文旅商体展融合
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在未来影院观众“进入”电影,一批虚拟现实电影即将登陆院线
Xin Lang Cai Jing· 2025-06-14 12:13
Core Viewpoint - The Shanghai International Film Festival showcases a blend of nostalgia and innovation, particularly through the "Future Cinema" unit that leverages advanced imaging technologies like AR, VR, and MR to enhance audience experience [1][5]. Group 1: Future Cinema Launch - The "Future Cinema" unit, a collaboration between the Shanghai International Film Festival and the Shanghai Putuo District, was launched in 2024, focusing on virtual reality film exhibitions and industry sharing activities [5]. - The unit aims to create a "cinema sample" to promote the development of virtual reality films, responding to the national call for orderly development in this sector [5]. Group 2: Film Showcases - The festival will feature 16 selected films, including global and Asian premieres, with a focus on virtual reality experiences that promise to deliver fresh viewing experiences [7]. - Notable films include "Chang'an 30,000 Miles," which allows viewers to interact with characters and scenes in a historical context, and "Journey to the Center of the Earth," which immerses viewers in a fantastical world based on Jules Verne's classic [7][8]. Group 3: Audience Engagement and Experience - The "Future Cinema" unit offers immersive experiences that connect traditional storytelling with modern technology, enhancing sensory engagement for audiences [5]. - The festival also introduces a "ticket root economy," allowing consumers to engage with local businesses and receive benefits through their cinema tickets, thereby expanding market influence and consumer attraction [22].
上影节开幕:金爵奖全球瞩目,票根经济助力光影盛宴
Di Yi Cai Jing· 2025-06-13 06:55
Core Points - The 27th Shanghai International Film Festival will commence on June 13, celebrating the 130th anniversary of world cinema and the 120th anniversary of Chinese cinema [1] - The festival will feature a total of 400 films from 71 countries and regions, with a record high of 49 films selected for competition [3][8] - The Golden Goblet Awards will emphasize global perspectives and cultural inclusivity, with a jury composed of 21 members from 13 countries [3][5] Group 1: Festival Overview - The festival will run for 10 days, showcasing a variety of films and events [1] - The opening ceremony will include over 200 international stars and filmmakers [5] - The festival aims to enhance the international influence of Chinese cinema and promote cultural exchange [6] Group 2: Film Selection and Awards - A record 3,900 films from 119 countries and regions were submitted for the Golden Goblet Awards, with 49 films selected for five competition categories [3] - Notable films include works from Latin America and several Chinese films competing for the main award [3][5] Group 3: Market and Industry Development - The festival will host the Shanghai International Film and Television Market from June 21 to 25, featuring 200 exhibitors from 15 countries [6] - The festival has established a "6+1" tiered system for nurturing new talent in the film industry [7] Group 4: Audience Engagement and Cultural Integration - The festival has achieved a ticket sales rate of 73%, indicating strong audience interest [8] - Various initiatives will link film screenings with local tourism and dining experiences, enhancing cultural consumption [12][15]
奔赴电影之城 享受光影盛宴 ——写在第二十七届上海国际电影节开幕之际
Ren Min Ri Bao· 2025-06-12 21:59
Core Points - The 27th Shanghai International Film Festival will take place from June 13 to June 22, 2025, celebrating the 130th anniversary of world cinema and the 120th anniversary of Chinese cinema, aiming to create a significant cultural event in the global film landscape [1] - The festival will showcase over 400 films from 71 countries and regions, with a total of 1,500 screenings, highlighting the popularity and demand among film enthusiasts [2] - The festival's programming includes 40 thematic units, emphasizing professional standards and diverse cinematic experiences, with new sections focusing on Asian cinema and various international films [3] Film Festival Highlights - The festival will feature marathon screenings of classic films, providing unique experiences for fans, along with numerous pre-screening discussions and meet-and-greet events with filmmakers [4] - The integration of food and cultural experiences, such as food vouchers and themed dining options, enhances the overall experience for attendees, promoting a "film plus" economy [6][7] - The festival's promotional materials, including the upgraded "Film Life Handbook," will incorporate city tourism elements, connecting film viewing with local cultural experiences [8] Community Engagement - The festival will introduce interactive market concepts and various community events, such as outdoor screenings and cultural workshops, to engage both local residents and tourists [10] - Collaborations with local businesses and institutions will create a comprehensive cultural experience, encouraging visitors to explore the city beyond the film screenings [9][10] - The festival aims to foster a vibrant cultural atmosphere, promoting the integration of film, tourism, and commerce in Shanghai [6][10]
