消费升级
Search documents
成龙和郭富城,谁才是真正的广告天王?
Sou Hu Cai Jing· 2025-09-19 00:45
Group 1 - The article discusses the contrasting brand endorsement philosophies of two iconic figures, Aaron Kwok and Jackie Chan, highlighting how their unique approaches reflect broader commercial truths [7]. - Aaron Kwok's endorsements span various industries, from fashion to technology, showcasing a blend of artistic and commercial success, while maintaining a timeless appeal [3][8]. - Jackie Chan, despite being labeled a "brand killer," has created significant commercial success through his endorsements, illustrating the unpredictable nature of market dynamics [5][8]. Group 2 - The analysis emphasizes that the longevity of a brand is influenced by internal factors such as supply chain resilience and market sensitivity, rather than solely by celebrity endorsements [8]. - Both celebrities represent different aesthetic values in brand endorsement, yet they converge on the idea that quality is essential for a brand's enduring success [8].
全国县域商业消费季活动(东部)启动
Xin Hua Ri Bao· 2025-09-18 23:15
现场,交通银行江苏省分行发布"百县万店惠民生"活动,中国银联江苏分公司发布《消费促进 金 融惠民》相关举措活动。"全城寻味·蟹逅姜湖——全城寻找最会吃蟹的你"活动发布,200名市民组成的 吃蟹队伍现场展开限时竞吃和创意摆盘趣味大比拼。同步举行的"姜湖大集"是此次活动的配套子活动, 老字号、外贸优品、非遗文创、特医食品、区域公共品牌超百家商户进行促消费展销,为广大市民及游 客提供一站式购物体验。 近年来,江苏积极响应国家政策,持续推动县域振兴,产城融合、城乡共进,消费活力如春潮般涌 动。启动仪式上,视频《县域振兴新引擎消费升级新样板——又见姜湖鲜》展现姜堰区打造"姜湖宴"消 费热点的有力探索。9月17日—20日,"姜湖宴"全面焕新,美食品鉴荟、文化生活荟、互动体验荟等多 元消费场景持续点亮姜堰之夜。 9月17日晚,全国县域商业消费季活动(东部)启动仪式暨"泰享消费·游购姜城"系列促消费活动在 泰州姜堰举行。本次活动由商务部主办,江苏省商务厅、泰州市政府承办,姜堰区政府协办,以"新大 集 新服务 新消费"为主题,开启融合传统与创新、连接城市与乡村的县域消费嘉年华。 ...
从50个快消新锐逆袭样本中,看见中国消费的真实面向
3 6 Ke· 2025-09-18 10:15
撰文|晓曦 封面图源|Unsplash 在过去几年里,中国消费市场多被反复提起的词是"不确定"。大牌们在财报里诉说中国市场的放缓,新 锐国货们则在价格内卷和渠道依赖中起起伏伏。消费并没有消失,但预算和注意力被切割得比以往更 碎,留给品牌的问题只有一个:消费者到底在变得更挑剔,还是在被拖向低价? 2025年5月,北大国发院CBI指数与CBI500榜单(由北京大学国家发展研究院、北京大学数字金融研究 中心、中山大学管理学院联合推出,淘宝天猫提供技术支持)的面世,让这个问题第一次有了可以量化 的答案。不同于以往只看销售额的统计,它们基于淘宝天猫平台数十亿真实交易数据,将购买、复购、 口碑与新品表现都纳入评分,更接近"消费者的成绩单"。 前两季度的CBI指数有个独特的发现,就是从品牌和品质维度上,消费依然呈现出升级趋势。过去九个 季度,CBI指数一直是在稳定上升的。在消费者真实的选择中,商品的品牌和品质依然重要。 而在最新发布的二季度榜单中,一个更受关注的部分,是首次单列的"快消新锐品牌榜"。 为什么是快消?因为这是极能捕捉消费趋势的窗口。高频、高周转的行业,天然成为观察创新和偏好的 敏感地带。本季度上榜的50个品牌 ...
从50个快消新锐逆袭样本中,看见中国消费的真实面向
后浪研究所· 2025-09-18 09:52
一份榜单,让人们更清晰地看见消费正在走向哪里。 撰文| 晓曦 封面图源| Unsplash 在过去几年里,中国消费市场多被反复提起的词是"不确定"。大牌们在财报里诉说中国市场的放缓,新锐国货们则在价格内卷和渠道依赖中起起伏伏。消费 并没有消失,但预算和注意力被切割得比以往更碎,留给品牌的问题只有一个: 消费者到底在变得更挑剔,还是在被拖向低价? 2025年5月,北大国发院CBI指数与CBI500榜单(由北京大学国家发展研究院、北京大学数字金融研究中心、 中山大学管理学院 联 合推出,淘宝天猫提 供技术支持)的面世,让这个问题第一次有了可以量化的答案。不同于以往只看销售额的统计,它们基于淘宝天猫平台数十亿真实交易数据,将购买、复 购、口碑与新品表现都纳入评分,更接近"消费者的成绩单"。 前两季度的CBI指数有个独特的发现,就是从品牌和品质维度上,消费依然呈现出升级趋势。 过去九个季度,CBI指数一直是在稳定上升的。在消费者真实 的选择中,商品的品牌和品质依然重要。 而在最新发布的二季度榜单中,一个更受关注的部分,是首次单列的"快消新锐品牌榜"。 为什么是快消?因为这是极能捕捉消费趋势的窗口。高频、高周转的行业, ...
