Group 1 - The launch of the luxury smart off-road SUV, Mengshi M817, is a collaboration between Dongfeng Mengshi Technology and Huawei, with the M817 Pro priced at 319,900 yuan and the M817 Max at 349,900 yuan [2] - Mengshi M817 features Huawei's full suite of intelligent automotive solutions, making it the off-road vehicle with the highest "Huawei content" [2] - The vehicle is equipped with Huawei's advanced driving assistance system (ADS4) based on the new WEWA architecture, featuring 27 high-sensitivity sensors for 360° perception and supporting complex driving scenarios [2] Group 2 - The Mengshi M817 includes six large screens, such as a 10.25-inch instrument panel and a 15.6-inch central control screen, providing a comprehensive smart interaction experience [3] - The vehicle's capabilities include remote monitoring through the "thousand-mile eye" feature and a high success rate of over 99.9% for keyless entry [3] - The communication system supports dual-network standby and performs well in weak network environments, enhancing the overall user experience [3]

Core Insights - The launch of the Mengshi M817 has successfully redefined the perception of rugged off-road vehicles, making "smart off-road" accessible to the mainstream SUV market [2][3] - The M817 is priced competitively, with the Pro version at 319,900 yuan and the Max version at 349,900 yuan, reflecting a strategic move to attract a broader consumer base [2] - The vehicle combines traditional off-road capabilities with advanced smart technology from Huawei, creating a unique market niche [3][4] Pricing and Market Strategy - The Mengshi M817 Pro and Max versions are priced at 319,900 yuan and 349,900 yuan respectively, which is a reduction of 10,000 yuan from the pre-launch price [2] - The production and supply chain have been ramped up to meet anticipated demand, with over 3,700 units ordered within five hours of launch [2] Product Differentiation - The M817 distinguishes itself from previous high-priced models like the M917 by offering luxury features at a more accessible price point [2][4] - It integrates Huawei's smart ecosystem, enhancing its appeal in a market saturated with traditional SUVs and electric vehicles [2][3] Design and Technology - The design philosophy of the M817 is centered around "Heroic Aesthetics 2.0," featuring unique design elements inspired by Chinese culture [7] - The vehicle includes a comprehensive suite of Huawei's smart solutions, such as the HarmonyOS cockpit and advanced driving assistance systems [7][8] Performance and Capabilities - The M817 features a lightweight design, reducing weight by 400 kg compared to the M917, which enhances performance and efficiency [12][19] - It boasts a dual-motor PHEV architecture with a total power output of 505 kW and a torque of 848 N·m, achieving 0-100 km/h in 5.2 seconds [9][19] Strategic Partnerships - The collaboration with Huawei is not just a supplier relationship but a deep integration of technology and management practices, aimed at transforming Mengshi into a more market-oriented enterprise [13][21] - The partnership allows for a comprehensive approach to vehicle development, from design to market launch, leveraging Huawei's expertise in smart technology [21][25] Future Outlook - Mengshi aims to expand its product line with further models that will also incorporate Huawei's technology, indicating a long-term strategic partnership [25] - The company is positioning itself as a leader in the luxury off-road segment within the East Wind Group, with plans for additional models and upgrades in the pipeline [15][22]

Group 1 - The M817 model, positioned as a "luxury smart off-road SUV," is priced between 319,900 yuan (Pro version) and 349,900 yuan (Max version), targeting the mid-range luxury off-road market [2] - The M817 aims to fill a market gap between traditional off-road vehicles and urban SUVs, which often compromise on off-road performance [2] - The vehicle is a collaboration between Dongfeng Warriors and Huawei, showcasing a blend of traditional manufacturing strength and smart technology capabilities [6] Group 2 - The M817 features Huawei's HarmonyOS cockpit, enabling seamless integration with mobile devices and advanced voice control capabilities [5] - It is equipped with the Huawei QianKun ADS high-level driving system, which includes P2P 2.0 functionality and navigation assistance for urban scenarios [5] - The vehicle's powertrain includes a 2-speed longitudinal 11-mode PHEV architecture, delivering a combined power of 505 kW and torque of 848 N·m, with a 0-100 km/h acceleration time of 5.2 seconds and a CLTC range of 1300 km [5] Group 3 - The M817's safety features include a high-strength cage structure made of 2000 MPa hot-formed steel, with 83.2% high-strength steel content, and a custom off-road battery from CATL that meets stringent safety certifications [5] - The vehicle offers over 20 modification interfaces to cater to user needs for loading and rescue functionalities [5] - The launch of the M817 represents a significant step for Dongfeng Warriors in transitioning to the civilian market and marks Huawei's first large-scale implementation of smart automotive solutions in the off-road sector [6]

