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《网络交易平台收费行为合规指南》施行 优化平台经济生态
Zheng Quan Ri Bao· 2025-08-03 16:05
Core Viewpoint - The National Market Supervision Administration has implemented the "Guidelines for Compliance of Charging Behavior on Online Trading Platforms" to regulate the fees charged by platforms to operators, aiming to promote fair competition and optimize the platform economy ecosystem [1][2]. Group 1: Regulation of Charging Behavior - The guidelines aim to standardize the charging behavior of online platforms, which includes commissions, service fees, and promotional fees, to ensure transparency and fairness in the market [2][3]. - Experts highlight issues such as platforms using traffic support as leverage to force merchants into purchasing promotional services, which undermines fair competition [2][3]. - The guidelines require platforms to establish clear charging standards and publicize their fee structures, which will help make hidden costs visible to merchants [3][4]. Group 2: Reducing Burden on Operators - The guidelines encourage platforms to adopt flexible pricing strategies that benefit small and medium-sized merchants, thereby reducing their operational costs and enhancing their profitability [4][5]. - By lowering the financial burden on operators, the guidelines are expected to stimulate market vitality and enhance the survival space for small businesses [4][5]. - The shift in focus from "traffic operation" to "service innovation" is anticipated to create a win-win situation for both platforms and merchants, fostering a more sustainable platform economy [6].
降低平台内中小商户负担方能促进平台可持续发展
Di Yi Cai Jing· 2025-08-03 13:29
Core Viewpoint - The newly released "Compliance Guidelines for Charging Behavior of Online Trading Platforms" aims to reduce the burden on platform operators, enhance self-discipline, and standardize charging behaviors within the platform economy [1][2]. Summary by Relevant Sections Platform Economy Development - As of December 2024, China's online shopping user base is projected to reach 974 million, accounting for nearly 90% of internet users. The online retail sales of physical goods are expected to reach 13,081.6 billion yuan, representing 26.8% of total retail sales of consumer goods. The platform economy has also created approximately 200 million jobs [1]. Issues in Charging Practices - The compliance guidelines address various issues in charging practices, including numerous and complex fee structures, lack of transparency, and coercive practices forcing operators to purchase services or participate in promotional activities [1][3]. Unreasonable Charging Behaviors - The guidelines identify several unreasonable charging behaviors, such as duplicate charges, charging without providing services, shifting costs that should be borne by the platform, and price discrimination among operators with similar transaction conditions [3][4]. Compliance as a Foundation - Compliance is emphasized as a fundamental requirement, which includes adherence to laws and industry standards. The guidelines encourage industry associations to strengthen self-discipline and establish communication mechanisms with platforms to regulate charging behaviors [4]. Support for Small and Medium-sized Enterprises - The guidelines advocate for platforms to provide preferential services and support to small and medium-sized enterprises (SMEs), recognizing their vulnerable position and the importance of their participation in the platform economy [5][6]. Sustainable Development of Platform Economy - The guidelines stress the need to balance the interests of platforms, operators, and consumers to achieve healthy and sustainable development of the platform economy [6].
三年行动计划打造六个新标杆 浙江加快平台经济高质量发展强省建设
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-08-01 22:59
打造参与国际竞争合作的新标杆。浙江实施网络交易平台品质提升行动,推动平台企业联合中小企业建 立品牌联盟,支持企业尤其是平台企业走出去。今年4月份,浙江省市场监管局联合阿里巴巴启动"货通 全球产业带出海"计划,带动了该省40个产业链拓展欧洲、东南亚、中东等市场。 打造激发消费活力的新标杆。为更好发挥平台企业的独特作用,浙江实施"浙江精品"培育计划,提升产 品服务品质;推动"人工智能﹢消费",打造一批创新应用消费场景。 记者近日从浙江省市场监管局(浙江省平台经济工作领导小组办公室)获悉,浙江正加快推进平台经济高 质量发展强省建设三年行动,目标是到2027年,力争全省平台企业数量超过1000家,其中百亿级规模平 台企业超50家,活跃网络经营主体达到1000万家;平台企业营收总额达到2.2万亿元;网络零售额年均 增速保持在5%,网络消费满意度显著提高。 前不久召开的浙江省平台经济高质量发展大会强调,要推动平台经济从规模驱动向创新驱动转型,持续 擦亮平台经济"金名片",建设平台经济高质量发展强省。三年行动计划根据浙江省委、省政府总体部 署,提出把打造六个新标杆作为重点任务。 打造科技引领的新标杆。浙江将继续引导头部平台 ...
