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各地多举措激发冰雪消费活力
Yang Shi Wang· 2025-12-18 12:45
Core Viewpoint - The winter season has seen a surge in ice and snow-related activities and consumption, driven by innovative models and experiences that enhance market vitality [1] Group 1: Tourism Development - Liaoning has launched five unique tourism routes that integrate ice sports, hot spring wellness, folk culture, sea ice adventures, and culinary creative resources to enrich visitor experiences [3] - Heilongjiang's Yichun is leveraging its forest and snow resources to offer diverse activities such as snow forest traversing, ice fishing, snow soccer, and ice dragon boat racing, creating a variety of creative scenarios [3] - In Inner Mongolia's Arxan, unique attractions like volcanic lava and forest hot springs are drawing tourists, with immersive experiences like "travel photography + hot springs" and "travel photography + snow drifting" gaining popularity among young people [3] Group 2: New Experiences and Growth Projections - In Xinjiang's Altay, tourists can enjoy upgraded hot air balloon rides with panoramic views of snow-capped mountains and cities, with the local tourism department expecting a visitor increase of over 10% this season [5] - Ningxia's Yinchuan Jinfen District has initiated a "Enjoy Ice and Snow" promotional series to inject new vitality into the cultural tourism market during the cold winter by creating new scenarios and offerings [5] Group 3: Transportation and Accessibility - Hebei is optimizing transportation services to meet the travel demands of the snow season, including the introduction of "ski gear convenience" on the Beijing-Zhangjiakou high-speed train, allowing passengers to carry ski equipment [7] - Shijiazhuang Airport is enhancing its route network, with a projected 20% increase in the number of flights connecting Zhangjiakou and Northeast ice and snow cities for the 2025 winter-spring season compared to the previous year [7]
12月18日《新闻联播》主要内容
Xin Lang Cai Jing· 2025-12-18 12:05
Group 1 - The Hainan Free Trade Port has officially closed its island-wide customs, positioning itself as a significant gateway for a new era of international openness [1] - Multiple international figures indicate that the closure of Hainan Free Trade Port presents new opportunities for international trade and promotes the construction of an open world economy [2][3] - During the 14th Five-Year Plan period, China's wetland area is expected to remain stable at over 8 million acres [4] Group 2 - China is accelerating the layout of future industries to seize development opportunities [5] - Various regions are focusing on improving people's livelihoods and promoting urban renewal to create livable cities [6] - Technological empowerment is aiding poverty-stricken areas in enhancing the market reach of agricultural products [7] Group 3 - Multiple measures are being implemented across regions to stimulate consumption in winter sports [8] - In Tibet, all houses for post-disaster reconstruction in Dingri have been delivered, with residents gradually moving into new homes [9] Group 4 - The domestic news highlights include the sale of train tickets for the New Year's holiday starting today [10][11] - China's maritime judicial influence continues to rise internationally [12] - By 2025, China has led the formulation of 275 international standards [13] - The ±800 kV UHVDC transmission project from Jinshang to Hubei has been put into operation [14] - The Guangdong provincial government has launched an intelligent joint innovation platform [15] - Harbin has been awarded the title of "World Ice and Snow Tourism Excellence City" by the United Nations Tourism Organization [16] - Foggy weather has been reported in regions such as North China and the Huanghuai area [17] - The mascot for the 2026 Spring Festival Gala has been released [18] Group 5 - Japanese lawmakers and citizens are gathering to demand the retraction of erroneous statements made by a politician [19] - Russia claims to have controlled the strategic location of Kupiansk, while Ukraine asserts it has repelled Russian forces in the area [20] - U.S. media reports that U.S. and Russian officials will hold talks in Miami regarding the Russia-Ukraine conflict this weekend [21] Group 6 - Venezuela has sent a letter to the UN Security Council requesting a discussion on U.S. aggression [22] - Hungary claims that EU's erroneous decisions are undermining its competitiveness [23] - Germany's business climate index continued to decline month-on-month in December [24]
浙江义乌市场迎来冰雪用品采购热
Zhong Guo Xin Wen Wang· 2025-12-14 06:04