Core Insights - The launch of the Mengshi M817 marks a significant step for Mengshi Technology, introducing two models priced at 319,900 CNY and 349,900 CNY, aiming to penetrate the mainstream market and offer intelligent off-road capabilities to ordinary consumers [1] - Mengshi Technology plans to develop a third vehicle, with ambitions to become one of Dongfeng Motor Group's first billion-yuan enterprises [1] Product Features - The Mengshi M817 is designed for versatile urban commuting, featuring a smart keyless entry system, electric running boards, and a voice-activated control system for various functions [3][4] - It offers advanced driving assistance features, including P2P 2.0 for seamless navigation and parking assistance, making it suitable for urban environments [4] - The vehicle provides a spacious interior with a 828L trunk capacity, expandable to 2112L, and includes amenities for outdoor activities, such as a 6kW power output for appliances [5] - The M817 is equipped with a powerful PHEV system, delivering a combined power of 505 kW and torque of 848 N·m, achieving 0-100 km/h in 5.2 seconds, with a CLTC range of 1300 km [5][6] Safety and Customization - The vehicle features advanced safety technologies, including an intelligent infrared night vision system and a robust safety structure with high-strength materials [8][9] - It offers over 20 customization interfaces for various enhancements, catering to the needs of off-road enthusiasts [9]

Core Insights - The launch of the Mengshi M817 marks a new era in luxury smart off-road vehicles in China, combining the strengths of "Iron Blood Mengshi" and "Full-Blood Huawei" [3] - The vehicle is designed to cater to diverse user needs, including urban commuting, outdoor adventures, and long-distance travel, with a price point starting at 319,900 yuan [1][10] Group 1: Vehicle Features - The Mengshi M817 is equipped with Huawei's comprehensive automotive solutions, including advanced driving assistance systems and smart cockpit technology, enhancing user experience [5][6] - It features a lightweight design with a 30% reduction in weight, improving driving smoothness by 50%, and includes a unique aluminum chassis [10] - The vehicle's powertrain includes an industry-first dual-range 11-mode PHEV architecture, delivering a combined power of 505 kW and a torque of 848 N·m, achieving 0-100 km/h in just 5.2 seconds [11] Group 2: Safety and Security - The Mengshi M817 incorporates a robust safety framework, including a high-strength body structure and advanced collision avoidance systems, achieving multiple safety certifications [16] - It features a specialized battery from CATL with extensive protective measures, ensuring safety during off-road conditions and extreme environments [15] - The vehicle is equipped with a comprehensive active safety system that provides protection across various driving scenarios, including night vision capabilities [15][16] Group 3: User Experience - The Mengshi M817 offers nine driving modes, including automatic and all-terrain options, making it accessible for both experienced and novice off-road drivers [13] - The vehicle's interior is designed for convenience, featuring multiple large screens and voice control capabilities for a seamless user experience [5][8] - The vehicle's connectivity features ensure reliable communication even in remote areas, enhancing the overall driving experience [6]