新闻1+1丨扩大服务消费,该从哪些关键点入手?
Yang Shi Xin Wen Ke Hu Duan· 2025-09-18 07:20
Group 1 - The core viewpoint of the article emphasizes the importance of expanding service consumption as a key driver for high-quality economic development in China, supported by a recent policy initiative from the Ministry of Commerce and other departments [1] - The article outlines that service consumption is increasingly becoming a significant part of overall consumption, with a notable shift from goods to services as China's GDP per capita approaches $13,000, indicating a growing trend in service consumption growth rates compared to goods [2] - The potential for service consumption is highlighted by the projected increase in disposable income for residents, expected to reach approximately 41,000 yuan in 2024, with service-related expenditures exceeding 13,000 yuan, showcasing the rising share of service consumption [2] Group 2 - The introduction of spring and autumn breaks for primary and secondary school students is discussed as a measure to enhance service consumption by providing more leisure time for families, although its effectiveness depends on complementary policies for parents [3] - Emerging consumption trends, such as "Village BA" and "Su Chao," are identified as indicators of new market opportunities, driven by the interaction between new supply and demand, which fosters a cycle of service consumption growth [4] - The article stresses the need for innovation in service consumption to stimulate domestic demand, noting that the current proportion of consumption in GDP remains low, and addressing this requires coordinated efforts on both supply and demand sides [5]
近5日“吸金”超3700万元,食品饮料ETF天弘(159736)盘中获净申购1000万份,机构:白酒行业处于加速筑底阶段
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-18 06:48
Group 1 - The stock indices weakened on September 18, with the Shanghai Composite Index dropping over 1.00%, the Shenzhen Component Index down 0.78%, and the ChiNext Index falling 1.13% [1] - The Tianhong Food and Beverage ETF (159736) saw a decline of 1.08% with a trading volume exceeding 24 million yuan, while it recorded a net subscription of 10 million units during the session [1] - The Tianhong Food and Beverage ETF has attracted a net inflow of over 25.28 million yuan yesterday and a cumulative inflow of 37.23 million yuan over the past five trading days [1] Group 2 - The State Council introduced a set of policies aimed at expanding service consumption, focusing on five areas with 19 specific measures to enhance quality and efficiency in service supply [2] - The Ministry of Culture and Tourism announced the launch of a three-year action plan for cultural and tourism consumption, which includes issuing over 330 million yuan in consumption subsidies during the consumption month [2] Group 3 - The white liquor industry is transitioning from "passive clearing" to "active adjustment," indicating an accelerated bottoming phase due to macroeconomic recovery and inventory cycle adjustments [3] - The industry is currently experiencing multiple bottoms in valuation, institutional positions, and fundamentals, with positive signals emerging from the release of consumption scenarios and demand for banquets [3] - The peak consumption seasons of Mid-Autumn Festival and National Day are expected to accelerate the bottoming process, with a forecast for recovery in financial reports by 2026 [3]
近5日“吸金”超3700万元,食品饮料ETF天弘盘中获净申购1000万份,机构:白酒行业处于加速筑底阶段
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-18 06:36
消息面上,国务院新闻办9月17日举行新闻发布会,介绍《关于扩大服务消费的若干政策措施》的主要 内容及亮点。商务部有关负责人表示,《政策措施》提出5方面19条具体任务措施,坚持惠民生和促消 费相结合,坚持优化供给和激发需求相结合,坚持对外开放和对内放开相结合,吸引更多优质服务消费 资源进入,解决供给侧优质服务短缺问题,激发经营主体活力,提高服务供给的质量和效率。 此外,文化和旅游部产业发展司司长缪沐阳9月17日在国新办新闻发布会上表示,将正式启动"百城百 区"文化和旅游消费三年行动计划,协调中国银联、金融机构、平台企业推出消费券、支付满减等优惠 以及入境旅游消费便利措施;各地也陆续出台扩大文旅消费的专项政策,将在消费月期间发放超过3.3 亿元的消费补贴。 民生证券指出,从"被动出清"到"主动调整",白酒行业处于加速筑底阶段。2025年上半年白酒行业经历 了宏观经济缓慢修复、行业库存周期高位去化以及518史上最严禁酒令的政策面压制等,消费场景受 损,行业需求延续承压,酒企放缓回款节奏纾压渠道,加速库存去化,二季度报表同比转负,行业加速 出清筑底。当前行业处于估值、机构仓位、基本面的多重底部,进入8月以来,场景释放 ...