Group 1 - The core viewpoint of the article highlights the increasing demand for winter sports products as temperatures drop, particularly in Yiwu, Zhejiang, where products like sleds, ski goggles, and ski poles are experiencing a surge in shipments, attracting overseas buyers for procurement discussions [1] Group 2 - The article notes that the winter sports consumption trend is rising, indicating a seasonal shift in consumer behavior towards ice and snow-related activities [1] - Yiwu is becoming a focal point for international trade in winter sports equipment, suggesting potential growth opportunities for local manufacturers and suppliers [1] - The timing of the demand surge aligns with the onset of winter, which may lead to increased sales and revenue for companies involved in the production and distribution of winter sports gear [1]
“雪假”意犹未尽?好好学习,寒假见
Xin Hua She· 2025-12-07 10:21
12月3日至7日 吉林省迎来首个"冰雪假期" 明确义务教育阶段学生全面放假 不布置书面作业 为了让孩子们过好"雪假" 各种"宠娃"福利应有尽有 全省36家滑雪场 3家滑冰场对青少年限时免费开放 171家A级景区对中小学生免首道门票 同时发放1亿元冰雪消费券 并鼓励家长通过带薪休假陪同参与 12月3日,吉林省第二实验学校小学部学生在吉林市纳美山谷度假区学习滑雪。新华社记者 颜麟蕴 摄 "雪假"并不陌生 今年最大的不同是将"雪假"提前 从原来每年寒假的第一周 提前至12月初 不挤占寒假时间 不少青少年直呼兴奋、过瘾 12月3日,学生和家长们在长春市天定山滑雪场滑雪(无人机照片)。新华社记者 张楠 摄 "雪假"期间 各地因地制宜 "有冰上冰,有雪上雪" 对于吉林省的孩子们来说 开展"亲近自然银冬初体验"主题活动 孩子们 抽冰猴、玩冰爬犁、观摩冬泳…… 尽享冰雪乐趣 12月3日,吉林市第一实验小学学生在吉林市纳美山谷度假区体验雪地飞盘。新华社记者 颜麟蕴 摄 12月3日,吉林省第二实验学校的学生在南湖公园开展"亲近自然银冬初体验"主题活动,体验冰雪跳圈游戏。新华社记者 李典 摄 "通过设计'抽冰猴''单腿驴' 这样的 ...
解码冰雪消费,各年龄人群都怎么玩
Xin Hua Wang· 2025-12-03 01:31
Core Insights - The demand for snow tourism varies significantly among different age groups, with an increasing number of post-2010 children participating in snow activities, while post-2000 individuals focus on sports experiences and social value, and those born in the 1980s and 1990s prioritize family outings [1][3][4][5] Group 1: Post-2010 Generation - The post-2010 generation, referred to as "little kids," is increasingly engaging in snow activities, with a notable influx of young participants during the first "snow holiday" in Xinjiang [3] - The popularity of ski packages that include personalized coaching and guided experiences has seen significant growth this year [3] Group 2: Post-2000 Generation - The post-2000 generation is identified as the main demographic for ski resorts, showing a strong interest in "ice and snow + sports," and seeking high-experience and social value [4] - Popular activities among this group include skiing, ice skating, sledding, and snowmobiling, with specific ski resorts like Changbai Mountain Wanda and Yabuli being particularly favored [4] Group 3: Post-1980 and Post-1990 Generations - The post-1980 and post-1990 generations primarily focus on family travel, seeking products that cater to both children's entertainment and the sightseeing needs of older family members [5] - This demographic prefers integrated travel experiences that combine snow sightseeing with local cuisine, cultural experiences, and natural wonders [5][6] - The post-1990 generation and family units are particularly interested in leisure activities such as snow hiking, snow tubing, and cultural experiences during the snow holiday period [6]
多地出招推动冰雪“冷资源”变“热发展”
Zheng Quan Ri Bao· 2025-11-13 17:09
Core Insights - The recent initiatives by multiple regions in China, including Beijing and several provinces, aim to boost ice and snow consumption, aligning with the trends of national fitness and seasonal tourism [1][2] - The ice and snow economy is recognized as a vital avenue for expanding domestic demand and achieving high-quality service consumption [2] - Significant policy support has led to a notable increase in participation and spending in ice and snow activities, with millions more engaging in these activities compared to previous seasons [2] Group 1: Policy Initiatives - Various local governments are implementing measures such as issuing ice and snow consumption vouchers totaling 1 billion yuan in Jilin Province to stimulate spending in skiing, tourism, and related sectors [1] - The State Council has released multiple documents emphasizing the promotion and expansion of ice and snow consumption, indicating a strong governmental focus on this sector [2] Group 2: Economic Impact - The National Sports Administration reported that during the 2024-2025 ice and snow season, approximately 292 million residents participated in ice and snow sports, marking a participation rate of 20.61%, an increase of about 27.44 million participants from the previous season [2] - The total consumption related to ice and snow activities exceeded 187.5 billion yuan, reflecting a year-on-year growth of over 25% [2] Group 3: Future Development Strategies - Experts suggest that enhancing the ice and snow industry is crucial for upgrading consumption quality, advocating for innovation in equipment and services to meet consumer demands [3] - Recommendations include lowering participation barriers, improving experience quality, and expanding outreach through targeted promotions and digital engagement strategies [3]
