文旅商体展融合
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“松江食光·团圆食刻”系列活动×大众点评激发区域“年味”消费活力
Zhong Guo Shi Pin Wang· 2025-12-18 14:26
近日,由上海市松江区经济委员会(商务委)组织的"松江食光·团圆食刻"美食节正式上线启动。美食 节依托美团、大众点评平台搭建松江年夜饭、团圆餐专属预定频道,结合跨年迎新主题特色,激活区域 餐饮"年味"消费活力。即日起至2月15日,消费者前往大众点评搜索"松江食光团圆食刻"即可直达会 场,查看松江团圆美食地图,预定团圆餐、年夜饭,享受优惠团餐等福利。 凸显美食特色,助推餐饮业品效双升 此次美食节是"松江食光"美食嘉年华系列活动的延续,旨在说好"上海之根"故事,带动餐饮等生活服务 消费。活动期间,美团、大众点评平台特别搭建松江年夜饭专属预定频道,整合区内35家品牌、44家门 店,推出多价位、多特色的年夜饭、团圆餐,并带来"预定立减""赠特色菜品""打卡晒单返现"等福利, 吸引市民提前锁定团圆美味,助力餐饮业商家声销并进,打造松江餐饮与城市生活方式新标杆。专属频 道还推出"松江团圆美食地图",带来农家欢飨、宴客臻选、年禧食刻、精致小聚等美食板块,汇聚松江 区老字号餐饮、非遗美食店、网红特色餐厅等点位,随附详细菜品推荐与消费指引,引导市民深度探索 松江味蕾记忆。 其中,聚焦接地气过大年的团圆餐需求,大众点评推荐农家菜老 ...
围绕邻里日常重构服务 松江方松街道153万平方米商业体“逆生长” 把商业从“卖场”转为“生活场”
Jie Fang Ri Bao· 2025-12-08 01:40
记者 李成东 通讯员 韩海峰 一个普通的周一上午,居民们的日常串联起方松街道商圈升级的生活剪影。"十四五"期间,方松街 道商圈迭代焕新,消费新业态、新模式、新产品不断涌现,迸发出高质量发展的强劲活力。如今,从空 中俯瞰,塞纳新天地、开元地中海、泰晤士小镇商业街、东明商业广场、文涵路商业街……总建筑面积 约153万平方米的商业体(不含商务楼宇)以点状商圈或线状商业街的形式由东向西交错纵贯,方松街 道以"邻里温度、文化厚度、法治力度"为支点,撬动存量商业可持续升级。 早上,松江区方松街道湖畔天地小区居民吴新英下楼走进塞纳新天地的室内网球馆挥拍健身,1小 时后顺手买了日用品。"从家走过来不到10分钟,吃喝玩乐健身购物啥都有。"吴新英说。同一时间,泰 晤士小镇居民蔡文推开上海YOUNG美术馆的门,在《潮汐的迭代》展览中品味艺术与生活的交融。 社区、商圈协同共生 吴新英口中"啥都有"的便捷,源于塞纳新天地7年来的谋划布局转型。从2016年"塞纳左岸生活广 场"到2023年全面升级的"塞纳新天地",这座四层商场始终围绕一个初心——贴近居民消费需求,打造 有温度的精致邻里生活圈。如今,商场入驻率达90%,肯德基、星巴克、太 ...
