作者/刘淑娟 编辑/蒙嘉怡 出品/茶咖观察 瑞幸终于杀到美国了。 当地时间6月30日，瑞幸咖啡在纽约曼哈顿的首批两家快取店正式开业。 茶咖观察了解到，此次开业的两家门店分别位于纽约曼哈顿百老汇大道755号、第六大道 800号，营业时间为周一至周日上午7：00至晚上9：00。 运营模式上，瑞幸美国门店延续了国内"APP点单+门店自提"的模式，支持Apple Pay、PayPal等本地支付方式，采用无收银员自动取餐。 菜单设计上，据瑞幸美国APP公布的菜单显示，门店上线44款商品，定价从3.45美元到7.95美元不等，约合人民币24.74元到57元，包括生椰拿铁、丝绒拿铁 等国内爆款饮品，此外，针对美国市场，还新增风味冷萃、生咖系列饮品，瑞纳冰系列推出梦幻草莓和芒椰日出等创新口味。 值得注意的是，瑞幸在美国的定价，并不便宜。 整体来看，瑞幸咖啡在美国市场的核心单品定价与星巴克基本持平，部分品类略高。美国星巴克大杯咖啡的定价通常在4美元至6美元之间，约合人民币 28.68元到43.02元。 以距离瑞幸6大道门店不到一百米的星巴克门店为例，对比常见咖啡品类：瑞幸美式定价4.45美元，约合人民币31.91元。星巴克大杯 ...

7月2日，茶咖日报的主要内容有： 澜沧古茶今起复牌，2024年亏损逾3亿元 7月2日，澜沧古茶公告，公司的H股股份恢复买卖。 今年4月1日，澜沧古茶曾公告，由于公司处于管理层人员和业务运营的调整期，需要更多时间复盘相关 的经营及管理事项，故延迟刊发2024年全年业绩，并因此停牌。6月30日晚间，澜沧古茶补发了截至 2024年12月31日止年度的全年业绩，并公告其股份即将恢复买卖。 财报显示，2024年全年，澜沧古茶的营业收入为3.61亿元，同比下滑31.5%；毛利为1.88亿元，同比下 滑46.8%；公司拥有人溢利由2023年的盈利0.8亿元，转变为2024年的亏损3.08亿元。 澜沧古茶表示，公司营业收入的下降，一方面是由于市场仍处于缓慢复苏过程，线下实体门店经营困 难。另一方面，公司产品销售主要通过线下实体经营门店完成，而电商和直播带货的快速发展对线下实 体门店的经营造成较大冲击，且近年来白牌产品凭借市场供应链资源和价格优势迅速布局，获得了部分 消费者的青睐，进一步影响了品牌产品的经营和销售。 元气森林冰茶进军印尼市场，覆盖超3万零售网点 港股茶饮股走强，奈雪的茶涨超33% 7月2日，港股茶饮股集体走强， ...

Group 1 - Guiyang has emerged as a coffee hub, with over 3,000 coffee shops, following the recent victory of local brand "Captain George" at the 2025 WBrC World Coffee Brewing Championship [1][2][11] - The coffee culture in Guiyang is characterized by a unique lifestyle of "early coffee, late beer," reflecting a blend of local food and beverage preferences [2][26] - The city's coffee shops are often located in narrow alleys, influenced by the local "deep alley culture," which has historical and geographical roots [9][6][21] Group 2 - Many coffee shops in Guiyang have won awards, creating a competitive environment that attracts coffee enthusiasts and professionals from other regions [11][18] - Local coffee professionals often participate in competitions not just for winning but for the learning opportunities they provide, indicating a strong community focus on skill development [17][18] - The growth of the coffee scene in Guiyang has been supported by a history of local interest in beverages, initially dominated by tea and later by milk tea, which laid the groundwork for coffee consumption [20][21] Group 3 - The coffee culture in Guiyang is complemented by a thriving craft beer scene, with a slower pace of life allowing residents to enjoy diverse beverage options [26][27] - Local coffee shops often roast their own beans, allowing for unique flavor profiles and a personalized customer experience [21][22] - The influx of both local and external coffee brands into Guiyang reflects a dynamic market, with established brands coexisting alongside newcomers, enhancing the overall quality and variety available [27][28]

国内售价方面，此前6月10日，星巴克中国宣布，旗下包括星冰乐、冰摇茶、茶拿铁在内的三 大品类，共计数十款产品将推出全新夏日"心动价"，平均价格降幅约5元，单杯饮品最低售价 为23元。这也是星巴克进入中国25年来首次主动下调产品价格。 对于进军美国市场，瑞幸咖啡联合创始人、首席执行官郭谨一表示："美国作为全球最大咖啡 消费市场，拥有深厚的咖啡文化，是瑞幸咖啡全球化布局中的重要战略市场。" 据红星新闻报道，瑞幸咖啡此次选择登陆美国市场的时机可谓"生逢其时"，因为星巴克近期在 美国市场也经历了一段低迷时期，对美国咖啡市场的统治力有所减弱。尽管星巴克已聘请行业 老手凯茜·史密斯担任新任首席财务官以重振品牌辉煌，但这些改革计划的落地可能仍需时 日。 在星巴克中国业务传出股权或将易主的消息之际，瑞幸咖啡悄然在美国纽约开了两家门店。 当地时间6月30日，瑞幸咖啡在美国纽约曼哈顿百老汇大道755号、第六大道800号的首批两家 门店正式开业。 据瑞幸美国AP P公布的菜单显示，其饮品价格在3 . 4 5美元（约合人民币2 4 . 7元） 至 7 . 9 5 美 元 （ 约 合 人 民 币 5 7 元 ） 之 间 。 其 中 美 ...