鼓励良性竞争,让平台成为拉动消费的新动能
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-01 12:41
Core Viewpoint - The article emphasizes the importance of service quality and the need to balance the interests of platforms, merchants, delivery personnel, and consumers, while considering the market and social implications at multiple levels [1][5][6] Industry Overview - Multiple food delivery platforms have recently advocated for healthy competition, responding to regulatory guidance aimed at promoting fair practices and avoiding unsustainable competitive behaviors like "zero-yuan purchases" [2][3] - The current competitive environment reflects new challenges and opportunities brought by platform economies, where merchants face pressures not only from market conditions but also from platform-driven market dynamics [3][4] Market Dynamics - The intense competition in the market is seen as a response to broader market conditions, and it is unrealistic to expect a complete separation between online and offline retail sectors [3] - Platforms and merchants share a common interest in stimulating consumption through pricing and subsidies, with service consumption identified as a significant growth area [3][4] Economic Impact - Research indicates that effective subsidy strategies can significantly boost consumer spending, with every 1 yuan of effective flash purchase subsidy generating an additional 6.76 yuan in consumer spending, potentially leading to a 676 billion yuan increase in overall consumption [4] - The article highlights the tension between market efficiency and the survival of small, unique businesses, stressing the need for platforms to support diverse market participants during competitive pressures [4][6] Conclusion - The food delivery market is becoming a crucial driver of consumption upgrades, job creation, and public service, necessitating a focus on service quality and the coordination of interests among all stakeholders for sustainable industry development [5][6]
助力传统服装产业 “触网腾飞”——杭州临平区平台经济1688工作站启用
Hang Zhou Ri Bao· 2025-08-01 09:05
Core Insights - The establishment of the 1688 Platform Economic Service Station in Linping District marks a significant step towards the digital transformation of the local garment industry [1][2] - The service station aims to provide professional e-commerce operation guidance and diversified skills training to local garment enterprises, enhancing their market competitiveness [1] - Linping District is leveraging its historical strengths in the garment industry to innovate and upgrade production and sales models through the "Platform + Industry" dual empowerment initiative [2] Group 1 - The 1688 Platform Economic Service Station integrates digital operations, market expansion, brand enhancement, and service support for local garment enterprises [1] - Local businesses, such as Hangzhou Kanong Garment Accessories Co., have benefited from the platform, achieving significant growth and market leadership [1] - The district has nearly 8,000 garment enterprises, with a total output value exceeding 20 billion yuan last year [2] Group 2 - The Linping District Market Supervision Bureau has implemented a special plan focusing on various dimensions such as "Platform + Factory" and "Live Streaming + Brand" to drive innovation in the garment industry [2] - Future plans include attracting more well-known e-commerce platforms and MCN institutions to integrate their operational capabilities with local industry characteristics [2] - The district aims to establish a collaborative protection center for intellectual property rights in the garment and home textile industry to enhance resilience and vitality [2]
价格法修订,筑牢“反内卷”关键防线
Sou Hu Cai Jing· 2025-08-01 04:51
Core Viewpoint - The recent revision of the Price Law in China aims to address the issue of "involution" in market competition, particularly in the context of food delivery platforms and other sectors, by implementing stricter regulations on pricing practices and promoting fair competition [1][2]. Group 1: Background and Context - The "subsidy" war among food delivery platforms has brought "involution" competition into public view, prompting the government to take significant reform measures [1]. - The Price Law, in effect since 1998, has played a crucial role in resource allocation and consumer protection, and its first revision seeks to adapt to new economic realities, including digital and platform economies [1][2]. Group 2: Key Changes in the Price Law - The revision includes ten main points focusing on improving government pricing regulations, clarifying standards for unfair pricing practices, and enhancing legal responsibilities for price violations [2]. - The changes aim to regulate typical issues such as predatory pricing, price discrimination, and price gouging [2]. Group 3: Positive Transformations - The revision shifts the role of consumers from passive recipients to active participants in the pricing process, allowing them to influence pricing mechanisms [3]. - It aims to better protect the rights of workers, particularly in flexible employment sectors, by curbing vicious price wars and redirecting funds towards production and research [4]. - The revision also adapts price governance to address new economic developments, including algorithmic pricing discrimination and platform responsibilities, ensuring a fairer competitive environment [5][6]. Group 4: Implications for Economic Development - The changes are expected to foster a market environment that prioritizes quality over low-cost competition, enabling companies to focus on technological innovation and enhancing overall industry competitiveness [6]. - The revision serves as a critical measure against market chaos and supports high-quality economic development by promoting a fair competition order [6].
