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宝尊电商收购lululemon竞品,曾重构GAP中国市场
Nan Fang Du Shi Bao· 2025-07-04 04:41
Core Viewpoint - Baozun E-commerce has completed the acquisition of the UK high-end yoga wear brand Sweaty Betty's business in China, marking its third international brand acquisition after GAP and Hunter [2][4]. Group 1: Company Overview - Baozun E-commerce, established in 2003, provides a one-stop e-commerce partnership and technology solutions for brand enterprises and retailers, with a workforce of 1,313 employees in 2024 [4]. - The company is listed on both the US and Hong Kong stock exchanges, reporting a revenue of $284 million in Q1 2025, a year-on-year increase of 3.27% [4]. - Baozun's brand management business (BBM) revenue grew by 23.4% year-on-year to approximately RMB 390 million, with adjusted operating losses narrowing by 28.1% [6]. Group 2: Acquisition Details - The operational team for Sweaty Betty in China will be the same as that for GAP and Hunter, indicating a consistent strategy in managing acquired brands [2][9]. - Sweaty Betty's entry into the Chinese market faced challenges, including the closure of its only independent store in mainland China in March 2023, with sales now limited to online channels [8][9]. Group 3: Market Context - Sweaty Betty, known for its stylish yoga pants, has seen a decline in global revenue, with 2023 figures at $203 million, down 3.6% year-on-year [8]. - The competitive landscape includes Alo Yoga, which is expanding into China with a focus on luxury and lifestyle products, and Lululemon, which reported a 21% increase in revenue from the Chinese market [11][12].
泡泡玛特珠宝店首店开张;永辉“胖东来模式”调改完成100店;星巴克中国降价 | 品牌周报
3 6 Ke· 2025-06-15 09:14
Group 1: Pop Mart's Expansion - Pop Mart's independent jewelry brand popop opened its first global store in Shanghai, featuring popular IP jewelry priced between 319-2699 yuan [1] - The brand aims to capture a share of the global $50 billion fashion jewelry market, leveraging its existing 70-75% female user base and IP brand strength [1] - Pop Mart's market capitalization reached over 360 billion HKD as of June 13, with a target of achieving 20 billion yuan in total revenue by 2025, including 10 billion yuan from overseas markets [1] Group 2: Inditex's Underperformance - Inditex reported Q1 2025 revenue of 8.27 billion euros, below analyst expectations of 8.36 billion euros, with a net income increase of only 0.8% to 1.3 billion euros [2] - Summer sales growth has slowed, with a 6% increase from May 1 to June 9, compared to a 12% increase in the same period last year [2] - Inditex operates 5,562 stores globally and focuses on unique fashion propositions, customer experience, sustainability, and talent development [2] Group 3: H&M's Sales Decline - H&M experienced a sales increase of only 1% in March, down from 4% in the same month last year, with a 2% revenue growth from December 2024 to February 2025, below analyst expectations [3] Group 4: Yonghui Supermarket's Model Adjustment - Yonghui Supermarket completed the adjustment of the "Fat Donglai" model in 100 stores, focusing on upgrading "people, goods, and space" [4] - The company aims to enhance employee skills, transition from "cost performance" to "quality-price ratio," and upgrade retail spaces to quality life centers [4] Group 5: L'Oréal's Acquisition of Medik8 - L'Oréal announced the acquisition of a majority stake in UK skincare brand Medik8, pending regulatory approval, to strengthen its luxury product portfolio [5][6] - Medik8 is known for its effective skincare products and has established a strong brand image in clinical and scientific skincare [6] Group 6: Starbucks' Stake Sale Consideration - Starbucks is considering selling a portion of its Chinese business to attract external investors and restore growth in the region [7] - The CEO noted significant interest from potential investors, with plans to increase store numbers from 8,000 to 20,000 [7] Group 7: New Product Launches - "Let Tea" and JD.com launched a new product, "Orange C Oolong Tea," featuring a no-sugar formula with added vitamin C [8] - Lululemon introduced the second season of its SLNSH designer collaboration series, focusing on breathable and functional materials for summer [9] - Nongfu Spring launched a carbonated tea drink called "Ice Tea," emphasizing natural ingredients and health trends [10] Group 8: Dr. Martens' Revenue Decline - Dr. Martens reported a 10% decline in net revenue to 790 million pounds for FY2025, with net profit dropping significantly to 4.5 million pounds [14] - Direct sales revenue fell by 4.2%, while wholesale revenue decreased by 19.5%, with EMEA and Americas regions seeing declines of 11% and 