Group 1 - The core issue highlighted is that brands relying solely on emotional appeal without solid product quality and innovation are unlikely to succeed in the market [1][2] - The emergence of new-generation consumers, who possess stronger product discernment and value judgment, indicates that product quality and innovation are crucial for brand success [2][3] - Brands must establish a systematic strategic approach, focusing on core competencies, avoiding blind expansion, and ensuring efficient operations across all stages from R&D to sales [2][3] Group 2 - Emotional consumption can drive short-term sales but is not sustainable for long-term brand development [2][3] - Brands should balance marketing efforts with a commitment to product quality and innovation to meet diverse consumer needs and enhance customer experience [3] - A rigorous approach to quality control and continuous exploration of consumer needs are essential for brands to maintain consumer trust and market opportunities [3]

Core Viewpoint - Han Gao Group's IPO registration has been approved by the China Securities Regulatory Commission, allowing it to list on the Shenzhen Stock Exchange, despite facing challenges such as declining outdoor furniture sales and product quality issues [1][3][4]. Group 1: IPO and Financials - Han Gao Group plans to issue no more than 40.01 million shares, accounting for at least 10% of the total share capital, aiming to raise 420 million yuan for various projects including an automated manufacturing base and R&D center [3]. - The company has experienced consistent revenue growth, but its outdoor furniture sales have shown a downward trend, with sales volumes dropping from 300,000 units in 2021 to 173,400 units in 2023 [4]. Group 2: Sales Performance - Outdoor furniture sales revenue decreased from 238 million yuan in 2021 to 188 million yuan in 2023, with year-on-year declines of 8.23% in 2022 and 14.15% in 2023 [4]. - The company's overseas revenue also declined from 373 million yuan in 2021 to 270 million yuan in 2023, indicating a trend of decreasing international sales [5]. Group 3: Product Quality Issues - Han Gao Group has faced scrutiny for product quality, with its "Han Gao" brand smart clothes drying rack being listed among non-compliant products by the Jiangsu Consumer Protection Committee [6]. - The company has previously appeared on China's top ten quality blacklist for home products due to multiple instances of product non-compliance [6]. Group 4: Return and Exchange Trends - The return and exchange amounts for the company's e-commerce model increased from 9.06 million yuan in 2021 to 8.88 million yuan in 2024, primarily due to consumer returns during the no-reason return period [7]. - The total return and exchange amount across all channels was 12.46 million yuan in 2024, down from 16.16 million yuan in 2023 [8]. Group 5: Dealer Management Risks - The company has highlighted risks associated with dealer management, as a significant portion of its domestic revenue comes from offline dealers, which accounted for 49.81% to 57.44% of total revenue from 2022 to 2024 [9][10]. - The number of dealers has fluctuated, with 80 new dealers added in 2022 but 49 exiting, indicating potential instability in dealer relationships [9].

Core Viewpoint - The company "Mianmian de Yang" has responded to recent quality issues raised by consumers regarding its sanitary products, stating that investigations confirm compliance with national hygiene standards [1][2]. Group 1: Company Response and Actions - Following consumer complaints about product quality, the company immediately cooperated with government departments for a comprehensive investigation, which concluded that its production and sales processes are legal and compliant [1]. - The company suspended all online sales of its products on April 15 and conducted thorough inspections across its entire supply chain, including production, storage, and logistics [1]. - The company announced plans to optimize its customer complaint response mechanism within seven days and will establish a dedicated customer service hotline for special complaint situations [2]. Group 2: Consumer Complaints and Issues - Reports surfaced on April 14 from multiple consumers alleging significant quality issues with the company's sanitary napkins and sleep pants, including the presence of foreign objects and stains [4]. - Some consumers reported health issues after using the products, and faced difficulties in obtaining resolutions from customer service, which required hospital documentation for claims [4]. Group 3: Market Presence and Sales - As of April 16, all products from the company's official store were taken off the shelves on e-commerce platforms [5]. - On April 22, the founder of "Mianmian de Yang" began selling sanitary napkins through a live stream on Douyin, with the flagship store having 2.55 million followers [5].