长风亿元楼占比超三成,普陀区楼宇经济与文旅商体展深度融合
Guo Ji Jin Rong Bao· 2025-05-26 09:37
Core Insights - The Longfeng area is accelerating the development of the building economy, with 98 completed commercial buildings totaling 2.32 million square meters and attracting approximately 5,000 enterprises [1][3]. Group 1: Economic Development - Longfeng is home to the Shanghai Science and Technology Financial Industry Cluster, which includes key research institutions like the Shanghai Chemical Research Institute, and has the highest economic output in the Putuo District [3][4]. - The area focuses on innovation-driven development, emphasizing four key industries: smart software, research and development services, technology finance, and life health [3][4]. - Longfeng has attracted notable companies such as China Energy Group, 360, and Alibaba Local Life, with 29 key buildings accounting for one-third of the district's key commercial buildings [3][4]. Group 2: Building Economy - The building economy is characterized as a modern, highly concentrated economic development model with high efficiency and economic value per unit output [3][4]. - Longfeng currently has 13 billion-yuan buildings, representing 34% of the total in the Putuo District [3][4]. Group 3: Infrastructure and Projects - Longfeng Group is focused on developing a network security industry park, which includes a headquarters building and an incubator for cybersecurity startups [4][5]. - The Longfeng Science and Technology Valley project is set to open soon, integrating office space, commercial facilities, and hotels, aimed at attracting tech companies [5]. Group 4: Cultural and Sports Events - Longfeng Group collaborates with local cultural and sports departments to host various events along the Suhe River, enhancing community engagement and urban vitality [6][8]. - The 21st Shanghai Suzhou River Dragon Boat Invitation Race will feature 58 teams, marking the largest participation in nearly a decade, and aims to integrate cultural tourism with commercial activities [8][9].
2025首发上海暨上海国际美妆节启幕
Zhong Guo Jing Ji Wang· 2025-04-29 05:32
Group 1 - The "2025 Shanghai International Beauty Festival" has been launched in Jing'an District, Shanghai, featuring seven international beauty giants and renowned brands, creating a consumer corridor that showcases both global debuts and domestic trends [1][2] - Jing'an District is positioned as a "demonstration area for international consumption center cities" and a "global new product launch hub," with a retail sales total exceeding 160.5 billion yuan in 2024, maintaining the top position among central urban areas [1][2] - In 2023, Jing'an attracted 234 new stores, including six global flagship stores, three Asian flagship stores, and 33 national flagship stores, highlighting its appeal as a "buy global, sell global" destination [1] Group 2 - The district has introduced major projects and measures to integrate culture, tourism, commerce, and sports, launching a "Jing'an Four Seasons Activity List" and various consumer incentive policies to create a one-stop shopping experience [2] - Jing'an plans to distribute "Jing'an Business Circle Premium Consumption Coupons" covering beauty, retail, and boutique chains, coinciding with the May Day and "520" wedding consumption seasons [2] - The district aims to establish itself as a "global cosmetics headquarters" by attracting renowned beauty and skincare companies, fostering a hub for innovation in the beauty industry [2][3] Group 3 - The Shanghai International Beauty Festival aims to gather cosmetic resources, enhance industry capabilities, and provide a platform for cosmetic companies to establish themselves in Jing'an [3] - The initiative focuses on innovating consumption models, deepening the integration of culture, tourism, commerce, and sports, and enhancing the international consumption environment [3] - Jing'an is actively working to create new scenarios for international consumption aggregation and to become a leading global beauty consumption hub [3]
五五购物狂欢、苏州河畔咖啡香、龙舟竞渡乐翻天……普陀区文旅商体展融合发展
Guo Ji Jin Rong Bao· 2025-04-24 08:06
"五五购物节,'啡'尝苏州河,水上、陆上、冰上体育赛事轮流登场。"在4月23日举行的上海普陀区文旅商体展融合发展发布会上,普陀区相关负责人 透露了上述信息。 潘洁 摄 随着五一"黄金周"与"五五购物节"临近,普陀区围绕重大节庆和赛事等活动,聚焦重点区域和商圈,以点带面,全域联动,精心策划了一系列文商旅体 深度融合的特色活动,将为市民游客呈现一场集购物、娱乐、休闲于一体的沉浸式体验。 五大商场激发消费新动能 今年普陀区"五五购物节"定于4月30日启动,活动将持续到6月底。7月开始,正式进入"上海之夏"国际消费季,接续10月的迎进博消费季和跨年迎新 季,形成贯穿全年的消费节庆活动矩阵。 普陀区"五五购物节"主场活动"汽车品质消费嘉年华暨五感生活节",将于4月30日在真如市级商圈启动,以"汽车+"消费体验为理念,突出多业态融合、 多层次联动。将推出"汽车后备箱集市""面包咖啡集市""邻里生活集市"三大全新消费场景。主场活动将首发推出"普陀区购车补贴政策"。 普陀区商务委副主任戴耀艳介绍说,"五五购物节"期间,普陀区五大主力商场将推出配套主题活动,打造消费新场景,激发消费新动能。 其中,天安千树以"龙舟"为文化图腾, ...