11.4%, respectively [14] Group 9: Other Company Developments - Salia plans to establish its China headquarters in Guangdong to accelerate its business expansion [15] - Baifei Dairy's IPO application has been accepted, marking the first food consumption project in the Shanghai Stock Exchange for 2024 [16] - Fat Donglai estimates a net profit of 1.5 billion yuan for 2025, with an average monthly income of 9,000 yuan for employees [17] - Haidilao has introduced a self-service lunch priced at 22 yuan in some locations, reflecting a strategy to find new growth points [18] - Nissin Foods is shifting sales focus to inland markets in China, particularly in industrial towns [19] - General Mills is reportedly considering selling its Haagen-Dazs stores in China for several hundred million dollars [20] - Starbucks China announced a price reduction of 5 yuan on various iced and tea drinks to compete in the growing non-coffee market [21]
二姨看时尚|开云、韩国新世界出手收购;阿迪达斯爆用户数据泄露;爱马仕也做耳机了
Group 1: Industry Developments - Kering Group has acquired Giambattista Valli, increasing its stake to full ownership, becoming the main investor and strategic decision-maker [11] - South Korean retail giant Shinsegae Group plans to acquire a controlling stake in C&C International, a color cosmetics ODM manufacturer, valued at 285 billion KRW (approximately 14.94 billion RMB) [6] - La Perla, a high-end lingerie brand, has been sold to an investment entity, which will retain the brand's existing factories and employees [5] Group 2: Company Performance - Gap Inc. reported a 2.2% increase in net sales to $3.463 billion for Q1, with net profit rising 22% to $193 million, driven by strong performance from Old Navy [2] - Capri Holdings reported a 15.4% decline in revenue to $1.035 billion for Q4 FY2025, with a net loss of $645 million, reflecting struggles across its main brands [3] Group 3: Mergers and Acquisitions - Elf Beauty has acquired Hailey Bieber's skincare brand Rhode for $1 billion, consisting of $600 million in cash and $200 million in newly issued common stock, with potential additional payments based on future growth [4] - Fountain Capital is seeking to raise up to $1.32 billion by selling approximately half of its stake in Amer Sports Inc., a manufacturer of sports equipment [4] Group 4: Brand Value Rankings - Chanel has surpassed Louis Vuitton to become the second most valuable luxury brand globally, according to Brand Finance's 2025 rankings, with Porsche retaining the top position [7] Group 5: Retail Expansion - Balenciaga has opened its largest flagship store globally in Beijing, covering 1,204 square meters, emphasizing its commitment to the Chinese market [8] Group 6: Data Security Issues - Adidas has reported a data breach involving customer data theft from a service provider, although payment information and passwords were not compromised [12]
SHEIN再传赴港上市;勃肯鞋涨价;沃尔玛全球大裁员|品牌周报
36氪未来消费· 2025-06-01 06:29
SHEIN's IPO Plans - SHEIN is reportedly planning to shift its IPO focus to Hong Kong, aiming to submit an application to the Hong Kong Stock Exchange soon and complete the IPO within the year [2] - The company's IPO journey has faced multiple setbacks since 2020, including a failed attempt to go public in the U.S. due to geopolitical changes and subsequent adjustments to its corporate structure [2][3] - In 2024, SHEIN's sales are projected to increase by nearly 40% to approximately $10 billion, with overall revenue growth expected to reach 19% to $38 billion, although profits are anticipated to be significantly lower than the company's expectations [3] Birkenstock's Price Increase - Birkenstock plans to raise global prices to offset the impact of a 10% tariff on EU goods imposed by the U.S., with some styles seeing price increases close to 10% [4] - The company reported a revenue of €574.3 million in Q2 2025, a 19% year-over-year increase, with the Americas market growing by 23% [5] - Birkenstock is expanding its presence in Asia, particularly in China, India, and the Middle East, with a focus on online retail [5] Walmart's Restructuring and Layoffs - Walmart plans to lay off approximately 1,500 employees as part of a restructuring effort to simplify operations and reduce costs, primarily affecting its global tech department and e-commerce fulfillment operations [6] - The company will raise prices on certain products starting at the end of May due to increased costs from tariffs, with CEO Doug McMillon stating that the company cannot absorb all tariff pressures [6] - This marks the second round of layoffs for Walmart in 2023, following earlier job cuts in February [6][7] Jacquemus Group Formation - French designer brand Jacquemus has established a holding company, Jacquemus La Maison Mère, marking