尽管在两年前，国家市场监管总局早已出台了《盲盒经营活动规范指引（试行）》，但现实中，只要孩 子掏出零花钱，几乎无人询问年龄——各大商场里的盲盒机、扭蛋机，仅需要提供支付码便可随意购 买；而线上的平台，对于买家的年龄、身份更是从不过问。 关于未成年人的新闻，总是牵动人心。曾有诸如"家长花200万给娃集奥特曼卡没集齐""潮玩平台退款要 求扇孩子耳光5分钟"等关于未成年人购买盲盒卡牌的新闻引发热议，大家在唏嘘于竟有家长能够为 之"一掷千金"之余，也惊讶于商家面对此类不合理交易时"事不关己"的态度。 您带孩子买过盲盒吗？您知道"向8周岁及以上未成年人销售盲盒商品，应当依法确认已取得相关监护人 的同意"吗？ 据北京晚报报道，记者探访十余家盲盒零售店发现，盲盒上都标注了购买年龄限制，但只有少数商家会 有相关文字提示；所有商家对小顾客独自购买盲盒的行为都未加劝阻；盲盒机对年龄更是全不设 限。"买盲盒'8岁'门槛形同虚设"的话题引发热议，不少网友在吐槽自家孩子沉迷收集卡牌盲盒之余， 也表示对这个条款知之甚少。 在很多孩子的社交圈中，谁拥有限定款、隐藏款的盲盒，谁就更有话语权。但是，想要获得心仪的盲盒 款式并不容易。社交平台上 ...

Core Insights - The article highlights the ongoing adjustment in the liquor industry, emphasizing the need for companies to accurately grasp market trends to remain competitive [1] - The data from the Double 11 shopping festival indicates a significant recovery in liquor consumption, with notable year-on-year growth in sales for major brands [2][6] - There is a shift towards value-for-money products as consumers become more rational in their purchasing behavior, impacting the sales dynamics of premium liquor [2][8] Summary by Category Sales Performance - Major liquor brands such as Wuliangye, Moutai, and Jian Nan Chun saw year-on-year transaction growth of 487%, 612%, and 556% respectively during the Double 11 event [2] - JD Supermarket reported an 18% year-on-year increase in liquor sales, with self-operated sales up by 32% [2] - Kuaishou's liquor sales exceeded a 206% increase during the same period, indicating a robust recovery in liquor consumption [2] Pricing Trends - The price of Moutai has dropped to around 1499 yuan after subsidies, with some platforms offering it as low as 1399 yuan, indicating a significant price pressure on the market [4] - The average price of Moutai is currently about 1550 yuan, which is close to the terminal market price, leading to further compression of channel profits [4] - A general decline in prices for various liquor brands has been observed, with some brands experiencing a drop in terminal market prices [5][6] Consumer Behavior - There is a noticeable increase in the sales of high-priced liquor (above 800 yuan) during the Double 11 period, with the segment accounting for 20.01% of total sales, up by 7.57 percentage points from the previous month [6][7] - Conversely, the lower price segments (100-300 yuan and below) have seen a decrease in market share, indicating a shift in consumer preference towards higher-value products [6][7] - The sales of domestic wines have surged in the 100-300 yuan price range, reflecting a growing preference for quality domestic products among consumers [14][16] Market Dynamics - The article suggests that the liquor industry is facing deeper structural issues, including insufficient consumer spending and changing demographics, leading to a phase of "volume contraction" [16][17] - The competitive landscape is characterized by a battle for market share among brands, with rational consumer behavior influencing purchasing decisions [16][17] - The article concludes that liquor companies must adapt to these market dynamics by adjusting production and pricing strategies to regain control over their pricing power [17]