国开债券ETF:岁月静好,亿万投资无需担忧
Sou Hu Cai Jing· 2025-09-18 02:02
Group 1 - The core viewpoint of the news highlights China's increasing share of RMB in global payments, which rose to 2.93% in August from 2.88% previously [1] - China's issuance of ultra-long-term special government bonds is nearing 90% completion for the year, with a total issuance scale of 1.148 trillion yuan [1] - Investor feedback indicates a short-term market outlook supported by policy benefits and liquidity, with three main investment themes: technology self-sufficiency, consumption upgrades, and high-end manufacturing [1] Group 2 - The National Development Bank bond ETF (159651) showed an increase of 0.02% as of September 17, 2025, with a one-year cumulative increase of 1.52% [1] - The trading activity of the National Development Bank bond ETF was robust, with a turnover rate of 105.23% and a transaction volume of 542 million yuan [2] - The National Development Bank bond ETF has demonstrated strong performance metrics, including a 100% historical holding profit probability over three years [2] Group 3 - The management fee for the National Development Bank bond ETF is 0.15%, and the custody fee is 0.05%, which are the lowest among comparable funds [3] - The tracking error of the National Development Bank bond ETF over the past three months is 0.014%, indicating the highest tracking precision among comparable funds [3] - The ETF closely tracks the China Development Bank bond index for bonds with a maturity of up to three years, serving as a benchmark for this type of investment [3]
苏芳:把握壮大县域经济的方法方向
Jing Ji Ri Bao· 2025-09-18 00:06
Core Viewpoint - The development of county-level economies is essential for achieving high-quality economic growth and is a key component of China's modernization strategy [1][2]. Group 1: High-Quality Development of County Economies - High-quality development of county economies is rooted in the goal of common prosperity, emphasizing the need to improve people's livelihoods and social stability [2][6]. - The current challenges faced by some counties include industrial upgrading and population loss, necessitating resource optimization and employment mechanism improvements to enhance residents' income and consumption [2][5]. Group 2: Urban-Rural Integration - Urban-rural integration is crucial for addressing the imbalance between urban and rural development, which has historically hindered the overall development of county economies [3][6]. - The need to break down the dual structure of urban and rural areas is emphasized, promoting the free flow of key resources such as talent, capital, and technology between urban and rural settings [3][7]. Group 3: Ecological Civilization - The concept of "green mountains and clear waters are invaluable assets" highlights the need for a balance between ecological protection and economic development in county economies [4][8]. - Counties must focus on long-term ecological sustainability rather than short-term economic gains, addressing challenges such as reliance on traditional industries and the need for green transformation [4][8]. Group 4: Consumption Upgrade - The potential for consumption in county economies is significant, driven by rising income levels among residents, which can stimulate domestic circulation [5][9]. - Strategies to enhance consumption include improving supply, optimizing the consumption environment, and developing infrastructure to activate the county consumption market [5][9]. Group 5: Key Tasks and Directions - The focus on improving people's livelihoods is essential for establishing a foundation for common prosperity, which includes enhancing public services and social security systems [6][7]. - New urbanization should be leveraged to create a new pattern of urban-rural integration, optimizing the urban system and ensuring equitable resource distribution [7][9]. - A green transformation approach is necessary to build a low-carbon circular development system, integrating ecological advantages into economic benefits [8][9]. - The development of a modern industrial system should be prioritized, focusing on key industries and fostering collaboration among various stakeholders for effective governance [9].
湖北1—8月经济运行平稳 高技术制造业增速14.2%
Chang Jiang Shang Bao· 2025-09-18 00:03
Economic Overview - Hubei province's economy shows a stable and positive trend across various sectors including industry, investment, consumption, foreign trade, and finance [1][2] Industrial Performance - The industrial added value above designated size in Hubei increased by 7.8% year-on-year, surpassing the national average by 1.6 percentage points [2] - High-tech manufacturing led the growth with an increase of 14.2%, contributing 27.2% to the overall industrial growth [2] - Specific sectors such as computer, communication, and electronic equipment manufacturing grew by 15.6%, while electrical machinery and equipment manufacturing rose by 16.7% [2] Investment Trends - Fixed asset investment in Hubei grew by 6.7% year-on-year, outpacing the national growth rate of 6.2% [3] - Manufacturing investment saw a significant increase of 13.3%, while infrastructure investment rose by 3.5% [3] - Private investment remained active, growing by 6.0%, and 11.9% when excluding real estate development [3] Consumption Insights - The total retail sales of consumer goods reached 17,241.19 billion yuan, with a year-on-year growth of 5.7%, higher than the national average [4] - The "old-for-new" policy significantly boosted sales in home appliances and furniture, with retail sales increasing by 25.2% and 61.3% respectively [4] - Online retail sales also experienced rapid growth, increasing by 19.2% [4] Foreign Trade Developments - Hubei's total import and export value reached 5,463.9 billion yuan, marking a year-on-year increase of 27.3% [4] - Exports amounted to 3,898.3 billion yuan, growing by 35.0%, while imports increased by 11.5% to 1,565.6 billion yuan [4] Fiscal and Financial Performance - Local general public budget revenue for Hubei reached 2880.53 billion yuan, reflecting a year-on-year growth of 7.9% [5] - Financial institutions in Hubei reported a total deposit balance of 99,997.0 billion yuan, growing by 9.2% since the beginning of the year [5]