近百名电竞大师在沪“决胜巅峰” 上海电竞大师赛将在静安开赛 通过文旅商体展融合激发区域消费活力
Jie Fang Ri Bao· 2025-12-02 01:55
Group 1 - The Shanghai Esports Master Tournament will take place from December 3 to 7 at the Jing'an Sports Center, featuring four official competition titles and nearly 100 top players from countries including China, South Korea, and Mongolia [1] - Jing'an District aims to enhance the event's influence and stimulate regional consumption through a series of cultural and commercial activities, leveraging its developed commercial landscape [1] - Multiple "second venues" will be created in collaboration with shopping malls to improve the viewing experience, including a dedicated viewing area at Danning Music Plaza with live broadcasts and interactive entertainment [1] Group 2 - During the tournament, the "Jing'an Digital Coexistence Cultural Market" will be held outside the sports center, showcasing non-heritage culture, gaming industry, and ultra-high-definition audiovisual sectors [2] - Since 2019, Jing'an has been focused on developing the gaming and esports industry, attracting over 30 new gaming and esports companies during the 14th Five-Year Plan period, with more than 100 companies now established [2] - Key gaming and esports companies in Jing'an include Riot Games, Electronic Arts, and EDG, with an expected revenue of nearly 4 billion yuan and tax contributions of around 400 million yuan from key gaming enterprises in 2024 [2]
元荡扬帆 2025年中国国际帆板大师赛启幕
Jie Fang Ri Bao· 2025-11-16 00:04
Core Viewpoint - The 2025 China International Windsurfing Masters has commenced in Qingpu District, Jinze Town, featuring top competitors from various countries including France, Italy, South Korea, Thailand, and China [1] Group 1: Event Details - The event is a significant international competition attracting elite athletes from multiple nations [1] - The competition is held on a lake, emphasizing the aquatic nature of the sport [1] Group 2: Local Engagement - The organizing committee has collaborated with Qingpu District's cultural and tourism resources to enhance the event's appeal [1] - Attendees can benefit from promotional offers, such as half-price tickets to the Grand View Garden and discounts in surrounding commercial areas with their event tickets [1]
上海迎来国际艺术品交易周 既是全球艺术资源的“引力场” 也是艺术与生活深度融合的“试验田”
Jie Fang Ri Bao· 2025-11-14 01:40
Core Insights - The Shanghai International Art Trading Week has become a significant global event, showcasing over 10,000 artworks and attracting more than 300 art institutions from around the world, indicating its growth into a billion-dollar scale event since its inception in 2019 [1][2] - The theme for this year's event is "Global Art Scene · Art Shanghai · Enjoying Life," aiming to integrate global resources and promote the deep fusion of culture, tourism, and commerce, accelerating the formation of a trillion-yuan art industry in Shanghai [1] Group 1: Event Highlights - The event features over 120 art activities and has successfully hosted six editions, establishing itself as a world-class "art magnet" [1] - The 12th West Bund Art & Design Fair has the largest exhibition area to date, showcasing works from over 1,000 artists across 65 countries, with notable galleries participating [2] - The ART021 Shanghai Contemporary Art Fair has attracted 141 galleries from 22 countries, with a significant representation of local galleries, highlighting the event's "home advantage" [3][4] Group 2: Art and Technology Integration - The integration of art and technology is a key highlight, exemplified by the collaboration between artist Hong Hui and the robot Sophia, showcasing a unique art experiment [3] - The event has seen a surge in international participation, with major auction houses like Christie's and Sotheby's reaffirming Shanghai's status as a vital art trading hub [2] Group 3: Art Consumption Network - The event has expanded its influence beyond the exhibition halls, creating a comprehensive art experience network that includes high-end hotels and shopping areas [6] - The introduction of "ARTYWALK" connects galleries and art institutions, promoting a continuous urban art dialogue and enhancing consumer engagement [6][7] - New cultural tourism products have emerged, integrating art with local dining and accommodation options, thereby converting art traffic into sustained consumer engagement [7] Group 4: Digital Innovation - Digital tools have been effectively utilized to connect offline art experiences with online interactions, enhancing consumer engagement through platforms like Alipay [8] - The initiative aims to make art more accessible and integrated into daily life, with plans for an "art consumption station" and collaborations with local coffee brands to create "micro-art spaces" [8]
从上海西站“沿着沪宁去旅行”
Ren Min Ri Bao· 2025-10-28 22:56
