政策协同也是优化消费金融环境的重要保障。在"一业一策"思路的引领下，财政贴息、风险补偿、税收 优惠等配套政策工具，有助于形成"财政+金融"的联动效应。例如，已向消费"三新"试点城市拨付86亿 元财政支持资金，将有效带动社会资本聚焦新增长点领域。此外，支付便利性提升、离境退税优化、跨 境消费结算效率提高等基础设施完善，也将为入境消费、国际旅游等服务贸易领域创造更友好的金融环 境。 需要明确的是，风险防控与创新需动态平衡。消费领域金融支持的健康发展，关键在于"适度"二字。金 融机构需要平衡业务拓展与风险控制的关系，避免过度授信、资金空转等隐患。可以依托大数据、人工 智能等技术，建立基于用户真实消费能力和需求的多维度风控模型，杜绝诱导性借贷。监管层面也需不 断完善政策，既要鼓励创新，又要防止无序扩张，特别是在数据使用、消费者权益保护等关键环节筑牢 防火墙。 "服务消费提质惠民"不仅是经济命题，更是发展为民的生动实践。未来，金融服务需进一步精准下沉至 消费的微观场景：从一辆汽车的租赁保险，到一次乡村民宿的改造贷款；从一场冰雪赛事的供应链融 资，到一条自驾旅游线路的支付闭环。只有当金融的齿轮与消费的链条咬合得更加紧密， ...

Group 1 - The core strategy for China's economic high-quality development is to boost consumption and expand domestic demand, driven by top-level design, external demand uncertainties, and the need to resolve structural contradictions in domestic consumption [1][5][6] - Over the past decade, China's consumption market has seen significant growth and structural upgrades, with consumption becoming the primary driver of economic growth, service consumption accounting for 46.15%, and a gradual narrowing of the urban-rural consumption gap [6][24][42] - There is still a notable gap in household consumption rates and service consumption proportions compared to international economies, indicating substantial room for improvement [6][59] Group 2 - The report identifies four key pillars for boosting consumption based on international experiences: institutional guarantees, income foundations, supply innovation, and expectation management, while also warning against excessive debt and asset bubbles [7][11] - Japan's high cost-performance and emotional value consumption, Germany's stable employment and social security system, and South Korea's cultural strategy driving consumption upgrades provide valuable references for China, while the financialization risks of the US's advanced consumption model should be approached with caution [7][11] - The report outlines a four-dimensional policy framework to enhance consumption, focusing on income security, innovative consumption supply scenarios, optimizing the consumption institutional environment, and promoting regional collaborative openness [2][8][14] Group 3 - Six new growth areas for consumption are identified: service consumption, "AI + consumption," green consumption, cultural and emotional consumption, digital consumption, and bulk consumption, with specific development directions and policy breakthroughs proposed for each area [2][8][14] - The report emphasizes the need to implement a resident income doubling plan, reform the service consumption supply side, eliminate unreasonable consumption restrictions, and create a matrix of international consumption center cities to fully unleash the potential of China's consumption market [2][8][14]

春节前夕，商务部等9部门联合印发的《2026"乐购新春"春节特别活动方案》正式亮相。这项于春节假 期内全面铺开的促消费活动，其意义远不止于营造节日氛围、刺激短期消费。这次系统性的政策部署， 着眼于精准把握长假带来的独特时间窗口，通过释放家庭团圆、购物出行、年俗文化等核心需求潜力， 将传统的节日旺季转化为推动消费市场持续扩容与升级的结构性动能。 "乐购新春"方案的内容清晰折射出"短期激活"与"长期培育"的双重逻辑。一方面，方案围绕"吃住行游 购娱"六大民生领域进行场景化布局，意在通过营造丰富、便捷、实惠的消费环境，直接激发居民消费 意愿，提升节日市场热度，为全年消费开好局。另一方面，"乐购新春"方案将发力点明确指向了首发经 济、数字消费、绿色消费、智能消费、健康消费、入境消费等新兴领域。这一导向绝非简单叠加时髦概 念，而是指向了中国消费市场从规模扩张转向质量提升的必然路径。有关举措都致力于通过供给侧的创 新与优化，创造新的消费需求。 港股消费ETF（513230）跟踪中证港股通消费主题指数，一键打包新消费龙头，成分股近乎囊括港股消 费的各个领域； 旅游ETF（562510）跟踪中证细分旅游指数，专注服务消费，不 ...

