Core Points - The first Lu Feng Tea Culture Tourism Promotion Season and Tea King Competition will be held on May 22, 2025, at the cultural center of Lu Feng City, aiming to promote Lu Feng tea culture and support high-quality development of the tea industry [2][3][27] - The event will showcase traditional tea-making techniques and modern technology integration, including IoT monitoring and AI optimization, revitalizing the Lu Feng tea industry [9][10] - The Tea King Competition will feature a blind evaluation by experts, ensuring fairness and highlighting the quality of Lu Feng tea [12][15][17] Industry Development - The event is part of the "Hundred Million Project" initiated by the Lu Feng government, focusing on rural revitalization through tea culture [3][27] - A seminar on building a modernized tea industry chain will be held during the event, discussing topics from seedling technology to e-commerce marketing [20][21] - The integration of traditional and modern elements in the event, including performances and the announcement of a tea culture ambassador, reflects the diverse development of Lu Feng tea culture [24][25] Event Details - The Tea King Competition will take place on May 22, from 10:00 to 18:00, at the Lu Feng City Cultural Center [30] - A seminar on the modernized tea industry chain will occur on the same day from 20:00 to 21:00 [31] - The opening ceremony of the first Lu Feng Tea Culture Tourism Promotion Season will be held on May 23, from 9:00 to 10:00 [34]

Group 1 - The first tea ceremony teacher training program is held in Chengdu, aiming to promote traditional Chinese culture through a combination of theory and practice [1] - The training emphasizes the philosophical essence of tea culture, which has evolved from ancient times and integrates Confucianism, Buddhism, and Taoism [1] - The program is part of a national strategy to strengthen cultural identity and aims to enhance the integration of the tea industry with service sectors, contributing to rural revitalization and cultural tourism innovation [1] Group 2 - Tea culture serves as an important symbol of Chinese civilization, facilitating cultural exchange and showcasing the depth and warmth of Chinese culture to the world [2] - The tea ceremony embodies the concept of "harmony in diversity," reflecting the inclusive wisdom of Chinese culture throughout history [2]

Core Points - The upcoming "International Museum Day" on May 18 will focus on the theme "The Future of Museums in a Rapidly Changing Society" [3] - The China Tea Museum will host a new exhibition titled "Song Dynasty Style and Jizhou Kiln Tea Utensils Exhibition," running from May 18 to August 18, showcasing restored Jizhou kiln tea utensils and integrating AI technology for an enhanced viewing experience [3][4] - The museum will also offer a "6+1" tea culture education program, emphasizing six major tea types and cultural heritage, inviting tea enthusiasts to explore the depth of Chinese tea history [3] Activities and Engagement - Free guided tours will be available on May 18 at 10:00 and 14:00 in the museum's Chinese and World Tea Culture exhibition halls, allowing visitors to experience tea culture closely [4] - A special tea culture handbook will be distributed for free to visitors, while supplies last [4] - The museum is recruiting volunteers for its 2025 Green Leaf Volunteer program, aimed at individuals passionate about tea culture and public service, with a signing event on May 18 [4]

Core Viewpoint - The first Luhe County Tea Culture Series event, the Luhe County Tea Competition, aims to promote local tea culture and industry development through a competitive platform for tea enterprises, experts, and consumers [2][10][11]. Group 1: Event Overview - The Luhe County Tea Competition will take place at the Guangdong Academy of Agricultural Sciences Tea Research Institute, focusing on tea as a medium to foster development [3][10]. - The competition is part of a broader initiative to enhance the local tea industry and is aligned with the "Hundred-Thousand-Ten Thousand Project" which aims for initial results by 2025 [9][10]. - A series of tea culture exhibitions and exchange activities will accompany the competition, including spring tea picking and tea brand naming [14][15]. Group 2: Competition Details - The competition will showcase various tea categories, including black tea, green tea, and different types of single bush tea, highlighting the diversity of Luhe tea [20][21]. - A rigorous evaluation method, the "Five Factor Evaluation Method," will be employed to assess the teas based on appearance, color, aroma, taste, and leaf quality [23][25][28]. - The judging process will utilize blind tasting to ensure fairness, with results confirmed before revealing the identities of the samples [26][28]. Group 3: Judging Authority - The judging panel consists of experienced experts from the tea industry, ensuring the credibility of the competition results [32][37]. - Notable judges include directors and professors from various agricultural and tea research institutions in Guangdong [34][36]. Group 4: Awards and Recognition - The competition will feature multiple awards, including a "Tea King" award for the highest quality tea, along with gold, silver, and bronze awards based on the percentage of submitted samples [42][44]. - The awards aim to recognize the hard work of tea producers and enhance their brand credibility in the market [45].

Core Viewpoint - The article highlights the vibrant tea culture and innovative activities organized by tea companies in Yingde, Guangdong, during the May Day holiday, showcasing the integration of traditional tea-making techniques with modern experiences to attract visitors and promote the local tea industry [2][4][6]. Group 1: Industry Overview - Yingde is recognized as the "World High Aroma Black Tea" region, with 180,000 acres of tea gardens contributing to its rich tea culture [2][3]. - The tea industry in Yingde is leveraging technology and cultural heritage to enhance production capabilities and create new experiences for consumers [3][4][6]. Group 2: Event Highlights - Various activities are planned for the May Day holiday, including "mountain song duets" and non-heritage experiences, aimed at engaging visitors and promoting local culture [12][13]. - The event features interactive programs such as water sports, tea-making experiences, and cultural performances, designed to attract families and young people [14][22][24]. Group 3: New Offerings - The opening of the "Tea Coffee" shop at Yingde showcases a blend of Yingde black tea and coffee, with promotional offers such as half-price for the second cup and a picnic area for visitors [25][26][28]. - The Red Flag Tea Factory is transforming into a hub for modern experiences, offering various interactive activities and discounts for motorcycle enthusiasts [36][40].

以下文章来源于财经天下WEEKLY ，作者财经天下 财经天下WEEKLY . 《财经天下》周刊官方账号，提供有品质的深度报道，讲述中国企业在时代浪潮中的精彩故事。 霸王茶姬如此赚钱的秘诀， 就藏在招股书里。 文 ｜ 阳一 编辑 ｜ 吴跃 来源｜ 财经天下WEEKLY（ID：cjtxweekly） 封面来源 ｜ 霸王茶姬官网 奶茶界最会赚钱的公司要赴美上市了。不久前，霸王茶姬向纳斯达克递交了招股书。截至去年年底，霸王茶姬的门店总数已飙升至6440家，实现了124.06亿 元的总收入，单家门店月均能卖出2.5万杯奶茶，净利润也达到了25.15亿元，净利率甚至超过了蜜雪冰城。它如此赚钱的秘诀就藏在招股书里。 为什么这么能赚钱？ 很多人对霸王茶姬的了解，始于2023年：这一年，凭借大单品"伯牙绝弦"，霸王茶姬异军突起，迅速在各大社交媒体上卷起了声量，它的门店总数也在这一 年突飞猛进。 2022年底，霸王茶姬的门店只有1087家，2023年就达到了3511家，一年新增门店2424家。2024年底，门店数量再度飞速增长到了6440家，年内新增的门店 总数达到了2929家。 随着门店数量的增加，霸王茶姬的GMV增速如同坐上 ...