Core Insights - The launch of a series of tourism products from Shanghai West Station aims to enhance cultural and natural experiences along the Huning line, showcasing the integration of various transportation modes in a key urban hub [1][2] Group 1: Tourism Product Launch - The "Travel Along Huning from Shanghai West Station" series includes five themed routes, each highlighting unique cultural and natural aspects [1] - The Nanjing line focuses on "Cultural Quick Travel," showcasing the historical depth of the ancient capital [1] - The Changzhou and Liyang line emphasizes "Deep Oxygen and Tranquility," inviting visitors to enjoy the scenic beauty of Tianmu Lake [1] - The Nantong and Taizhou line centers on "Cultural Heritage Exploration," allowing travelers to experience the industrial relics of Tangzha Ancient Town [1] - The Wuxi and Suzhou line presents the "Jiangnan Impression," reflecting the elegant charm of the region [1] - The Zhenjiang and Yangzhou line offers a "Landscape and Poetry" dual-city tour, featuring Zhenjiang's unique vinegar culture and the picturesque Slender West Lake in Yangzhou [1] Group 2: Strategic Development - The initiative is a collaboration between the Putuo District Cultural and Tourism Bureau, Shanghai Railway Station, and Shanghai Railway Cultural Tourism Group, aiming to deepen cultural and tourism integration along the Huning line [1][2] - The focus is on resource integration and accelerating the upgrade of the tourism industry to meet the diverse consumption needs of the public [2] - Continuous efforts will be made to enhance cooperation in cultural exchange, resource promotion, and festival exhibitions among cities along the Huning industrial innovation belt [2]
Ye!西岸|徐汇夜经济热力迸发,多元联动激活滨江商圈消费新势能
Sou Hu Cai Jing· 2025-10-22 09:41
Core Insights - The Xuhui Riverside business district in Shanghai has experienced a surge in consumer activity during the National Day holiday, showcasing the vibrancy of "Night Shanghai" with significant increases in both foot traffic and sales [1] Group 1: Sales and Foot Traffic Data - During the National Day holiday from October 1 to October 8, the Xuhui Riverside business district recorded nearly 100 million yuan in sales, representing a year-on-year increase of 9.70% [1] - The total foot traffic exceeded 1.8 million, marking a year-on-year growth of 58.15% [1] - The Xuhui Dream Center was a key driver of this growth, with sales increasing by 125.44% and foot traffic soaring by 263.09% compared to the previous year [1] Group 2: Events and Promotions - The 2025 FISE Urban Sports Carnival, held from October 16 to 19, attracted hundreds of athletes from over 30 countries, further energizing the business district [3] - During the event, the Xuhui Dream Center saw a 69.5% increase in foot traffic and a 33.4% rise in sales compared to the previous week [3] - The Fourth Notes Shanghai and the First Beauty Shanghai exhibitions, held on October 19, gathered nearly 500 brands and attracted thousands of professional and general consumers, boosting nearby shopping mall traffic [5] Group 3: Night Economy and Consumer Experience - The Xuhui Zhengda City has positioned itself as a key node in the night economy, achieving a 7% year-on-year increase in overall foot traffic from October 1 to 19, with night-time traffic (18:00-02:00) surging by 23.5% [8] - Total sales at Zhengda City increased by 11.5%, with the entertainment services sector growing by 16.5% [8] - The introduction of the "Night Owl Exchange Voucher" has seen a redemption rate exceeding 90%, linking various entertainment and dining options to create a consumption ecosystem [8]
带给跨国企业面向未来的更优选择
Ren Min Ri Bao· 2025-10-21 22:20
Group 1: Global Business Engagement - Entrepreneurs from 17 countries gathered in Shanghai to discuss the theme "Open, Innovation, Inclusion - Towards Shanghai's Development Strategy 2030," reflecting their confidence in China's development prospects and the global value of the Chinese market [1] - The event highlighted China's transformation from a "world factory" to a "global innovation hub," with companies expressing their intent to launch new products and technologies in China [2][3] Group 2: Investment and Market Opportunities - Mizuho Securities (China) Co., Ltd. became the first foreign-funded securities firm approved in China this year, indicating strong growth potential in China's bond market [5] - China is continuously optimizing its business environment and expanding institutional openness, with significant reductions in foreign investment restrictions across various sectors [5][6] Group 3: Consumer Market Trends - The Chinese market is witnessing new consumption trends such as health consumption, silver economy, and cultural tourism, presenting opportunities for multinational companies [7] - Companies like L'Oréal and Novartis are increasing their investments in research, production, and services in China, reflecting confidence in the market's resilience and potential for growth [7][8]