从支持措施来看，"乐购新春"方案力图培育长期增长点的脉络同样清晰。跨界融合联动鼓励消费场景串 联，旨在打破行业壁垒，提升消费的综合价值，提升消费者的体验感，让更多"头回客"变"回头客"。金 融支持举措强调与商户合作创新，其意义在于利用金融工具的杠杆和连接作用，降低新消费模式的尝鲜 门槛，加速市场的接受过程。这些政策工具的应用，共同致力于构建一个更具韧性、更富创新活力的消 费生态体系，其效益也将在假期结束后持续释放。 "乐购新春"方案的内容清晰折射出"短期激活"与"长期培育"的双重逻辑。一方面，方案围绕"吃住行游 购娱"六大民生领域进行场景化布局，意在通过营造丰富、便捷、实惠的消费环境，直接激发居民消费 意愿，提升节日市场热度，为全年消费开好局。另一方面，更为关键的是，"乐购新春"方案将发力点明 确指向了首发经济、数字消费、绿色消费、智能消费、健康消费、入境消费等新兴领域。这一导向绝非 简单叠加时髦概念，而是指向了中国消费市场从规模扩张转向质量提升的必然路径。有关举措都致力于 通过供给侧的创新与优化，创造新的消费需求，并非仅是满足既有需求。 春节前夕，商务部等9部门联合印发的《2026"乐购新春"春节特别活动方 ...

Core Insights - Jiangsu's consumer market achieved a significant milestone in 2025, with total retail sales of social consumer goods reaching 4.64 trillion yuan, marking the first time it led the national consumer market [1] - The new consumption sectors showed robust growth, with 1,809 new stores opened, and online consumption and live e-commerce transactions experiencing double-digit growth [1] - The contribution rate of consumption to economic growth increased to approximately 55%, with service consumption accounting for 46.3% of per capita consumer spending [1] Group 1 - The introduction of policies to promote new consumption, including 15 policies for the "first launch economy," aimed at strengthening market innovation and driving domestic demand [1] - The "old for new" consumption policy significantly boosted retail sales of new energy vehicles and energy-saving appliances, with increases of 21.2% and 39.5% respectively [1] - The Jiangsu provincial government plans to stimulate consumption further in 2026, targeting a 5% growth in total retail sales [2] Group 2 - Initiatives to optimize the "old for new" consumption policy and expand support for equipment updates are underway, alongside over 100 carnival events and 400 supply-demand matchmaking meetings [2] - The "Su New Consumption" brand will be promoted through over 3,000 unique consumption activities, enhancing the linkage between "Su New Consumption" and "Su Super" [2] - The goal is to cultivate over 20 new consumption formats and quality projects, with efforts to introduce 400 new stores and increase the number of time-honored Jiangsu brands by over 50 [2]

2025年，我国社会消费品零售总额首次突破50万亿元，同比增长3.7%，消费对经济发展的主引擎 作用持续发挥，超大规模市场优势进一步巩固。然而，50万亿元并非中国消费故事的全部，如果将目光 仅仅停留在这个数字上，可能会错过消费市场更富活力的图景。 社会消费品零售总额突破50万亿元，是政策发力、供需协同、结构优化共同作用的结果。过去一 年，消费品以旧换新加力扩围，带动汽车、家电、手机等相关产品销售额2.61万亿元，惠及3.66亿人 次；绿色智能商品消费升温，新能源乘用车零售量达1280.9万辆，渗透率提升至53.9%；线上线下深度 融合，实物商品网上零售额占社会消费品零售总额的比重达26.1%，直播交易额、即时零售交易额均实 现两位数增长。 消费市场的真实面貌远比单一总量数据更为复杂多元。需要看到的是，社会消费品零售总额这一统 计指标，主要衡量的是实物商品消费和餐饮消费，难以完全覆盖和充分反映我国消费市场的全貌与变 化，尤其是快速成长的服务消费与数字消费新形态。 消费市场的动力结构发生转变，服务消费成为重要增量来源。随着居民收入水平提高，我国消费结 构正从以商品消费为主向"商品+服务"双轮驱动转变，文化、旅游、 ...

因此，读懂中国这个超大规模市场的消费表现，既要看商品消费的"基本盘"，更要看服务消费的"新动 能"；既要看总量的"稳"，更要看结构升级的"进"。 坚持内需主导，建设强大国内市场，是2026年经济工作的首要任务。扩大消费不能仅盯着社消总额的数 字增长，而应立足消费市场的真实需求与发展趋势，从供需两端协同发力。一方面，优化实施消费品以 旧换新，促进汽车、家电等大宗耐用商品消费。同时，加快完善文旅、健康、教育、医疗、养老等领域 优质服务供给，更好满足服务消费新需求。另一方面，聚焦消费场景创新，培育首发经济、绿色消费、 消费市场的真实面貌远比单一总量数据更为复杂多元。需要看到的是，社会消费品零售总额这一统计指 标，主要衡量的是实物商品消费和餐饮消费，难以完全覆盖和充分反映我国消费市场的全貌与变化，尤 其是快速成长的服务消费与数字消费新形态。 消费市场的动力结构发生转变，服务消费成为重要增量来源。随着居民收入水平提高，我国消费结构正 从以商品消费为主向"商品+服务"双轮驱动转变，文化、旅游、教育、医疗、家政等服务消费需求快速 增长。2025年服务零售额同比增长5.5%，增速快于商品零售额1.7个百分点，服务性消费支出占 ...

