去年元旦仅放一天，今年三天连休小长假大幅推高火车票和机票热度。同程旅行平台数据显示，截至目 前，元旦前后火车票和机票整体搜索热度相比去年同期涨303%。 值得一提的是，近几个月来开通运营的沈佳高铁沈阳至白河段、盘州至兴义高速铁路、襄阳至荆门高速 铁路等，将在元旦假期激发一波探亲及旅游需求，同程旅行数据显示，元旦前后襄阳至荆门、盘州至兴 义等火车票搜索热度有所提升。 核心城市群短途火车票抢手 综合元旦前后已售车票及用户提前预约购票的情况，同程旅行数据显示，元旦假期十大热门出发地包括 北京、上海、成都、广州、杭州、深圳、西安、石家庄、天津、南京；目的地榜单TOP10城市则分别包 括上海、哈尔滨、北京、沈阳、大理、昆明、成都、广州、贵阳、长沙。 同程旅行此前发布《2026元旦假期旅行趋势报告》显示，元旦旅行市场呈现长短线交织的格局，体现在 火车票预订上，短途旅行大多集中在京津冀、长三角、珠三角、成渝核心城市群内。同程旅行平台上， 车程在1小时-3小时之间的跨城火车票十分抢手，热度靠前的线路包括成都至重庆、广州至深圳、杭州 至上海、北京至石家庄等。 冰雪游和避寒游两大旅游主题驱动下，东北三省、云南省、广东省、福建省等 ...

北京商报讯（记者 吴其芸）2026年春节假期长达9天，带动出境游热度上涨。12月16日，去哪儿旅行数 据显示，2026年春节假期出境游机票酒店预订已经进入高峰。热门出境游目的地酒店预订量增长1倍以 上，泰国、韩国、马来西亚成为高性价比热门出境目的地。9天长假同时激发长线出游需求，向北去挪 威追极光，向南去新西兰反季过夏天，带动两地酒店预订增长1.5倍、2倍。 从酒店预订量来看，2026年春节假期期间，热门国家酒店预订同比翻番。泰国、韩国、马来西亚、越 南、新加坡、印度尼西亚等短线东南亚目的地，因距离近、出行成本较低、签证政策友好、温度适宜， 契合春节假期轻松游的需求，仍为主流选择。 2026年春节假期，游客也走得更远了，长线目的地热度大幅攀升。据去哪儿旅行数据，热度蹿升最快的 TOP10目的地中，除韩国外，均为较远目的地。其中，埃及酒店预订量增长3.3倍领跑，西班牙、澳大 利亚、土耳其、葡萄牙等长线目的地的酒店预订量也增长超2倍。 去哪儿旅行大数据显示，很多游客选择提前一周"拼假抢跑"。从2026年2月9日开始，出境机票量就直线 增长，春节假期放假前一天（2月14日）达到节前出境最高峰。出境机票价格与出行人数 ...

（央视财经《天下财经》）2026年春节9天超长假期叠加灵活拼假优势，激发中国游客出境游热情。旅 游平台数据显示，相关机票与住宿预订量同比显著增长，自然休闲类目的地最受游客青睐。 近日记者在北京多家旅行社门店了解到，春节出境游咨询与报名热度攀升，家庭出游及亲友结伴游占比 较高。 线上住宿平台同样火热。数据显示，春节出境住宿搜索热度同比翻倍，新西兰、挪威、泰国、意大利、 澳大利亚跻身热搜前列，皇后镇、挪威极光及峡湾、南欧海岸线等户外自然目的地最受关注。 爱彼迎中国及亚太战略财务负责人 李映文：户外今年非常热门，很多人搜索国家公园附近的民宿，或 者是搜索参与徒步、体验极光的活动。新西兰目前成为国人最热门的目的地，不仅吸引了很多渴望探险 的户外爱好者，也是很多带娃出行家庭的首选。 消费者：今年利用春节假期，包括自己的年假，计划去南美旅行，以巴西、阿根廷为主。 转载请注明央视财经 2026年春节期间，热门出境目的地机票预订同比增长80.2%，酒店预订量上涨1.2倍。泰国、马来西亚、 越南、新加坡、澳大利亚、西班牙等地最受欢迎。此外，长线目的地和个性化小团游需求明显提升。 携程北京三元桥门店店长 杜丹：像北欧加冰岛追极光 ...

