Group 1 - The core viewpoint emphasizes that cultural construction should focus on people, reflecting a deep understanding of the essence of culture and addressing the fundamental question of who culture serves and relies on [1][2][3] - Cultural construction is rooted in the needs of the people, highlighting that the development of culture is fundamentally for the benefit of the populace, who are both creators of material and spiritual wealth [3][4] - The demand for cultural services and products is increasing among the populace, necessitating a focus on meeting diverse and multi-layered cultural needs to enhance cultural satisfaction and overall well-being [2][3] Group 2 - High-quality talent is identified as a key element for cultural prosperity, with a strategic emphasis on nurturing and building a robust cultural talent pool [4] - Establishing a transparent and scientific evaluation system for artistic and academic contributions is crucial for fostering talent in the cultural sector [4] - Creating an innovative ecosystem for cultural talent development will encourage individuals to fully utilize their skills and contribute to the advancement of socialist culture [4]

文 ： 华创证券研究所副所长 、首席宏观分析师 张瑜（执业证号：S0360518090001） 联系人： 陆银波（15210860866） 袁玲玲（微信 Yuen43） 报告摘要 近一周，扩内需信号进一步明确，主要涉及就业、地产、股市、服务消费等。 1 、高层定调：总理在三次会议或调研上，均高度关注经济问题。 1 ） 4 月 15 日， 总理在北京调研 消费及地产相关内容。 2 ） 4 月 17 日， 总理主持国务院专题学习，以预期管理为主题，提出要"要 讲究政策时机，在一些关键的时间窗口，推动各方面政策措施早出手、快出手，对预期形成积极影 响。 要把握政策力度，必要时敢于打破常规 "。 3 ） 4 月 18 日，总理主持召开国常会，研究稳就业 稳经济问题。提出要" 锚定经济社会发展目标 ，加大逆周期调节力度"。 2 、股市楼市： 1 ） 4 月 15 日 ，总理在北京调研时提出，"当前和今后一个时期，我国房地产市场 仍有很大的发展空间"。 2 ） 4 月 18 日， 总理主持召开国常会，"要持续稳定股市，持续推动房地产 市场平稳健康发展"。 3 、消费及就业 ： 1 ） 4 月 18 日， 总理主持召开国常 ...

Investment Rating - The report maintains a "Recommended" investment rating for the media industry [7] Core Insights - The media industry has shown a weekly increase of 1.91%, ranking 6th among industries, outperforming the Shanghai Composite Index and Shenzhen Component Index [12][18] - The cultural industry is highlighted as a key driver for national soft power and domestic consumption, benefiting from the strategic goal of building a cultural strong nation by 2035 [3][37] - AI-native applications are rapidly growing, with monthly active users reaching 240 million in February 2025, marking an 88.9% increase [22] - The gaming sector continues to thrive, with top games like "Honor of Kings" and "Endless Winter" leading sales, and new titles showing promising performance [27][29] - The film industry reported a total box office of 220 million yuan in the latest week, with "Sunshine Flowers" leading the charts [35] Summary by Sections Market Performance - The media industry saw a weekly increase of 1.91%, with various sub-sectors, except publishing, experiencing growth [12][18] - Notable performers included companies like Dazhong Media and Ciweng Media, with significant weekly gains [18] Key Industry Data AI Applications - The market for AI-native applications is expanding, with significant user growth and reduced costs for AI model usage [22][23] Gaming Data - "Delta Action" achieved over 12 million daily active users, and new games are performing well in the market [27][28] Film Data - The domestic box office reached 220 million yuan, with "Sunshine Flowers" leading the weekly box office [35] Key Industry Events and Announcements - President Xi Jinping emphasized the importance of cultural development in a recent article, outlining strategies for enhancing national cultural strength [3][37] - OpenAI announced several advancements in AI models, including the release of new versions and features [38][39][40] - The launch of new games and AI applications by major companies indicates a vibrant and competitive landscape in the media sector [45][46]