春花烂漫,公园只是“始发站”
Peng Pai Xin Wen· 2025-03-26 09:05
Core Viewpoint - The article discusses the integration of tourism, culture, and commerce in Shanghai's parks during the spring season, highlighting how flower festivals and related activities drive economic growth and consumer engagement in surrounding areas [3][20]. Group 1: Economic Impact of Flower Festivals - The flower festivals in Shanghai, such as the cherry blossom and tulip events, have led to significant increases in visitor numbers, with some parks experiencing daily foot traffic exceeding 100,000 people [3][20]. - The integration of dining, entertainment, and cultural experiences within parks has created new revenue streams, with food vendors and local businesses benefiting from the influx of visitors [5][21]. - For instance, the Red Armor restaurant reported a 50% increase in daily revenue during the cherry blossom season, showcasing the economic benefits of cultural events [18]. Group 2: Consumer Experience and Engagement - Parks are evolving into experiential hubs where visitors can engage in various activities, such as photography, traditional costume rentals, and food experiences, enhancing the overall visitor experience [9][12]. - The introduction of themed events and activities, such as the "Flower Morning Festival," has attracted diverse demographics, including families and young adults, thereby broadening the consumer base [20][22]. - Vendors have adapted to consumer preferences by offering customizable services, such as makeup and costume rentals, which cater to the growing demand for unique experiences [10][12]. Group 3: Strategic Partnerships and Promotions - Local governments and businesses are collaborating to create promotional events that link parks with nearby commercial areas, effectively turning parks into starting points for broader consumer journeys [20][23]. - Initiatives like the "Cherry Blossom Passport" and discounts at local businesses have been introduced to encourage spending in the vicinity of parks, further driving economic activity [23]. - The synergy between parks and surrounding commercial districts is evident, as increased park attendance leads to higher foot traffic and sales in nearby shops and restaurants [21][23].
劲享帆上,扬帆启航!2025上海帆船公开赛开幕,龚正启动比赛
Peng Pai Xin Wen· 2025-03-25 14:04
入夜的黄浦江,波光粼粼,灯影点点。在陆家嘴摩天大楼的璀璨光芒中,在外滩建筑群暖金色灯光映衬下,伴随上海爱乐乐团雄浑的交响乐声,2025上海 帆船公开赛拉开序幕。随后,十几艘帆船迎风驶来,列队接受检阅。远近的帆影如同一个个音符,与不夜城联袂奏响华美乐章。此时,黄浦江上空升起 800架无人机,先后组成赛事LOGO、11个参赛国家国名以及ILCA6级、ILCA7级、J80级三大比赛项目等炫目图案,绘就水上运动赛事的动人画卷。 F1中国大奖赛的引擎轰鸣声犹在耳畔,上海帆船公开赛已在黄浦江畔乘风起航。3月25日晚,2025上海帆船公开赛在黄浦江畔举行开赛仪式。上海市市长 龚正按下启动装置,一道道风帆亮起,"劲享帆上"2025上海帆船公开赛就此扬帆启航。 上海市副市长解冬出席仪式。开赛仪式上,奏唱中华人民共和国国歌,中国帆船帆板运动协会主席张小冬致辞。11国运动员代表出场,运动员徐京坤、裁 判员吴爱君代表全体运动员、裁判员宣誓。赛事形象大使、亚洲首位帆船奥运冠军徐莉佳与韩国Sopoong参赛队领队金弘培互赠队服。 劲享帆上,扬帆启航!2025上海帆船公开赛开幕,龚正启动比赛 2025上海帆船公开赛将于3月28日至30日在 ...