Core Insights - The travel demand for the New Year's holiday in 2026 is expected to surge, with a 30% increase in bookings compared to the same period last year, driven by a significant rise in search interest for "New Year" and "cross-year" keywords, which increased over 280% in the past month [1] Group 1: Travel Trends - The report highlights two main travel trends: "ice and snow tourism" and "winter escape tourism," with users opting for short trips within 100-300 kilometers or extending their holidays for overseas travel [1] - Young users are increasingly focused on creating memorable experiences for New Year's Eve, with activities such as fireworks displays and concerts gaining popularity [2][3] Group 2: Popular Destinations - Theme parks are favored for New Year's celebrations, with top destinations including Beijing Universal Resort and Shanghai Disneyland, which features a special fireworks show [2] - There is a notable increase in flight bookings to popular ice and snow destinations like Harbin and Changchun, with ticket prices rising significantly as demand increases [4] Group 3: Accommodation Preferences - Users are showing a preference for hotels equipped with high-definition projection facilities for New Year's Eve celebrations, leading to a significant rise in bookings for specific room types [3] - In Sanya, hotel bookings are notably increasing, particularly for mid to high-end hotels, indicating a willingness to pay for quality accommodations with sea views and amenities [7] Group 4: International Travel - The "please 3 days off for 8 days" strategy is encouraging users to travel abroad, with a 30% increase in bookings for international travel products compared to previous years [8] - The introduction of visa-free policies for countries like Russia is expected to further stimulate outbound travel demand, with a 60% increase in flight bookings to Moscow [9]

数据亮眼：圣彼得堡航线猛增3.6倍，多个国内出发城市搜索量增速超10倍 | 14:08 all at (3) | | | | | 14:12 | | | | | all and 31 14:11 | | | | | | | .. Il (32) | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 国 < 上海-莫斯科 · 广州-圣彼得堡 · | | | | তি | < | | | | 图 | - 0 | < | | 哈尔滨-莫斯科 · | | | િ | . 国 | | 收藏泉 行程定制 | | | | | | | | | | 收藏失 行程度制 | | | | | | | 收藏贝 行程定制 | | 四 NA E- 25 | | NE | 1874 | | | 이번 | | 10 11 | 11.0 | 25 | | 48 | 09 02-10 | | NE 11 | 111,000 | 更多 | | 28 政區 8 (2278 176 ...

怀着一点兴奋和很多忐忑，8月29日，舒斐从家乡广西梧州市藤县道家村出发，到70多公里外的梧州机场，再飞2000多公里抵达北京。这是她第一次坐飞 机，也是她第一次去北方。高中成绩一般，舒斐形容自己"有点撞大运"，她从来没有想过自己能会成为村里第二个考上北京211大学的。新的路程已经展 开，18岁的女孩要先出发。 对于北京孩子子爽来说，第一次坐飞机去新疆支教，自己"还是有点忐忑"。虽然学的是学前教育，但要现场教最多120位小朋友踢足球，她从来没有试 过。1月11日，她和中华女子学院的其他同学一起，飞赴喀什。这次出发，让子爽觉得，终于有机会去尝试、去验证自己的梦想。 已经71岁的文芳又解锁了自己的一个"第一次"。10月20日，她和其他4个老伙伴一起，从郑州飞到成都，第一次坐飞机去打了一场电竞比赛。到了这个年 纪，她反而不愿再给自己预设任何结果。先出发，"中不中再说"。 青少年购买"人生第一张机票"增幅最快 23-40岁旅客占比超一半 "前几天第一次到了三里屯，有点被震撼到了，这么繁华，有这么多看起来很贵的商店。"舒斐细数着北京和老家的不同，"我们那里一碗螺蛳粉是8、9 块，北京要20多块。我好想吃老家那种甜的豆腐花 ...

在线旅游服务商同程旅行方面透露，11月以来，中国赴俄罗斯机票搜索量涨幅持续攀升，以俄罗斯为主 要目的地的酒店预订热度同比增长超40%。12月1日免签消息发布半小时后，关于俄罗斯的相关搜索量 上涨超2倍，北京、上海、广州、成都、哈尔滨为搜索量涨幅前五城市。 去哪儿网方面表示，国内前往圣彼得堡、莫斯科航线搜索量环比前一小时表现突出。其中，杭州—圣彼 得堡航线猛增3.6倍，广州出发航线增长1倍，北京出发航线增长47%；北京—莫斯科航线增长44%，深 圳、重庆出发的相关航班搜索量亦均上涨30%以上。 从与上周的同比增速来看，飞往圣彼得堡的国内出发地中，乌鲁木齐、青岛、厦门、哈尔滨、沈阳等城 市增长最为显著——乌鲁木齐增幅达16倍，青岛15倍，厦门11倍，哈尔滨3.6倍，沈阳2.5倍。前往莫斯 科的航线方面，常德、湛江、扬州、银川、烟台等国内出发城市搜索量均同比上涨3倍以上，其中常 德、湛江两地增速超10倍。 以出境游为主营业务的众信旅游（002707）市场公关部经理李梦然告诉记者，2025年冬季，众信旅游就 针对俄罗斯摩尔曼斯克等冰雪主题开发了相关赏极光主题线路，也收到了广泛的市场好评。随着俄罗斯 对中国游客免签，其 ...

