银行去年实现手续费及佣金净收入755.67亿元,较2023年减少45.26亿元,下降 5.7%。其中代理业务收入下降20.6%,主要是代理保险相关手续费收入减少;建设银行2024年年报显 示,手续费及佣金收入中,代理业务手续费收入144.12亿元,较2023年减少44.82亿元,降幅23.72%, 主要受保险、基金等降费政策影响;此外,招商银行去年实现代理保险保费1172.25亿元,同比增长 21.07%,不过,其代理保险收入64.25亿元,同比下降52.71%;平安银行2024年代理及委托手续费收入 54.34亿元,同比下降29.4%,主要是代理个人保险收入下降。 普华永道管理咨询(上海)有限公司中国金融行业管理咨询合伙人 ...
新单规模萎缩 转型产品出单难 银行卖保险“卖不动了”?
Zhong Guo Zheng Quan Bao· 2025-08-08 07:26
渠道建设一直是关乎人身险行业生存和持续发展的大命题。作为人身险产品重要的对客和销售渠道,在 个人代理人精简瘦身趋势下,银保渠道近年得到不少保险公司押注。这种近乎行业性的押注,最新成果 几何? 中国证券报记者从业内获悉的一份行业交流数据资料显示,2024年全年,人身险公司银保渠道新单保费 规模出现两位数的同比下滑。业内人士认为,2024年是银保渠道落地"报行合一"后的首个完整经营年 度,销售激励减少叠加预定利率下滑、市场需求透支等因素,银保渠道新单规模萎缩也在意料之中。 记者前期多次调研也发现,去年以来,银行代销保险的货架上,代表人身险公司产品转型方向的分红险 席卷而来,占比较过往有较大程度提升。但多位理财经理反映,"不好卖"成了共性问题,浮动分红带来 的不确定性是横亘在银行代销渠道和消费者之间的一座大山。对于保险公司来说,距离找到规模与价值 并重的银保新业态,还有较长的路要走。 银保渠道新单增长遇阻 对于银保渠道,可以将其理解为,银行为保险公司代销保险产品,保险公司向银行支付手续费和佣金。 行业交流数据显示,2024年全年,人身险公司银保渠道新单保费约6600亿元,同比下滑约14%。 业内人士向记者介绍,新单 ...
72家人身险公司一季度合计净利超860亿元
Zheng Quan Ri Bao· 2025-08-08 07:25
Group 1 - The core viewpoint of the articles highlights the positive performance of the life insurance industry in Q1, with 72 companies reporting a total insurance business income of 1.35 trillion yuan and a net profit of 861.43 billion yuan [1][2][3] - A total of 49 life insurance companies reported profits, with a combined profit of 886.33 billion yuan, while 23 companies reported losses totaling 24.90 billion yuan [3] - Major companies such as China Life, Ping An Life, and China Pacific Life each reported insurance business income exceeding 100 billion yuan, contributing significantly to the overall industry performance [2][3] Group 2 - The improvement in the life insurance sector's performance is attributed to factors such as product structure optimization, the implementation of "reporting and operation in unison," and the release of investment income from the previous year [1][3] - The Financial Regulatory Authority has issued guidelines to deepen the implementation of "reporting and operation in unison," which aims to reduce non-compliant and unreasonable costs in the personal insurance channel [4] - Several insurance companies have switched to new accounting standards, which may impact key operational indicators like net profit and total assets, making profits more sensitive to market fluctuations [5][6] Group 3 - The new accounting standards and solvency regulations are expected to influence the operational metrics of life insurance companies, with potential for divergence between net profit and net assets [6] - The life insurance industry is anticipated to have significant growth potential as consumer demand for health management and elderly care services increases [6]
年内险资上百次增持银行股、10度触发举牌 低利率时代银保抱团取暖渐成趋势
Zhong Guo Jing Ji Wang· 2025-08-08 07:05
Core Viewpoint - Insurance capital is increasingly investing in bank stocks, driven by high dividends and strategic considerations related to the insurance-banking partnership [1][10][15]. Group 1: Investment Trends - Insurance companies have made over 100 purchases of bank stocks in 2025, with significant activity in both Hong Kong and A-shares [5][6]. - The "Ping An system" has been particularly active, making 90 purchases, including major state-owned banks like CCB, ABC, and ICBC, with holding ratios exceeding 40% [6][7]. - As of July 22, 2025, insurance capital has triggered 21 instances of stock purchases, with 10 involving bank stocks, indicating a strong preference for this sector [3][5]. Group 2: Strategic Considerations - The shift towards bancassurance is seen as a key strategy for insurance companies, with predictions that the new business value from bank channels will surpass that of individual insurance in the next 10-15 years [1][10]. - The integration of banking and insurance operations is expected to enhance the value of bancassurance channels, making them a primary growth driver for many insurance firms [10][12]. - The current low-interest-rate environment is pushing both banks and insurance companies to form strategic alliances, emphasizing the importance of capital ties for long-term benefits [2][18]. Group 3: Market Predictions - Analysts predict that insurance capital will continue to flow into bank stocks, with an estimated 200 billion yuan in new funds expected to enter the banking sector from 2025 to 2027 [16][17]. - The bancassurance channel is projected to reach parity with individual insurance in terms of new business value by 2026, highlighting its growing importance [17]. - The complementary nature of banks and insurance companies is expected to drive deeper customer engagement and value creation in the financial services sector [17][18].
