Core Insights - The May Day holiday in China witnessed an unprecedented surge in tourism, with major cities experiencing overwhelming crowds and travel demand exceeding expectations [1][2] - A notable trend emerged where travelers preferred longer trips, with cross-city orders accounting for 90% of bookings, indicating a shift towards "reverse tourism" where less popular destinations saw significant growth [4][7] - The entertainment sector, particularly concerts and music festivals, significantly boosted tourism in second-tier cities, with hotel prices in these areas increasing by 200% due to high demand from concert-goers [8][9] Transportation and Travel Trends - The transportation system faced a "stress test" during the holiday, with peak traffic on highways reaching 2.1 times the normal volume, totaling 62 million vehicles on May 1 [2] - The trend of "rational travel" emerged, with travelers opting for off-peak travel to save costs, reflecting a more mature consumer mindset [7] Accommodation Dynamics - The accommodation market displayed a stark contrast, with hotels in prime locations experiencing price surges and high occupancy, while less central areas offered more affordable options [9][10] - There was a doubling in bookings for high-end homestays and vacation packages, indicating a trend towards premium travel experiences [10] Cross-Border and Domestic Tourism - Outbound tourism remained popular, particularly to traditional destinations like Japan and Thailand, but inbound tourism saw a remarkable increase of 141%, highlighting China's growing appeal to foreign visitors [11] - County-level tourism orders grew by nearly 20%, with rural tourism experiencing a 40% increase, reflecting a shift towards more localized and authentic travel experiences [13] Cultural and Entertainment Integration - The film market showed differentiated competition, with domestic films performing strongly during the holiday, indicating a shift in audience preferences towards relatable content [12] - Night tours of museums and historical sites gained popularity, showcasing innovative cultural experiences that go beyond traditional ticket sales [17] Consumer Behavior and Market Evolution - The younger generation, particularly Gen Z, is reshaping the travel market with a focus on experiences that align with their interests, such as music festivals and unique accommodations [16] - The diversification of tourism consumption patterns was evident, moving from mere sightseeing to immersive experiences that combine entertainment, food, and local culture [18]

最近，孙燕姿演唱会刷屏了北京人的朋友圈。 不出所料，又是秒空，又是大量歌迷没抢到票。 证券时报·e公司记者登陆大麦网发现，接下来孙燕姿演唱会将在深圳、北京、重庆、南京四站举行。目前，北京和深圳地区目前处于缺票状态，孙燕姿北京演 唱会想看人数达122.4万人。 值得一提的是，3月份在孙燕姿巡回演唱会上海站上，开票也是秒空。"秒没，太快了""几乎一眨眼就没了"……很多抢票的网友纷纷表示。此后相关话题冲上 热搜第一。 据东方网，在二手交易平台上，原价480元的票卖到2000元起步，甚至有消费者提到"内场票卖到了上万块"。更有部分消费者找"黄牛"买票被骗千余元，付款 后对方"消失"，难以追回原款。 孙燕姿演唱会门票秒空的背后是演艺经济的火爆。在刚刚结束的"五一"假期，全国演出市场呈现"百花齐放"态势。"演出+"成为文旅深度融合的有力推进器， 带动效应不断放大。 中国演出行业协会数据显示，"五一"假期全国营业性演出（不含娱乐场所演出）场次3.35万场，虽同比降2.52%，但票房收入21.59亿元、观众人数1031.59万 人次，分别同比增长3.60%、0.47%，反映出演出市场结构和质量在优化。 END 来源：e公司 ...

过去一年，演唱会、音乐节的场次、票房成绩屡创新高，小剧场、演艺新空间和线上演出持续"圈粉"， 演出"走出去"亮点频频，演出市场表现活跃，对文旅消费拉动作用明显。 日前举办的2025中国（成都）演出交易会上，中国演出行业协会发布最新数据显示，2024年全国演出市 场总收入796.29亿元，同比增长7.61%。其中演出票房收入579.54亿元，其他收入216.75亿元。 刚刚过去的"五一"假期，文艺演出市场热度持续攀升。据中国演出行业协会数据，"五一"假期全国营业 性演出（不含娱乐场所演出）场次3.35万场，票房收入21.59亿元，观众人数1031.59万人次。国家艺术 院团精心策划优秀经典作品集中展演，推出27个剧目52场演出；全国5000人以上大型营业性演出票房达 12.12亿元，陶喆、张杰、时代少年团等的演唱会和江苏常州太湖湾音乐节等演出项目热度居高；演唱 会门票预售火热，孙燕姿、凤凰传奇等的演唱会开票即售罄。 文旅融合成为音乐节实现差异化竞争的重要方向。"不少音乐节都会结合当地的民族民俗文化和城市定 位，联动高铁票和门票等进行内容创新和宣传推广。"刘克智说。 "演艺经济已经成为四川文旅消费新的增长极。"四 ...

