Core Insights - The ice and snow industry in China is expected to exceed 1 trillion yuan, becoming a significant growth point for expanding domestic demand and fostering new consumption [1] - The popularity of ice and snow sports has surged, with a notable increase in outdoor skiing searches and participation across various cities [1][2] - The demand for related services, such as dining and accommodation near ski resorts, has also seen substantial growth [2] Industry Growth - The report indicates that from the 2024 to 2025 ski season, consumption within a two-kilometer radius of ski resorts is projected to grow by 27.97% year-on-year [2] - Search volume for "food near ski resorts" increased by 40%, while "hotels near ski resorts" saw over a 20% rise [2] - Specific ski resorts like Changbai Mountain and Yabuli have experienced significant increases in hotel search volume, with 620% and 447% respectively [2] Regional Insights - Harbin's Ice and Snow World is preparing for its largest-ever construction scale, incorporating more ice sculptures and snow creations, along with enhanced technological elements [2] - The top ten source cities for visitors to Harbin's Ice and Snow World include Liaoning, Beijing, Guangdong, and others, indicating a broad interest in ice tourism [2] Indoor Skiing Trends - Indoor ski resorts in cities like Shanghai and Shenzhen are becoming popular as high-frequency consumption venues, with China leading globally in the number of indoor ski facilities [3] - As of May 2025, China will host seven of the top ten indoor ski resorts worldwide, with Shanghai Yao Snow ranked first [3] Training and Participation - The demand for ice skating training services is on the rise, with significant increases in searches for ice skating and related training programs [3] - The number of participants in ice sports is expected to reach new highs this season, driven by the growing popularity of ice and snow activities [3]

Core Insights - The article highlights the rapid development of indoor skiing facilities in the Greater Bay Area, particularly the opening of the world's largest indoor ski resort, Qianhai Ice and Snow World, which has seen immediate popularity and high ticket sales [2][3][4]. Industry Overview - The Greater Bay Area is experiencing a surge in indoor skiing facilities, with Qianhai Ice and Snow World being the latest addition, boasting the largest scale and vertical drop among its competitors [6][11]. - The indoor skiing market is expanding, with a reported 79 indoor ski resorts in China, a 33.9% increase from the previous season, indicating a growing interest in winter sports among southern residents [11]. Company Developments - Qianhai Ice and Snow World opened on September 29, 2023, and achieved record ticket sales, with all tickets sold out on its opening day [4][8]. - The facility covers a total area of approximately 100,000 square meters, featuring five professional ski slopes and a maximum vertical drop of 83 meters, surpassing the previous largest indoor ski resort in South China [6][7]. - The pricing strategy for Qianhai Ice and Snow World is higher than its competitor in Guangzhou, with ticket prices starting at 348 RMB for a three-hour session, reflecting its premium positioning in the market [8]. Market Potential - The National Sports Administration estimates that the nationwide ski resort consumption will reach 78.613 billion RMB in the 2024-2025 season, with a year-on-year growth of 12.88% [9]. - The facility aims to create a comprehensive entertainment complex, integrating sports and leisure, which is expected to drive additional revenue from surrounding businesses such as hotels and retail [9][10]. Regional Impact - The opening of Qianhai Ice and Snow World is expected to attract not only local residents but also tourists from Hong Kong and Southeast Asia, enhancing the region's appeal as a winter sports destination [12]. - The facility has established direct transportation links for Hong Kong residents, facilitating easier access and potentially increasing visitor numbers [12].

Core Points - The opening of Shenzhen Qianhai Huafa Ice and Snow World, claimed to be the "world's largest indoor ski resort," has sparked controversy over its pricing structure [1][3] - Ticket prices range from 208 yuan for a 2-hour snow play ticket to over 20,000 yuan for an annual pass, leading to mixed reactions from consumers [1][3] - The company aims to provide a high-quality ice and snow experience, justifying the pricing based on unique features and global standards [8] Pricing Structure - The pricing tiers include a 2-hour snow play ticket starting at 208 yuan, a 3-hour skiing ticket starting at 348 yuan, and a premium skiing ticket starting at 568 yuan [3][4] - Membership options include 90-day, 180-day, and 365-day unlimited skiing passes priced at 9,999 yuan, 13,699 yuan, and 23,799 yuan respectively [3][4] - Comparatively, local competitors offer lower prices for similar experiences, with some tickets priced around 200 to 300 yuan for 3-hour skiing sessions [5][6] Facility Features - The facility spans 100,000 square meters, featuring 5 professional ski slopes, including FIS-certified tracks, and a vertical drop of 83 meters [4][8] - The resort includes a capacity to transport 3,200 people per hour through its lift systems, ensuring smooth operations during peak times [4] - Additional amenities include a 33-meter indoor diving base and a JW Marriott hotel, enhancing the overall experience [8] Market Positioning - The pricing strategy positions Huafa Ice and Snow World in the "high-end tier" of the market, with a focus on attracting serious skiing enthusiasts [5][8] - The company plans to introduce promotional activities and diverse ticketing options to make the experience more accessible to a broader audience [8][9] - The long-term success will depend on whether the facility can deliver value that meets consumer expectations amidst ongoing pricing debates [9]