市场向好增厚投资收益,非上市险企上半年成绩单亮眼
Shang Hai Zheng Quan Bao· 2025-08-07 00:04
截至8月6日,已披露2025年二季度偿付能力报告的135家非上市险企合计净利润约380亿元,同比实现翻 倍。其中,59家人身险公司合计净利润同比增长超2倍,76家财产险公司合计净利润同比增长约七成。 分析来看,取得良好业绩可归结为资产和负债两端同步改善:资产端受益于资本市场向好,投资收益增 厚;负债端得益于"报行合一"等政策压降费用成本。市场人士认为,资负两端共振向好,有望带动上市 险企业绩整体实现较快增长,新业务价值、综合成本率等核心业务指标也有望得到改善。 非上市险企业绩整体回暖 上半年,人身险业和财产险业非上市公司业绩整体回暖。 135家非上市险企上半年盈利情况 (截至8月6日) 郭晨凯 制图 ◎记者 何奎 今年上半年,非上市险企整体业绩亮眼。 上市险企整体业绩有望增长 非上市险企业绩整体实现较快增长,传递出保险行业整体回暖的积极信号。市场人士认为,在资产和负 债两端共振向好背景下,上市险企整体业绩也有望实现较快增长。 广发证券研报认为:寿险业方面,资负联动有望扩大行业利润水平;财险业方面,保费增速回暖, COR(综合成本率)改善,赔付率有望在高基数下改善,费用率持续优化。 数据显示,59家人身险公司合 ...
市场向好增厚投资收益 非上市险企上半年成绩单亮眼
Shang Hai Zheng Quan Bao· 2025-08-06 18:33
135家非上市险企上半年盈利情况 (截至8月6日) 郭晨凯 制图 ◎记者 何奎 今年上半年,非上市险企整体业绩亮眼。 截至8月6日,已披露2025年二季度偿付能力报告的135家非上市险企合计净利润约380亿元,同比实现翻 倍。其中,59家人身险公司合计净利润同比增长超2倍,76家财产险公司合计净利润同比增长约七成。 分析来看,取得良好业绩可归结为资产和负债两端同步改善:资产端受益于资本市场向好,投资收益增 厚;负债端得益于"报行合一"等政策压降费用成本。市场人士认为,资负两端共振向好,有望带动上市 险企业绩整体实现较快增长,新业务价值、综合成本率等核心业务指标也有望得到改善。 非上市险企业绩整体回暖 上半年,人身险业和财产险业非上市公司业绩整体回暖。 数据显示,59家人身险公司合计实现净利润约290亿元,同比增长超2倍;76家财产险公司合计实现净利 润超90亿元,同比增长约七成。 从盈利机构数量来看,人身险业有38家公司实现盈利,占比超六成;财产险业有68家公司实现盈利,占 比约九成。人身险业和财产险业盈利公司数量均较去年同期明显增长。 对外经济贸易大学创新与风险管理研究中心副主任龙格表示,上半年权益市场反弹 ...