助力传统服装产业 “触网腾飞”——浙江杭州临平区平台经济1688工作站启用
Hang Zhou Ri Bao· 2025-08-01 01:47
"以前参加培训还要专程跑去滨江,现在服务送到'家门口',更有利于我们企业发展了!"作为阿里 巴巴1688平台的受益者,杭州卡浓服饰辅料有限公司负责人胡海龙对工作站的启用赞不绝口。2015年创 业之初,他仅依靠线下运营,每天奔波于各个服装厂之间,效率低且回款困难。2017年加入阿里巴巴 1688平台后,得益于平台提供的系统培训与运营指导,公司实现了快速成长。如今,企业已有员工60余 人,积累客户上万家,销量跃居平台服装辅料类目全网第一。 今年浙江省启动"平台+产业"双向赋能行动,将"杭派女装"纳入25个重点培育的百亿级消费品产业 集群。临平区服装产业底蕴深厚,21世纪初曾是"杭派女装"重要的加工生产基地。目前全区聚集了近 8000家服装企业,去年产值突破200亿元大关。为抢抓发展机遇,临平区市场监管局出台专项实施计 划,聚焦"平台+工厂""平台+市场""直播+品牌""产业+质量"等维度,全力推动服装行业产销模式创新升 级。此次工作站的启用,正是该区借势平台经济放大产业优势、实现"触网腾飞"的重要战略实践。 7月29日,"平台赋能 衣通四海"浙江省杭州市临平区平台经济产业带赋能行动在临平区长三角新消 费总部基地举 ...
临平区平台经济1688工作站启用
Hang Zhou Ri Bao· 2025-07-30 02:21
"以前参加培训还要专程跑去滨江,现在服务送到'家门口',更有利于我们企业发展了!"作为阿里 巴巴1688平台的受益者,杭州卡浓服饰辅料有限公司负责人胡海龙对工作站的启用赞不绝口。2015年创 业之初,他仅依靠线下运营,每天奔波于各个服装厂之间,效率低且回款困难。2017年加入阿里巴巴 1688平台后,得益于平台提供的系统培训与运营指导,公司实现了快速成长。如今,企业已有员工60余 人,积累客户上万家,销量跃居平台服装辅料类目全网第一。 今年浙江省启动"平台+产业"双向赋能行动,将"杭派女装"纳入25个重点培育的百亿级消费品产业 集群。临平区服装产业底蕴深厚,21世纪初曾是"杭派女装"重要的加工生产基地。目前全区聚集了近 8000家服装企业,去年产值突破200亿元大关。为抢抓发展机遇,临平区市场监管局出台专项实施计 划,聚焦"平台+工厂""平台+市场""直播+品牌""产业+质量"等维度,全力推动服装行业产销模式创新升 级。此次工作站的启用,正是该区借势平台经济放大产业优势、实现"触网腾飞"的重要战略实践。 7月29日,"平台赋能 衣通四海"临平区平台经济产业带赋能行动在临平区长三角新消费总部基地举 行。活动现场 ...