its transition to a group structure [18] - The new company has an overall valuation of €576.1 million, following a strategic partnership with L'Oréal, which acquired a 10% minority stake in Jacquemus [18][19] Dior's Creative Director Resignation - Maria Grazia Chiuri has resigned as the artistic director of Dior's women's wear, ending speculation about her future [21] - Under her leadership, Dior's sales grew from €2.2 billion in 2017 to €9 billion in 2023, making it one of the fastest-growing brands in the luxury fashion sector [21] ELF Beauty's Acquisition - ELF Beauty announced the acquisition of Hailey Bieber's skincare brand, Rhode, for a total of $1 billion, marking the largest acquisition in ELF's 18-year history [24] - The deal will involve an initial payment of $800 million, with the remaining $200 million contingent on Rhode meeting specific revenue targets from 2025 to 2027 [25] POLA Group's Exit from China - POLA Group has announced the dissolution and liquidation of its wholly-owned subsidiary in China, raising concerns about the potential exit of its ORBIS brand from the Chinese market [26] - The subsidiary has experienced continuous declines in operating and net profits from 2022 to 2024, with 2024 revenue estimated at only 40 million RMB [26]
FitLife Brands(FTLF) - 2025 Q1 - Earnings Call Transcript
2025-05-15 21:32
Financial Data and Key Metrics Changes - Total revenue for the first quarter of 2025 declined 4% year over year to $15.9 million, with online sales accounting for 67% of total revenue at $10.6 million [3][4] - Gross profit decreased by 6%, and gross margin fell from 44% in the first quarter of the previous year to 43.1% [4] - Net income for the first quarter was $2 million, down from $2.2 million in the same quarter last year, with basic earnings per share declining from 23¢ to 22¢ [4][5] - Adjusted EBITDA for the quarter was $3.4 million, a 6% decrease compared to the previous year [5] - The company ended the quarter with $12 million outstanding on term loans and no balance on its revolving line of credit, resulting in net debt of $6 million, approximately 0.4 times the company's adjusted EBITDA for the past twelve months [5][13] Business Line Performance Changes - Legacy FitLife revenue for the first quarter was $7.3 million, with wholesale customers contributing 63% and online sales 37%, representing a 5% increase in total revenue [6] - MRC revenue declined 11% year over year to $6.7 million, with gross margin decreasing to 45.4% [7][9] - Muscle Farm revenue declined 6%, with wholesale revenue down 41% and online revenue up 33%, leading to a gross margin drop from 40% to 30.1% [10][11] Market Data and Key Metrics Changes - The tariff environment remains uncertain, particularly concerning ingredients from China, although a recent 90-day de-escalation is seen as encouraging [12] - The company has increased inventory levels intentionally to pre-tariff prices, resulting in an all-time high inventory at the end of the first quarter [12] Company Strategy and Industry Competition - The company aims to be active in M&A, with increased spending on potential transactions, although it cautions that such spending may not always lead to successful acquisitions [13][14] - The company believes it will likely be added to the Russell 2000 index, which could serve as a positive catalyst for the stock [15] Management's Comments on Operating Environment and Future Outlook - Management expressed hope for organic revenue growth in 2025, despite not providing formal guidance [21] - April's performance showed year-over-year increases in total revenue and adjusted EBITDA, although caution was advised regarding the representativeness of these results for the second quarter [17] Other Important Information - The company reported approximately 104,000 active subscribers, accounting for about 30% of online revenue [14] - The company is focusing on new product launches, including bars and ready-to-drink protein beverages, with expectations for increased sales in the second quarter [49][53] Q&A Session Summary Question: Changes in revenue and EBITDA expectations - Management reiterated expectations for organic revenue growth in 2025, without providing specific numbers [20][21] Question: Margins outlook for the year - Management indicated that margins would fluctuate based on product mix and ongoing investments in Muscle Farm [22][24] Question: Performance of Muscle Farm at the wholesale level - Mixed results were reported, with some customers showing increased demand while others did not respond effectively to promotional support [30][33] Question: Update on major customer GNC - Management reported a positive relationship with GNC, with no significant changes since resolving previous issues [40] Question: Status of new product launches - New products are performing well, with expectations for increased sales in the second quarter [49][53] Question: Impact of tariffs on products - Some products benefit from tariff exclusions, while others do not, leading to a variable impact on costs [55][58] Question: Long-term prospects for Muscle Farm - Management expressed disappointment in growth but remains hopeful for future improvements, emphasizing the potential for M&A in the nutritional supplement space [64][75]