Core Viewpoint - The launch of the "luxury smart off-road SUV" Mengshi M817, developed by Dongfeng Mengshi Technology in collaboration with Huawei, aims to redefine the value benchmark for smart off-road vehicles with its advanced features and design [1][3]. Group 1: Product Features - The Mengshi M817 is designed with "five full strengths": full sensory luxury, full-stack Huawei technology, full-domain accessibility, full-dimensional safety, and full-capability expansion, catering to diverse travel needs [3][37]. - The vehicle features a unique design inspired by Eastern aesthetics, combining rugged off-road capabilities with a luxurious and comfortable interior [5][9]. - The interior includes high-quality materials and advanced technology, such as a flight-inspired gear lever and customizable ambient lighting, enhancing the luxury experience [9][13]. Group 2: Smart Technology - The Mengshi M817 is equipped with Huawei's advanced automotive solutions, including the latest intelligent driving and smart cabin technologies, making it one of the most intelligent off-road vehicles on the market [14][18]. - It features a comprehensive suite of smart driving capabilities, including 360° perception and advanced navigation systems, ensuring ease of use in various driving conditions [16][20]. Group 3: Performance and Capability - The vehicle boasts impressive dimensions with a length of 5100mm and a wheelbase of 3005mm, providing versatile space for various activities, including camping [11][25]. - It is powered by a dual-mode PHEV architecture, delivering a combined power of 505kW and a torque of 848N·m, achieving 0-100 km/h in just 5.2 seconds [25][27]. - The Mengshi M817 is designed for all-terrain capabilities, featuring advanced suspension systems and a lightweight aluminum chassis, enhancing driving stability and comfort [23][21]. Group 4: Safety Features - The vehicle incorporates a robust safety structure with high-strength materials and advanced collision avoidance systems, ensuring passenger safety in various scenarios [28][30]. - It includes a comprehensive battery safety system, monitored by an intelligent BMS, to prevent risks during off-road conditions [30][32]. Group 5: Customization and Expansion - The Mengshi M817 offers over 20 customization interfaces, allowing users to modify the vehicle for various off-road activities and personal preferences [33][35]. - The vehicle supports a wide range of aftermarket accessories, ensuring compatibility and safety for users looking to enhance their off-road experience [35][37].

Core Viewpoint - The emergence of the "intelligent off-road" category, exemplified by the Dongfeng Mengshi M817, addresses the unmet needs of consumers who require vehicles that perform well in both urban and off-road environments, leveraging advanced technology to enhance usability and safety [3][21][24]. Group 1: Market Evolution - The SUV market has evolved from traditional off-road vehicles to a new category of "intelligent off-road" vehicles, driven by changing consumer demands for versatility in urban and outdoor settings [21][22]. - The off-road vehicle market in China is projected to grow significantly, with estimates indicating a market size of 894,000 units by 2025 and 1,318,000 units by 2030, highlighting the increasing consumer interest in off-road capabilities [23]. Group 2: Technological Innovations - The Dongfeng Mengshi M817 incorporates Huawei's full-stack technology, including the HUAWEI ADS 4 intelligent driving system, which enhances driving comfort and safety, particularly in urban environments [7][9][13]. - Key features of the Mengshi M817 include advanced parking capabilities, obstacle recognition, and a user-friendly cabin experience, all aimed at transforming traditional off-road vehicles into smart, versatile machines [11][17][24]. Group 3: Consumer Demand - The shift in consumer behavior towards outdoor activities such as camping and self-driving tours has led to a demand for vehicles that can seamlessly transition between city driving and off-road adventures [23]. - The need for enhanced communication and navigation features in off-road scenarios has been recognized, with Huawei's "Whale Fin Communication" technology providing superior signal strength and connectivity [17][19]. Group 4: Competitive Landscape - The introduction of the Mengshi M817 marks a significant step in the automotive industry, as it sets a precedent for other manufacturers to follow in creating intelligent off-road vehicles that meet modern consumer needs [24][25]. - The competitive landscape is shifting, with traditional off-road brands facing challenges from new entrants that leverage electric and intelligent technologies to capture market share [23][24].