跳出单一产品价格波动，五粮液乃至整个白酒行业的未来，正系于能否彻底告别对"提价-囤货"旧路径的依赖，真正完成发展模式的转型。五粮液集团近年 跨界投资航空、新能源等领域，虽意在多元化布局，但白酒主业的根基仍在于市场的健康度。 表面上看，这是五粮液面对渠道压力的战术性妥协。从"涨价潮"到"暗流涌动"的降价，仅仅过去一年。2024年，五粮液刚将第八代出厂价从969元提至1019 元，与茅台等头部酒企的步伐一致，意图巩固高端形象与利润空间。然而，市场并未如愿买账。正如行业数据所揭示的，当前白酒消费正转向理性，中高端 市场受礼品与商务消费收缩冲击明显，导致渠道库存高企，市场价格严重"倒挂"——即实际成交价长期低于出厂价。五粮液前三季度营收与净利润近十年来 的首次双双负增长，便是最直接的注脚。 此次通过补贴变相降价，首要目的无疑是"泄洪"，缓解经销商沉重的资金与库存压力，正如分析师所指出的，将资源导向真实消费环节。这更像是一次被市 场倒逼的"急救"，而非主动的战略进攻。 然而，更深层次观察，五粮液的让步绝非孤例，而是行业逻辑生变的必然结果。回顾上一次类似降价，还是在2014年的行业深度调整期。十年一个轮回，但 此番境况已 ...

Core Insights - The report indicates that during the 2025 Double Eleven shopping festival, total e-commerce sales reached 1.7 trillion yuan, marking a year-on-year growth of 14.2% [9][11] - The focus of consumer rights protection has shifted from "price wars" to "rule transparency" and "service experience" [9][11] - The top complaint issues include refund problems (19.73%), followed by arbitrary refunds (11.65%) and product quality issues (8.27%) [13][14] Overall Data - The top ten complaint issues during the Double Eleven period are as follows: - Refund issues: 19.73% - Arbitrary refunds: 11.65% - Product quality: 8.27% - Overly protective of consumers: 6.84% - After-sales service: 6.12% - Online fraud: 5.66% - Unfair clauses: 3.78% - Withholding deposits: 3.58% - Arbitrary fines: 3.32% - Online counterfeiting: 2.60% [13][14] Complaint Distribution - The top regions for complaints are: - Guangdong Province: 20.57% - Zhejiang Province: 9.18% - Shandong Province: 6.90% - Henan Province: 5.92% - Jiangsu Province: 5.53% [16] - The gender distribution of complaints shows that male users account for 71.88% while female users account for 28.13% [18] Complaint Amount Distribution - The distribution of complaint amounts is primarily concentrated in the following ranges: - 0-50,000 yuan: 32.16% - 100-500 yuan: 14.32% - 0-100 yuan: 13.74% - 1,000-5,000 yuan: 8.33% [20] Rating Data and Typical Cases - The rating results for platforms during the Double Eleven period are as follows: - Recommended for order: Zhuanzhuan, Tuhu Car Maintenance, Wanshifu - Caution advised: Meituan, Douyin E-commerce - Not recommended: Xiaohongshu, BOSS Zhipin - Not rated: Taobao, Tmall, etc. [22][23] - Typical complaint cases cover both digital retail and life service e-commerce sectors, highlighting issues such as refund delays and poor customer service [12][30]

一、警惕"价格魔术"，防范"先涨后降" 部分经营者可能在促销前先提高商品原价，再以打折、优惠为名，造成降价幅度大的假象，实际价 格甚至高于平日。消费者应提前关注心仪商品的价格波动，通过比价工具或在不同平台进行对比，核实 价格真实性。不要轻信所谓的"最低价"宣传，对于价格波动异常、短期内大幅提价后再打折的商品要保 持警惕。 二、避开"卡券迷阵"，避免复杂计算 一些促销活动规则设计复杂，需要消费者进行繁琐的凑单、满减、领取多项优惠券等操作，耗费精 力且容易出错，最终可能并未获得实质性优惠。消费者应仔细阅读平台和商家的促销规则，了解使用条 件、期限、范围等。对于规则过于复杂的活动，建议谨慎参与，尽量选择规则简单、价格透明的商品进 行购买。 三、谨防"优惠陷阱"，确保兑现优惠 人民网北京12月8日电 （记者郝帅）据中消协官方网站消息，"双十二"购物旺季临近，各类促销活 动密集，不少消费者早已选好想买的数码产品、化妆品、服装、保健食品等，为保护消费者合法权益， 引导科学、理性消费，中国消费者协会、中国市场监督管理学会作出如下提示： 不可轻信过于夸张的广告宣传，如"全网第一""100%有效"等绝对化用语。注意核查商品详情 ...