Core Insights - Luckin Coffee has opened two stores in New York City, marking its entry into the U.S. market amid speculation of Starbucks potentially changing ownership in China [1][4] - The pricing of Luckin's beverages in the U.S. ranges from $3.45 to $7.95, which is higher than its domestic prices but comparable to Starbucks' offerings in the U.S. [1][4] - Starbucks China has recently reduced prices for several product categories, marking its first price cut in 25 years, with an average reduction of approximately 5 yuan per drink [4] Company Strategy - Luckin Coffee's CEO, Guo Jinyi, emphasized the importance of the U.S. market as a strategic area for global expansion, given its status as the largest coffee consumption market [4] - The timing of Luckin's U.S. market entry is seen as advantageous due to Starbucks experiencing a period of decline in its market dominance [4] Competitive Landscape - Luckin Coffee's rapid expansion in China has posed significant challenges for Starbucks, which has been in the market for nearly two decades longer [4] - Analysts view Luckin's growth capabilities as a serious threat that Starbucks must address carefully [4]

Core Insights - The introduction of the "Liberation Day" tariff by former President Donald Trump on April 2 significantly impacted international coffee prices, causing the ICO composite indicator price (I-CIP) to drop to 308.93 cents per pound, a four-month low, down 32.59 cents from previous levels [1] - Following the suspension of most tariffs on April 9, the I-CIP price rebounded, indicating the volatility of coffee prices in response to tariff changes [1] - The average I-CIP price for April 2025 was 335.76 cents per pound, reflecting a 3.5% month-over-month decline but a 54.8% year-over-year increase compared to April 2024 [1] Supply Dynamics - The adjustment of coffee futures contracts has introduced new changes in the market, with Vietnam added as a deliverable source for coffee "C" futures contracts, alleviating supply concerns by releasing 37,500 pounds of Arabica washed coffee at a price differential of -600 points [3] - Uncertainty surrounds Brazil's coffee production outlook, with conflicting views: Cooxupé, Brazil's largest Arabica coffee cooperative, warns of negative impacts from ongoing high temperatures and low rainfall, while Brazil's national supply company, Conab, has raised its coffee production forecast for 2025 [3] Export Trends - Coffee bean exports for the 2024/25 season are on a downward trend, with total exports declining for three consecutive months; March 2025 exports totaled 11.64 million bags, down 0.9% from 2024 [4] - Colombia's washed coffee exports surged by 25.3% year-over-year in March, maintaining growth for eight consecutive months, while Robusta coffee exports fell by 8.4% [4] - Overall, March 2025 coffee exports reached 13 million bags, a 0.6% year-over-year increase, but regional performance varied significantly, with South America’s export share dropping to 35.7%, the lowest since June 2023, while Africa saw a remarkable 36.3% increase [5][6]

Core Insights - Luckin Coffee has opened two PICK UP stores in Manhattan, New York, marking a significant step towards its goal of becoming a world-class coffee brand [1][3] - The stores are strategically located in high-traffic areas, catering to students, office workers, and tourists, which aligns with the company's growth strategy in the U.S. market [3] Company Strategy - The U.S. is identified as a key strategic market due to its status as one of the largest coffee consumption markets globally, with a rich coffee culture [3] - Since 2023, Luckin Coffee has been expanding into Asian markets, with a total of over 24,000 stores worldwide [3][9] - The company aims to leverage product innovation, a digital operating system, and a high-quality global supply chain to enhance consumer experience in the U.S. [3][9] Operational Innovations - Luckin Coffee has introduced a full suite of smart equipment to meet U.S. consumer preferences, allowing for quick customization of drinks [4] - The company has integrated local payment methods such as Apple Pay and PayPal into its app, facilitating an efficient "online ordering + in-store pickup" model [4] Marketing and Promotions - To attract consumers, Luckin Coffee has launched various promotional activities, including new user discounts and a chance to win "free coffee for a year" [6] - Interactive events and social media engagement are also part of the marketing strategy to enhance brand visibility [6] Product Offering - The menu at the U.S. stores combines classic and innovative elements, featuring both traditional American coffee and popular drinks from the Chinese market [8] - New product lines such as flavored cold brews and innovative drinks have been introduced to cater to local tastes [8] Supply Chain and Quality Assurance - Luckin Coffee emphasizes high-quality coffee beans and continuous investment in its supply chain, ensuring product consistency across global locations [8] - The company utilizes a digital platform for dynamic supply chain management, which has been validated in Southeast Asian markets [8][9] Future Outlook - By the end of Q1 2025, Luckin Coffee aims to continue its strong growth trajectory, with plans for further global expansion based on localized operational experiences [9] - The company is committed to enhancing its global market presence through localized innovation and digital capabilities, aiming to provide a consistent and innovative coffee experience for consumers worldwide [9]