Church & Dwight (CHD) M&A Announcement Transcript
2025-05-12 13:00
Summary of Church and Dwight's Conference Call Company and Industry - **Company**: Church and Dwight - **Industry**: Hand Sanitizer and Personal Care Products Key Points and Arguments Acquisition of TouchLynn Brand - Church and Dwight announced the acquisition of the TouchLynn brand for approximately **$700 million**, with potential total costs up to **$880 million** based on performance metrics by 2025 [3][8] - TouchLynn is noted as the **fastest growing brand** in the U.S. hand sanitizer category, currently holding the **number two position** in the market [4][5] - The U.S. hand sanitizer market is valued at approximately **$640 million** with low single-digit growth, but Church and Dwight sees potential for growth driven by new consumers entering the category [5][6] Market Position and Consumer Base - TouchLynn has a household penetration rate of **6%**, significantly lower than the category average of **37%**, indicating substantial growth potential [6][33] - The brand has established a loyal consumer base, particularly among younger demographics, and exhibits high levels of brand loyalty and repeat purchases [6][22] - The innovation strategy for TouchLynn focuses on four pillars: on-the-go use, distinct form factor, differentiated formulas, and a sensorial experience [7][22] Financial Projections and Impact - TouchLynn's trailing twelve-month net sales were approximately **$130 million** with an EBITDA of **$55 million** [8] - The acquisition is expected to be neutral to Church and Dwight's **2025 EPS**, with projections for **double-digit growth** in net sales for 2025 and 2026 [9][10] - By **2026**, the acquisition is anticipated to be **3% accretive** to cash earnings [9][91] Growth Opportunities - Church and Dwight plans to leverage its capabilities to accelerate TouchLynn's growth in international markets, including Canada and the Middle East [7][12] - The company sees potential for TouchLynn to expand into other categories, such as body mist, while maintaining a focus on maximizing the hand sanitizer market [24][65] Competitive Landscape and Risks - The company acknowledges the presence of low-end knockoff brands but believes that TouchLynn's quality and brand cachet will protect it from significant competition [46][76] - Church and Dwight is cautious about moving into mass channels too quickly, preferring to focus on existing distribution channels like Sephora and Ulta [50][53] Marketing and Brand Building - Currently, direct-to-consumer (DTC) sales account for about **6%** of the business, while online sales represent **30%** [56] - The brand has successfully utilized limited edition collaborations, such as with Hello Kitty and Disney, which have sold out quickly [58] - Future marketing efforts will focus on increasing household penetration and brand awareness, with a commitment to maintaining high margins while investing in growth [84][90] Conclusion - Church and Dwight's acquisition of TouchLynn represents a strategic move to enhance its portfolio in the personal care sector, with a focus on innovation, brand loyalty, and international expansion. The company is optimistic about the growth potential and financial impact of this acquisition while remaining vigilant about competitive risks in the market [3][10][93]
安踏体育20250509
2025-05-12 01:48
Summary of Anta Sports Conference Call Company Overview - **Company**: Anta Sports - **Date**: May 9, 2025 Key Points Industry and Market Performance - Anta Sports maintains stable discount levels at retail, with manageable inventory, expecting sales growth driven by the 618 shopping festival, while remaining cautious about the domestic economic situation's impact on future months [2][4] - The company reported good revenue growth in Q1 2025, with a positive outlook for Q2 despite slight early July fatigue, supported by strong performance during the May Day holiday [4] Brand Acquisition and Strategy - The acquisition of the Jack Wolfskin brand is expected to be completed between Q2 and Q3 of 2025, with a focus on integrating operations over the next six months to a year, prioritizing