Group 1 - The core viewpoint emphasizes that the true nature of the consumer market in China is complex and multifaceted, requiring a comprehensive understanding beyond just total volume data [1][2][4] - By 2025, China's total retail sales of consumer goods are projected to exceed 50 trillion yuan, with a year-on-year growth of 3.7%, highlighting the sustained role of consumption as a key driver of economic development [1][4] - The growth in retail sales is attributed to a combination of policy initiatives, supply-demand collaboration, and structural optimization, with significant contributions from the replacement of old consumer goods and the rise of green and smart products [1][2] Group 2 - The shift in the consumption structure indicates that service consumption is becoming a significant source of growth, with service retail sales expected to grow by 5.5% year-on-year by 2025, outpacing goods retail sales [2][4] - The proportion of service consumption expenditure in per capita consumption is projected to reach 46.1%, reflecting a transition towards a dual-driven model of "goods + services" [2][4] - The government is actively responding to this trend by focusing on key areas such as transportation, home services, and digital consumption, aiming to cultivate new growth points in service consumption [2][4] Group 3 - New consumption formats and models are emerging, with innovations such as AI and VR enhancing consumer experiences, leading to a shift from mere transactions to experiential consumption [3][4] - The rise of personalized and quality-driven consumption trends, including the popularity of domestic products and rural consumption growth, illustrates the evolving landscape of the consumer market [3][4] - The emphasis on domestic demand and the construction of a robust domestic market is identified as a primary task for economic work in 2026, focusing on optimizing consumption environments and enhancing consumer capabilities [4]

近日，广东省人民政府办公厅印发《广东省加快数字社会高质量建设实施意见》（下称《意见》）。 《意见》从创新场景应用、贯通组织单元、筑牢数智根基、提升数字素养和优化适数环境五大方面提出 十八点具体措施，旨在构建具有广东特色、普惠包容、智慧便捷的数字社会发展新范式。 根据《意见》，到2027年，社会数字化底座更加坚实，智能终端、智能体等应用普及率显著提升，消费 潜力充分释放；到2030年，目标形成数智技术与社会发展紧密交织，既富有岭南特色、厚植中华文脉， 又引领时代发展潮流的数字社会发展新范式。 同时，为提升数字治理能力，广东将推进政府部门核心业务数据化，探索数据导向、智能辅助的精准施 策和科学治理。推进"一表通"改革和"块数据"应用，打造一批数字政府领域智能体应用，并建强"粤省 事"平台超级入口，推动政务服务由供给导向向需求导向转变，实现广东政务服务最好目标。 打造融贯虚实的个人数字账户 《意见》提出塑造数字社会结构新形态，其中颇具前瞻性的举措是打造融贯虚实的个人数字账户。具体 而言，广东将探索建设个人数字账户技术支撑平台，整合个人在政务服务、公共服务等领域的身份认 证、数据归集、服务申办、权益管理等功能，并引导 ...

数字消费包括数字产品消费、数字服务消费、数字内容消费以及通过数字渠道实现的消费。近日召 开的全国电子商务工作会议上指出，"十四五"时期以来，我国数字消费整体规模超23.8万亿元，连续13 年稳居全球最大网络零售市场。中国互联网络信息中心发布的《数字消费发展报告（2025）》显示， 2025年上半年，我国数字消费总额达9.37万亿元，占居民消费支出总额近一半。 这背后离不开政策的赋能。商务部等8部门此前联合发布的《关于大力发展数字消费共创数字时代 美好生活的指导意见》明确，丰富数字消费领域供给，包括扩大数字产品消费、提升数字服务消费、创 新数字内容消费、拓展数字消费渠道。 下单即可享受即时配送服务、精心选购智能家居产品、跟随"人工智能（AI）导游"沉浸式参观博物 馆、佩戴VR眼镜探秘古建筑内部结构……当前，在消费升级和科技赋能驱动下，我国数字消费需求加 速释放，催生出大量新产品、新服务，数字化场景和体验日益丰富，消费新动能加速培育，绘就美好生 活新图景。 "戴上这款眼镜，听歌时能查看歌词，外出时可进行导航，还具备翻译功能，感觉非常实用。"刚刚 过去的元旦假期，北京市民刘先生在北京商场体验了一款AI眼镜。 数字消 ...