产业与市场丨平台经济要从规模扩张迈向合规、创新发展
Sou Hu Cai Jing· 2025-07-28 08:42
Core Insights - The Chinese government is accelerating efforts to address bottlenecks in domestic circulation, emphasizing the importance of platform economy for expanding domestic demand, stabilizing employment, and enhancing people's livelihoods [1][2] - Recent discussions with major platform companies like Ele.me, Meituan, and JD.com highlight the need for compliance with laws and regulations, promoting a win-win ecosystem for consumers, merchants, delivery riders, and platform enterprises [1][4] - The platform economy is rapidly growing, with top listed platform companies generating a total revenue of 3.6 trillion yuan in 2023, marking a 12.7% year-on-year increase [2][4] Group 1: Platform Economy Development - The platform economy is crucial for empowering the real economy and developing new productive forces, with a focus on creating a fair and orderly development environment [1][2] - The recent surge in competition among food delivery platforms reflects a traditional growth strategy reliant on subsidies, which poses risks of unhealthy competition and profit erosion [4][6] - Regulatory measures are being implemented to ensure compliance and promote sustainable practices among platform companies, including the revision of antitrust laws and the introduction of guidelines for healthy platform development [4][5] Group 2: Compliance and Innovation - The government has introduced new regulations aimed at enhancing compliance within the platform economy, requiring companies to elevate their legal awareness and management systems [5][6] - Companies are encouraged to focus on technological, model, and service innovations to improve supply chain efficiency and user experience, moving away from unsustainable subsidy-driven growth [6][10] - The emphasis on compliance is seen as essential for building trust and achieving sustainable development within the platform economy [6][10] Group 3: Employment and Social Security - Major platforms are beginning to provide social security benefits for gig workers, such as delivery riders, reflecting a shift towards better labor rights and protections [18][22] - The trend of platforms offering social insurance is expected to enhance job stability and improve service quality, addressing long-standing issues of labor rights in the gig economy [18][22] - The government is advocating for a comprehensive social security system for flexible and new employment forms, aiming to cover a growing workforce of over 200 million flexible workers [19][20]
对话清华大学刘旭:价格法首修,建议加强执法实效、政府定价听证常态化
Di Yi Cai Jing· 2025-07-26 11:41
Group 1 - The core viewpoint of the article is the revision of the Price Law in China, which aims to address new challenges in the market, such as "involution" competition and "algorithm pricing" [2][3] - The revision of the Price Law is the first in 27 years, initiated by the National Development and Reform Commission and the State Administration for Market Regulation, and it includes 10 articles focusing on government pricing, standards for unfair pricing behavior, and legal responsibilities for price violations [2][3] - The revision expands the definition of unfair pricing behaviors to include issues related to platform and digital economies, addressing concerns such as "predatory pricing" and "price discrimination" [3][4] Group 2 - The revision improves the standards for identifying predatory pricing, providing legal support for enhanced regulatory enforcement [3] - The draft addresses "big data price discrimination" by prohibiting price discrimination against consumers under the same transaction conditions [4] - The revision introduces measures to enhance transparency in pricing algorithms used by platforms, suggesting that platforms should disclose their pricing algorithms to regulatory bodies [4][5] Group 3 - The draft aims to clarify the relationship between the Price Law and the Anti-Monopoly Law, addressing overlapping issues that have persisted since the Anti-Monopoly Law's implementation in 2008 [6][8] - The penalties for violations of the Price Law have been increased, with the maximum fine raised from 5,000 yuan to 50,000 yuan, reflecting the need for stricter enforcement [6][7] - The revision emphasizes the necessity for violators to return illegal gains and suggests that restitution should be prioritized over administrative penalties [7] Group 4 - The revision also seeks to institutionalize government pricing hearings, allowing for broader public participation in the pricing process [9][10] - The draft modifies the requirements for government pricing hearings, allowing for various methods of public consultation, including surveys and public hearings [10][11] - The article highlights the importance of ensuring that public opinions are openly discussed and considered in the pricing decision-making process [11]