为一场球赴一座城,国际体育赛事成为文旅经济新引擎
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-20 11:38
Core Viewpoint - The article discusses how international sports events, particularly the tennis season in China, are becoming a new engine for the cultural and tourism economy, driving significant consumer spending and enhancing the overall experience for both local and international visitors [1][2]. Event Impact on Local Economy - The 2023 China tennis season, running from September 14 to November 2, includes nine tournaments and is expected to attract over 1 million spectators, generating more than 2 billion yuan in related consumption [1]. - The Shanghai Masters, as the only ATP Masters event in the Asia-Pacific region, achieved record ticket sales exceeding 100 million yuan and approximately 250,000 attendees [1]. Consumer Engagement and Merchandise Sales - The official merchandise store at the Shanghai Masters saw a 60% increase in sales compared to the previous year, with total sales surpassing 20 million yuan and daily sales reaching up to 2 million yuan [4]. - The collaboration with popular cultural icons, such as the partnership with a well-known celebrity, has attracted a younger audience and enhanced emotional value in merchandise consumption [4]. International Audience and Tourism Growth - The Shanghai Masters attracted over 250,000 attendees, with around 10% being international visitors, marking a 2% increase from the previous year [7]. - The influx of international fans is contributing to the "event economy," with longer stays and increased spending on local experiences [7]. Integration of Sports and Cultural Experiences - The event has successfully integrated sports with local culture, showcasing non-material cultural heritage and local creativity during the tournament [9]. - Various cultural activities, such as music events and community sports festivals, were organized alongside the tournament, enhancing the overall experience for attendees [9]. Evolution of "China Travel" - Recent policy changes have made it easier for international tourists to visit China, with a significant increase in foreign visitors, particularly those taking advantage of visa-free policies [10]. - The average foreign tourist visits 2 to 3 cities in China, with Shanghai and Beijing being the top destinations, while new cities like Qingdao and Suzhou are gaining popularity [10][11]. Future Development Potential - The sports and cultural tourism sectors in China are on an upward trajectory, with room for improvement in quality and scale [12]. - There is potential for further integration of various sectors to enhance the development of sports and cultural tourism, creating a more interactive and extended consumer ecosystem [5][12].
这个金秋,城市漫步玩出新花样
Xin Hua Wang· 2025-10-16 13:25
Core Insights - The article highlights the integration of sports events with urban tourism, creating new experiences and consumption opportunities for residents and visitors in cities like Guangzhou, Shanghai, and Zhejiang [1][3][4]. Group 1: Event-Driven Urban Experiences - The 15th National Games in Guangzhou has inspired a city-wide theme of "traveling with the events," featuring 50 unique routes that emphasize sports, youth, and accessibility [3]. - Guangzhou has implemented various public benefit measures, including nearly one million free or discounted tickets and 300 sports venues offering 300,000 discount coupons [3]. - The 2025 Shanghai Masters Tennis Tournament attracted approximately 250,000 attendees, with the city promoting "event+" products that enhance the spectator experience through local shopping and cultural activities [4]. Group 2: Technological Integration in Urban Exploration - Technology has enhanced urban walking experiences, with interactive elements such as AI-driven robots and smart products available for purchase, allowing visitors to engage with the city in innovative ways [4][5]. - Guangzhou has introduced eight science-themed Citywalk routes that combine education with leisure, allowing participants to learn while exploring [5]. Group 3: Cultural and Culinary Attractions - The article notes a trend where cultural exhibits and local markets are becoming popular destinations for urban exploration, with traditional crafts and modern art being showcased in public spaces [7][10]. - The Wen Er Market in Hangzhou has transformed into a multifunctional space that attracts tourists, highlighting local cuisine and culture as essential components of the urban experience [10]. - The integration of local markets into travel itineraries reflects a shift from traditional sightseeing to immersive cultural experiences, enhancing the overall appeal of urban tourism [8][10].