多重因素驱动 上半年保险业交出亮眼成绩单
Jin Rong Shi Bao· 2025-08-06 12:14
Core Insights - The insurance industry in China has shown continuous growth in premium income in the first half of the year, with life insurance maintaining positive growth since April and property insurance showing steady growth [1][2] Life Insurance Sector - In the first half of the year, life insurance premium income reached 2.96 trillion yuan, a year-on-year increase of 5.64%. In June alone, premium income was 490.8 billion yuan, reflecting a year-on-year growth of 16.3% and a month-on-month growth of 21.5% [2] - The growth in life insurance is driven by a shift towards dividend insurance products, which now account for over 50% of new premium income for some listed insurers, as companies aim to reduce liabilities in a low-interest-rate environment [2][4] - The demand for life insurance is expected to grow due to an aging population and increased wealth management awareness among residents, with consumers favoring stable long-term insurance products [3][4] Property Insurance Sector - Property insurance premium income reached 774.4 billion yuan in the first half of the year, a year-on-year increase of 4.06%. The auto insurance segment remains the main contributor, with premium income of 450.5 billion yuan, up 4.5% [6] - The growth in auto insurance is attributed to an increase in vehicle ownership and the rising penetration of new energy vehicles, with total vehicle sales in the first half reaching 15.653 million units, including 6.937 million new energy vehicles, a 40.3% increase [6][7] - Non-auto insurance segments, particularly accident insurance, have also seen significant growth, with accident insurance premiums increasing by 12.36% to 29.1 billion yuan, driven by a recovery in the tourism market and the evolving insurance needs of new employment sectors [6][7] Future Outlook - The life insurance sector is expected to benefit from three key opportunities in the second half of the year: the appeal of savings-type products due to interest rate declines, the growth of annuity insurance products supported by favorable policies, and improved business quality from regulatory measures [4][8] - The health insurance segment is projected to grow significantly, with premium income reaching 160.9 billion yuan, a year-on-year increase of 9.08%, reflecting the rising importance of health insurance products in the property insurance industry [7][8] - Overall, the property insurance sector is anticipated to improve in underwriting profitability, risk control, and service quality as the "reporting and operation integration" progresses [8]
资源腾挪渠道重构 上半年保险业加速“瘦身”
Zhong Guo Jing Ying Bao· 2025-07-31 08:53
Core Viewpoint - The insurance industry is undergoing a significant transformation in its distribution channels, with a focus on optimizing resources and enhancing operational efficiency rather than merely downsizing [1][3]. Group 1: Channel Transformation - Recent approvals from regulatory authorities indicate that 11 insurance companies have collectively applied to close 42 branch offices, including 14 subsidiaries and 28 marketing service departments [1]. - The trend of branch closures has been ongoing, with over 1,200 branches shut down in the first half of 2023 alone, while only about 180 new branches were established during the same period [2]. - The majority of the closed branches belong to life insurance companies, accounting for approximately 80% of the total closures, with the remaining 20% from property insurance companies [2]. Group 2: Reasons for Branch Closures - The primary reasons for the significant reduction in branch offices include changes in regulatory guidance, the pressure of "reporting and operation integration," and the shift from a product-driven to a value-service-oriented approach [3][4]. - The rise of digitalization has also played a crucial role, as online services and digital insurance solutions have become more efficient, reducing the reliance on physical branches [3][4]. Group 3: Industry Response and Future Trends - Insurance companies are increasingly emphasizing channel transformation in their mid-year meetings, with a focus on enhancing operational efficiency and adapting to market changes [6][7]. - The industry is expected to see a shift towards multi-channel integration, refined operational strategies, and a greater reliance on technology to improve service delivery and customer engagement [8]. - Future trends in channel transformation include a move from a sales-oriented approach to a customer-centric model, leveraging data and technology to enhance customer lifetime value [8].
连续6年下滑!保险中介机构持续减员 有何生存之道?
Guo Ji Jin Rong Bao· 2025-07-30 17:53
Core Viewpoint - The insurance intermediary sector in China is undergoing a significant contraction due to stricter regulations, intensified market competition, and the need for industry consolidation, leading to a substantial number of institutions exiting the market [1][2][4]. Group 1: Regulatory Environment - Since 2025, the Jilin Provincial Financial Regulatory Bureau has been actively optimizing the insurance intermediary market, resulting in the cancellation of 62 insurance professional intermediary institutions by mid-June, a decrease of 11.7% from the beginning of the year [1]. - The regulatory authorities have initiated a "cleaning and quality improvement" campaign aimed at eliminating non-compliant and weak institutions, with a goal to streamline the market over the next three years [2][4]. - The number of insurance professional intermediary institutions has been declining for six consecutive years, with a total of 103 institutions exiting the market from 2019 to 2024 [2]. Group 2: Market Competition - The insurance intermediary sector has faced increasing competition from internet platforms and large insurance companies that are establishing their own channels, which has squeezed the traditional intermediaries' market space [3]. - Many traditional intermediaries are struggling to adapt to the digital transformation, leading to their natural elimination from the market [3][4]. Group 3: Industry Trends - The implementation of the "reporting and execution consistency" policy has significantly compressed the profit margins for insurance intermediaries, with average commission levels dropping by 30% across the industry [5]. - The market is witnessing a shift where intermediaries must transition from being "product salespeople" to "risk management consultants," enhancing their professional capabilities to provide tailored solutions [9]. - New insurance intermediaries focusing on technology and risk management services are gaining traction in the capital market, with several planning to go public [8]. Group 4: Strategic Recommendations - To thrive in a competitive environment, insurance intermediaries should enhance service quality, leverage advanced technologies like big data and AI, and deepen customer relationships [8][9]. - Emphasizing compliance and building brand trust are essential for long-term success in a regulated market [9].