吉林将发放1亿元冰雪消费券
Cai Jing Wang· 2025-11-13 02:41
Core Insights - The development goal for the current snow season is to receive over 180 million ice and snow tourists, with total spending exceeding 330 billion yuan, both achieving double-digit growth [1] Group 1: Government Initiatives - The Jilin Provincial Department of Culture and Tourism plans to allocate 100 million yuan in ice and snow consumption vouchers to stimulate spending in skiing, scenic spots, concerts, and transportation [1] - Various local governments have introduced consumer promotion policies, such as Changchun's 75 million yuan ice and snow commerce consumption vouchers and Jilin City's exclusive dining discounts for out-of-town tourists [1] Group 2: Local Policies and Promotions - Tonghua City has launched a free skiing policy for "rehabilitation" teams, while Songyuan City offers "one ticket to tour Songyuan" and free winter fishing transportation [1] - Yanbian Prefecture provides subsidies to travel agencies under the "Bring Tourists to Yanbian" initiative, and Changbai Mountain has introduced "0 yuan joint tours" for its scenic areas [1] - Northeast China's universities are offering free admission to students for winter tourism activities [1]
新雪季“开板”点燃冰雪消费热潮 “冷资源”变成经济发展“热动力”
Yang Shi Wang· 2025-11-10 08:19
Core Insights - The winter sports season in Chongli, Hebei, has officially begun, attracting ski enthusiasts from across the country as ski resorts open their doors [1][3] Industry Developments - Ski resorts in Chongli have upgraded their facilities, with two new ski trails certified by the International Ski Federation, bringing the total to 42 trails catering to various skill levels [7] - The number of visitors to the four main ski resorts has reached 80,000, with all ski resorts expected to open by mid to late November [11] Consumer Trends - There is a significant increase in demand for professional ski instruction, with participation in lessons up nearly 200% compared to last year [9] - Sales of ski equipment have surged, with core ski gear sales increasing by over 30% compared to the same period last year, and hotel bookings are also experiencing a notable rise [17] Local Economic Impact - The local economy is benefiting from the winter sports season, with ski equipment sales and accommodation bookings seeing a boost, indicating a positive "thermal effect" from the winter sports resources [11] - Hotels are enhancing visitor experiences by offering "stay + ski" packages, integrating ski passes and equipment rentals for a comprehensive travel solution [19]
冰雪消费持续扩容,港股消费ETF(513230)现涨近3%
Mei Ri Jing Ji Xin Wen· 2025-11-10 06:14
Group 1 - The Hong Kong stock market indices collectively rose, with the Hang Seng Index increasing by 0.61%, the Hang Seng Tech Index by 0.12%, and the National Enterprises Index by 0.84% at midday [1] - The consumer ETF (513230) in Hong Kong saw a nearly 3% increase, with leading stocks such as Pop Mart, Great Wall Motors, and Xuexue Group showing significant gains [1] - The "2025-2026 Winter Ice and Snow Tourism 100-Day Action" was announced in Harbin, aiming to create three flagship ice and snow tourism areas exceeding one million square meters [1] Group 2 - The trend of "Northern Snow Pursuit" is highlighted by over 60% of visitors from southern regions, indicating a robust growth in ice and snow consumption [2] - The post-Winter Olympics enthusiasm for sports and the innovation of "ice and snow+" integrated business models contribute to the expanding industry scale, approaching a trillion-level market [2] - The strong resilience of the winter consumption market is reflected in the positive feedback loop between consumer enthusiasm and capital market responses [2]
抖音:9月1日至10月31日冰雪相关抖音团购销售额同比增长24%
Core Insights - Douyin's winter consumption data indicates a significant increase in "ice and snow" related content and transactions, reflecting growing consumer interest in winter activities [1] Group 1: Content Engagement - The number of "ice and snow" related content on Douyin increased by 112% year-on-year from September 1 to October 31 [1] - Likes on "ice and snow" related content grew by 68% year-on-year during the same period [1] - Shares of "ice and snow" related content rose by 51% year-on-year [1] Group 2: Transaction Data - The sales volume of ice and snow related group purchases on Douyin increased by 24% year-on-year [1]