2025.07. 02 本文字数：966，阅读时长大约1.5分钟 作者 | 第一财经 栾立 当市场还在关注星巴克中国业务前景时，瑞幸咖啡已悄然进入美国市场。 2023年3月，瑞幸将新加坡作为出海首站，但在两年多时间里，其在新加坡市场的拓展步伐较为谨 慎。2024年底以来，瑞幸咖啡出海进程有所提速，但试水意味依然明显。例如在马来西亚，瑞幸采 取了品牌授权方式，与当地上市公司Hextar Industries Berhad合作。 截至2025年第一季度，瑞幸全球门店总数达24097家，国际门店为65家，包括新加坡的57家自营门 店和马来西亚的8家加盟店。 业内认为，海外咖啡市场已相对成熟，且新加坡、美国等地的房租、人工等运营成本高于国内市场， 因此很难照搬国内依靠低价补贴抢占市场的策略。 在之前的业绩会上，瑞幸咖啡管理层多次强调，未来仍将以中国市场为主，认为中国咖啡消费潜力巨 大，仍有待挖掘。瑞幸咖啡联合创始人、首席执行官郭谨一也曾解释称，海外许多市场已是成熟消费 市场，若不能在成本控制、客户、产品、服务流程、品牌等体验上做得更优，出海将面临挑战。 在上海啡越投资管理有限公司董事长王振东看来，咖啡海外业务的成本结 ...

Core Viewpoint - Luckin Coffee has quietly entered the U.S. market while the industry focuses on Starbucks' prospects in China, adopting a cautious approach rather than aggressive pricing strategies [1][2]. Group 1: Market Entry Strategy - Luckin Coffee opened two stores in New York on June 30, maintaining a low profile compared to its domestic pricing strategies, with prices closely aligned to Starbucks [1][2]. - The company has not replicated its low-price strategy from China, instead offering a $1.99 coupon for new users after initial promotions of $0.99 per cup [2]. - The pricing for American-style coffee ranges from $3 to $5, with specialty drinks like the coconut latte priced around $6.5, similar to Starbucks' pricing [2]. Group 2: Localization and Future Plans - The two New York stores are categorized as "grab-and-go" locations, with local adaptations in equipment, taste, and payment methods [2]. - Luckin has not disclosed further details on future store openings or market strategies in the U.S., but views its U.S. trial as a significant milestone in its global strategy [2]. - The company aims to gather local operational experience in site selection, product offerings, and service to inform its global expansion [2]. Group 3: Global Expansion Context - Since entering Singapore in March 2023, Luckin's expansion has been cautious, with a recent acceleration in its overseas efforts, including a partnership in Malaysia [4]. - As of Q1 2025, Luckin Coffee operates a total of 24,097 stores globally, with 65 international locations, including 57 in Singapore and 8 in Malaysia [5]. - The overseas coffee market is considered mature, with higher operational costs in places like Singapore and the U.S., making it challenging to apply domestic low-price strategies [5].

Core Viewpoint - Luckin Coffee has officially opened its first two stores in New York City, marking its entry into the U.S. market after five years of absence from Nasdaq. The company aims to attract a diverse customer base by strategically selecting locations in busy, multicultural areas rather than predominantly Chinese neighborhoods [2][5]. Group 1: Store Opening and Promotions - On June 30, 2025, Luckin Coffee opened its first two stores in New York, located at 755 Broadway and 800 Sixth Avenue, offering a promotional price of $1.99 for orders made through its official app [2]. - Prior to the official opening, Luckin conducted four pop-up events in high-traffic areas of New York City to promote its app and engage with potential customers [3]. Group 2: Marketing Strategy - The pop-up events were designed to encourage app downloads, with incentives such as free coffee and a chance to win a year of free coffee, successfully attracting a large crowd despite the heat [3]. - The company employed a diverse group of volunteers to help engage local consumers, with a significant portion of attendees being Chinese students and workers [4]. Group 3: Location Strategy - Luckin's choice of locations reflects its commitment to penetrating the U.S. market, focusing on areas with stable foot traffic rather than high-rent shopping centers [5][7]. - The two stores are situated in B+ grade locations, balancing cost and customer flow, indicating Luckin's confidence in its brand positioning and operational capabilities [7]. Group 4: Market Context - The U.S. coffee market is substantial, generating nearly $85 billion in revenue in 2023, with Americans consuming approximately 400 million cups of coffee daily [8]. - The competitive landscape in New York is intense, with numerous established coffee brands, including Starbucks, dominating the market [7][8]. Group 5: Challenges and Considerations - Luckin faces challenges in adapting its pricing strategy to the U.S. market, where its original pricing may not be competitive compared to local brands [9][10]. - The company must navigate local regulations, such as the prohibition of cashless businesses in New York, which could impact its app-based ordering model [14].