Core Viewpoint - The Chongqing Municipal Government is seeking public opinion on a plan to boost consumption, which includes measures to enhance child-rearing support and promote housing consumption [1] Group 1: Child-Rearing Support - The plan includes the issuance of childcare subsidies in accordance with national policies [1] - It promotes shared parental leave between couples and encourages the exploration of spring and autumn breaks in primary and secondary schools [1] Group 2: Housing Consumption - The initiative aims to secure funding for the construction of affordable and rental housing, while continuing the renovation of urban villages and dilapidated rural housing [1] - It supports low-income families by providing rental subsidies and facilitates the use of housing provident fund for down payments and personal housing loans [1] - The plan also encourages the extraction of housing provident funds to support the installation of elevators in old urban residential areas [1]

"当前和今后一个时期，我国房地产市场仍有很大的发展空间，要进一步释放市场潜力，着力推动'好房 子'建设，加快构建房地产发展新模式，促进房地产市场平稳健康发展。"4月15日，中共中央政治局常 委、国务院总理李强在北京调研时给出了这样的定调。 他表示，收购存量商品房用作保障性住房，是促进房地产市场止跌回稳、保障和改善民生的重要抓手。 要落实好各项相关政策，在收购主体、价格和用途方面给予城市政府更大自主权，并及时研究推出新的 支持措施。 中指研究院政策研究总监陈文静向《华夏时报》记者表示，促进住房消费是2025年扩内需的关键内容， 本次李强总理进一步强调房地产的发展潜力，提振了市场预期，也明确了促进住房消费的多项举措。未 来政策有望加快落实，预计北京优化调整房地产政策的空间也将逐渐打开，促进房地产市场进一步修 复，而北京市场修复也有望发挥示范效应，改善整体市场预期。 住房消费，作为一种内需 值得注意的是，此次调研是一次关于全方位扩大国内需求的重大活动。李强强调，沉着冷静应对外部冲 击带来的困难挑战，以更大力度促进消费、扩大内需、做强国内大循环，进一步释放我国超大规模市场 的活力潜力。 在走访纺织品、轻工产品、食品等 ...

Investment Rating - The industry investment rating is "Outperform the Market" (maintained) [2][33] Core Insights - The report highlights the need for more supportive policies in the real estate sector due to the impact of Trump's "reciprocal" tariff policy, which may lead to short-term challenges for domestic exports. Housing consumption and real estate investment are crucial for stabilizing the economy and growth [3] - There is still room for further relaxation of purchase restrictions in core cities, potential interest rate cuts, and adjustments to housing provident fund rates to stimulate housing demand [3] - The report notes a short-term constraint on new home sales due to insufficient quality supply, with some developers still aiming for growth targets in 2025 despite a 3% year-on-year decline in new home transactions in 50 key cities [3] - The report suggests that the real estate sector presents certain speculative opportunities, with recommendations for specific companies based on their financial health and market positioning [3] Market Monitoring - New home transactions in 50 key cities decreased by 27.2% week-on-week, with a total of 20,000 units sold. The average daily transaction volume for new homes in March showed a 3% year-on-year decline but a 50% increase month-on-month [9][12] - The inventory of unsold properties decreased by 0.9%, with a depletion cycle of 20.7 months, indicating a slight improvement in market conditions [12] Capital Market Monitoring - The real estate sector saw a 0.9% decline in stock prices, outperforming the Shanghai and Shenzhen 300 index, which fell by 1.37%. The current price-to-earnings ratio for the real estate sector is 35.46, placing it in the 91.6th percentile over the past five years [23][24] - The issuance of real estate bonds reached 3.72 billion yuan, with a net financing amount showing a slight increase [20]

又一地发文促进住房消费。 3月26日，山东威海发布《关于促进住房领域消费的行动计划》（以下简称《行动计划》），提出将积极组织各类住 房促销活动、有效促进房屋"以旧换新"、加大公积金支持力度等16条政策措施，促进住房领域消费。 针对保障性住房需求，新政还提出，将以需定建、以需定购，开展配售型、配租型保障性住房筹集工作。同时，支 持各区市收购存量商品房用作租赁住房，有效增加租赁住房供给。结合高效办成公租房申请"一件事"，推动住房租 赁补贴资格确认实现并联审批、高效集成办理。 除了山东威海，证券时报·券商中国记者梳理发现，3月以来，山西省、云南昆明、山东青岛等多地发文促进住房消 费。 业内人士认为，近日，中办、国办发文明确更好满足住房消费需求，提振住房消费是政策的重要着力点之一，其 中，优化公积金政策有望成为各地落实促需求政策的重要抓手之一，预计接下来更多城市或将从提升公积金贷款额 度、提取公积金作为首付等方面加快跟进落实。 威海发布16条措施促进住房消费 3月26日，据"威海发布"消息，威海市住房城乡建设局等9部门研究制定《关于促进住房领域消费的行动计划》，提 出将积极组织各类住房促销活动、有效促进房屋"以旧换新 ...