the Chinese market and adopting a Direct-to-Consumer (DTC) model [2][5][6] - Anta anticipates significant improvement potential for Jack Wolfskin in both the Chinese and German markets, with a transition period expected in 2025-2026 [2][7] FILA Brand Performance - FILA has shown stable performance, with expectations for continued growth under the new leadership of Jiang Yan, focusing on core products and reducing SKU counts to create best-sellers [2][8][9] Future Product and Channel Strategy - Anta plans to continue its investor strategy in 2025, with new products expected to launch in Q1 2026, emphasizing multi-scenario consumption and maintaining VIP customer loyalty [2][9] - The company is optimizing its online channel strategy to increase the online sales proportion of its main brand [3][14] Store Expansion and Innovation - Anta is expanding its store formats, with plans to increase the number of Champion stores from 80 to 120 and Super Anta stores from 50 to 100 by the end of 2025 [11] - The Super Anta stores are designed to attract high-end consumers, while the regular Anta stores will gradually decrease in number [13] Stock Buyback and Market Confidence - Anta Group plans to repurchase HKD 10 billion worth of shares, having completed HKD 2 billion so far, indicating confidence in market prospects [3][18] Pricing and Sales Strategy - The pricing strategy for FILA remains stable, with adjustments made to certain series to attract more customers, particularly in children's apparel [10] - Anta is focusing on reducing return rates during major sales events by optimizing promotional strategies and prioritizing low-return products [15][16] Urban Market Dynamics - Profitability varies by city tier, with second and third-tier cities showing the highest profitability, while first-tier cities face lower single-store profitability due to high rent [21] - Anta plans to close 100 to 200 outdated stores in lower-tier cities due to reduced foot traffic [21] Sales Performance During Holidays - During the May Day holiday, high-end small brands performed well, while Anta and FILA met expectations overall [22]
丁世忠依赖全球并购资产破千亿 安踏销售费256亿创新不足百年梦待圆
Chang Jiang Shang Bao· 2025-05-12 00:38
Core Viewpoint - Anta Sports is advancing its globalization strategy through a new round of brand acquisitions, aiming to strengthen its position in the global sportswear market and enhance its brand portfolio [2][11]. Group 1: Company Background and Growth - Anta Sports, founded by Ding Shizhong in 1991, has grown from a small workshop in Fujian to a sportswear giant with assets exceeding 100 billion RMB, ranking among the top global sports brands [2][3]. - Ding Shizhong's journey from a poor fishing village to a billionaire is marked by strategic decisions, including a focus on brand marketing and acquisitions [3][4]. - The company went public in Hong Kong in 2007, raising over 3.5 billion HKD, and has since become the fifth-largest sports brand globally [6][10]. Group 2: Brand Acquisition Strategy - Anta has successfully acquired several international brands, including FILA, Sprandi, Descente, KOLON SPORT, and most recently, Jack Wolfskin, to enhance its market presence and product offerings [12][14][17]. - The acquisition of Amer Sports, which includes brands like Arc'teryx and Salomon, is noted as the largest cross-border acquisition in China's sportswear history [15][16]. Group 3: Financial Performance - Anta's revenue and net profit have seen significant growth, with revenue increasing from 3.19 billion RMB in 2007 to approximately 70.83 billion RMB in 2024, representing a growth of about 21 times [18]. - The company's net profit rose from 538 million RMB in 2007 to around 15.60 billion RMB in 2024, marking an increase of approximately 28 times [18]. - As of 2024, Anta's total assets are estimated to be around 112.6 billion RMB, surpassing the 100 billion RMB mark for the first time [19]. Group 4: Marketing and R&D Investment - Anta's marketing expenses have been substantial, with sales expenses reaching 25.6 billion RMB in 2024, significantly higher than its R&D expenditure of 2 billion RMB, indicating a reliance on marketing over innovation [21][22]. - The company's R&D expenditure rate is approximately 2.8%, which is lower than competitors like Nike and Adidas, raising concerns about its innovation capabilities [21][22]. Group 5: Future Prospects and Challenges - Despite its successes, Anta faces challenges in closing the gap with global leaders like Nike and Adidas, which have significantly higher revenues and profits [20][24]. - The company's heavy reliance on acquisitions and marketing raises questions about its long-term sustainability and ability to innovate [22][24].