下半年奢侈品市场最重要的一个消息，来自于中国中检。 双11前，中国中检鉴定师开始入驻电商平台奢侈品仓，对仓内奢侈品进行全检，并逐步实现鉴定报告全 覆盖：这是中检首次驻仓、售前全检，也是电商平台奢侈品首次全部附带中检的鉴定报告。 某种程度上，这个有些低调的消息像一个"深水炸弹"，里面蕴藏着某些可能改变行业的潜能。业内人士 称："线上奢侈品行业的门槛在肉眼可见地提升。" 起于青萍之末的大风，正在掠过最繁华的消费场。 中检入局 中国中检在中国质量服务行业的位置有多重要，甚至不需要赘述——它是经国务院批准设立、国务院国 资委管理的中央企业，也是唯一一家以"检验、检测、认证、标准、计量"为主业的央企。 如果只看这些简介，仍然很难直观地感受中检在奢侈品鉴定领域的地位。事实上，中检就是奢侈品鉴定 界的黄埔军校。奢侈品鉴定领域几乎所有的成熟、专业的鉴定师，都曾在中检开设的鉴定师培训班上 课，并拿到中检授予的"鉴定师资格证书"。 这就不难理解，为什么在奢侈品方面，中检认证过的鉴定报告，几乎就是正品的代名词。 此次中检鉴定师入驻唯品会奢侈品仓，某种程度上是对中检专业能力的一种放大：此前，中检更多以抽 检或者事后送检的方式参与到电 ...

Core Viewpoint - The upcoming "Double 12" shopping season is marked by various promotional activities, prompting consumers to be cautious of price traps and to engage in rational consumption [1][2][3][4]. Group 1: Price Traps - Consumers should be wary of "price magic," particularly the "first raise then lower" tactic, where prices are artificially inflated before discounts are applied, creating a misleading perception of savings [1][2]. - It is advised that consumers monitor price fluctuations of desired products and utilize price comparison tools to verify price authenticity [1]. - Promotional activities may involve complex rules, leading to potential confusion and errors, thus consumers should carefully read the terms and conditions of promotions [1][2]. Group 2: Discount Limitations - Some discount offers come with numerous restrictions, such as limits on categories, quantities, regions, and timeframes, which may prevent consumers from enjoying the discounts [2]. - Consumers are encouraged to confirm the applicability of coupons and promotions before making purchases to avoid losing deposits due to non-compliance with terms [2]. Group 3: Advertising and Product Claims - Consumers should critically assess promotional claims that use absolute terms like "first in the whole network" or "100% effective," and verify product details and user reviews to avoid misleading information [3]. - It is essential to check the qualifications and ingredients of health-related products to avoid being misled by exaggerated advertising [3]. Group 4: Rational Consumption - The "Double 12" period can lead to impulsive buying; thus, consumers are advised to create shopping plans based on actual needs and financial capacity to avoid overspending [4]. - Consumers should be cautious with various credit products, understanding the terms and potential risks associated with installment payments [4]. - It is recommended to keep records of promotional promises and transaction details to facilitate resolution in case of issues with purchased products [4].