Core Viewpoint - The opening of Huafa Qianhai Ice and Snow World, claimed to be the "world's largest indoor ski resort," has sparked controversy over its pricing structure, with many consumers expressing concerns about affordability while some support the premium pricing for its unique offerings [2][3][8]. Pricing Controversy - The ticket pricing for Huafa Qianhai Ice and Snow World starts at 208 yuan for a 2-hour snow play ticket and 348 yuan for a 3-hour skiing ticket, with annual memberships exceeding 20,000 yuan, leading to significant public debate about the affordability of these prices [2][3][6]. - A family of three would spend over 1,000 yuan for a single skiing experience, which has led to complaints about the high costs compared to other ski resorts in northern China [3][6]. - Some consumers have called for more affordable options, such as student tickets and weekday discounts, to lower the entry barrier for visitors [3][6]. Unique Features of the Resort - Huafa Qianhai Ice and Snow World boasts a total area of 100,000 square meters, featuring 5 professional ski slopes, including FIS-certified competition-level slopes, and a vertical drop of 83 meters [5][6]. - The resort includes a capacity to transport 3,200 people per hour through its two chairlifts and five magic carpets, ensuring a smooth experience during peak times [5][6]. Competitive Pricing Analysis - Compared to other ski resorts, Huafa Qianhai Ice and Snow World's pricing is positioned at a higher tier. For instance, a 3-hour skiing ticket at a similar resort in Guangzhou is priced between 200 to 300 yuan, while Huafa's starts at 348 yuan [6][7]. - The pricing strategy reflects a focus on attracting serious skiing enthusiasts, with membership options ranging from 9,999 yuan for 90 days to 23,799 yuan for a full year, which is not offered by many competing resorts [7][8]. Company Response and Future Plans - The management of Huafa Qianhai Ice and Snow World has stated that the pricing is based on the unique features and high-quality facilities of the resort, and they plan to introduce various promotional activities and diverse ticketing options in the future [8][9]. - The resort aims to create a multi-scenario experience by integrating additional facilities such as a deep diving base and a luxury hotel, enhancing the overall value proposition for visitors [8][9].

Group 1 - The core viewpoint of the report is the historical development and current status of the global snow industry, highlighting its evolution from the mid-19th century to the present, with a focus on the growth of indoor snow facilities in countries lacking natural snow resources like China [2][4]. - The snow industry originated in the Alpine region in the mid-19th century, with significant development occurring after the first Winter Olympics in the early 20th century, leading to a boom in ski resort development in Switzerland and Austria [2][3]. - The snow industry experienced rapid growth in Europe and North America during the 1960s, followed by expansion into Asian markets in the 1970s, marking a phase of comprehensive expansion [3]. Group 2 - The current state of the snow industry indicates that outdoor ski resorts remain the primary business model, while countries like China are increasingly developing indoor snow facilities to tap into the snow consumption potential [4][5]. - As of April 2022, 68 countries have equipped outdoor ski resorts, with 62 located in the Northern Hemisphere, indicating a concentration of snow resources in this region [4]. - The global snow industry market size was approximately $136.53 billion in 2019, dropping to $66.22 billion in 2021 due to the pandemic, but is expected to recover to $95.03 billion in 2022, reflecting a year-on-year growth of 37.81% [4][5]. Group 3 - The number of ski resorts globally has shown a slight increase, with 5,764 resorts reported at the end of the 2021-2022 season, recovering from a dip during the pandemic [5]. - The number of participants in the global snow industry has stabilized, returning to pre-pandemic levels with 350 million participants in the 2021-2022 season, following a decline during the pandemic years [5][6]. - The Alpine region remains the most developed area for the snow industry, hosting 771 large ski resorts, which account for 37% of the global total, and attracting a significant portion of industry participants [6]. Group 4 - The market penetration rate for skiing is relatively saturated in Europe, with countries like Switzerland and Austria having rates of 35% and 34% respectively, while China's penetration rate is only 1%, indicating significant growth potential [6]. - The report emphasizes that the rapid development of the snow industry in China presents a new growth opportunity, as the country seeks to expand its snow sports market [6]. - The report outlines the future trends and investment opportunities in the snow industry, particularly during the "14th Five-Year Plan" period, which is expected to drive further growth and innovation [18][21].

Core Points - The Jilin Provincial Government has launched a special action plan to boost consumption, focusing on the development of winter tourism and ski resorts [1] - The plan includes a series of activities called "Summer of Ski Resorts" to promote integrated development of agriculture, culture, and tourism in key ski areas [1] - Financial incentives are provided for ski resorts based on their visitor numbers, with one-time subsidies of 1 million yuan for those exceeding 1 million visitors, 500,000 yuan for those with at least 500,000 visitors, and 300,000 yuan for those with at least 300,000 visitors [1] Group 1 - The plan aims to enhance the year-round operational capacity of ski resorts by encouraging the development of various winter activities such as ice fishing, ice restaurants, and snow sculptures [1] - The overall funding for ice and snow consumption vouchers has been increased to 100 million yuan [1] - The initiative also includes guidance for key ice and snow enterprises to update and improve their product offerings, ensuring comprehensive coverage of snow entertainment projects in counties [1]