目前，高品质演出需求逐渐成为老百姓的"刚需"，演艺经济成为了典型的地方"人气经济"。如何进一步 激发营业性演出市场活力，充分发挥演艺活动对消费市场的促进作用？ 数据显示，2024年，四川举办营业性演出3.2万场，观众规模1250万人次，票房收入29亿元，再创历史 新高。2025中国演出交易会主论坛发布的《2024大型营业性演出市场趋势及特点分析》显示：2024年， 四川位列全国大型演唱会票房省级地区排名第六，成都位列大型演唱会票房城市排名第三。 四川省文化和旅游厅相关负责人表示，演艺经济不仅包括大型演唱会、音乐节，还有更多的细分领域可 深耕，做好演艺经济，重点是将"流量"变"留量"，把"人气"转化为"财气"。制定出台四川省营业性演出 市场奖补政策，可以促进演艺资源交流互通、优势集成，可以让演唱会经济"唱"得更响，让"行走的 GDP"走得更远，实现"曲终人不散"的效果。 4月28日，四川省文化和旅游厅发布《四川省2025年演艺活动激励奖补实施细则》(以下简称：细则)明 确将依据全年情况，对今年在四川举办符合相关奖励标准的大型营业性演出活动、高品质剧场演出活动 和全国性演艺交易活动的市场主体，给予最高500万元一 ...

Group 1 - The tourism consumption market in Hainan showed a strong performance during the "May Day" holiday, with 3.8876 million visitors, a year-on-year increase of 17.0%, and total spending of 5.245 billion yuan, up 20.2% year-on-year [1] - Visitor numbers to scenic spots, rural tourism sites, and museums increased by 31.1%, 32.6%, and 16.4% respectively [2] - The "performing arts economy" became a significant driver of tourism consumption, with events like the "Add Crown Ceremony" concert attracting 115,400 visitors and generating 655 million yuan in spending [2] Group 2 - A total of 26 sports events were held across Hainan, attracting over 7,600 participants and nearly 100,000 spectators, generating approximately 65 million yuan in related consumption [3] - The improvement of facilities and services along the Hainan Ring Island Tourism Road and the Hainan Tropical Rainforest National Park Tourism Road led to a notable increase in self-driving tourism, with hotel occupancy rates along these routes rising by 1.75 percentage points and 6.26 percentage points respectively during the holiday [3]

Summary of Key Points Group 1: Overall Tourism Trends - The "May Day" holiday saw a significant increase in tourism across China, with various regions reporting substantial growth in visitor numbers and spending [1][3][10]. - Nationally, the tourism market experienced a surge in both domestic and inbound tourism, indicating a recovery in the travel sector post-pandemic [1][3]. Group 2: Regional Highlights - **Beijing**: Received approximately 17.9 million visitors, a 5.6% increase year-on-year, with total tourism spending reaching 20.98 billion yuan, up 6.9% [1][3]. - **Shanghai**: Welcomed 16.5 million visitors, with hotel occupancy rates rising to 73%, a 6.5 percentage point increase. The city hosted 660 performances, attracting around 740,000 attendees and generating ticket sales of approximately 163 million yuan, a 59.41% increase [3][5]. - **Zhejiang**: Recorded a total of 31.14 million visitors, a 13.7% increase, with overnight visitors at 18.3 million and total tourism revenue of 39.54 billion yuan, up 17% [5]. - **Jiangsu**: Surpassed 35.3 million visitors, with total spending reaching 16.27 billion yuan, reflecting growth of 15.62% and 14.79% respectively [7]. - **Anhui**: Achieved record highs in both visitor numbers and spending, with 16.87 million visitors and a revenue increase of 11.4% [9]. - **Sichuan**: Attracted 43.65 million visitors, generating 23.5 billion yuan in tourism revenue, marking increases of 3.75% and 11.13% respectively [10]. - **Chongqing**: Hosted over 18.6 million domestic tourists, with spending of 15.17 billion yuan, reflecting a year-on-year increase of 10.4% and 16.3% [14][16]. Group 3: Specific Attractions and Activities - In Beijing, inbound tourism was a highlight, with 104,000 international visitors, a 42.4% increase, and spending of 1.13 billion yuan [3]. - Shanghai's performing arts sector significantly contributed to tourism, with a 25.91% increase in audience numbers [5]. - In Jiangsu, museums reported a 31.54% increase in visitors, with cultural revenue exceeding 21 million yuan [7]. - In Anhui, rural tourism gained popularity, with 20.3 million visitors and spending of 12.3 billion yuan, reflecting growth of 11.7% and 14.6% respectively [9].