Core Viewpoint - The article discusses the launch of the Dongfeng Warrior M817, a luxury smart off-road SUV that integrates advanced Huawei technology, marking a significant shift in the Chinese off-road vehicle market towards electrification and intelligence [2][32]. Pricing and Market Position - The M817 is priced at 329,900 yuan for the Pro version and 359,900 yuan for the Max version, which is significantly lower than competitors like the imported Land Rover Defender (688,000 yuan) and Toyota Prado (449,800 yuan) [3][4]. - The pre-sale results were impressive, with 5,257 units ordered within 30 minutes and 9,713 units within an hour, indicating strong market interest [4]. Technological Integration - The M817 is described as the first smart off-road vehicle fully integrated with Huawei's technology, featuring five core technologies including ADS 4, Harmony cockpit, and Whale Fin communication [6][8]. - The vehicle includes a 15.6-inch Huawei smart screen, multiple control screens, and advanced voice recognition capabilities [10]. Performance and Capabilities - The M817 features a powerful hybrid engine with a total power output of 505 kW and a torque of 848 N·m, achieving 0-100 km/h in 5.2 seconds [21]. - It has a comprehensive range of driving modes and advanced off-road capabilities, including a minimum ground clearance of 333 mm and a maximum wading depth of 900 mm [23][24]. Safety Features - The vehicle is equipped with a comprehensive safety system that includes a high-strength body structure and advanced collision avoidance technologies [26][28]. - The M817's safety battery is designed to withstand extreme conditions, ensuring reliability during off-road adventures [30]. Market Impact and Future Outlook - The launch of the M817 represents a significant advancement in the luxury electric off-road segment, positioning Dongfeng Warrior as a leader in the smart off-road vehicle market [35][38]. - The article suggests that the M817 will redefine the standards for smart off-road vehicles in China, paving the way for greater adoption of intelligent technologies in the off-road segment [39].

Core Insights - The article discusses the emergence of the Dongfeng Mengshi M817 as a new player in the luxury electric off-road vehicle market, highlighting its ambition to redefine "luxury electric off-road" through a partnership with Huawei's advanced driving systems [2][3] - The M817 combines rugged off-road aesthetics with advanced smart features, aiming to break the stereotype that smart technology is only for urban commuting [2][3] Group 1: Product Features - The Mengshi M817 features a design philosophy called "Heroic Aesthetics 2.0," which emphasizes a muscular Chinese style, with colors inspired by natural landscapes [2] - It is equipped with Huawei's advanced driving system, the QianKun ADS 4, and is one of the first models to feature the HarmonyOS 5 cockpit, enabling functionalities like automatic cruising and smart parking [2][3] Group 2: Brand and Market Position - The collaboration with Huawei is seen as a significant highlight, but it raises questions about the Mengshi brand's ability to stand independently without Huawei's technology [3][4] - The current brand perception of Mengshi is limited to its military background and rugged appearance, which may hinder its market differentiation despite advanced technology [4] Group 3: Market Dynamics - The article notes that while the Mengshi M817 is a strong contender for consumers seeking a stylish and high-performance electric off-road vehicle, the market has shifted from functionality to consumer perception [5] - To attract a broader audience, the vehicle must also address everyday commuting, long-distance charging, and family comfort, rather than solely focusing on off-road capabilities [5]

Core Viewpoint - The article discusses the launch of the Mengshi M817, the first model built on Huawei's "Tianyuan Architecture," positioning it as the "smart off-road first car" in the market [1]. Group 1: Product Overview - The Mengshi M817 is set to be launched around the Chengdu Auto Show, targeting the off-road market with an expected price range of 400,000 to 500,000 yuan [2]. - The vehicle is a result of a strategic partnership between Mengshi Technology and Huawei, marking Mengshi as the fourth company to adopt Huawei's HI model after BAIC, Changan, and Dongfeng [2]. - The M817 will feature a high level of integration with Huawei's technologies, including the latest intelligent driving system "Kunlun Intelligent Driving ADS 4.0," HarmonyOS smart cockpit, and Huawei Cloud [3]. Group 2: Strategic Significance - The collaboration aims to combine Dongfeng's military-grade quality with Huawei's smart capabilities, expanding the Mengshi brand from high-end off-road vehicles to urban intelligent driving scenarios [3]. - The M817 is designed to cater not only to outdoor off-roading but also to urban commuting and long-distance travel, indicating a versatile market approach [3]. - The success of the M817 in the market will depend on whether its high technological integration can translate into sales [3].