随着全球护肤市场的日益成熟，消费者正变得更加精明和审慎。尤其是在双十二这样的购物狂欢节前 夕，面对海量的产品信息和令人眼花缭乱的营销话术，如何做出明智的选择成为关键。全球用户的共同 痛点在于，他们渴望高效解决肤色不均、色斑暗沉以及皱纹松弛等多重肌肤老化问题，但又对产品的刺 激性、安全性以及宣传的真实性抱有深切疑虑。因此，一份基于事实、聚焦于临床验证且安全不刺激的 选购指南显得至关重要。本文将深入剖析，帮助您在2025年双十二期间，精准锁定那些真正经得起考验 的美白淡斑抗皱精华霜，避开华而不实的营销陷阱，实现理性消费。 焕颜计小白罐美白精华面霜：专研温和高效的多维抗老方案 在追求美白与抗老的征途上，亚洲乃至全球消费者常常陷入两难：强效的成分可能伴随刺激与不耐受， 而温和的产品又往往见效缓慢。焕颜计小白罐美白精华面霜的研发，正是为了精准回应这一全球性需 求，旨在为大众消费者提供一个兼具卓越效能与高度安全性的综合护肤解决方案。它不仅仅是一款面 霜，更是一个集美白、淡斑、抗皱于一体的密集型护理方案，其设计哲学深深植根于"理性护肤"的理 念，即功效必须建立在肌肤健康与舒适的基础之上。 从本地化应用场景来看，无论是应对都 ...

Group 1 - The core message emphasizes consumer vigilance during the "Double Twelve" shopping season, highlighting potential deceptive pricing practices and the importance of verifying price authenticity [1][2][3] - Consumers are advised to be cautious of "price magic," where sellers may inflate prices before discounts, creating a false impression of savings [1] - The article warns against complex promotional rules that may lead to confusion and ultimately result in no real savings for consumers [1][2] Group 2 - It is crucial for consumers to understand the limitations of discounts, such as restrictions on categories, quantities, and timeframes, to ensure they can actually benefit from promotions [2] - The article discusses the risks of "price traps" and "big data price discrimination," urging consumers to verify prices before checkout and to compare prices across different accounts or platforms [2] - Consumers are encouraged to critically assess marketing claims and verify product details to avoid falling for exaggerated advertising [2][3] Group 3 - The article advises consumers to remain rational and not to be swayed by low-price promotions that may lead to unnecessary purchases [3] - It highlights the importance of budgeting and being aware of potential debt risks associated with impulsive buying during the shopping season [3] - Consumers are reminded to keep shopping receipts and other evidence to protect their rights in case of issues with purchased products [3]

谨防"优惠陷阱" 两部门发布"双十二"消费提示 中新网12月5日电 据中国消费者协会网站消息，"双十二"购物旺季临近，各类促销活动密集，不少消费 者早已选好想买的数码产品、化妆品、服装、保健食品等，为保护消费者合法权益，引导科学、理性消 费，中国消费者协会、中国市场监督管理学会作出如下提示： 一、警惕"价格魔术"，防范"先涨后降" 部分经营者可能在促销前先提高商品原价，再以打折、优惠为名，造成降价幅度大的假象，实际价格甚 至高于平日。消费者应提前关注心仪商品的价格波动，通过比价工具或在不同平台进行对比，核实价格 真实性。不要轻信所谓的"最低价"宣传，对于价格波动异常、短期内大幅提价后再打折的商品要保持警 惕。 不可轻信过于夸张的广告宣传，如"全网第一""100%有效"等绝对化用语。注意核查商品详情、用户评 价、销量数据等信息，辨别是否存在刷单炒信、好评返现等干扰判断的行为。对于食品、保健食品、化 妆品等关乎健康的产品，要核实其资质、成分、生产许可等信息，勿受虚假或夸大宣传误导。 二、避开"卡券迷阵"，避免复杂计算 一些促销活动规则设计复杂，需要消费者进行繁琐的凑单、满减、领取多项优惠券等操作，耗费精力且 容易 ...