Group 1 - The core point of the article is the implementation of a temporary visa-free policy for Chinese citizens traveling to Russia, effective from December 1, 2023, until September 14, 2026, which is expected to significantly boost tourism from China to Russia [1][5]. - Following the announcement, there was a notable increase in flight searches and hotel bookings for Russia, with a reported over 40% year-on-year increase in hotel reservations [1][2]. - The price of flights to Russia has become more affordable, with tickets from Beijing to Moscow starting at 1435 RMB and from Guangzhou at 1792 RMB, indicating a competitive travel market [1][2]. Group 2 - Popular destinations for Chinese tourists in Russia include Moscow, Saint Petersburg, and Murmansk, with search volumes for flights from cities like Urumqi and Qingdao increasing dramatically, by 16 times and 15 times respectively [2][5]. - The visa-free policy coincides with the peak season for outbound winter tourism, suggesting that travel to Russia could reach new highs during key holidays like New Year's and Spring Festival [5][6]. - The tourism market is expected to diversify, with companies planning to develop specialized travel packages focusing on unique experiences such as the Northern Lights and military tourism, enhancing Russia's appeal to a broader range of Chinese tourists [6].

目前的中俄航线早已满血恢复，航班量超过了疫情前的水平。 据央视新闻报道，根据俄罗斯总统普京签署的命令，自即日起至2026年9月14日（含）止，中国公民可免签证以旅游和商务目的前往俄罗斯，免签天数为30 天。 飞猪数据显示，政策公布不到一小时，平台上前往俄罗斯的机票搜索量环比前一天激增超8倍，预订量环比前一天亦大增近5倍。去哪儿平台上的俄罗斯相关 机票搜索量也瞬时激增。 免签政策对航空公司来说也是好消息，据记者了解，相比其他欧美航线，目前的中俄航线早已满血恢复，航班量超过了疫情前的水平。 根据航班管家DAST数据，2025年10月中俄往返航班量2096班次，同比2024年增长24.2%，同比2019年增长6.1%。10月通航航班量TOP3航线分别为上海浦东- 谢列梅捷沃（207班次）、北京大兴-谢列梅捷沃（169班次）、北京首都-谢列梅捷沃（124班次）。 执飞的航司中，俄罗斯航空的航班量最多（554班次），其次是东航（320班次）和西伯利亚航空（179班次）。 不少国内航司也在大幅增班俄罗斯。航班管家数据显示，同比2019年的中俄往返航班量，成都航空增班超2倍，海航、国航、东航增班均超1倍。 在此之前，俄罗斯 ...

Core Insights - Company reported 3Q25 revenue of 5.5 billion, a year-over-year increase of 10.4%, aligning closely with the expected 5.49 billion [1] - Operating profit reached 1.16 billion, exceeding expectations by 7.5%, with an operating profit margin improvement of 1.5 percentage points year-over-year [1][3] - Adjusted net profit for the quarter was 1.06 billion, surpassing expectations by 2.8% [1] Revenue Performance - Revenue of 5.5 billion was driven by improved hotel and flight prices, with core OTA business revenue from accommodation and booking services reaching 1.58 billion, a year-over-year increase of 14.7% [2] - Traffic business revenue was 2.209 billion, up 9.0% year-over-year, supported by increased user demand and enhanced value-added products and services [2] - Other business revenue, boosted by hotel management growth, reached 821 million, a year-over-year increase of 34.9%, exceeding expectations by 1.4% [2] Profitability Analysis - Operating profit of 1.16 billion represented a year-over-year increase of 19.0%, exceeding expectations by 7.5% [3] - Core OTA operating profit was 1.44 billion, with an operating profit margin of 21.1%, surpassing expectations by 1.4 percentage points [3] - Adjusted net profit was 1.06 billion, a year-over-year increase of 16.5%, primarily driven by refined subsidies and cost control [3] International Business Outlook - International ticket booking volume saw significant year-over-year growth, contributing 6% to total traffic ticket revenue, an increase of 2 percentage points [4] - The company aims to increase international business revenue contribution by over 10% in the future [4] - The proprietary app showed strong performance, with daily active users reaching a historical high, driven by the launch of the AI itinerary planning tool DeepTrip [4] Financial Projections and Valuation - Revenue projections for 2025-2027 are 19.4 billion, 21.9 billion, and 24.4 billion, respectively, with adjusted net profit estimates of 3.4 billion, 3.9 billion, and 4.5 billion [4] - Valuation switched to 2026, with a target price set at 29.4 HKD based on a 16 times PE ratio for 2026 [5]