Kontoor(KTB) - 2025 Q1 - Earnings Call Transcript
2025-05-06 13:32
Financial Data and Key Metrics Changes - The company reported flat global revenue compared to the prior year, consistent with expectations, with adjusted gross margin expanding by 200 basis points to 47.7% driven by lower input costs and favorable mix [29][34][42] - Adjusted earnings per share (EPS) was $1.31, a 13% increase compared to the prior year, exceeding previous expectations [36][47] - Net debt was reported at $379 million, with a net leverage ratio of 0.9 times trailing twelve-month adjusted EBITDA, below the targeted range ahead of the Helly Hansen acquisition [38][39] Business Line Data and Key Metrics Changes - Wrangler's global revenue increased by 3%, with a notable 40% growth in the female segment, while Lee's global revenue decreased by 8% [15][31][32] - The company gained 70 basis points of market share in the men's and women's bottoms category during the first quarter [18][31] - The Lee brand is undergoing a repositioning strategy, with expectations for sequential improvement in revenue [18][19] Market Data and Key Metrics Changes - The U.S. market remains the largest outdoor apparel and footwear market, with significant growth opportunities identified for Helly Hansen [6][7] - International revenue for Wrangler increased by 4%, driven by a 6% growth in wholesale [31] - The company noted a resilient consumer environment, with improvements in point-of-sale (POS) trends observed in March and April [13][30] Company Strategy and Development Direction - The acquisition of Helly Hansen is expected to enhance revenue growth, earnings, and cash flow, with a focus on accelerating the brand's growth and improving operating margins [5][6][9] - The company aims to establish itself as an employer of choice in the industry, emphasizing talent retention and cultural fit with Helly Hansen [10][11] - Project Genius is expected to contribute to significant cost savings and operational efficiencies, with a full run rate anticipated by 2026 [14][45] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in navigating macroeconomic volatility, highlighting operational agility and a strong supply chain as competitive advantages [12][41] - The outlook for 2025 includes expected revenue growth of 17% to 19%, with Helly Hansen contributing approximately $425 million [42][44] - Management remains cautious about retail inventory levels and consumer behavior, planning conservatively for the year [43][49] Other Important Information - The company has established a value creation framework with four pillars to drive growth and improve profitability [6][9] - Tariff impacts are being actively managed, with expectations to mitigate the effects within a 12 to 18-month period [49][52] - The company plans to continue its share repurchase program once acquisition-related debt is reduced [38][39] Q&A Session Summary Question: State of U.S. Consumer - Management described the U.S. consumer as resilient, with positive trends observed in March and April following a strong start to the year [56][58] Question: Guidance for 2Q and 2026 - The company expects organic revenue growth of 1% to 2% for the full year, with second-half growth driven by new programs and distribution expansion [61][62] Question: Lee Brand Transition - Management expressed confidence in the Lee brand's product quality and digital performance, anticipating a positive inflection in growth by 2026 [68][73] Question: Gross Margin Drivers - The significant gross margin outperformance was attributed to favorable product mix, lower product costs, and benefits from Project Genius [74][76] Question: Tariff Impact and Mitigation - The unmitigated tariff impact has been revised to approximately $50 million, with Mexico's tariff exemption contributing to the reduction [80][81] Question: Helly Hansen Contribution - Helly Hansen is expected to contribute approximately $425 million in revenue for the full year, with double-digit growth anticipated in the second half [24][87]
行业动态 | 安踏集团2.9亿美元收购德国狼爪;普拉达计划以13.75亿美元收购范思哲
Guang Zhou Ri Bao· 2025-04-14 19:25
Group 1: Regulatory Developments - The National Medical Products Administration (NMPA) has released the "Management Measures for Safety Risk Monitoring and Evaluation of Cosmetics," effective from August 1, 2025, aimed at enhancing the supervision and management of cosmetics [1] - The measures consist of six chapters and thirty-three articles, clarifying the responsibilities of the NMPA, the National Institute for Food and Drug Control, and various drug supervision departments [1] - The focus includes monitoring substances that may harm human health when added to cosmetics, particularly those harmful to vulnerable groups such as children [1] Group 2: Corporate Acquisitions - Anta Group announced a cash acquisition of the German outdoor brand Jack Wolfskin for $290 million, expected to be completed by the end of Q2 or early Q3 of 2025 [2] - The acquisition aims to extend Anta's outdoor brand portfolio from high-end to a broader consumer base, enhancing its market position in the outdoor segment [2] - Prada plans to acquire the Italian fashion brand Versace for $1.375 billion, with Versace becoming a wholly-owned subsidiary while retaining its creative team [2] - The merger signifies a strategic move for traditional luxury brands to compete against giants like LVMH [2]