Group 1 - During the "May Day" holiday, Shandong Province's 200 monitored tourist attractions received a total of 25.616 million visitors, representing a year-on-year increase of 8.2%, and generated revenue of 1.25 billion RMB, also up by 8.3% [1] - The Dezhou Leiling Film and Television City, as the main venue for the 2025 Shandong Cultural and Tourism Industry High-Quality Development Conference, welcomed 236,100 visitors during the holiday, contributing to over 900,000 visitors in Dezhou's scenic spots and commercial areas [1] - The historical city of Tai'an introduced a new cultural experience with the upgraded large-scale live performance "Chinese Taishan: Fengshan Ceremony," integrating technology and tradition to create an immersive experience for the audience [1] Group 2 - The popular tourism experience project "Follow the Team Leader to Liberate the County" in Linyi attracted over a thousand participants per performance, recreating scenes from the 1941 anti-Japanese war period [2] - In Jinan, the large-scale national style live show "Dream Back to the West Tower" premiered during the holiday, showcasing the charm of Jinan's "Er An" culture through a dual narrative presentation [2] - Various cultural performances were held across Shandong, including over 60 shows by local art troupes and 12 productions at the Shandong Grand Theatre, enhancing the "performance + cultural tourism" experience for visitors [2]

封面新闻记者 罗田怡 "跟着演唱会去旅行""为一场音乐节专程跨城""周末剧场看大戏"……随着人们文化消费需求的不断升级，演艺活动已成为实现地方经济高质量发展的重要 引擎。 高品质剧场演出活动的奖补也设置了三个档次：对累计售票人数不低于2万人次的举办单位，给予30万元奖补；对累计售票人数不低于4万人次的举办单 位，给予60万元奖补；对累计售票人数不低于6万人次的举办单位，给予90万元奖补。 此外，对于全国性演艺交易活动，细则规定对参展企业不少于100家且省外企业至少覆盖20个省（直辖市、自治区），签约落地四川的演出活动项目交易 总金额不低于1亿元的举办单位，给予300万元一次性奖补。 | 大型营业性演出活动 | 免费参观景区名录 | | --- | --- | | 2025 宇宙无敌号黄霄雲个人巡回演唱 | | | 会-成都站 | 在演出举办前2天至后2天期间 | | 林忆莲《回响 Resonance》2025 巡回 | | | 演唱会-成都站 | | | 潘玮柏"狂爱 2.0"巡回演唱会-成都 | 可凭左列演出活动门票实名免费参 | | 站 | 观:成都武侯祠博物馆、成都金沙遗 | | | 址博物馆、成都杜甫 ...

从消费类型看，一季度宁夏商品零售额346.31亿元，同比增长6.4%，各类商品琳琅满目，满足了消费者 多样化的需求；餐饮收入41.54亿元，增长2.1%，餐饮市场在复苏中稳步前行，特色美食吸引着众多食 客前来打卡。 除了以旧换新政策发力，宁夏还积极探索消费新场景、新业态，为消费市场注入新活力。打造"年货大 集+特色促销+惠农助农"的消费模式，让传统年货市场焕发出新活力，特色农产品走出乡村、走上百姓 餐桌，既丰富了节日市场供应，又助力农民增收。同时，推动商文旅体健深度融合，培育多元消费场 景，首发经济、夜间经济、演艺经济、银发经济活力四射。 在银川，各大商圈纷纷升级消费体验，打造"购物+餐饮+娱乐"一站式服务新地标。宁夏文旅部门也积 极"助攻"，面向全国游客免费发放20万张"畅游宁夏"门票，邀请八方来客感受宁夏的独特魅力，有力激 发了文旅消费热情，景区游客接待量、旅游收入实现双增长。 中新网银川4月27日电 (记者于晶)27日，记者从宁夏回族自治区商务厅获悉，2025年一季度，宁夏社会 消费品零售总额达387.85亿元，同比增长5.9%，增速高于全国平均水平1.3个百分点，在全国排名第 七，为宁夏经济实现"开门 ...